Cargo Forwarder
Cargo Forwarder is a UK-based SaaS company that sells a cloud-native, API-first freight management platform — covering Operations, Sales, Accounts, Reports, and Integrations — to small and mid-market freight forwarders replacing legacy on-premises TMS systems.
- Company typePrivate
- Founded2019
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cargo Forwarder does
Cargo Forwarder is a UK-based software company that builds and sells a cloud-native, API-first freight management platform targeting small and mid-market freight forwarders. The company operates as Cargo Forwarder Limited (incorporated in England and Wales, company number 10592540), with a registered office in Bath, United Kingdom, and operates in the Bristol area with 11–50 employees. Founded around 2019, the platform was built from the ground up specifically for freight forwarding rather than adapted from a generic ERP, and is hosted on Amazon Web Services, eliminating the need for on-premises infrastructure.
The product is organised into five integrated modules — Operations (booking workflows, document management, email sync), Sales (lead management, quoting, pipeline with a built-in Rate Engine), Accounts (invoicing, credit control, customer balances), Reports (real-time financial, sales, and operational analytics with branded customer portal), and Integrations (API-first connectivity to accounting and productivity tools). Native integrations include Sage, Xero, QuickBooks, NetSuite, Microsoft 365, and Google Workspace, with a Developer Console enabling partners to exchange booking data with the platform. Customers cited publicly include AMWorld, Fast Logistics, Transportify, AGI Global Logistics, Neon Freight, and Scanlon Freight.
The business model is B2B SaaS sold via enterprise field sales with consultative demos booked through Calendly. Revenue is generated primarily through per-user annual subscriptions, supplemented by monthly API charges, optional enhanced support, and usage-based excess data storage fees. Pricing is quote-based and not publicly disclosed. The company has raised approximately $1.08M in three disclosed rounds (October 2019, November 2020, February 2021) from Artesian VC and Brinc, with no funding rounds disclosed since February 2021. A recent partnership with Cambridge Mercantile Corp. (UK) Limited extends the platform into FX and cross-border payment services for freight forwarder customers.
Cargo Forwarder firmographics
Firmographics- Name
- Cargo Forwarder
- Legal name
- Cargo Forwarder Limited
- Website
- https://cargoforwarder.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cargo Forwarder is a UK-based SaaS company that sells a cloud-native, API-first freight management platform — covering Operations, Sales, Accounts, Reports, and Integrations — to small and mid-market freight forwarders replacing legacy on-premises TMS systems.
- Ownership category
- akta.pro rank
Cargo Forwarder industry classification
Industry- Product category
- Freight Management Software
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms (TLAEAJAG)
Keywords
Where Cargo Forwarder is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cargo Forwarder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Fees: User subscription fees paid by customers for access to the platform. The subscription is sold on a per-user basis with Authorised Users defined as employees, agents and independent contractors of the Customer. Initial Subscription Term and Renewal Periods of 12 months each.
- API Charges: Charges for API usage and integration services. Billed on a monthly basis for API usage. These cover third-party integrations and connectivity services.
- Support Services: Standard customer support provided during Normal Business Hours (9:00 am to 5:00 pm UK time) as part of the subscription. Enhanced support services available for separate purchase.
- Excess Data Storage Fees: Charges applied when customers exceed the allocated disk storage space specified in the Documentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | User Subscription-based pricing with Initial Subscription Term |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Cargo Forwarder product offering
Product offeringCore offering
Cargo Forwarder provides a cloud-native, API-first freight management platform designed specifically for freight forwarders. The platform unifies five integrated modules — Operations (bookings, documents, workflow), Sales (leads, quotes, pipeline), Accounts (invoicing, credit control, accounting integrations), Reports (real-time analytics), and Integrations (accounting, email, carrier systems) — into a single system that eliminates double-entry between sales, operations, and finance. It is sold as a per-user SaaS subscription with annual terms and add-on API and storage charges.
