The Longleaf Alliance
The Longleaf Alliance is a non-profit conservation organization founded in 1995 that guides longleaf pine ecosystem restoration across nine southeastern U.S. states through science-based technical assistance, educational programs, and partnership coordination with landowners, government agencies, and corporate partners.
- Company typePrivate
- Founded1995
- HeadquartersAndalusia, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What The Longleaf Alliance does
The Longleaf Alliance (TLA) is a 501(c)(3) non-profit conservation organization founded in 1995 by Rhett Johnson and Dean Gjerstad, headquartered in Andalusia, Alabama, with approximately 30 staff members distributed across the nine-state natural longleaf pine range from Texas to Virginia. The organization guides longleaf pine ecosystem restoration, stewardship, and conservation through science-based technical assistance, education programs (Longleaf Academy), partnership coordination (America's Longleaf Restoration Initiative, Gulf Coastal Plain Ecosystem Partnership, Georgia Sentinel Landscape), and on-the-ground field support including prescribed fire implementation, invasive species control, species recovery programs (gopher tortoise, red-cockaded woodpecker, reticulated flatwoods salamander), and conservation easements.
TLA's core technology stack includes the proprietary Southeast Longleaf Ecosystem Occurrences Geodatabase (LEO) for mapping longleaf occurrences and the Southeast FireMap, a Google Earth Engine-based tool co-developed with USDA NRCS and the U.S. Endowment for Forestry and Communities that detects prescribed burns and wildfires across nine states. The organization's service portfolio spans the Longleaf Academy Program (multiple educational tracks), the Biennial Longleaf Conference, documentary film production, Burner Bob outreach mascot program, financial assistance programs (Longleaf Planting Fund, Enhancement Fund, Owen Fellowship), and the newly launched Longleaf Biodiversity Impact Fund—a biodiversity credit mechanism connecting corporate nature-positive commitments to restoration outcomes.
The business model is grant-funded non-profit with diversified revenue streams: primary grant funding from NFWF ($7.3M facilitated in 2024 generating $54.7M total impact), USDA Forest Service ($1.8M in 2024 IRA funding), HCLTech ($250K in 2024), and other federal/state/foundation sources; supplemented by membership dues (annual subscription with 15% store discount), individual donations (including Amazon Smile 0.5% program), merchandise sales, and online auctions. Go-to-market is community-led and partnership-driven, delivering services through direct technical assistance to private landowners, government agency partnerships, corporate sustainability programs, and the Biennial Longleaf Conference—the nation's largest longleaf-focused event.
The Longleaf Alliance firmographics
Firmographics- Name
- The Longleaf Alliance
- Legal name
- The Longleaf Alliance
- Website
- https://longleafalliance.org
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Longleaf Alliance is a non-profit conservation organization founded in 1995 that guides longleaf pine ecosystem restoration across nine southeastern U.S. states through science-based technical assistance, educational programs, and partnership coordination with landowners, government agencies, and corporate partners.
- Ownership category
- akta.pro rank
The Longleaf Alliance industry classification
Industry- Product category
- Forest Conservation Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (11531), Support Activities for Forestry (1153)
- SIC
- Forestry (800), Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Forest Ecosystem Services & Carbon/Conservation Programs (AFAMAAAJ), Research, Monitoring, Evaluation & Learning (MEL) Partnerships (EDADALAK)
Keywords
Where The Longleaf Alliance is headquartered
LocationHeadquarters
- HQ city
- Andalusia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Longleaf Alliance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Grant Funding: Primary revenue stream from grants awarded by foundations and government agencies including National Fish and Wildlife Foundation (NFWF), U.S. Department of Agriculture, Department of Defense, and others for restoration projects across the longleaf range.
- Membership Dues: Annual membership program supporting The Longleaf Alliance with members receiving perks including stationary cards, store discounts, and access to member-exclusive events.
- Donations: Charitable donations from individuals and organizations supporting longleaf conservation, including Amazon Smile program where 0.5% of qualifying purchases are donated.
