Dragonpass

What Dragonpass does

Dragonpass International Limited is a UK-incorporated travel and lifestyle benefits platform founded in 2005, headquartered in Altrincham (Manchester area). The company aggregates a network of 1,400+ airport lounges, 200+ Fast Track security lanes, 650+ dining outlets, fitness studios, e-SIM connectivity, and approximately 2,500 total experiences across 130+ countries, serving over 40 million members and 800+ global clients through its consumer mobile app (Dragonpass Go), its consumer membership site, and a B2B API and white-label platform marketed to banks, payment networks, credit card issuers, fintechs, and telcos. The technical stack comprises cloud-based platform infrastructure, iOS and Android applications, HTML5-based technical solutions, and partner-facing APIs that embed Dragonpass benefits directly into third-party apps such as Maya and Revolut's RevPoints.

Name

Dragonpass

Legal name

Dragonpass International Limited

Website

https://dragonpass.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Travel Rewards Platform

NAICS

Other Travel Arrangement and Reservation Services (56159), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

akta.pro secondary industries

Customer Engagement & Messaging Platforms (In-App, WhatsApp/RCS, Chat) (THALAKAH), VIP Access & Skip-the-Line Experiences (THAJALAC)

Keywords

• Airport lounge access
• Travel rewards platform
• Loyalty technology solutions
• Embedded benefits API
• White-label loyalty programs

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Individual Membership Subscriptions: Dragonpass sells annual memberships directly to individual consumers through its website and mobile app. Memberships are valid for one year after activation and provide access to airport lounges, dining, fitness, Fast Track, and other travel and lifestyle benefits. Single-use access passes are also available for purchase.
2. B2B White-Label and API Licensing: Dragonpass provides financial institutions (banks, payment providers, credit card issuers, fintech companies) with white-label loyalty solutions and API integrations. Dragonpass enables these partners to embed Dragonpass travel and lifestyle benefits (airport lounges, dining, experiences) into their own platforms as customer loyalty and retention tools, generating revenue through licensing and API access fees.
3. Transaction-Based Services: Dragonpass charges for individual service transactions including Fast Track bookings, lounge pre-bookings, e-SIM purchases (pay-as-you-go), limousine services, and Fitness class/day pass purchases. These are one-time transaction fees at the point of service use.
4. Partner-Based Loyalty Programs: Dragonpass powers loyalty programs for partner brands (e.g., Revolut RevPoints, Maya Black Credit Card), where Dragonpass provides the underlying travel rewards redemption infrastructure (airport lounges, travel benefits) that partners fund as part of their customer loyalty programs.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Dragonpass operates a global travel and lifestyle benefits platform that provides access to over 1,400 airport lounges, 200+ Fast Track security lanes, 650+ dining locations, fitness studios, and e-SIM connectivity through a single digital membership. For businesses, Dragonpass delivers white-label loyalty solutions and APIs enabling banks, payment providers, credit card issuers, and fintech companies to embed these travel benefits directly into their own customer platforms. The company serves over 40 million members across 130+ countries through both its consumer-facing Dragonpass Go app and B2B Dragonpass Technical Solutions platform.

Product overview

Dragonpass is a unified travel and lifestyle rewards platform providing premium services including airport lounge access (1,400+ lounges globally), Fast Track security lanes (200+ locations), dining and retail discounts (650+ locations), e-SIM connectivity, spa, limousine, and fitness services. The company operates Dragonpass Go as its consumer-facing membership app and Dragonpass Technical Solutions as its B2B API and white-label solution for financial institutions. Dragonpass also acquired Ellor Group (late 2025), expanding into dining and lifestyle rewards through brands including tastecard, Gourmet Society, Coffee Club, and Vue Pass. The company publishes proprietary research including the Comfort Index and Great British Take-off reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Dragonpass Annual Membership An annual consumer subscription providing individual travelers access to 1,400+ airport lounges, 200+ Fast Track lanes, 650+ dining locations, fitness studios, e-SIM connectivity, and other travel lifestyle benefits via the Dragonpass Go app. Valid for one year from activation.
• Dragonpass Technical Solutions A B2B solution providing API and HTML5-based technical solutions enabling banks, payment providers, credit card issuers, and fintech companies to deliver integrated loyalty programs and travel benefits through white-label solutions embedded in their own platforms.
• Dragonpass Fitness A fitness benefit enabling Dragonpass members to access thousands of gyms and fitness studios at home or abroad, with no memberships or long-term commitments, available through the Dragonpass app.
• tastecard A dining rewards and loyalty brand operated by Ellor Group (a Dragonpass subsidiary), offering discounts and privileges at restaurants across the UK.
• Gourmet Society A dining club brand operated by Ellor Group (a Dragonpass subsidiary), providing restaurant discounts and experiences for members across the UK.
• Coffee Club A coffee-focused rewards brand operated by Ellor Group (a Dragonpass subsidiary), offering benefits at coffee outlets in the UK.
• Vue Pass A cinema rewards brand operated by Ellor Group (a Dragonpass subsidiary), providing benefits at Vue cinemas in the UK.

