Livestock Wealth
South African crowdfarming™ platform, founded in 2015, enabling retail and global investors to purchase fractional ownership of agricultural assets (cattle, macadamia trees, gardens, farmland) managed by partner farmers via its Farmbook app. Ordered into liquidation in June 2026.
- Company typePrivate
- Founded2015
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Livestock Wealth does
Livestock Wealth (Pty) Ltd is a South African financial-technology platform that pioneered the "Crowdfarming™" model in 2015, enabling retail and global investors to purchase fractional ownership of agricultural assets managed by a network of partner farmers. Founded in Johannesburg by Ntuthuko Shezi, the company connected investors with approved farmers through its Farmbook™ mobile and web application (available on Android, iOS, and desktop), offering unit-priced investment products including Pregnant Cow (R21,350, 12-month term), Free Range Ox (R11,529, 6-month term), Macadamia Nut Tree (R2,000, 6-year term), Connected Garden (R8,200, 5-year term), and Farmland Ownership (R5,000–R50,000 per portion, 5-year minimum term) on a 577-hectare citrus farm in Musina, Limpopo held via a wholly-owned special purpose vehicle, Department of Farming (Pty) Ltd. The company also operated a direct-to-consumer meat subscription sub-brand, Farmers Club Meat Box, supplying Grassbeef™ products.
The business model is a marketplace/take-rate structure: investors acquire real farm assets via the platform, partner farmers cultivate the assets, and proceeds are distributed at maturity. Livestock Wealth earns acquisition fees on new investments, transaction fees on asset sales at maturity, and annual management fees on certain products. The platform reached 2,800+ unique investors across five continents and channelled over ZAR 100 million into partner farms, with strategic partnerships spanning retail offtake (Woolworths, Shoprite, Spar, Pick n Pay), capital (Khulisani Ventures, SAB Foundation), private wealth distribution (Nedbank Private Wealth), and farm-level IoT monitoring (MTN Connected Livestock).
The company was registered as an agricultural producer agent (APAC #155), a registered credit provider (NCRCP8126), and held a SAMAC registration. Its FSCA-authorised Financial Services Provider licence lapsed, and FSCA imposed ZAR 50,000 administrative penalties on the company and its founder in January 2026 for misleading display of the licence. Following default on a ZAR 10 million convertible note from Khulisani Ventures and an unsuccessful 18-month business rescue attempt, the Gauteng High Court ordered the final liquidation of Livestock Wealth on 18 June 2026, finding the company both commercially and factually insolvent.
Livestock Wealth firmographics
Firmographics- Name
- Livestock Wealth
- Legal name
- Livestock Wealth (Pty) Ltd
- Website
- https://livestockwealth.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- South African crowdfarming™ platform, founded in 2015, enabling retail and global investors to purchase fractional ownership of agricultural assets (cattle, macadamia trees, gardens, farmland) managed by partner farmers via its Farmbook app. Ordered into liquidation in June 2026.
- Ownership category
- akta.pro rank
Livestock Wealth industry classification
Industry- Product category
- Agricultural Crowdfunding / Farm Asset Investment Platform
- NAICS
- Support Activities for Animal Production (115210)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM)
- akta.pro secondary industry
- Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)
Keywords
Where Livestock Wealth is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Livestock Wealth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Transaction/Facilitation Fees: Fees charged to farmers when agricultural assets are sold. The platform facilitates the sale of invested assets and takes a percentage or fixed fee per transaction.
- Acquisition Fees: One-time fees charged when investors acquire agricultural assets through the platform.
- Annual Management Fees: Annual charges applied to certain investment products, providing recurring revenue from active investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Pregnant Cow Investment - R21,350 per unit |
| Unit Pricing | Pay-as-you-go | Free Range Ox - R11,529 per unit |
| Unit Pricing | Multi-year contract | Macadamia Nut Tree - R2,000 per tree |
| Unit Pricing | Multi-year contract | Connected Garden - R8,200 per garden unit |
| Unit Pricing | Multi-year contract | Farmland Investment - R5,000 to R50,000 per portion |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Livestock Wealth product offering
Product offeringCore offering
Livestock Wealth operates a "Crowdfarming™" platform that connects retail investors with approved partner farmers so investors can purchase and own real farm assets (cattle, macadamia trees, vegetable gardens, and farmland portions) that are then grown and managed by the farmer until harvest, when the asset is sold and proceeds (capital plus profit) returned to the investor. The company also runs the Farmers Club Meat Box subscription service delivering Grassbeef™ products directly to consumers, and licenses its model through a Farmbook™ web and mobile application.