- Merchandise Sales: Sale of Longleaf Ecosystem apparel, landowner signs, and 'Longleaf, Far As The Eye Can See' coffee table book through the online merchandise store.
- Online Auction: Spring Online Auction showcasing members' and conservation partners' talents and goods to raise vital funds for on-the-ground longleaf pine restoration efforts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership with perks including store discounts and member-exclusive content |
| One time/ perpetual license | Pay-as-you-go | Merchandise including apparel, landowner signs, and books |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
The Longleaf Alliance product offering
Product offeringCore offering
The Longleaf Alliance is a 501(c)(3) non-profit that delivers science-based technical assistance, on-the-ground restoration support, cost-share funding, and educational programming for longleaf pine ecosystem restoration across nine southeastern U.S. states. Its service portfolio includes direct landowner technical assistance, prescribed fire coordination, planting and enhancement funds, species headstarting programs, conservation easements, the Longleaf Academy training curriculum, and partnership coordination with federal/state agencies, corporations, and universities. The organization is funded primarily through grants, donations, membership dues, and merchandise sales.
Product overview
The Longleaf Alliance is a non-profit conservation organization (established 1995) offering a broad portfolio of programs and services focused on longleaf pine ecosystem restoration, stewardship, and conservation across the Southeastern United States. The core offerings include the Longleaf Academy Program (technical education and training in multiple tracks), the Biennial Longleaf Conference (the premier longleaf-focused event held every two years), documentary film production, and the Burner Bob outreach mascot. TLA also operates field programs including the Gulf Coastal Plain Ecosystem Partnership (GCPEP), Georgia Sentinel Landscape Prescribed Fire Program, species headstarting (gopher tortoise and reticulated flatwoods salamander), and conservation easements. Financial mechanisms include the Longleaf Planting Fund, Longleaf Enhancement Fund, Longleaf Biodiversity Impact Fund, and the Owen Fellowship scholarship. Additional services encompass the Longleaf Leader newsletter, The Longleaf Library resource center, Southeast Longleaf Ecosystem Occurrences Geodatabase (LEO), nursery network coordination, and a merchandise store. The portfolio is delivered through partnerships with federal and state agencies, private landowners, non-profits, and corporations, unified under TLA's G.U.I.D.E. strategic framework (Growing, Understanding, Improving, Diverse, Ecosystems).
Differentiator
Problem solved
Functional benefit
Brands
- America's Longleaf Restoration Initiative: A partnership initiative coordinated by The Longleaf Alliance for longleaf restoration across the Southeast
- Gulf Coastal Plain Ecosystem Partnership (GCPEP)
- Burner Bob
- Longleaf Academy Program
- The Longleaf Leader
- Longleaf Enhancement Fund
- The Owen Fellowship
- Pints for Pines
Products and services
- Longleaf Academy Program
Quantifiable outcome
- 244,063 acres of prescribed fire implemented in 2025
- +4 more outcomes
Companies that use The Longleaf Alliance
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
The Longleaf Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Longleaf Alliance partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- U.S. Fish and Wildlife ServicecorePartner in species recovery programs including reticulated flatwoods salamander headstarting and reintroduction, gopher tortoise conservation, and red-cockaded woodpecker translocation. Collaborates on America's Longleaf Restoration Initiative.
- Georgia Department of Natural ResourcescoreKey partner in gopher tortoise conservation including the Georgia Gopher Tortoise Conservation Initiative. Collaborated on documentary films 'A Tortoise Called Pumpkin Spice' and 'Devouring Beauties.' Partner in T.E.R.N. (The Environmental Resources Network).
- U.S. Department of DefensecorePartner in Sentinel Landscapes program supporting military installation resilience while advancing longleaf conservation. The Georgia Sentinel Landscape includes nine military installations and focuses on prescribed fire and habitat management benefiting defense missions.
- EnvivacoreCorporate sustainability partner providing market capacity for biomass removal from longleaf restoration sites. Works with private landowners in Mississippi and Alabama through Enviva's longleaf forest restoration plan, helping landowners achieve restoration goals at lower cost.