Product overview
Cargo Forwarder is a cloud-native, all-in-one freight management platform built for modern logistics forwarders. The platform consists of five integrated modules: Operations (for bookings, documents, and workflow management), Sales (for leads, quotes, and pipeline management), Accounts (for invoicing, credit control, and accounting integrations), Reports (for real-time analytics and customisable reporting), and Integrations (for connecting with accounting tools and third-party systems). All modules share a unified data layer, enabling seamless handoffs between sales-to-operations and ops-to-accounts workflows. The platform is API-first with a Developer Console for partner integrations, and is hosted on Amazon Web Services with no on-premises installation required.
Differentiator
Problem solved
Functional benefit
Products and services
- Operations Core operational module of the Cargo Forwarder platform that streamlines bookings, documents, and handoffs with intuitive workflows for freight teams. Includes guided booking workflows, real-time status tracking, cloud document storage, and email sync capabilities. Built for freight forwarding companies seeking to replace legacy operational systems.
- Sales Sales module of the Cargo Forwarder platform for managing leads, generating quotes, and tracking sales activity within the logistics platform. Includes build-and-send quotes, lead activity tracking, quote-to-booking conversion, deal pipeline management, and Rate Engine-powered quoting for freight forwarders.
- Accounts Finance module of the Cargo Forwarder platform integrating with accounting tools, automating invoicing, and monitoring customer balances. Includes real-time credit tracking, customer account summaries, flexible ledger mapping, and automated invoicing from bookings for freight forwarding operations.
- Reports Analytics and reporting module of the Cargo Forwarder platform providing real-time access to financial, sales, and operational data. Features P&L and margin reports, client spend history, volume and route analysis, carrier performance metrics, interactive dashboards, customizable report templates, and exportable reports (PDF/Excel).
- Integrations Integration hub of the Cargo Forwarder platform enabling connections with accounting software, carriers, CRMs, and portals. Built on API-first architecture with a Developer Console for sending and receiving booking data between platforms, including pre-built integrations with Sage, Xero, QuickBooks, NetSuite, Microsoft 365, and Google Workspace.
- Customer Portal Branded customer-facing portal within the Cargo Forwarder platform for sharing reports, tracking shipments, and providing real-time status updates to freight forwarders' end customers.
- Cargo Forwarder Platform Subscription SaaS subscription providing authorized users (employees, agents, and independent contractors of the customer) access to the Cargo Forwarder platform on a per-user basis with an Initial Subscription Term and Renewal Periods of 12 months each. Annual billing on subscription anniversary, with API charges billed monthly.
Quantifiable outcome
- Increased productivity in operational and finance systems
- +3 more outcomes
Companies that use Cargo Forwarder
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Cargo Forwarder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Cargo Forwarder partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SagecoreSage is a core accounting integration partner. Cargo Forwarder integrates with Sage via API to sync financial data including invoice and account data. Featured prominently in integrations page as a key accounting tool connection.
- XerocoreXero is a core accounting integration partner. Cargo Forwarder provides API integration with Xero for syncing invoice and account data instantly. Featured prominently on integrations page.
- QuickBookscoreQuickBooks is integrated via API with Cargo Forwarder for seamless data synchronization. Part of the core accounting tool integrations enabling real-time financial data sync.
- NetSuitecoreNetSuite integration enables push and pull of invoice and account data instantly between Cargo Forwarder and NetSuite ERP. Part of the comprehensive accounting integrations.
- Microsoft 365 / Office 365coreMicrosoft 365 and Office 365 integration enables email sync, calendar sync, and document management. Booking-related emails link automatically to respective bookings or quotes. Part of productivity tool integrations.
- Google WorkspacecoreGoogle Workspace integration provides email sync, calendar sync, and document linking capabilities. All booking-related emails link automatically to respective bookings or quotes.
- Amazon Web Services (AWS)coreCargo Forwarder is hosted on Amazon Web Services (AWS), providing cloud infrastructure for the platform. This enables browser-based access from any location at any time without installation requirements.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Cargo Forwarder competitors and assessment
Company assessmentDirect peers
- Magaya: Magaya provides freight forwarding software and logistics automation for forwarders and customs brokers, with a focus on SMB and mid-market freight forwarders. Its product scope (operations, accounting, CRM) directly overlaps with Cargo Forwarder's modules.
