Joe’s Movement Emporium

What Joe’s Movement Emporium does

Joe's Movement Emporium (legally World Arts Focus, a Maryland nonprofit) is a community arts center founded in 1995 and headquartered at 3309 Bunker Hill Road, Mount Rainier, MD, with a secondary location at Creative Suitland (4719 Silver Hill Road, Suitland, MD). The organization delivers in-person performing arts programming, arts education, and a paid workforce development program (CreativeWorks, launched 2008) serving youth ages 17-24 from Prince George's County. Its portfolio spans weekly classes, ticketed theater/dance/music productions, artist development via NextLOOK (in partnership with The Clarice at the University of Maryland), Spanish-language programming (Arte Para Todos), environmental arts (GreenWorks), and venue rental / corporate retreat services.

The business model blends earned and contributed revenue across four streams: ticketed event revenue ($23-$40 per ticket, with student/sliding-scale tiers), venue and studio rental income (one-time and recurring license fees), recurring class tuition, and donations/grants (recurring contributions from individuals, foundations, and government arts councils). Distribution occurs through two physical venues, online ticketing via Eventbrite and Salesforce, and a multi-channel marketing mix anchored by the Squarespace website, Mailchimp email, Instagram/Facebook organic social, and partner referrals through Creative Suitland and the Gateway Arts District. There is no proprietary technology platform; the underlying "technology" is the physical performance/classroom/studio facility infrastructure.

Notable strategic assets include Brooke Kidd (Founder/Executive Director) with more than 20 years of dance program design experience, the 2015 Maryland State Arts Advocate of the Year recognition, and major recent grant inflows including a $3.12M U.S. Department of Labor award in August 2024 and a $50K Genesis Inspiration Foundation grant in November 2024. The organization serves Prince George's County and the broader Washington DC-Maryland-Virginia metropolitan area, with a workforce of 11-50 employees, and is structured as a nonprofit entity rather than a venture-backed or investor-owned business.

Name

Joe’s Movement Emporium

Legal name

World Arts Focus

Website

https://joesmovement.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Joe's Movement Emporium is a nonprofit community arts center founded in 1995 in Mount Rainier, Maryland, serving Prince George's County and the greater DC-MD-VA area with performing arts events, arts education classes, youth workforce development (CreativeWorks), and venue rental services.

Ownership category

akta.pro rank

Product category

Community Performing Arts Center

NAICS

Performing Arts Companies (7111), Fine Arts Schools (611610)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Arts Education & Community Arts Programs (BPAGAHAC), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Performing Arts (Acting, Improv, Theater) (EDAAAGAE), Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Performing arts venue
• Arts education programs
• Workforce development training
• Community arts center
• Event venue rental

Headquarters

HQ city

Mount Rainier

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales & Event Revenue: Revenue from ticketed performances and events including theater productions, concerts, dance performances, and classes. Ticket prices range from $23-$40 for performances, with sliding scale options available for some events.
2. Venue Rental & Space to Create: Rental of performance space, studios, and classrooms to artists, corporate groups for retreats, and community organizations.
3. Program Tuition & Classes: Fees for weekly classes and arts education programs including dance, theater, and music instruction.
4. Donations & Grants: Charitable contributions and institutional grant funding from government arts councils, foundations, and individual donors to support nonprofit arts programming and workforce development.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Joe's Movement Emporium is a nonprofit community arts center that operates a physical venue hosting ticketed performing arts events, weekly arts education classes, artist development programs, and a youth workforce development initiative. It also rents its performance and studio space to artists, community organizations, and corporate groups, and runs the CreativeWorks program training young adults ages 17-24 in creative industry skills.

