What Ocado Retail does

Ocado Retail Limited is the UK's largest dedicated online supermarket, operating as a 50/50 joint venture between Ocado Group and Marks & Spencer Group since 2014. Headquartered in Hatfield and serving 1 million+ active UK households, the company runs a direct-to-consumer e-commerce platform under the Ocado.com master brand, offering M&S favourites, big brands, an Ocado own-brand range and independent brands via the Ocado Roots community programme, alongside home, garden, health, beauty and lifestyle categories. The company's stated mission is to become the world's leading online grocer.

The operating model is a platform-plus-modules architecture. The core storefront is Ocado.com, supported by Zoom by Ocado (same-day rapid delivery), Ocado Roots (independent-brand marketplace with mentoring), the Ocado Own Brand range, and the Ocado Price Promise that matches over 10,000 products against Tesco. Underlying fulfillment relies on AI and automation at UK fulfillment centres operated by parent Ocado Group, supporting a 99% 'perfect orders' rate with one-hour delivery windows. Last-mile delivery is executed through an owned refrigerated fleet, recently expanded by 43 vans financed via Shawbrook Bank, and the company holds ISO/IEC 27001 information-security certification.

Commercially, Ocado Retail generates revenue through online grocery and lifestyle sales to UK consumers on a recurring-shopping basis. M&S-branded products account for approximately 30% of total sales and grew 16.3% in the Christmas 2025 trading period, while overall Ocado Retail sales grew 13.7% to £843 million in the same window. For the 12 weeks to November 2025, sales grew 15.9% (fastest in over four years) at a record 2.1% UK grocery market share. Despite top-line momentum, the business remains loss-making on a standalone basis, and Marks & Spencer consolidates Ocado Retail into its group accounts following its 50% stake acquisition.

Name

Ocado Retail

Legal name

Ocado Retail Limited

Website

https://ocadoretail.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ocado Retail Limited is a UK online supermarket operating as a 50/50 joint venture between Ocado Group and Marks & Spencer, serving over 1 million active households via Ocado.com with AI-automated fulfillment, owned refrigerated delivery, and same-day Zoom service.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Omnichannel Grocery Click-and-Collect & Delivery (CRAFAFAF)

akta.pro secondary industries

On-demand Grocery Delivery Platforms (CRAFAFAA), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Online grocery retail
• Home grocery delivery
• UK supermarket
• Rapid grocery delivery
• Consumer goods ecommerce

Headquarters

HQ city

Hatfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Grocery Retail: Ocado Retail generates revenue through online grocery sales, offering products from M&S favourites and big brands, to Ocado own range and small independent brands through the Ocado Roots community programme. The company also offers home and lifestyle products including home and garden, health and medicines, and beauty and clothing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ocado Retail is one of the UK's largest dedicated online supermarkets, selling groceries, fresh produce, and household goods directly to consumers via its Ocado.com e-commerce platform with scheduled home delivery. The company also operates the rapid-delivery service Zoom by Ocado and the Ocado Roots sustainable-product line, serving more than one million active customers across the United Kingdom.

Product overview

Ocado Retail operates as the UK's online supermarket offering a platform-plus-modules architecture. The core product is Ocado.com, which provides grocery delivery with a focus on choice, service, and value. Supporting this are Zoom by Ocado (same-day rapid delivery), and Ocado Roots (independent brand marketplace programme). The company also operates an Ocado Own Brand range and Price Promise matching service.

Differentiator

Problem solved

Functional benefit

Brands

• Ocado Zoom: Same-day rapid delivery service operated by Ocado Retail offering ultra-fast grocery delivery to customers.

Products and services

• Ocado.com The flagship online supermarket platform from Ocado Retail, offering scheduled home delivery of groceries, fresh produce, and household goods, including the Marks & Spencer premium food range, to UK consumers.
• Zoom by Ocado Rapid on-demand grocery delivery service from Ocado Retail that delivers small-basket orders to UK customers at short notice, complementing the scheduled-delivery offering of Ocado.com.
• Ocado Roots Curated sustainable and ethically sourced product range from Ocado Retail, offered to environmentally conscious UK consumers via the Ocado.com platform.

