SightX
SightX is an all-in-one consumer research SaaS platform that unifies survey programming, access to 100M+ global panelists, and AI-powered analysis (Ada) for enterprise insights teams, product managers, brand managers, marketers, and institutional investors.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SightX does
SightX is a New York-based consumer research SaaS company, founded in 2014 and operating with 11–50 employees, that provides an all-in-one platform unifying survey programming, panel access, quality controls, and analytics for enterprise insights teams, product managers, marketers, brand managers, and institutional investors. The platform is differentiated by its 100M+ qualified-consumer panel and by Ada, a proprietary generative AI research consultant that combines AI with established research methodologies (Conjoint, MaxDiff, TURF, Gabor-Granger, Van Westendorp, Key Driver Analysis, segmentation, significance testing, NLP text analysis, heat mapping, and asynchronous video interviews) to execute studies end-to-end and produce executive summaries. Documented enterprise customers span Hershey, Bloomberg, HBO Max, Home Depot, McGraw Hill, Pabst, TCC Global, Amplify, Bonterra, Kent Pet Group, Mowi, Dr. Praeger's, Domino, Boll And Branch, NRG, Panthers, Tarkett, and Vox Media, with case-study outcomes including 60% cost savings and 25% improved forecasting accuracy (TCC Global), 10X research volume at a fraction of cost (Kent Pet Group), and 50% reduced research turnaround (Dr. Praeger's).
The company runs a sales-led GTM with enterprise field sales ('Request a Demo') combined with a self-serve PLG entry point at app.sightx.io, supported by content marketing, competitive comparison pages (against Qualtrics, SurveyMonkey, Alchemer, QuestionPro), customer case studies, and G2 review badges across multiple seasons. Revenue is generated primarily through SaaS subscription with tiered enterprise plans on annual billing, supplemented by custom consumer due diligence reports for institutional investors. Pricing is quote-based and not publicly disclosed.
In April 2026, SightX was acquired by Rep Data, a market research and data quality provider backed by Mountaingate Capital Management. The transaction combined SightX's platform with Rep Data's quality infrastructure (ReDem, Research Defender) into a unified end-to-end research workflow, ending SightX's operation as an independent entity. Prior funding rounds include an undisclosed Scout Ventures-led round in September 2022 and a Baleon Capital round in January 2021. The company is led by co-founder Tim Lawton (Co-CEO/Co-Founder).
SightX firmographics
Firmographics- Name
- SightX
- Legal name
- SightX, Inc.
- Website
- https://sightx.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- SightX is an all-in-one consumer research SaaS platform that unifies survey programming, access to 100M+ global panelists, and AI-powered analysis (Ada) for enterprise insights teams, product managers, brand managers, marketers, and institutional investors.
- Ownership category
- akta.pro rank
SightX industry classification
Industry- Product category
- Consumer Research Software
- NAICS
- Marketing Research and Public Opinion Polling (54191), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)
- akta.pro secondary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where SightX is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SightX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to the all-in-one consumer research platform with tiered plans offering different levels of functionality, support, and user access.
- Consumer Due Diligence Reports: Custom consumer due diligence reports priced based on objectives and feasibility for institutional investors, with all static reports owned by client in perpetuity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise solutions with unlimited access to all brand research tools and templates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
SightX product offering
Product offeringCore offering
SightX provides an all-in-one consumer research platform that combines survey programming, fielding, supply access, data quality controls, and analytics within a single integrated SaaS environment. The platform connects clients to over 100 million qualified global consumers and embeds generative AI (Ada) to automate research design, analysis, and executive summary generation. It also offers Research Services for full-service support and Consumer Due Diligence Reports tailored for institutional investors.
Product overview
SightX is a next-generation all-in-one consumer research platform that unifies survey programming, fielding, analytics, and data quality controls on a single platform. The core offering centers on the SightX Platform with integrated access to over 100 million qualified consumers worldwide. The platform includes Ada AI Research Consultant as the generative AI-powered assistant for the research workflow, alongside specialized methodology modules including Conjoint Analysis, MaxDiff Analysis, Key Driver Analysis, Brand Tracking, Concept Testing, Gabor-Granger and Van Westendorp Pricing Tools, TURF Analysis, Video Interviews, Heat Mapping, Text Analysis (NLP), Significance Testing, and Audience Segmentation. Research Services provides full-service support combining technology with expert consultation. The platform competes with Qualtrics, SurveyMonkey, and other market research tools.
Differentiator
Problem solved
Functional benefit
Products and services
- SightX Platform Next-generation all-in-one consumer research SaaS platform that unifies survey programming, fielding, analytics, and data quality controls, with access to over 100 million qualified consumers worldwide. It is used by research, product, marketing, and brand teams at Fortune 500 companies, market research firms, consultancies, and academic institutions.
- Ada AI Research Consultant Generative AI-powered research consultant that combines proven research methods with advanced AI to help users design surveys, deploy studies, analyze open-ended responses, and produce executive summaries in one click.
- Research Services Full-service market research support that combines SightX's technology platform with expert research consultation for clients needing guided implementation and ongoing study design assistance.
- Consumer Due Diligence Reports Custom consumer due diligence reports tailored for institutional investors and private equity firms, supporting deal evaluation, market sizing, brand equity quantification, and price sensitivity analysis. Reports are static and owned by the client in perpetuity.
Quantifiable outcome
- TCC Global achieved 25% improved forecasting accuracy, 24-48 hour average time to insights, 60% cost savings
- +3 more outcomes
Companies that use SightX
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles3 records
SightX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature12 records
SightX partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
SightX competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SightX social profiles
Digital presenceSightX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SightX leadership team
Management profileNumber of profiles
Profiles2 records
SightX funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SightX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SightX
What does SightX do?
SightX provides an all-in-one consumer research platform that combines survey programming, fielding, supply access, data quality controls, and analytics within a single integrated SaaS environment. The platform connects clients to over 100 million qualified global consumers and embeds generative AI (Ada) to automate research design, analysis, and executive summary generation. It also offers Research Services for full-service support and Consumer Due Diligence Reports tailored for institutional investors.
Is SightX a public or private company?
SightX is a private company. It is classified as corporate owned and is currently acquired.
When was SightX founded?
SightX was founded in 2014. It employs 11 to 50 people.
Where is SightX based?
SightX is headquartered in New York, United States, in the North America region.
How does SightX make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are consumer Due Diligence Reports.
Does SightX have an API?
No public API is recorded for SightX.
What industry is SightX in?
SightX's product category is Consumer Research Software. Its primary akta.pro industry code is MPAAALAH, Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research), with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 54191 and its SIC code is 7370.