Dragonpass
- Company typePrivate
- Founded2005
- HeadquartersManchester, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingSoftware
What Dragonpass does
Dragonpass International Limited is a UK-incorporated travel and lifestyle benefits platform founded in 2005, headquartered in Altrincham (Manchester area). The company aggregates a network of 1,400+ airport lounges, 200+ Fast Track security lanes, 650+ dining outlets, fitness studios, e-SIM connectivity, and approximately 2,500 total experiences across 130+ countries, serving over 40 million members and 800+ global clients through its consumer mobile app (Dragonpass Go), its consumer membership site, and a B2B API and white-label platform marketed to banks, payment networks, credit card issuers, fintechs, and telcos. The technical stack comprises cloud-based platform infrastructure, iOS and Android applications, HTML5-based technical solutions, and partner-facing APIs that embed Dragonpass benefits directly into third-party apps such as Maya and Revolut's RevPoints.
Dragonpass firmographics
Firmographics- Name
- Dragonpass
- Legal name
- Dragonpass International Limited
- Website
- https://dragonpass.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Dragonpass industry classification
Industry- Product category
- Travel Rewards Platform
- NAICS
- Other Travel Arrangement and Reservation Services (56159), Other Support Activities for Transportation (4889)
- SIC
- Transportation Services (4700), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)
- akta.pro secondary industries
- Customer Engagement & Messaging Platforms (In-App, WhatsApp/RCS, Chat) (THALAKAH), VIP Access & Skip-the-Line Experiences (THAJALAC)
Keywords
Where Dragonpass is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Dragonpass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Individual Membership Subscriptions: Dragonpass sells annual memberships directly to individual consumers through its website and mobile app. Memberships are valid for one year after activation and provide access to airport lounges, dining, fitness, Fast Track, and other travel and lifestyle benefits. Single-use access passes are also available for purchase.
- B2B White-Label and API Licensing: Dragonpass provides financial institutions (banks, payment providers, credit card issuers, fintech companies) with white-label loyalty solutions and API integrations. Dragonpass enables these partners to embed Dragonpass travel and lifestyle benefits (airport lounges, dining, experiences) into their own platforms as customer loyalty and retention tools, generating revenue through licensing and API access fees.
- Transaction-Based Services: Dragonpass charges for individual service transactions including Fast Track bookings, lounge pre-bookings, e-SIM purchases (pay-as-you-go), limousine services, and Fitness class/day pass purchases. These are one-time transaction fees at the point of service use.
- Partner-Based Loyalty Programs: Dragonpass powers loyalty programs for partner brands (e.g., Revolut RevPoints, Maya Black Credit Card), where Dragonpass provides the underlying travel rewards redemption infrastructure (airport lounges, travel benefits) that partners fund as part of their customer loyalty programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dragonpass Annual Membership - Individual subscription providing access to 1,400+ airport lounges, dining discounts, fitness, Fast Track, and other travel lifestyle benefits. |
| Usage-based | Pay-as-you-go | e-SIM Service - Pay-as-you-go data plans for international mobile connectivity. |
| Unit Pricing | Pay-as-you-go | Fast Track Pre-Booking - Advance booking of airport security/immigration fast-track lanes. |
| Unit Pricing | Pay-as-you-go | Fitness Services - Gym classes and single-use day passes at partner fitness locations. |
| Unit Pricing | Pay-as-you-go | Lounge Pre-Booking - Advance booking of airport lounge access at participating outlets. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Dragonpass product offering
Product offeringCore offering
Dragonpass operates a global travel and lifestyle benefits platform that provides access to over 1,400 airport lounges, 200+ Fast Track security lanes, 650+ dining locations, fitness studios, and e-SIM connectivity through a single digital membership. For businesses, Dragonpass delivers white-label loyalty solutions and APIs enabling banks, payment providers, credit card issuers, and fintech companies to embed these travel benefits directly into their own customer platforms. The company serves over 40 million members across 130+ countries through both its consumer-facing Dragonpass Go app and B2B Dragonpass Technical Solutions platform.
Product overview
Dragonpass is a unified travel and lifestyle rewards platform providing premium services including airport lounge access (1,400+ lounges globally), Fast Track security lanes (200+ locations), dining and retail discounts (650+ locations), e-SIM connectivity, spa, limousine, and fitness services. The company operates Dragonpass Go as its consumer-facing membership app and Dragonpass Technical Solutions as its B2B API and white-label solution for financial institutions. Dragonpass also acquired Ellor Group (late 2025), expanding into dining and lifestyle rewards through brands including tastecard, Gourmet Society, Coffee Club, and Vue Pass. The company publishes proprietary research including the Comfort Index and Great British Take-off reports.