Quantifiable outcome

• 53% of high-income consumers report their bank loyalty rewards are misaligned with actual lifestyle needs, highlighting the market opportunity for integrated lifestyle loyalty solutions like Dragonpass
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and strategic.

• MastercardcoreGTM or Marketing Partner · 23 April 2026Mastercard is a brand partner of Dragonpass, collaborating to deliver loyalty programs through airport lounges, dining, and lifestyle experiences to Mastercard cardholders globally. Dragonpass participates as a loyalty solutions provider in Mastercard's ecosystem of partner benefits.
• VisacoreGTM or Marketing Partner · 23 April 2026Visa partners with Dragonpass to deliver travel and lifestyle loyalty benefits to Visa cardholders worldwide. Dragonpass provides airport lounge access and travel experiences as part of Visa's loyalty program ecosystem.
• HSBCcoreGTM or Marketing Partner · 23 April 2026HSBC is a key brand partner using Dragonpass loyalty solutions to offer airport lounge access and travel benefits to its customers. HSBC also provided £16.5m funding to Dragonpass-owned Ellor Group in 2026.
• RevolutcoreGTM or Marketing Partner · 23 April 2026Revolut partners with Dragonpass as part of its RevPoints exchange partnerships (alongside IAG Loyalty and Etihad Guest), enabling Revolut customers to redeem loyalty points for Dragonpass airport lounge access and travel benefits across 140 countries.
• Ellor Group (Dragonpass subsidiary)coreStrategic or Co-development Partner · 31 December 2025Dragonpass acquired Ellor Group at the end of 2024. Ellor Group operates tastecard, Gourmet Society, Coffee Club, and Vue Pass brands, expanding Dragonpass's presence in the UK dining and rewards loyalty market. HSBC UK provided £16.5m funding to Ellor Group in June 2026 to support its growth under Dragonpass ownership.
• MayacoreTechnology or Integration · 17 December 2025Maya partnered with Dragonpass to offer in-app airport lounge access to Maya Black Credit Card holders in the Philippines. The integration allows users to generate QR codes for lounge entry with one free pass per quarter at global lounges. Maya is the first fintech in the Philippines to embed lounge access via an API.
• WanderJoystrategicStrategic or Co-development Partner · 30 October 2025Dragonpass partnered with WanderJoy to strengthen travel experiences through a telco-led initiative. This strategic partnership aims to enhance the travel services offered by the participating entities and expand Dragonpass's telco distribution channel.
• Gennius XYZstrategicTechnology or Integration · 13 October 2025Dragonpass partnered with Gennius XYZ, a loyalty technology provider, to enable banks to offer customers redeemable travel rewards across 140 countries. The collaboration enables banks to convert loyalty points into Dragonpass airport lounge access and travel benefits, addressing growing demand for premium airport experiences driven by rising international travel.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Priority Pass: The leading independent airport lounge access program; offers a comparable membership and white-label API for banks and card issuers, making it the primary competitive overlap with Dragonpass's lounge, Fast Track, and dining aggregator offering.
• LoungeKey: Lounge aggregator embedded into many Visa and Mastercard cardholder programs; competes head-to-head with Dragonpass for bank-issued card lounge benefits and shares a near-identical B2B white-label go-to-market.
• LoungeBuddy: Day-pass lounge booking app acquired by Priority Pass/Collinson; offers single-use lounge access comparable to Dragonpass's a la carte transactions and competes for casual traveler wallet share.
• Plaza Premium Group: Global airport lounge operator with 250+ lounges and its own membership and rewards programs; comparable both as a lounge supplier that Dragonpass onboards and as a competing aggregator in select regions.

Broad incumbents

• American Express (Travel & Lifestyle): Operates proprietary Centurion Lounges and Priority Pass partnerships for premium cardholders; competes with Dragonpass-driven rewards on the same card-issuer shelf and defines the gold-standard set Dragonpass partners benchmark against.
• Collinson Group: Parent of Priority Pass and LoungeKey; broader travel experiences, insurance, and assistance business that competes with Dragonpass across multiple B2B verticals and provides a wider portfolio to large enterprise clients.
• Marriott Bonvoy: Large-scale travel loyalty ecosystem that has expanded into dining, experiences, and credit-card programs, competing for the same strategic mindshare of bank loyalty program managers that Dragonpass sells into.
• Ant Group (Alipay+): APAC digital payments super-app with embedded lifestyle and travel benefits; competes with Dragonpass in Chinese and APAC outbound traveler segments and partners with regional issuers in adjacent ways.

Others

• Trip.com Group: Existing Dragonpass investor (2019 round) and global OTA with its own membership tier; adjacent rather than directly competitive, but a strategic relationship that signals where travel-supply aggregation is consolidating.

Emerging players

• DreamFolks Services: India-headquartered airport lounge and ancillary services aggregator that powers benefits for Indian bank and card-issuer programs; a regional peer with a similar B2B2C model focused on South Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dragonpass
• LinkedInlinkedin.com/company/dragonpass-company-limited
• Instagraminstagram.com/dragonpass
• TikToktiktok.com/@dragonpass

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragonpass