Augusta Precious Metals
Augusta Precious Metals is a U.S. privately held precious-metals dealer founded in 2012 that sells physical gold and silver into self-directed IRAs for retirement-age Americans, earning revenue on dealer spreads while operating an education-first, salaried-educator sales model with a $50,000 minimum investment.
- Company typePrivate
- Founded2012
- HeadquartersBeverly Hills, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Augusta Precious Metals does
Augusta Precious Metals is a privately held U.S. precious-metals dealer and self-directed IRA facilitator founded in 2012 by Isaac Nuriani and headquartered in Casper, Wyoming, with a secondary sales and marketing office in Beverly Hills, California. The company sells physical gold and silver coins and bars (American Eagle, Canadian Maple Leaf, Austrian Philharmonic, and bars from refiners such as Credit Suisse, PAMP, and Johnson Matthey, among others) and helps customers hold those assets inside self-directed IRAs by coordinating with third-party custodians — primarily Equity Trust — and storing the bullion at Delaware Depository under $1B all-risk insurance. A minimum investment of $50,000 applies to new precious-metals IRA accounts.
The business is built around a deliberate education-first go-to-market motion: prospective customers must complete a no-cost web conference with a salaried (non-commissioned) educator before any product is discussed, supported by a free five-guide Gold IRA kit, a scam-protection checklist, an active YouTube channel, blog content, organic and paid search, and earned editorial placements. Revenue is generated primarily through the dealer spread between spot and retail price on each bullion purchase, with IRA setup and lifetime account support embedded in the transaction pricing rather than charged separately. Distribution is exclusively direct — website and phone — with no resellers, retail storefronts, or self-serve transactions; the company serves customers in all 50 U.S. states.
Augusta has held Money Magazine's #1 Best Overall Gold IRA Company ranking for five consecutive years (2022–2026) and Investopedia's Most Transparent designation for the same period, with a BBB A+ rating, AAA from the Business Consumer Alliance, 4.9/5 across Trustpilot, Google, ConsumerAffairs, and TrustLink, and 4,000+ verified five-star reviews. The firm employs 101–250 people, remains founder-owned with no disclosed external institutional capital, and shows no pending M&A, IPO, or restructuring activity. Isaac Nuriani continues to serve as CEO; Devlyn Steele (Harvard Business School, three decades in financial services) leads the education function.
Augusta Precious Metals firmographics
Firmographics- Name
- Augusta Precious Metals
- Legal name
- Augusta Precious Metals
- Website
- https://augustapreciousmetals.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Augusta Precious Metals is a U.S. privately held precious-metals dealer founded in 2012 that sells physical gold and silver into self-directed IRAs for retirement-age Americans, earning revenue on dealer spreads while operating an education-first, salaried-educator sales model with a $50,000 minimum investment.
- Ownership category
- akta.pro rank
Augusta Precious Metals industry classification
Industry- Product category
- Precious Metals IRA Services
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where Augusta Precious Metals is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Augusta Precious Metals business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Precious Metals Sales (Gold & Silver): Augusta Precious Metals earns revenue primarily through the markup/spread on the sale of physical gold and silver products (coins and bars) to customers who open self-directed IRAs or cash accounts. The spread between the spot price and the purchase price constitutes the primary revenue. This is a transaction-based model where revenue is earned per purchase rather than recurring.
- IRA Setup & Account Support Services: The company assists customers with the setup and maintenance of self-directed precious metals IRAs, coordinating with custodians and depositories. Revenue is embedded in the overall transaction pricing rather than charged as a separate fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Precious Metals IRA — $50,000 minimum investment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Augusta Precious Metals product offering
Product offeringCore offering
Augusta Precious Metals is a precious metals dealer and self-directed precious metals IRA administrator that sells physical gold and silver coins and bars (American Eagle, Canadian Maple Leaf, Austrian Philharmonic, PAMP Suisse bars, etc.) for placement inside self-directed IRAs or for direct cash purchase. The company assists customers with 401(k) and IRA rollovers into self-directed gold or silver IRAs, coordinating with IRS-compliant custodian Equity Trust and storing metals at Delaware Depository. Its customer engagement model requires a no-cost web conference with salaried non-commissioned educators before any product discussion.
