Berry College

What Berry College does

Berry College is a private, independent liberal arts college founded in 1902 by Martha Berry in Mount Berry, Georgia, operating on the world's largest contiguous college campus at 27,000 acres with 47 buildings and 88 miles of roads. The institution enrolls approximately 2,200 students (2,006 undergraduates and ~91 graduate students) across four professional schools — the Campbell School of Business, the Charter School of Education and Human Sciences, the Evans School of Humanities, Arts and Social Sciences, and the School of Mathematical and Natural Sciences — offering 75+ fields of study plus graduate degrees including an MBA, Master of Arts in Teaching, Master of Education, Education Specialist, and Master of Medical Science (Physician Assistant). The college holds four accreditations: SACSCOC (institutional), AACSB (business), NASM (music), and CCNE (nursing), and maintains accreditations to award baccalaureate, master's, and education-specialist degrees.

The college's core technology platform consists of Canvas LMS for course delivery, VikingWeb for student information and registration, and Berry Connect for campus community engagement, supported by Salesforce Marketing Cloud Account Engagement for marketing automation and a standard Google Analytics / Silktide web analytics stack. Berry's signature differentiator is the LifeWorks program, which guarantees every student up to eight semesters of paid professional development, integrated with 14+ student-run enterprises (Viking Furniture, Berry Bees honey products, Jersey Milk artisan cheese, Angus Beef, Season's Harvest produce, Viking Strategic Services, Viking Tutoring, Viking Cycle Works, Sunshine Room Textiles, and others) that function as entrepreneurship laboratories. The college also operates the Steven J. Cage Athletic and Recreation Center (131,000 sq ft), competes in NCAA Division III as a founding member of the Southern Athletic Association, and maintains a dual-degree engineering partnership with the Georgia Institute of Technology.

Berry's revenue model relies primarily on tuition and fees, supplemented by philanthropy through the Always Berry alumni giving platform, financial aid distribution (both merit and need-based), auxiliary revenue from the student enterprises and campus retail (The Shipyard, Oak Hill Gift Shop), conference hosting, and a 16,000-acre cooperative Wildlife Management Area managed with the Georgia Department of Natural Resources. Distribution is direct-to-consumer via campus visits, virtual tours, admissions events, school counselor networks, and Spanish-language outreach, with a customer base segmented across undergraduate residential students, graduate students, pre-professional students, international students, prospective families, and the local Rome/Floyd County community. U.S. News & World Report's 2025 Best Colleges rankings placed Berry at #2 Best Value, #2 Undergraduate Teaching, and #4 Regional Universities South.

Name

Berry College

Legal name

Berry College, Inc.

Website

https://berry.edu

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Berry College is a private liberal arts college in Mount Berry, Georgia, founded in 1902 and operating the world's largest 27,000-acre campus. It enrolls roughly 2,200 students in 75+ undergraduate and graduate programs and differentiates through its LifeWorks program guaranteeing eight semesters of paid professional development across 14+ student-run enterprises.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Liberal Arts Colleges (EDAHACAA)

akta.pro secondary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

Keywords

• Liberal arts education
• Undergraduate degree programs
• Graduate professional studies
• Residential college experience
• Student work programs

Headquarters

HQ city

Mount Berry

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Berry College generates primary revenue from student tuition and fees for undergraduate and graduate education across multiple degree programs including bachelor, master, and education specialist degrees.
2. Financial Aid Distribution: The college distributes both merit and need-based scholarships to students and families, demonstrating significant financial commitment to student support.
3. Gifts and Donations: Alumni and community donations support the college through various giving programs including Always Berry alumni engagement platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Berry College is a private liberal arts college that delivers undergraduate and graduate degree programs across four professional schools (Campbell School of Business, Charter School of Education, Evans School of Humanities, Arts and Social Sciences, School of Mathematical and Natural Sciences). It pairs academic instruction with a guaranteed LifeWorks paid-work program providing up to eight semesters of professional development experience, supported by 75+ fields of study, an 11:1 student-to-faculty ratio, and a 27,000-acre living campus.

Product overview

Berry College operates as a private liberal arts college with a comprehensive educational platform and an extensive student enterprise system. The core educational offerings include undergraduate and graduate degree programs across four professional schools (Campbell School of Business, Charter School of Education, Evans School of Humanities, School of Mathematical and Natural Sciences). Supporting the academic mission are internal technology platforms: Canvas LMS for course management, VikingWeb for student information, and Berry Connect for campus community engagement. Berry College also maintains a distinctive student enterprise program spanning hospitality/retail (The Shipyard, Oak Hill Gift Shop, Viking Furniture, Sunshine Room Textiles), agricultural operations (Angus Beef, Jersey Milk artisan cheeses, Berry Bees honey/beeswax products, Season's Harvest produce, AgriEducation tours), and specialty services (Viking Tutoring, Viking Cycle Works, Viking Strategic Services). These student-run businesses function as entrepreneurship laboratories providing practical work experience through the LifeWorks program. The college also supports research through the Office of Undergraduate Research (administering RUG, Kirbo, Synovus, Richards grants, SURF, and CURE programs) and operates the Steven J. Cage Athletic and Recreation Center as a major campus facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Viking Furniture
• Sunshine Room Textiles (Viking Creations)
• Viking Cycle Works

