Smart Robots S.r.l.

What Smart Robots S.r.l. does

Smart Robots S.r.l. is a privately held Italian limited liability company (S.r.l.) founded in 2016 and headquartered in Milan that builds a modular hardware-and-software platform for digitizing manual manufacturing workstations. Its core products, SRv2 and the current-generation SRv3, combine a 3D vision sensor, a projector, and a monitor to track operators' hands, recognize components and tools (including transparent objects via height measurement), project step-by-step augmented-re reality instructions, and verify every action in real time to deliver error-proof (poka-yoke) assembly with claimed 99.9% reliability. A software add-on, Virtual Pick to Light, replaces physical pick-to-light hardware with vision- and AR-driven guidance at over 99% precision. The system integrates with customer MES, MOM, ERP, and BOM systems and is certified under Italy's Transition 4.0 / Annex A framework, making customer investments eligible for a 20% tax credit.

The company sells primarily through direct enterprise field sales with a consultative process (kick-off with an application engineer, on-site demos and trials, turnkey installation) supplemented by a growing channel of certified resellers and integrators including Utek, Indeva, and RDB Soluzioni, and co-marketing relationships with Delta Visione and the MADE Competence Center Industry 4.0. Revenue is generated from one-time platform sales (hardware plus bundled software), professional services (turnkey installation, training for self-setup, remote after-sales with 48-hour SLA and 2-hour average first response), and complementary MES integration and custom vision/ML services. The company reports 50+ enterprise customers across Italy and abroad, with named references in industrial lighting (AEC Illuminazione) and automotive components (Giobert S.p.A., with lines in Italy and Albania). Pricing is quote-based and not publicly disclosed.

Total disclosed funding is approximately $1.87M across two rounds in 2017 and 2019, both led by e-Novia, with no subsequent institutional rounds, a registered share capital of €15,816, and a headcount in the 11-50 band — consistent with a capital-efficient SME rather than a venture-backed scale-up. The competitive position rests on proprietary 3D-vision-plus-AR algorithms, Italy-specific fiscal-incentive alignment, and a certified partner channel, operating in a global cognitive robotics market cited at $6.66B in 2024 growing to $36.79B by 2035 (18.64% CAGR).

Name

Smart Robots S.r.l.

Legal name

Smart Robots S.r.l.

Website

https://smartrobots.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Smart Robots S.r.l. is a Milan-based Italian company that develops a 3D vision and augmented reality platform (SRv2/SRv3, plus Virtual Pick to Light) to guide, verify, and certify manual manufacturing workstations for industrial enterprises.

Ownership category

akta.pro rank

Product category

Industrial Automation Software

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)

Keywords

• 3D vision systems
• Augmented reality assembly
• Manual workstation automation
• Poka-yoke error proofing
• Guided assembly systems

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware and Software Platform Sales: Smart Robots sells its modular platform consisting of 3D vision sensor, projector, and monitor as core hardware components. The software platform is sold as part of the integrated solution with plug-and-play features. The company also qualifies for the Italian Transition 4.0 Tax Credit (20% credit on the entire investment including benches, screwdrivers, printers), making the total workstation investment eligible for incentives.
2. Professional Services: Turnkey installation services including process analysis, installation, configuration, testing, and production startup. Training services for customer self-setup covering product functions, processes, visual controls, and external system interaction. Remote after-sales service and on-site interventions as needed. Customization of communication protocols for non-standard integrations.
3. Complementary Solutions and MES: The company acts as prime contractor providing complete solutions including workstations (workbenches), equipment (screwdrivers), and MES software. Integration services with customer digital infrastructure (MES, MOM, ERP, BOM) are offered. Vision and machine learning customization for specific customer applications such as surface defect detection.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smart Robots develops a modular platform that combines 3D vision, augmented reality, and real-time quality control to digitize manual workstations in manufacturing. The system (SRv2/SRv3) consists of a 3D vision sensor, projector, and monitor that track operator hands, recognize components and tools, guide step-by-step assembly via projected instructions, and verify every operation in real time to deliver error-proof, certifiable processes.

Product overview

Smart Robots S.r.l. offers a modular platform for digitizing manual workstations consisting of hardware components (3D vision sensor, projector, monitor) and software for quality control and operator guidance. The product line includes SRv3 (current generation) and SRv2 (previous generation) as core platforms, with Virtual Pick to Light as a software-based add-on. The system combines 3D vision, augmented reality, and real-time verification to provide guided assembly, poka-yoke error-proof control, and complete process traceability. Complementary services include turnkey installation, customer training, remote support, MES/ERP/BOM integration, and custom machine learning for vision algorithms.