Product overview
Augusta Precious Metals operates as a precious metals dealer and self-directed IRA administrator, offering two primary retirement account products: Gold IRA and Silver IRA. Both are self-directed individual retirement accounts that enable investors to hold physical gold or silver within tax-advantaged retirement structures. The company also offers direct purchase of gold and silver products (coins and bars) both within IRAs and through cash accounts. A defining differentiator is the company's education-first business model, where all customer-facing staff are salaried educators rather than commission-based salespeople. The company requires a minimum investment of $50,000 and provides complimentary web conferences before any product discussion. Additional offerings include a free Gold IRA Guide Kit (five digital guides), a Gold IRA Scam Protection Checklist, and an educational video series covering market news and retirement planning.
Differentiator
Problem solved
Functional benefit
Products and services
- Gold IRA Self-directed individual retirement account allowing investors to hold physical gold bullion within an IRS-compliant retirement portfolio, with the ability to roll over funds from existing IRAs or 401(k) accounts without triggering penalties.
- Silver IRA
- Gold Products (IRA-Eligible Bullion)
- Silver Products (IRA-Eligible Bullion)
- 401(k) and IRA Rollover Services
- Lifetime Customer Support and Buyback Program
Quantifiable outcome
- Money Magazine named Augusta #1 Best Overall Gold IRA Company for 5 consecutive years (2022-2026)
- +3 more outcomes
Companies that use Augusta Precious Metals
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Augusta Precious Metals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Augusta Precious Metals partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Until ForeverminorAugusta Precious Metals announced ongoing financial support for Until Forever, a nonprofit organization founded in memory of Tim Schmidt Jr., a 19-year-old University of Central Florida student killed in a mass shooting in Orlando in 2024. Contributions fund Until Forever's assistance and remembrance programs, including the Healing Hearts Initiative which provides qualifying families with financial relief, grief counseling resources, and digital memorials.
- Equity TrustcoreAugusta Precious Metals partners with Equity Trust as its #1 preferred self-directed IRA custodian. Equity Trust is described as the nation's leading self-directed IRA provider with more than 30 years of experience managing over $25 billion in assets, serving customers in all 50 states. Augusta works with Equity Trust to help customers open and manage self-directed precious metals IRAs, with Augusta acting as the dedicated liaison throughout the process.
- Delaware DepositorycoreAugusta Precious Metals partners with Delaware Depository for the secure storage of customer silver and gold holdings. Delaware Depository is described as one of America's most trusted private vaults, offering $1 billion in all-risk insurance backed by leading London underwriters, fully allocated storage held in the customer's name, CME and ICE exchange approval, and full IRS compliance under IRC 408(n) for IRA asset storage.
Scale indicators15 records
Recent moves5 records
Expansion highlights4 records
Augusta Precious Metals competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Augusta Precious Metals social profiles
Digital presenceAugusta Precious Metals compliance and trust
Trust signalCompliance4 records
Augusta Precious Metals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Augusta Precious Metals leadership team
Management profileNumber of profiles
Profiles2 records
Augusta Precious Metals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Augusta Precious Metals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Augusta Precious Metals
What does Augusta Precious Metals do?
Augusta Precious Metals is a precious metals dealer and self-directed precious metals IRA administrator that sells physical gold and silver coins and bars (American Eagle, Canadian Maple Leaf, Austrian Philharmonic, PAMP Suisse bars, etc.) for placement inside self-directed IRAs or for direct cash purchase. The company assists customers with 401(k) and IRA rollovers into self-directed gold or silver IRAs, coordinating with IRS-compliant custodian Equity Trust and storing metals at Delaware Depository. Its customer engagement model requires a no-cost web conference with salaried non-commissioned educators before any product discussion.
Is Augusta Precious Metals a public or private company?
Augusta Precious Metals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Augusta Precious Metals founded?
Augusta Precious Metals was founded in 2012. It employs 101 to 250 people.
Where is Augusta Precious Metals based?
Augusta Precious Metals is headquartered in Beverly Hills, United States, in the North America region.
How does Augusta Precious Metals make money?
Two revenue lines are on record. Precious Metals Sales (Gold & Silver) is the primary driver. The others are IRA Setup & Account Support Services.
Does Augusta Precious Metals have an API?
No public API is recorded for Augusta Precious Metals.
What industry is Augusta Precious Metals in?
Augusta Precious Metals's product category is Precious Metals IRA Services. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its SIC code is 5094.