Quantifiable outcome

• 98% medical school, 96% law school, 79% veterinary school acceptance rates for Berry students
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Georgia Institute of TechnologycoreStrategic or Co-development PartnerDual-degree engineering program allowing Berry students to complete their bachelor's degree at Berry and engineering degree at Georgia Tech. This partnership extends Berry's academic offerings in technical fields while maintaining its liberal arts foundation.
• Georgia Department of Natural ResourcesminorStrategic or Co-development PartnerDNR manages the 16,000-acre Wildlife Management Area on Berry's campus through a cooperative agreement, providing public safety, fire suppression, and managed hunts while Berry maintains educational and research access to the land.
• Southern Athletic AssociationcoreStrategic or Co-development PartnerBerry College is a founding member of the Southern Athletic Association, NCAA Division III athletic conference. Conference members include Centre College, Hendrix College, Oglethorpe University, Millsaps College, Sewanee: The University of the South and Rhodes College.
• Fairfield by Marriott Inn & Suites (Rome, GA)minorChannel Partner/ Reseller/ DistributorPartner hotel providing accommodation for Berry's Conference on Student Research and Creativity attendees, located at 90 Match Point Way NE, Rome, GA 30165. Berry reserves a block of rooms at reduced rates for conference participants.
• Local Farmers Markets (Georgia's Rome, Ridge Ferry, Cartersville)minorChannel Partner/ Reseller/ DistributorStudent enterprises including Season's Harvest produce, Jersey Cheese, Berry Bees honey, and Angus Beef products are sold at local farmers markets in the Rome and Cartersville area, providing retail distribution for student-run businesses.
• Council for Undergraduate ResearchminorStrategic or Co-development PartnerThe Conference on Student Research and Creativity uses blind review conducted by the Director of Undergraduate Research and select members of the Council for Undergraduate Research, bringing peer academic standards to Berry's student research presentations.
• U.S. Department of EducationcoreOthersBerry College operates under Title IX regulations and has adopted policies in accordance with the U.S. Department of Education's Title IX Regulations effective August 14, 2020, ensuring compliance with federal requirements for sexual misconduct prevention and response.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Rhodes College: Memphis-based private liberal arts college and SAA co-member. Directly comparable selective liberal arts institution with similar undergraduate enrollment scale, Phi Beta Kappa standing, and pre-professional outcomes focus.
• Hendrix College: Arkansas private liberal arts college and SAA co-member. Comparable in small residential liberal arts model, NCAA Division III athletics, and curricular emphasis on undergraduate research and pre-professional preparation.
• Centre College: Small private liberal arts college in Danville, KY, and a founding fellow-member of the Southern Athletic Association with Berry. Directly comparable in size, residential liberal arts model, NCAA Division III athletics, and selective admissions profile.
• Sewanee: The University of the South: Private liberal arts university on a large domain in Tennessee and SAA co-member. Comparable in residential liberal arts focus, NCAA Division III athletics, and small undergraduate enrollment profile.
• Millsaps College: Mississippi private liberal arts college and SAA co-member. Comparable small residential liberal arts profile, NCAA Division III athletics, and emphasis on pre-professional and graduate outcomes.
• Oglethorpe University: Atlanta-area private liberal arts university and SAA co-member. Comparable in size, liberal arts core, and Southern US recruitment geography, with overlapping pre-professional and business program offerings.

Broad incumbents

• Davidson College: Highly selective North Carolina liberal arts college and Phi Beta Kappa member. Strongly comparable residential liberal arts model and pre-professional outcomes focus, but operates at higher selectivity and national brand reach.
• Samford University: Alabama private university affiliated with the Southern Baptist Convention. Comparable private Southeastern institution with strong pre-professional programs (business, nursing, law) and similar undergraduate enrollment scale.
• Furman University: South Carolina private liberal arts university with NCAA Division I athletics. Comparable residential liberal arts core, strong pre-health and pre-business outcomes, and similar Southeastern recruiting geography.
• Mercer University: Georgia-based private university with multiple campuses and health sciences focus. Comparable as a private Georgia institution with overlapping pre-health, business, and education programs, though larger and more research-oriented than Berry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/berrycollege
• YouTubeyoutube.com/user/berryweb
• Facebookfacebook.com/53546673664
• LinkedInlinkedin.com/company/berry-college
• Instagraminstagram.com/berrycollege

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berry College