- Forward ERP: Forward ERP is a freight forwarding and logistics ERP platform designed for forwarding businesses, covering operations, finance, and CRM. It is a direct competitor in the freight forwarding software segment.
- MercuryGate: MercuryGate provides a Transportation Management System for shippers, 3PLs, and freight forwarders, covering multimodal rate management, booking, and execution. Its TMS functionality and target customer segment are closely comparable to Cargo Forwarder.
- CargoWise (WiseTech Global): CargoWise is the dominant freight forwarding and logistics execution platform, serving freight forwarders and logistics providers globally with a deeply integrated ERP/TMS suite. It is the most direct competitor to Cargo Forwarder in the freight forwarding software category.
- Logitude World: Logitude World offers freight forwarding software built on Microsoft Dynamics, targeting small and mid-sized freight forwarders. It serves the same customer niche as Cargo Forwarder with overlapping operations and accounting modules.
Broad incumbents
- Descartes Systems Group: Descartes is a large logistics technology company offering TMS, customs, and trade compliance software that competes with Cargo Forwarder across larger freight forwarders. It is a broader incumbent with overlapping capabilities but a wider portfolio beyond freight forwarding.
- Blue Yonder (formerly JDA Software): Blue Yonder offers supply chain and transportation management solutions as part of a broader end-to-end platform. Its TMS capabilities overlap with Cargo Forwarder's offerings but at a much larger enterprise scale.
- Oracle Transportation Management: Oracle's TMS is a broad enterprise-grade transportation management platform used by large shippers and 3PLs. It is a competitor in the broader TMS market though typically deployed at larger organizations than Cargo Forwarder's target segment.
- SAP Transportation Management: SAP TM is an enterprise TMS integrated with SAP's ERP ecosystem, used by large shippers and logistics providers. It competes with Cargo Forwarder in the broader TMS space though it is positioned for larger enterprise customers.
Emerging players
- Aljex Software: Aljex provides cloud-based freight forwarding and logistics software for small and mid-sized forwarders and 3PLs. It is a smaller-scale competitor in the same freight management software category as Cargo Forwarder.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cargo Forwarder social profiles
Digital presenceCargo Forwarder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cargo Forwarder leadership team
Management profileNumber of profiles
Profiles2 records
Cargo Forwarder funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cargo Forwarder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cargo Forwarder
What does Cargo Forwarder do?
Cargo Forwarder provides a cloud-native, API-first freight management platform designed specifically for freight forwarders. The platform unifies five integrated modules — Operations (bookings, documents, workflow), Sales (leads, quotes, pipeline), Accounts (invoicing, credit control, accounting integrations), Reports (real-time analytics), and Integrations (accounting, email, carrier systems) — into a single system that eliminates double-entry between sales, operations, and finance. It is sold as a per-user SaaS subscription with annual terms and add-on API and storage charges.
Is Cargo Forwarder a public or private company?
Cargo Forwarder is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cargo Forwarder founded?
Cargo Forwarder was founded in 2019. It employs 11 to 50 people.
Where is Cargo Forwarder based?
Cargo Forwarder is headquartered in Bristol, United Kingdom, in the Europe region.
How does Cargo Forwarder make money?
Four revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are API Charges, support Services and excess Data Storage Fees.
Who are Cargo Forwarder's main competitors?
Direct peers on record are Magaya, Forward ERP, MercuryGate, CargoWise (WiseTech Global) and Logitude World. Broad incumbents are Descartes Systems Group, Blue Yonder (formerly JDA Software), Oracle Transportation Management and SAP Transportation Management. Aljex Software is listed as an emerging player.
Does Cargo Forwarder have an API?
Yes. Cargo Forwarder is built on an API-first architecture, enabling seamless integrations with accounting tools and third-party systems. The Developer Console allows partners and customers to send and receive booking data between platforms. The services are made available via an API to */cargo.services (*customer domain). API Charges apply for third-party integrations.
What industry is Cargo Forwarder in?
Cargo Forwarder's product category is Freight Management Software. Its primary akta.pro industry code is TLAEAJAG, Dedicated Lanes & Mini-Bid / RFP Marketplace Platforms. Its NAICS code is 488510 and its SIC code is 4731.