Differentiator
Problem solved
Functional benefit
Products and services
- Dragonpass Annual Membership An annual consumer subscription providing individual travelers access to 1,400+ airport lounges, 200+ Fast Track lanes, 650+ dining locations, fitness studios, e-SIM connectivity, and other travel lifestyle benefits via the Dragonpass Go app. Valid for one year from activation.
- Dragonpass Technical Solutions A B2B solution providing API and HTML5-based technical solutions enabling banks, payment providers, credit card issuers, and fintech companies to deliver integrated loyalty programs and travel benefits through white-label solutions embedded in their own platforms.
- Dragonpass Fitness A fitness benefit enabling Dragonpass members to access thousands of gyms and fitness studios at home or abroad, with no memberships or long-term commitments, available through the Dragonpass app.
- tastecard A dining rewards and loyalty brand operated by Ellor Group (a Dragonpass subsidiary), offering discounts and privileges at restaurants across the UK.
- Gourmet Society A dining club brand operated by Ellor Group (a Dragonpass subsidiary), providing restaurant discounts and experiences for members across the UK.
- Coffee Club A coffee-focused rewards brand operated by Ellor Group (a Dragonpass subsidiary), offering benefits at coffee outlets in the UK.
- Vue Pass A cinema rewards brand operated by Ellor Group (a Dragonpass subsidiary), providing benefits at Vue cinemas in the UK.
Quantifiable outcome
- 53% of high-income consumers report their bank loyalty rewards are misaligned with actual lifestyle needs, highlighting the market opportunity for integrated lifestyle loyalty solutions like Dragonpass
- +3 more outcomes
Companies that use Dragonpass
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Dragonpass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
Dragonpass partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- MastercardcoreMastercard is a brand partner of Dragonpass, collaborating to deliver loyalty programs through airport lounges, dining, and lifestyle experiences to Mastercard cardholders globally. Dragonpass participates as a loyalty solutions provider in Mastercard's ecosystem of partner benefits.
- VisacoreVisa partners with Dragonpass to deliver travel and lifestyle loyalty benefits to Visa cardholders worldwide. Dragonpass provides airport lounge access and travel experiences as part of Visa's loyalty program ecosystem.
- HSBCcoreHSBC is a key brand partner using Dragonpass loyalty solutions to offer airport lounge access and travel benefits to its customers. HSBC also provided £16.5m funding to Dragonpass-owned Ellor Group in 2026.
- RevolutcoreRevolut partners with Dragonpass as part of its RevPoints exchange partnerships (alongside IAG Loyalty and Etihad Guest), enabling Revolut customers to redeem loyalty points for Dragonpass airport lounge access and travel benefits across 140 countries.
- Ellor Group (Dragonpass subsidiary)coreDragonpass acquired Ellor Group at the end of 2024. Ellor Group operates tastecard, Gourmet Society, Coffee Club, and Vue Pass brands, expanding Dragonpass's presence in the UK dining and rewards loyalty market. HSBC UK provided £16.5m funding to Ellor Group in June 2026 to support its growth under Dragonpass ownership.
- MayacoreMaya partnered with Dragonpass to offer in-app airport lounge access to Maya Black Credit Card holders in the Philippines. The integration allows users to generate QR codes for lounge entry with one free pass per quarter at global lounges. Maya is the first fintech in the Philippines to embed lounge access via an API.
- WanderJoystrategicDragonpass partnered with WanderJoy to strengthen travel experiences through a telco-led initiative. This strategic partnership aims to enhance the travel services offered by the participating entities and expand Dragonpass's telco distribution channel.
- Gennius XYZstrategicDragonpass partnered with Gennius XYZ, a loyalty technology provider, to enable banks to offer customers redeemable travel rewards across 140 countries. The collaboration enables banks to convert loyalty points into Dragonpass airport lounge access and travel benefits, addressing growing demand for premium airport experiences driven by rising international travel.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Dragonpass competitors and assessment
Company assessmentDirect peers
- Priority Pass: The leading independent airport lounge access program; offers a comparable membership and white-label API for banks and card issuers, making it the primary competitive overlap with Dragonpass's lounge, Fast Track, and dining aggregator offering.