Differentiator

Problem solved

Functional benefit

Products and services

• SRv3 Third-generation error-proof manual workstations platform combining 3D vision sensor, projector, and monitor. Provides transparent object recognition, height measurement for component distinction, augmented reality operator guidance, and complete process traceability for manufacturers.
• SRv2 Second-generation digital solution for manual operator servicing combining 3D Vision and Augmented Reality. Digitizes manual workstations by verifying operator actions in real-time and guiding step-by-step activities with projected instructions.
• Virtual Pick to Light Software-based Pick to Light solution eliminating physical hardware such as photocells and LEDs. Uses 3D vision and augmented reality to guide operators with over 99% precision, immediate software configuration, and complete operator action recognition.
• Turnkey Set-up Complete installation service including process analysis, layout planning, installation, configuration, testing, and production startup support for Smart Robots platform deployments.
• Training for Self Set-up Customer training service for use and modification of all product functions including processes, visual controls, operating instructions, and external system interaction, enabling customer self-configuration.
• Remote After-Sales Service After-sales service with remote technical support (48-hour guarantee, 2-hour average first response time) and full system access for technical assistance.
• MES Integration Services Custom software interface creation for MES, MOM, ERP, and BOM integration. Processes can be automatically created from customer's bill of materials.
• Custom Vision and Machine Learning

Quantifiable outcome

• 99.9% error reduction in manual processes
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IndevacoreChannel Partner/ Reseller/ Distributor · 27 February 2025Smart Robots partnered with Indeva for MECSPE 2025 to showcase an integrated solution combining Smart Robots' guided assembly with Indeva's Lean System Workstations. The integration allows companies to monitor and track the entire production process, reduce errors, and maximize operational efficiency. Smart Robots was present at Indeva's stand E12 in Hall 30 at MECSPE 2025.
• Utek SrlcoreChannel Partner/ Reseller/ Distributor · 6 February 2025Utek Srl partnered with Smart Robots for the A&T 2025 fair (Automation & Testing, February 12-14, 2025) at Oval Lingotto Fiere di Torino. Smart Robots presented at Utek's stand D01 and D03, showcasing Virtual Pick to Light solutions. Utek serves as a channel partner promoting Smart Robots products.
• MADE – Competence Center Industry 4.0minorStrategic or Co-development Partner · 30 January 2025Smart Robots participated in the AI-Matters event hosted by MADE – Competence Center Industry 4.0. General Manager Roberto Rossi presented Smart Robots' AI-based solutions for manufacturing, including digital guidance for operators, automated quality control, and optimization of manual processes.
• RDB SoluzioniminorChannel Partner/ Reseller/ Distributor · 15 May 2024Smart Robots announced a new partnership with RDB Soluzioni. RDB is a partner for reselling, installing, and servicing Smart Robots products. RDB hosted Smart Robots at their stand (Hall 30, Booth F70) at MECSPE 2025.
• Digital Automation LabminorStrategic or Co-development PartnerSmart Robots participated in the Smart Manufacturing event at Digital Automation Lab on March 20, discussing the latest technologies and solutions for process optimization with a data-driven approach.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LightGuide: LightGuide provides projected AR work-instruction software for manufacturing operators, directly overlapping Smart Robots' SRv3 projected-guidance and poka-yoke capabilities for assembly and inspection stations.
• Scortex: Scortex offers AI-powered computer vision for manufacturing quality control, closely comparable to Smart Robots' 3D vision module that detects components, verifies operator actions, and flags defects on assembly lines.
• Librestream (Onsight): Librestream's Onsight AR platform delivers remote expert and worker guidance for industrial environments, overlapping with Smart Robots' AR-guided assembly and step-by-step operator instructions on the manufacturing floor.
• TeamViewer Frontline: TeamViewer Frontline (built on the acquired Upskill platform) provides AR-based workflow guidance and pick-by-vision solutions for manufacturing and logistics operators, directly comparable to Smart Robots' guided-assembly and Virtual Pick to Light offerings.
• Picavi: Picavi offers pick-by-vision smart-glass solutions for order picking and assembly guidance in industrial settings, addressing the same human-in-the-loop operator-assistance use case as Smart Robots' Virtual Pick to Light and SRv3 platform.

Broad incumbents

• PTC (Vuforia): PTC's Vuforia is an enterprise AR platform widely used for industrial operator guidance and digital work instructions; broader in scope than Smart Robots but competes for the same buyer budgets on AR-driven manufacturing workflows.
• Bosch Connected Industry: Bosch Connected Industry delivers connected-worker, MES, and assembly assistance solutions as part of a much broader industrial portfolio, competing for the same digital-manual-workstation budgets that Smart Robots addresses with its SRv3 platform.
• Rockwell Automation: Rockwell Automation is a global industrial automation incumbent whose MES, HMI, and connected-worker offerings overlap with the higher-level process-control and traceability layer that Smart Robots integrates with via MES/ERP/BOM.

Emerging players

• RealWear: RealWear makes voice-controlled AR headsets purpose-built for industrial technicians and operators, an alternative delivery mechanism (headset vs. projection) for the same worker-guidance use cases that Smart Robots serves.
• Scape Technologies: Scape Technologies provides computer-vision bin-picking and assembly-guidance solutions for industrial robots, adjacent to Smart Robots' vision-based quality control but focused on robot-mounted rather than operator-facing applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/smart-robots
• Facebookfacebook.com/smartrobots

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Robots S.r.l.