- The Nature ConservancycorePartner in Longleaf for the Landowner Academy, land conservation easements (including Shaws Creek Preserve), climate-smart forestry initiatives, and received joint FSC Leadership Award in 2022. Collaborated on Managing Longleaf Pine Forests for our Future guide.
- Magic Kumquat ProductionscoreFilm production partner creating documentaries about longleaf ecosystems and conservation. Produced 'A Tortoise Called Pumpkin Spice,' 'Devouring Beauties - The Remarkable Pitcherplant,' and 'Longleaf Forever' documentary.
- Clemson UniversitycoreAcademic partner for climate-smart forestry guidance. Co-developed 'Managing Longleaf Pine Forests for our Future: A Longleaf Pine Climate-Smart Guide' and factsheets on longleaf advantages in wind storms and insect resiliency.
- Resource Management Service, LLC (RMS)coreForest management partner receiving Palustris Corporate Achievement Award in 2020. Partnered in first-ever reintroduction of reticulated flatwoods salamanders on private land in Northwest Florida.
- ManulifeminorCorporate conservation partner supporting longleaf restoration efforts.
- PRT (Potlatch), Bartlett Tree Experts, Drax, Graphic Packaging International, KronospanminorForest products industry partners supporting longleaf conservation and restoration efforts.
- America's Longleaf Restoration Initiative (ALRI)coreTLA President Carol Denhof serves as Longleaf Partnership Council Chair. ALRI coordinates range-wide restoration efforts across nine states with 2.17 million acres of accomplishments in 2023.
- Gulf Coastal Plain Ecosystem Partnership (GCPEP)coreTLA-led partnership focused on longleaf ecosystem restoration in Alabama and Florida. Includes Ecosystem Support Team (EST), Invasive Species technicians, and AMBBIS team for reticulated flatwoods salamander recovery.
- Appalachian Mountain BrewingminorPints for Pines partnership where for every case of Long Leaf IPA sold (or case equivalent of pints sold), The Longleaf Alliance plants one longleaf pine.
- Georgia Forestry CommissioncorePartner in prescribed fire coordination including burn trailer housing and the Chattahoochee Fall Line Prescribed Fire Cooperative.
- Tall Timbers ResearchcoreResearch partner selected to develop SE FireMap in partnership with USGS. Collaborated on Fire & Longleaf 301 Academy curriculum.
- Mercer UniversityminorAcademic partner in sustainable teaching forest - collaborated with Longleaf Distilling Co. to plant 85,000 longleaf pine seedlings in 2025.
- National Wildlife FederationcorePartner in Longleaf for the Landowner Academy, bringing the program to Tuscaloosa, Alabama with The Nature Conservancy and Alabama Heirs Property Alliance.
- Wildlife MississippicorePartner in restoration efforts in Mississippi working with private landowners to boost longleaf pine habitats.
- Longleaf Distilling Co.minorMacon-based distillery named after the longleaf pine; partnered with TLA and Mercer University to plant 85,000 longleaf pine seedlings in sustainable teaching forest. Sponsored documentary screening for TLA members.
- Georgia Sentinel LandscapecorePartnership aimed at increasing prescribed burning by 35,000 acres in Coastal Georgia and West Central Georgia through prescribed fire co-ops, cost-share funding, landowner outreach, and burn trailers.
Scale indicators16 records
Recent moves6 records
Expansion highlights5 records
The Longleaf Alliance competitors and assessment
Company assessmentDirect peers
- The Nature Conservancy: One of the world's largest conservation nonprofits operating in all 50 states including heavy Southeast presence. TLA's longstanding partner on landowner programs, easements, and FSC Leadership Award — directly comparable in serving private landowners, federal agencies, and corporate sustainability buyers.
- National Forest Foundation: Congressionally-chartered nonprofit partnering with the USDA Forest Service on National Forest restoration. Closely comparable funding model (federal pass-through grants, corporate partners, member/donor revenue) and identical mission in on-the-ground forest restoration across the Southeast.