Product overview
Livestock Wealth operates a Crowdfarming™ platform that enables retail investors to purchase fractional ownership of real agricultural assets managed by partner farmers in South Africa. The platform previously offered five investment products: Pregnant Cow (12-month cattle investment), Free Range Ox (6-month cattle investment), Macadamia Nut Tree (6-year tree investment), Connected Garden (5-year vegetable garden), and Farmland Ownership (5-year citrus farm co-ownership). The company also operated the Farmers Club Meat Box subscription service delivering beef products directly to consumers. All investments are facilitated through the Farmbook™ mobile and web application, where investors can purchase assets, monitor growth, and receive payouts upon maturity. The company was ordered into liquidation in June 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Farmers Club: Direct-to-consumer meat subscription service offering Grassbeef products (Braai Box, Ox Box, Family Box) delivered monthly to customers.
- Grassbeef
- Farmbook
Products and services
- Pregnant Cow Investment product in which an investor purchases ownership of a pregnant cow for a fixed unit price (around R18,730–R21,350), retains ownership through the gestation and calf-rearing period (12 months), and earns a targeted profit when the farmer buys back the cow and calf at maturity.
- Free Range Ox Short-horizon cattle investment in which an investor owns a free-range ox managed for 6 months until it reaches market weight (~500kg), after which the ox is sold to abattoirs and distributors and the investor receives capital plus profit (targeted 5%).
- Macadamia Nut Tree Long-term (6-year) agricultural investment in which an investor purchases ownership of a macadamia nut tree for R2,000 per tree; returns come from sale of the nuts once the tree reaches full production, with a targeted 100% return over the term.
- Connected Garden 5-year investment in tunnel-farmed vegetable gardens where the investor purchases a garden unit for R8,200 and a partner farmer rents and operates the garden; vegetables are sold to off-takers monthly from month 3, generating returns over the term (targeted R13,200 total).
- Farmland Ownership Crowdfarming™ asset that lets investors co-own portions of an operational 577-hectare citrus farm in Musina, Limpopo by purchasing shares in the special purpose company that owns the farmland; investors receive annual rental profits and benefit from potential capital appreciation over a 5-year minimum holding period.
- Farmers Club Meat Box Monthly subscription service delivering Grassbeef™ products (free-range, hormone-free, antibiotic-free, grass-fed beef from partner farms) directly to consumers in three tiers: Braai Box (R399/month), Ox Box (R799/month), and Family Box (R1,499/month).
Quantifiable outcome
- R70 million+ invested through platform from 2,800+ investors
Companies that use Livestock Wealth
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Livestock Wealth technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Livestock Wealth partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- WoolworthscoreMajor South African retailer partnering with Livestock Wealth for agricultural supply chain and sourcing. Woolworths provides market access for farmers using the platform.
- Nedbank Private WealthcoreBanking partnership providing financial services and potentially referring wealthy clients interested in alternative investments to the platform.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Livestock Wealth competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Livestock Wealth social profiles
Digital presenceLivestock Wealth compliance and trust
Trust signalCompliance4 records
Livestock Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Livestock Wealth leadership team
Management profileNumber of profiles
Profiles4 records
Livestock Wealth subsidiaries and ownership
Company hierarchySubsidiaries2 records
Livestock Wealth funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Livestock Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Livestock Wealth
What does Livestock Wealth do?
Livestock Wealth operates a "Crowdfarming™" platform that connects retail investors with approved partner farmers so investors can purchase and own real farm assets (cattle, macadamia trees, vegetable gardens, and farmland portions) that are then grown and managed by the farmer until harvest, when the asset is sold and proceeds (capital plus profit) returned to the investor. The company also runs the Farmers Club Meat Box subscription service delivering Grassbeef™ products directly to consumers, and licenses its model through a Farmbook™ web and mobile application.
Is Livestock Wealth a public or private company?
Livestock Wealth is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Livestock Wealth founded?
Livestock Wealth was founded in 2015. It employs 11 to 50 people.
Where is Livestock Wealth based?
Livestock Wealth is headquartered in Johannesburg, South Africa, in the Africa region.
How does Livestock Wealth make money?
Three revenue lines are on record. Transaction/Facilitation Fees are the primary driver. The others are acquisition Fees and annual Management Fees.
Does Livestock Wealth have an API?
No public API is recorded for Livestock Wealth.
What industry is Livestock Wealth in?
Livestock Wealth's product category is Agricultural Crowdfunding / Farm Asset Investment Platform. Its primary akta.pro industry code is AFAAAFAM, Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts), with a secondary code of AFACAJAL, Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance). Its NAICS code is 115210 and its SIC code is 700.