Assembly Global

What Assembly Global does

Assembly Global is a global omnichannel media, data, technology, and business consulting agency serving large enterprise brands across North America, Europe, MENA, India, and Asia-Pacific. Founded in 2014 and headquartered at One World Trade Center in New York, the firm operates as a wholly-owned subsidiary of Stagwell (NASDAQ: STGW) under the legal entity PMX Agency LLC. It runs 44 offices in 25+ major markets with 3,000+ builders, including a 1,000-strong global delivery hub spanning India, Egypt, and the Philippines that provides round-the-clock execution. Its client base spans Mastercard, Hyatt, American Eagle, Simon, Mandarin Oriental, Ralph Lauren, Mars, La Mer, Royal Canin, Lenovo, ASOS, Patagonia, Bayer, Tillamook, Con Edison, Food Lion, and SXSW London across financial services, hospitality, retail, fashion, luxury, food and beverage, and technology verticals.

The firm's core technology is STAGE Experience Engine, a proprietary AI-enabled operating system that unifies global data sources to deliver real-time media insights and is claimed to improve brand performance by more than 30%. STAGE underpins Brand Performance Planning and integrates with the Political Practice, which is described as the first fully operational political offering at a media agency and includes Advocacy Consulting Technology for navigating tariffs, legislation, and election-driven cost dynamics. A separate product, Stagwell Search+, is positioned as the industry's first agentic platform for AI search experiences with closed-loop signal ingestion and orchestration. Assembly also operates as a 15-year certified Google Marketing Platform reseller offering Search Ads 360, Display & Video 360, Google Analytics 4, Campaign Manager, and licensing services.

Assembly earns revenue primarily through enterprise agency of record retainers and media commissions across Search, Social, Programmatic, Video, SEO, Affiliate, CRM, OOH, and Print channels, supplemented by Google Marketing Platform licensing and consulting fees. Pricing is quote-based and not publicly disclosed, structured as ongoing annual retainers scoped to brand size, markets served, and service requirements. Distribution is direct enterprise sales led by regional CEOs across North America, Europe, APAC, MENA, and India, with new business typically sourced through competitive reviews and AOR pitches. The firm is B Corp certified across APAC and European operations.

Name

Assembly Global

Legal name

PMX Agency LLC

Website

https://assemblyglobal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Assembly Global is a global omnichannel media, data, and technology agency serving enterprise brands across 25+ markets via its STAGE AI platform, Google Marketing Platform reselling, and specialized practices in political, commerce, and AI search.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices28 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Agency Services: Full-service media agency providing omnichannel media planning, strategy, and buying services. Generates revenue through agency fees and media commissions on managed advertising spend across channels including Search, Social, Programmatic, Video, SEO, Affiliate, CRM, OOH, Print.
2. Google Marketing Platform Reseller: Certified Google Marketing Platform reseller providing consulting, training, support, implementation, and data analysis for GMP products (Search Ads 360, Display & Video 360, Analytics 360, Campaign Manager). Revenue from product licensing and professional services.
3. Agency of Record Retainers: Long-term agency of record relationships with brands like SXSW London, Hyatt, providing ongoing media services retainer model with scope across paid search, social, display, and affiliates.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels7 records

Core offering

Assembly Global is a global omnichannel media, data, technology, and business consulting agency that delivers end-to-end brand performance marketing services. The firm plans, buys, and optimizes media across Search, Social, Programmatic, Video, SEO, Affiliate, CRM, OOH, Print, and CTV for enterprise brands worldwide, supported by its proprietary STAGE Experience Engine AI platform and a Global Delivery backbone of 1,000+ experts across India, Egypt, and the Philippines. It also operates a Google Marketing Platform full-stack reseller practice and Stagwell Search+, an agentic AI search optimization platform.

Product overview

Assembly Global is a global omnichannel media agency that operates as a platform-plus-modules architecture. The core proprietary technology is the STAGE Experience Engine—an AI-enabled operating system that unifies global data sources and delivers real-time insights, which powers the strategic Brand Performance Planning product. The company offers specialized practices including Political Practice (with its ACT technology), Global Delivery (1,000+ experts across India, Egypt, Philippines), and a Google Marketing Platform reselling practice. Stagwell Search+ represents a distinct product—an agentic platform for AI search experiences. Service modules include Insights & Connections, Experience & Activation, Creative Performance, Data/Tech & Business Consulting, and Digital Commerce. The company delivers full-funnel solutions across data, tech, media, creative, and commerce, with over 3,000 experts in 44 offices worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• PMX Agency LLC: Legal entity name for Assembly operating as d/b/a Assembly
• ADK Global Powered by Assembly