Product overview

Joe's Movement Emporium is a community arts center and performing arts venue that operates as a physical facility rather than a digital product company. The organization offers a portfolio of in-person programs including CreativeWorks (workforce development), performing arts event hosting, space rental, arts education classes, artist development programs (NextLOOK), and community cultural programming. The offerings are delivered through physical attendance at the venue located at 3309 Bunker Hill Road, Mount Rainier, MD 20712, with some virtual/hybrid event components. The portfolio includes CreativeWorks, Space To Create, Weekly Classes, NextLOOK Series, Arte Para Todos, GreenWorks, Spotlight Showcase, and Creative Suitland partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• CreativeWorks A paid workforce development program for Prince Georgians ages 17-24, teaching skills in theater tech (lighting, sound, stage management), digital media, music production, photography, videography, and storytelling. Created in 2008 in response to high teen unemployment in Prince George's County.
• Space To Create (Venue and Studio Rental)

Quantifiable outcome

• CreativeWorks has trained over 40 Prince George's County youth per session in creative industry skills
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Creative SuitlandcoreStrategic or Co-development PartnerCreative Suitland is a collaborative arts center located at 4719 Silver Hill Road, Suitland, MD. Joe's Movement Emporium partners with Creative Suitland to expand programming reach and provide additional venue space for arts programming in Prince George's County. The partnership includes events like the Black on the Block expo.
• The Clarice (University of Maryland)coreStrategic or Co-development PartnerNextLOOK is a partnership program between Joe's Movement Emporium and The Clarice at the University of Maryland. The program supports development of new music, plays, dance and other experiences by regionally-based performing artists. Artists are mentored by seasoned arts administrators from The Clarice and Joe's Movement Emporium.
• Prince George's County Councilmember Dannielle GlarosminorOthersCouncilmember Dannielle Glaros provided support for The Ability Project, a multidisciplinary performance project for differently-abled performers.
• World Arts FocuscoreOthersWorld Arts Focus is the parent organization (DBA) of Joe's Movement Emporium. Brooke Kidd is the Founder and Executive Director of World Arts Focus.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Arena Stage: Major DC nonprofit regional theater producing work on multiple stages with strong education and community engagement programs; overlaps with Joe's on performing arts presentation and nonprofit education/community mission, though at significantly larger scale and budget.
• The Clarice Smith Performing Arts Center: University of Maryland's presenting arts center that partners with Joe's on NextLOOK; it operates larger-scale season programming, residencies, and artist development comparable in mandate (regional performing arts presenting) though at far greater scale and budget.
• Round House Theatre: Bethesda, MD nonprofit professional theater with education programs, classes, and venue-based programming serving the greater DC-Maryland community; comparable operating model of a Maryland-based nonprofit arts institution with ticketed performances and arts education offerings.
• Strathmore: Bethesda, MD nonprofit presenting arts organization operating a major hall and education center with classes, exhibitions, and corporate events; comparable to Joe's in combining ticketed performances, arts education, and venue rentals, but with substantially larger infrastructure and reach.
• Signature Theatre: Arlington, VA nonprofit regional theater with education and outreach programming; matches Joe's profile as a DMV-based nonprofit presenting professional performances while running tuition-based classes and community programs.

Direct peers

• Dance Place: DC-based nonprofit arts venue presenting contemporary dance, music, and family programming alongside classes and artist residencies; its mission-to-present platform, classroom programming, and community orientation mirror Joe's performing-arts-plus-education model.
• Atlas Performing Arts Center: Multi-venue nonprofit performing arts center in Washington, DC that hosts theater, dance, music, and film programming across resident and visiting companies, with a comparable mission-driven mix of ticketed events, classes, and community programming akin to Joe's Movement Emporium.
• Pyramid Atlantic Art Center: Hyattsville, MD nonprofit arts center offering classes, residencies, exhibitions, and community programming very close to Joe's in size, suburban-DC geography (Gateway Arts District adjacency), and hybrid education/venue model.

Regional players

• Baltimore Center Stage: Maryland-based nonprofit professional theater with education and community engagement; comparable in nonprofit mission, performance and education programming mix, though serving a different city within the broader Maryland/DMV arts ecosystem.

Emerging players

• CulturalDC: DC-based nonprofit supporting experimental performance and community arts programming through unconventional venues and artist residencies; comparable in mission of supporting underrepresented artists and presenting community-rooted programming in the same metro area as Joe's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights9 records

Customer concentration

• Xx.com/joesmovement
• Facebookfacebook.com/JoesMovementEmporium
• LinkedInlinkedin.com/company/joes-movement-emporium
• Instagraminstagram.com/joesmovement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joe’s Movement Emporium