- LoungeKey: Lounge aggregator embedded into many Visa and Mastercard cardholder programs; competes head-to-head with Dragonpass for bank-issued card lounge benefits and shares a near-identical B2B white-label go-to-market.
- LoungeBuddy: Day-pass lounge booking app acquired by Priority Pass/Collinson; offers single-use lounge access comparable to Dragonpass's a la carte transactions and competes for casual traveler wallet share.
- Plaza Premium Group: Global airport lounge operator with 250+ lounges and its own membership and rewards programs; comparable both as a lounge supplier that Dragonpass onboards and as a competing aggregator in select regions.
Broad incumbents
- American Express (Travel & Lifestyle): Operates proprietary Centurion Lounges and Priority Pass partnerships for premium cardholders; competes with Dragonpass-driven rewards on the same card-issuer shelf and defines the gold-standard set Dragonpass partners benchmark against.
- Collinson Group: Parent of Priority Pass and LoungeKey; broader travel experiences, insurance, and assistance business that competes with Dragonpass across multiple B2B verticals and provides a wider portfolio to large enterprise clients.
- Marriott Bonvoy: Large-scale travel loyalty ecosystem that has expanded into dining, experiences, and credit-card programs, competing for the same strategic mindshare of bank loyalty program managers that Dragonpass sells into.
- Ant Group (Alipay+): APAC digital payments super-app with embedded lifestyle and travel benefits; competes with Dragonpass in Chinese and APAC outbound traveler segments and partners with regional issuers in adjacent ways.
Others
- Trip.com Group: Existing Dragonpass investor (2019 round) and global OTA with its own membership tier; adjacent rather than directly competitive, but a strategic relationship that signals where travel-supply aggregation is consolidating.
Emerging players
- DreamFolks Services: India-headquartered airport lounge and ancillary services aggregator that powers benefits for Indian bank and card-issuer programs; a regional peer with a similar B2B2C model focused on South Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dragonpass social profiles
Digital presenceDragonpass compliance and trust
Trust signalCompliance3 records
Dragonpass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dragonpass leadership team
Management profileNumber of profiles
Profiles1 record
Dragonpass subsidiaries and ownership
Company hierarchySubsidiaries1 record
Dragonpass funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dragonpass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dragonpass
What does Dragonpass do?
Dragonpass operates a global travel and lifestyle benefits platform that provides access to over 1,400 airport lounges, 200+ Fast Track security lanes, 650+ dining locations, fitness studios, and e-SIM connectivity through a single digital membership. For businesses, Dragonpass delivers white-label loyalty solutions and APIs enabling banks, payment providers, credit card issuers, and fintech companies to embed these travel benefits directly into their own customer platforms. The company serves over 40 million members across 130+ countries through both its consumer-facing Dragonpass Go app and B2B Dragonpass Technical Solutions platform.
Is Dragonpass a public or private company?
Dragonpass is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dragonpass founded?
Dragonpass was founded in 2005. It employs 501 to 1,000 people.
Where is Dragonpass based?
Dragonpass is headquartered in Manchester, United Kingdom, in the Europe region.
How does Dragonpass make money?
Four revenue lines are on record. Individual Membership Subscriptions are the primary driver. The others are B2B White-Label and API Licensing, transaction-Based Services and partner-Based Loyalty Programs.
Who are Dragonpass's main competitors?
Direct peers on record are Priority Pass, LoungeKey, LoungeBuddy and Plaza Premium Group. Broad incumbents are American Express (Travel & Lifestyle), Collinson Group, Marriott Bonvoy and Ant Group (Alipay+). Trip.com Group is listed as an others. DreamFolks Services is listed as an emerging player.
Does Dragonpass have an API?
Yes. Dragonpass Technical Solutions provides API and HTML5-based technical solutions through which Dragonpass Members may access the Services via their Provider. The company offers white-label solutions for banks, payment providers, credit card issuers, and fintech companies to deliver loyalty programs. Maya has embedded lounge access via an API in the Philippines, marking it as the first fintech in the country to integrate Dragonpass services through API.
What industry is Dragonpass in?
Dragonpass's product category is Travel Rewards Platform. Its primary akta.pro industry code is BPAMAIAM, Travel Deal, Loyalty & Subscription Platforms, with a secondary code of THALAKAH, Customer Engagement & Messaging Platforms (In-App, WhatsApp/RCS, Chat). Its NAICS code is 56159 and its SIC code is 4700.