Flura

What Flura does

Flura, Inc. is a Pittsburgh, Pennsylvania-based agricultural company founded in 2018 by CEO Jeffrey Yarosz following the federal legalization of hemp under the 2018 Farm Bill. The company develops proprietary hemp seed genetics for industrial grain and fiber production and operates a vertically integrated platform spanning seed, fertilizer, and downstream hemp commodities intended for food, feed, packaging, and construction markets.

Its core technical assets are two product lines. The first is a proprietary portfolio of hemp seed genetics optimized for industrial hemp cultivation, sold directly to farmers. The second is a process for converting EPA-approved Class A biosolids into a nutrient-rich, regenerative fertilizer marketed as a synthetic-input alternative. Flura is generating primary research on hemp-biosolids integration through a first-of-its-kind U.S. field trial with the University of Illinois Urbana-Champaign and the Metropolitan Water Reclamation District of Greater Chicago, with initial observations showing taller plants and thicker stalks versus urea controls; a 2026 replication and peer-reviewed publication are planned. A parallel controlled study is testing hemp seed and meal in laying hen diets for omega-3 egg enrichment.

Commercially, Flura operates a B2B field-sales motion, distributing seeds directly to growers in Western Pennsylvania, New York, and the Midwest, and positioning its fertilizer products for nationwide availability. Revenue models described include one-time seed licensing, hardware-style fertilizer sales, and a transaction-fee posture across the hemp commodity supply chain. The company is founder-led, privately held with 11-50 employees, and is actively raising capital from accredited investors. No revenue, pricing, or institutional ownership is publicly disclosed.

Name

Flura

Legal name

Flura, Inc.

Website

https://flura.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Flura is a Pittsburgh-based agricultural company that develops proprietary hemp seed genetics and Class A biosolids-based fertilizer for industrial hemp farmers in the U.S. Northeast and Midwest.

Ownership category

akta.pro rank

Product category

Industrial Hemp Agriculture

NAICS

Oilseed and Grain Farming (1111), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nitrogenous Fertilizer Manufacturing (325311)

SIC

Wholesale-Farm Product Raw Materials (5150), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Industrial Hemp Farming (Fiber-Grade) (AFAGAFAC)

akta.pro secondary industries

Biotechnology & Gene-Edited Trait Development (AFAGAIAG), Organic & Biological Input Retail (Biostimulants, Biopesticides, OMRI) (AFABAJAK), Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

Keywords

• Hemp seed genetics
• Biosolid fertilizer products
• Industrial hemp production
• Regenerative agriculture solutions
• Hemp commodities supply

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Hemp Seed Sales: Flura develops and sells proprietary hemp seeds to farmers for industrial hemp grain and fiber production. Seeds are distributed across growing regions including Western Pennsylvania, New York, and the Midwest.
2. Sustainable Fertilizer Products: Conversion and sale of Class A biosolid-based fertilizers for agricultural use. Products are available nationwide, including in Pittsburgh, targeting farmers seeking to reduce synthetic fertilizer reliance.
3. Hemp Commodities: Vertically integrated hemp seed and commodities platform enabling Flura to capture value across the supply chain from seed genetics through commodity sales in food, feed, packaging, and construction markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Flura develops and sells proprietary hemp seed genetics optimized for industrial hemp grain and fiber production, and converts EPA-approved Class A biosolids into nutrient-rich, sustainable fertilizer for agricultural use. The company operates as a vertically integrated hemp seed and commodities platform serving farmers in Western Pennsylvania, New York, and the Midwest, with fertilizer products available nationwide.

Product overview

Flura operates as a vertically integrated hemp seed and commodities platform focused on regenerative agriculture. The company's portfolio centers on two core product lines: (1) proprietary Flura Hemp Seeds — advanced genetics for industrial hemp cultivation, and (2) Biosolid Fertilizer — EPA-approved Class A biosolid-based sustainable fertilizer. These products work together to support farmers across the hemp supply chain, from seed selection through harvest, while enabling downstream applications in textiles, construction (Hempcrete), paper/packaging, animal feed, and industrial materials. The company also conducts research field studies to validate and expand its product applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Flura Hemp Seeds Proprietary hemp seed genetics developed for industrial hemp grain and fiber production, designed to enhance crop performance and support sustainable farming practices. Sold directly to farmers across Western Pennsylvania, New York, and the Midwest.
• Biosolid Fertilizer EPA-approved Class A biosolid-based sustainable fertilizer derived from treated organic matter, designed to enhance soil health, improve crop productivity, and reduce reliance on synthetic fertilizers. Available nationwide including Pittsburgh.
• Industrial Hemp Commodities Hemp fiber, seed, grain, and stalk supplied for various industrial applications including textiles, construction materials (Hempcrete), paper, packaging, animal feed, and bio-based industrial inputs.

