What Plooto does

Plooto is a Toronto-based, venture-backed B2B payment automation platform founded in 2015 that serves small and mid-sized businesses (SMBs) and accounting firms in North America. Its core offering is a cloud-based accounts payable (AP) and accounts receivable (AR) automation platform that lets finance teams capture invoices, route custom approval workflows, and execute payments via EFT/ACH, credit card, online check, and international wires — with automatic reconciliation back to QuickBooks Online/Desktop, Xero, and NetSuite via native two-way sync.

The product surface extends beyond core AP/AR into modular add-ons: International Payments to 40+ countries in 25+ currencies (with no FX transfer fees), Plooto Instant (a pre-funded CAD/USD wallet), Plooto Express (T+1 next-day delivery), Plooto Capture (invoice management/automation), CRA Payments (Canadian tax/GST/payroll remittance), Credit Card Acceptance, and Pay by Card (credit-card-funded vendor disbursement). Pre-Authorized Debit (PAD) support targets Canadian recurring-billing workflows. The platform reports 14k+ businesses supported and 3.2M+ transactions processed annually.

Plooto operates a hybrid go-to-market: a product-led growth motion via a 30-day free trial and no-credit-card-required self-serve sign-up for SMBs, layered with sales-assisted demos for mid-market and an accountant/bookkeeper partner program that resells and embeds Plooto across client books. Revenue comes from tiered subscription plans (Go, Grow, Pro — with NetSuite gated to Pro) plus transaction-based fees on international, card-acceptance, and Pay-by-Card transactions. The company is privately held, with $20M raised in a December 2022 Series B led by Centana Growth Partners and prior capital from FINTOP Capital, Luge Capital, Inovia Capital, FJ Labs, Hedgewood, Real Ventures, and ScaleUP Ventures.

Name

Plooto

Legal name

Plooto Inc.

Website

https://plooto.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Plooto is a Toronto-based cloud payment automation platform that helps SMBs and accounting firms automate accounts payable and receivable, with two-way sync to QuickBooks, Xero, and NetSuite, plus international, check, and card payment rails.

Ownership category

akta.pro rank

Product category

Payment Automation Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

akta.pro secondary industries

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Direct Debit / ACH Collections & Recurring Billing (FSAMAGAE), A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Accounts payable automation
• Accounts receivable automation
• Payment management platform
• Invoice management software
• B2B payment automation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans (Go, Grow, Pro): Tiered subscription model with Go, Grow, and Pro plans offering different feature sets including NetSuite integration (Pro only) and varying support levels
2. International Payment Fees: Cross-border same-currency international transactions cost $10 (Grow and Pro plan) or $19 (Go plan). No transfer fees for foreign exchange transactions
3. Pay by Card Transaction Fee: 2.9% transaction fee for processing payments via credit card when using Pay by Card feature
4. Credit Card Acceptance: 2.9% + $0.30 per transaction for accepting credit card payments from customers, with funds available in as fast as 2 business days

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Plooto is a cloud-based B2B payment automation platform that enables small and mid-sized businesses, accountants, and bookkeepers to automate accounts payable and accounts receivable workflows end-to-end. The platform captures invoices, routes custom approvals, executes payments via EFT/ACH, credit card, checks, and international rails, and reconciles every transaction back to leading accounting software. It is sold as a tiered SaaS subscription supplemented by transaction-based fees.

Product overview

Plooto is a cloud-based B2B payment automation platform offering Accounts Payable (AP) and Accounts Receivable (AR) automation as its two core products. The platform provides a unified dashboard covering both AP and AR workflows, with integrated modules including International Payments (40+ countries, 25+ currencies), Online Check Payments, Pay by Card, Invoice Management (Plooto Capture), CRA Payments, Credit Card Acceptance, Plooto Instant (pre-funded wallet), and Plooto Express (next-day delivery). All modules integrate with QuickBooks Online/Desktop, Xero, and NetSuite via two-way sync for automatic reconciliation.

Differentiator

Problem solved

Functional benefit

Brands

• Plooto Instant: A pre-funded payment wallet built into Plooto that allows businesses to fund from their bank and draw when making payments to reduce processing time.
• Plooto Express
• Plooto Capture

Products and services

• Accounts Payable (AP) Automation Software Cloud-based AP automation platform for finance teams to capture invoices, route custom approvals, and send EFT, ACH, and international payments, with two-way sync to accounting software, cash flow visibility, and complete audit trails.
• Accounts Receivable (AR) Automation Software Cloud-based AR automation platform that automates invoicing, recurring payments, and Pre-Authorized Debit (PAD) collection, with real-time status tracking and two-way sync to accounting software; supports credit card acceptance with funds available in as few as 2 business days.
• International Payments Cross-border and international vendor payment automation covering 40+ countries and 25+ currencies with no foreign exchange transfer fees, including a live exchange rate calculator, integrated into the Plooto AP workflow.
• Online Check Payments Digital check clearing service that lets users issue and send checks without leaving the office; Plooto handles printing and mailing and reconciles checks back to the accounting software after approval.
• Pay by Card Credit-card-funded vendor payment feature that allows buyers to pay via credit card while vendors receive EFT, ACH, or check, with a 2.9% transaction fee and potential savings from card rewards and early-payment discounts.
• Invoice Management (Plooto Capture) Invoice automation platform (Plooto Capture) that imports invoices via email or direct upload, auto-processes invoice data, and syncs with accounting software; supports paper and digital formats, multi-level approval workflows, and recurring payment scheduling.
• CRA Payments Online CRA payment automation for federal payroll deductions, corporate tax, and GST/HST payments via EFT direct debit, with automated reminders for upcoming deadlines.
• Credit Card Acceptance Credit card acceptance feature enabling businesses to receive payments via Visa, Mastercard, and American Express with a 2.9% + $0.30 per-transaction fee; funds available in as fast as 2 business days with automatic invoice import and reconciliation.
• Plooto Instant Pre-funded payment wallet built into Plooto accounts that lets businesses fund from a verified bank account and draw when making payments to reduce processing times; supports CAD and USD balances in one account with bank-level security and two-factor authentication.
• Plooto Express Next-day (T+1) payment delivery option available on every Plooto account as a per-payment add-on, requiring no pre-funding and selected via a lightning-bolt icon when creating a payable (approval required before 2 PM ET).

Quantifiable outcome

• Cut bill payment time by around 70%
• +4 more outcomes

Named customers16 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• QuickBookscoreTechnology or IntegrationNative two-way integration with QuickBooks Online and Desktop. Bills import automatically, payments reconcile back, supporting multi-client management for accounting firms.
• XerocoreTechnology or IntegrationNative two-way integration with Xero for automated AP/AR workflows. Supports PAD agreements for recurring collections and multi-client firm management.
• NetSuitecoreTechnology or IntegrationNative integration with Oracle NetSuite for enterprise and mid-market companies. Supports multi-entity and multi-subsidiary setups. Available on Pro plan.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCW8N_GMd1Kxf0qdZhGzyBCQ
• Facebookfacebook.com/plootoinc
• LinkedInlinkedin.com/company/plooto
• Instagraminstagram.com/plooto
• Xx.com/plootoinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plooto