Quantifiable outcome

• 99% perfect orders rate
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Dina FoodsminorStrategic or Co-development Partner · 9 April 2026Dina Foods, a Mediterranean food specialist based in North West London, secured a nationwide listing with Ocado Retail. Products including artisan flatbreads (Paninette variants, Tasty Goodness Sourdough Toasty Pittas) and Handmade Classic Baklawa selection packs became available on Ocado.com from April 13th, distributed to customers across England and Wales.
• Future of FoodcoreStrategic or Co-development PartnerOcado Retail launched 'Future of Food Edit' aisle on Earth Day in partnership with Future of Food, using Provenance for independent verification to showcase next-generation health and sustainability-focused brands. The launch responds to surging demand with health food sales up 234% year-on-year.
• ProvenancecoreTechnology or IntegrationProvenance provides independent verification for Ocado's 'Future of Food Edit' aisle, enabling transparent product sourcing and sustainability claims for health-conscious consumers.
• CognizantcoreTechnology or IntegrationCognizant and Google Cloud launched Agentic Retail CX, an AI-powered contact center solution built on Google Cloud's Gemini Enterprise. Ocado Retail is an early client leveraging the technology to elevate customer engagement across touchpoints, reportedly achieving 70-85% containment rate through AI self-service.
• Google CloudcoreTechnology or IntegrationGoogle Cloud provides Gemini Enterprise for Customer Experience powering Cognizant's Agentic Retail CX solution used by Ocado Retail for AI-powered customer service across touchpoints.
• Marks & Spencer GroupflagshipStrategic or Co-development PartnerMarks & Spencer holds 50% stake in Ocado Retail. M&S products on Ocado.com grew 16.3% and represent approximately 30% of total Ocado Retail sales. M&S reported £17.4 billion in total group sales in H2 2026 with 24.8% sales growth driven by consolidation of Ocado Retail.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sainsbury's: Second-largest UK grocer with a sizable online grocery arm (Sainsbury's Online, Chop Chop rapid delivery). Directly comparable as a multi-channel online supermarket serving UK households.
• ASDA: Major UK grocer operating online grocery delivery alongside its store estate. A direct competitor for online basket share among value-conscious UK households.
• Tesco: UK's largest grocery retailer operating extensive online grocery delivery and click-and-collect alongside its store network. Directly comparable as an online supermarket competitor and is the benchmark Ocado Price Promise matches against.
• Morrisons: UK full-line grocer with online grocery delivery service and Morrisons.com storefront. Comparable as a national online supermarket competitor to Ocado Retail.

Direct peers

• Iceland: UK specialist grocery retailer (frozen and broader grocery) operating online grocery delivery. Comparable as an online-only or online-led grocery specialist competing for UK household grocery spend.
• Waitrose: Premium-positioned UK grocer that is the closest direct online-grocery competitor to Ocado Retail, both serving households seeking premium and M&S-alternative ranges via dedicated online grocery fulfillment.

Regional players

• Co-op Food: UK convenience grocery operator with growing online grocery delivery and rapid delivery service. Competes most directly with Ocado Zoom for small-basket rapid-delivery occasions.

Others

• Deliveroo: UK on-demand food and grocery delivery platform operating rapid delivery across the UK. Comparable as an infrastructure/competitor for the same-day rapid grocery delivery occasion that Zoom by Ocado pursues.

Emerging players

• Amazon Fresh UK: Amazon's UK online grocery (and previously physical) operation competing on price, delivery speed and Prime membership bundling. Overlaps with Ocado on online grocery, particularly basket size and rapid delivery.
• HelloFresh: Subscription-based online grocery/meal-kit operator with a UK delivery model. Comparable on the online-direct-to-consumer grocery subscription element of Ocado's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ocado
• LinkedInlinkedin.com/company/ocado-retail
• Instagraminstagram.com/ocado
• Facebookfacebook.com/ocado

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocado Retail