Quantifiable outcome

• Hemp grown with biosolids appears taller with thicker stalks compared to control plots using standard urea fertilizer (initial observations from Champaign-Urbana research site)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• University of Illinois Urbana-Champaign (UIUC)flagshipStrategic or Co-development Partner · 2 December 2025Led by Dr. D.K. Lee and a team of crop science researchers at UIUC, conducting a first-of-its-kind U.S. field trial titled 'Evaluating Environmental Benefits of Growing Hemp with Biosolids.' The study examines how EPA-approved biosolid fertilizer can support regenerative agriculture and sustainable hemp cultivation, measuring outcomes across crop performance, soil carbon sequestration, and PFAS absorption. Initial observations show hemp grown with biosolids appears taller with thicker stalks compared to control plots.
• Metropolitan Water Reclamation District of Greater Chicago (MWRD)flagshipStrategic or Co-development Partner · 2 December 2025A government agency responsible for wastewater treatment and stormwater management for more than 5 million residents in Cook County. MWRD provides funding and Class A biosolids for the trial as part of their commitment to advancing sustainable water resource recovery practices and beneficial reuse of biosolids for regenerative agriculture.
• Hemp-Enhanced Poultry Feed Study PartnerscoreStrategic or Co-development PartnerControlled study in laying hens to determine whether hemp seed and hemp seed meal can replace part of the diet at up to ~20% inclusion while maintaining egg production and bird health, enriching eggs in omega-3s, with no detectable THC or CBD residue. Study expected to complete in early 2026.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IND HEMP: IND HEMP is a U.S.-based industrial hemp processor specializing in hemp grain, fiber, and hurd for food, feed, and industrial applications. It is a direct peer to Flura because both target the same industrial hemp (grain and fiber) supply chain with U.S.-based farmer relationships.
• New West Genetics: New West Genetics develops proprietary, certified hemp seed genetics optimized for grain and cannabinoid applications. It is a direct peer to Flura because both compete in advanced, proprietary hemp seed genetics sold to U.S. growers.
• Victory Hemp Foods: Victory Hemp Foods is a U.S. hemp grain food ingredient company producing hemp protein, hulled hempseed, and hemp oil. It is a direct peer to Flura because both serve the industrial hemp grain supply chain targeting food, feed, and nutrition markets.
• HempFlax: HempFlax is a European industrial hemp processor producing hemp fiber, shives, and grains for construction, paper, animal bedding, and food. It is a direct peer to Flura because both operate in industrial hemp fiber and grain processing with downstream applications in construction and packaging.
• GenCanna Global USA: GenCanna is a U.S. hemp genetics and production company focused on developing hemp cultivars and farmer partnerships. It is a direct peer to Flura because both compete in hemp genetics IP and grower supply relationships in the U.S. industrial hemp market.

Emerging players

• Synagro Technologies: Synagro is the largest U.S. recycler of organic residuals, including biosolids management and beneficial reuse. It is a peer because Synagro's biosolids-to-landscape programs overlap with Flura's Class A biosolids-to-fertilizer model and represent both a competitor and a potential feedstock/supply partner.
• Casella Organics: Casella Organics recycles biosolids and food waste into soil amendments and compost products. It is a peer because its biosolid-based soil amendment business overlaps with Flura's biosolid fertilizer offering in target markets and customer types.
• Pivot Bio: Pivot Bio develops microbial nitrogen-fixing crop nutrition products that reduce synthetic fertilizer reliance. It is a peer because Pivot Bio competes with Flura in the regenerative / biological crop input category targeting farmers seeking to reduce synthetic fertilizer use.

Broad incumbents

• Corteva: Corteva is a global agricultural inputs company with leading seed genetics, crop protection, and digital agriculture businesses. It is a broad incumbent peer to Flura because it competes across seed genetics and biological/sustainable crop inputs with vastly greater scale.
• Bayer Crop Science: Bayer Crop Science is one of the world's largest agricultural inputs companies, spanning seeds, crop protection, and digital farming. It is a broad incumbent peer to Flura because its seed genetics and biological input businesses overlap with Flura's core offerings, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flura