- National Wildlife Federation: Large US conservation nonprofit with a stated focus on at-risk species and habitat. Comparable through their joint Longleaf for the Landowner Academy partnership and overlapping landowner engagement, prescribed fire advocacy, and Southeast regional footprint.
- American Forests: National nonprofit focused on urban and rural forest restoration, including tree planting and policy advocacy. Directly comparable as a long-tenured nonprofit using science-based partnerships and grants to drive reforestation outcomes with corporate and federal partners.
- The Conservation Fund: National nonprofit focused on land and water conservation with significant Southeast presence and corporate/foundation fundraising. Comparable in conservation easement work, federal agency partnerships, and corporate ESG partnership model.
- American Forest Foundation: Nonprofit focused on family and private forest landowners, including climate-smart forestry, market access, and FSC engagement. Directly comparable as a long-tenured TLA partner (joint FSC Leadership Award) operating in the same Southeast landowner segment with similar cost-share and education programs.
- Arbor Day Foundation: National nonprofit focused on tree planting, including a stated pledge-supported 5.5M longleaf trees partnership with TLA. Comparable in mission, member/donor fundraising model, large-scale seedling deployment, and corporate sustainability partnerships.
Emerging players
- Pinching Institute for Conservation: Independent nonprofit research and policy organization focused on forestry, natural resources, and private lands. Comparable as a research/policy complement to TLA's delivery model, with overlapping family-forest landowner focus and federal agency engagement.
- Ducks Unlimited: Habitat-focused conservation nonprofit with major Southeastern operations, private lands programs, and corporate partnerships. Comparable in operating model (conservation delivery through chapters, grants, landowner technical assistance) but with overlapping rather than directly competing priorities (wetlands vs longleaf pine).
Broad incumbents
- Resource Management Service: Large, established timberland investment manager with a long-standing southeastern longleaf pine portfolio and TLA partner. Comparable in longleaf conservation focus and operational scale across the range, but operates as a for-profit investment manager rather than a nonprofit conservation organization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Longleaf Alliance social profiles
Digital presenceThe Longleaf Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Longleaf Alliance leadership team
Management profileNumber of profiles
Profiles6 records
The Longleaf Alliance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Longleaf Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Longleaf Alliance
What does The Longleaf Alliance do?
The Longleaf Alliance is a 501(c)(3) non-profit that delivers science-based technical assistance, on-the-ground restoration support, cost-share funding, and educational programming for longleaf pine ecosystem restoration across nine southeastern U.S. states. Its service portfolio includes direct landowner technical assistance, prescribed fire coordination, planting and enhancement funds, species headstarting programs, conservation easements, the Longleaf Academy training curriculum, and partnership coordination with federal/state agencies, corporations, and universities. The organization is funded primarily through grants, donations, membership dues, and merchandise sales.
Is The Longleaf Alliance a public or private company?
The Longleaf Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Longleaf Alliance founded?
The Longleaf Alliance was founded in 1995. It employs 11 to 50 people.
Where is The Longleaf Alliance based?
The Longleaf Alliance is headquartered in Andalusia, United States, in the North America region.
How does The Longleaf Alliance make money?
Five revenue lines are on record. Grant Funding is the primary driver. The others are membership Dues, donations, merchandise Sales and online Auction.
Who are The Longleaf Alliance's main competitors?
Direct peers on record are The Nature Conservancy, National Forest Foundation, National Wildlife Federation, American Forests, The Conservation Fund, American Forest Foundation and Arbor Day Foundation. Emerging players are Pinching Institute for Conservation and Ducks Unlimited. Resource Management Service is listed as a broad incumbent.
Does The Longleaf Alliance have an API?
No public API is recorded for The Longleaf Alliance.
What industry is The Longleaf Alliance in?
The Longleaf Alliance's product category is Forest Conservation Services. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of AFAMAAAJ, Forest Ecosystem Services & Carbon/Conservation Programs. Its NAICS code is 813312 and its SIC code is 800.