Products and services

• STAGE Experience Engine STAGE Experience Engine is an AI-enabled operating system that unifies global data sources to deliver real-time, future-forward insights for media, business, and activation. It harnesses the most relevant data streams to drive better decision-making and is proven to improve brand performance by over 30%.
• Stagwell Search+ Stagwell Search+ is the industry's first agentic platform for AI search experiences. Beyond static AI visibility dashboards, it acts as a closed-loop control system that continuously ingests signals, diagnoses issues, and orchestrates actions across media channels to optimize AI search performance for enterprise brands.
• Brand Performance Planning Brand Performance Planning is a strategic product fueled by STAGE that transforms insight into creative and commercial experiences across the modern ecosystem. It uses a data-driven approach to unearth organic insights that chart the course for brand change for enterprise marketing clients.
• Political Practice Political Practice is the first and only fully operational Political Practice at a media agency. It delivers insight-driven, locally resonant, and nationally scaled campaigns, including Advocacy Consulting Technology (ACT) to help brands navigate tariffs, legislation, media supply constraints, and election-driven cost surges.
• Google Marketing Platform (GMP) Practice Google Marketing Platform Practice is a full-stack GMP reseller offering Search Ads 360, Display & Video 360, Google Analytics 4, Data & Automation, and licensing services. It provides consulting, training, support, implementation, and data analysis for Google advertising and marketing tools to enterprise clients.
• Global Delivery Global Delivery is a global delivery capability with 1,000+ experts across India, Egypt, and the Philippines providing world-class capabilities and round-the-clock service. Designed to accelerate delivery and drive consistent performance with brand performance having no downtime for global clients.
• Business Consulting Business Consulting offers business intelligence and consulting services combining data fluency, strategic insight, and media expertise to help brands move with clarity and act with confidence on complex marketing challenges.
• Digital Commerce Digital Commerce delivers seamless, scalable commerce solutions from strategy and content to feed optimization and analytics. It builds commerce ecosystems that are agile, integrated, and built to perform, with a global team of 400 experts fluent in 27 languages for enterprise retail clients.
• Experience Design Experience Design creates meaningful brand experiences that connect audiences to brands through evidence-based insights and purpose-driven recommendations for enterprise brand clients.
• Experience & Activation Experience & Activation delivers audience-first media experiences that blend data-driven media buying, compelling content, and meaningful partnerships to help brands show up with intention and relevance at every stage from awareness to action.
• Creative Performance Creative Performance connects performance media with transactional precision to drive visibility, conversion, and long-term impact across any market through content strategy and optimization for enterprise brands.

Quantifiable outcome

• 30%+ improvement in brand performance
• +7 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• ADK Global (ADK Holdings Inc.)coreStrategic or Co-development Partner · 22 July 2025Strategic merger following Stagwell's acquisition of ADK Global. Created Asia-Pacific's largest full-service challenger agency. ADK Global operates under new banner 'ADK Global Powered by Assembly' with local leaders retained. Combined teams across Japan, China, Hong Kong, Korea, Vietnam, India, Singapore, Thailand, Taiwan, Malaysia, Philippines, and Australia with 800+ experts.
• The Earthshot PrizeflagshipGTM or Marketing Partner · 22 April 2025Global pro bono partnership supporting Prince William's environmental award. Assembly deployed 25 experts to provide digital marketing support, content insights, website optimization, and social media strategy. Aims to amplify the Prize's international profile and engage audiences in Brazil for the 2025 ceremony.
• Google (Marketing Platform)coreTechnology or IntegrationFull Stack GMP Reseller for 15+ years. Certified to resell Search Ads 360, Display & Video 360, Google Analytics 4, Campaign Manager, Data & Automation. Provides consulting, training, support, implementation, and data analysis for GMP products.
• Mandarin Oriental Hotel GroupminorGTM or Marketing PartnerTestimonial client for Google Marketing Platform services. Stated that Assembly has been in Google's Premier Partner Agency program consistently at the frontier, quick to partner on new initiatives.
• Ad Net ZerominorGTM or Marketing PartnerProud partner of Ad Net Zero, championing responsible media practices that reduce harm and drive social and environmental progress in the advertising industry.
• Conscious Advertising Network (CAN)minorGTM or Marketing PartnerPartner of Conscious Advertising Network, advocating for industry-wide solutions to pressing global challenges and ensuring media becomes a force for good.

Scale indicators20 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Accenture Song: Accenture's experience and marketing services arm, offering integrated creative, media, commerce, and technology capabilities. Broader than Assembly in scope (consulting + agency) but directly competitive for enterprise marketing transformation mandates.
• Deloitte Digital: Deloitte's digital experience and marketing transformation practice. Competes for large enterprise marketing/CRM/digital mandates, offering consulting plus implementation rather than pure-play media services.

Direct peers

• Havas Media: Global media network within Havas, providing cross-channel media planning and buying. Comparable scale and challenger positioning versus holding-company giants, with overlapping enterprise client base and similar full-service offerings.
• GroupM: World's largest media investment group and WPP subsidiary, encompassing Wavemaker, Mindshare, EssenceMediacom, and GroupM Nexus. Directly comparable as a global full-service media agency network serving similar enterprise brand clients with cross-channel media planning, buying, and AI-enabled optimization.
• Omnicom Media Group: Omnicom's media arm housing OMD, PHD, and Hearts & Science. Direct competitor in global AOR pitches with comparable omnichannel media capabilities, data-driven planning, and analytics-led optimization for enterprise brands.
• Horizon Media: Largest independent media agency in the United States. Comparable as a non-holdco challenger agency competing for major brand AOR relationships with strong data and analytics capabilities, though lacking Assembly's international footprint.
• EssenceMediacom: GroupM digital-first media agency formed from Essence and Mediacom merger. Several Assembly senior hires (Jason Lim, Claudia Ziegenbein) came from EssenceMediacom, indicating directly competitive positioning in data-driven global media planning and buying.
• IPG Mediabrands: Interpublic Group's media network comprising UM, Initiative, and Mediabrands. Directly competes for global enterprise media accounts with similar full-service planning, programmatic, and performance capabilities.
• Publicis Media: Publicis Groupe's media division including Starcom, Zenith, and Digitas. Comparable as a global full-service media agency network targeting similar enterprise clients with integrated planning, buying, and content capabilities.
• Dentsu Media: Dentsu's global media network including Carat and dentsu X. Particularly relevant as APAC peer where Dentsu has dominant Japan presence; competes with Assembly for regional and global AOR relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assembly-global

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assembly Global