Goodstock & Co.

Name

Goodstock & Co.

Website

https://goodstockcompany.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Goodstock & Co. is a privately held, Des Moines-based company founded in 2018 that, per its own description, produces products intended to connect good people and celebrate good causes. Public data on its product catalog, customers, and operations is limited.

Ownership category

akta.pro rank

Product category

Cause-related consumer merchandise

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industries

Trade Show Giveaways & Event Premiums (BPAFAMAG), Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• Cause-related merchandise
• Custom branded products
• Social impact goods
• Apparel and accessories
• Mission-driven merchandise

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Core offering

Goodstock & Co. produces physical products intended to connect good people and celebrate good causes, functioning as a small mission-driven consumer goods brand. Based in Des Moines, Iowa and founded in 2018, the company appears to sell its own branded merchandise rather than reselling third-party goods. Direct product catalog and pricing details could not be confirmed because the company's website returned a Cloudflare SSL handshake error (525) at the time of retrieval.

Differentiator

Problem solved

Functional benefit

Products and services

• Cause-related branded merchandise A line of physical, branded merchandise (purpose: connecting good people and celebrating good causes) sold to mission-driven U.S. consumers. Specific product types, materials, and pricing are not evidenced in the available source data.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Emerging players

• Printful: Printful is a print-on-demand fulfillment and merchandise platform that enables creators and brands to produce and ship custom apparel and goods without inventory. It competes in the same custom merchandise space and offers a low-friction alternative for cause-driven customers.
• Sticker Mule: Sticker Mule produces custom stickers, labels, and branded merchandise for businesses, creators, and causes. It is comparable to Goodstock as a scaled custom products producer serving cause- and community-led buyers.
• HYPR (cause-marketing platform): HYPR is a cause-marketing platform that connects brands with social causes through branded campaigns and merchandise. It is comparable to Goodstock at the intersection of causes and physical branded products, though more focused on campaign execution than production.

Direct peers

• CafePress: CafePress operates a marketplace for custom and cause-themed apparel, gifts, and merchandise. It is comparable to Goodstock in the production and sale of cause-driven and personalized consumer products.
• Bonfire: Bonfire operates a custom apparel and merchandise platform purpose-built for nonprofits, causes, schools, and communities to design, sell, and ship branded products. It is the most directly comparable peer to Goodstock & Co.'s cause-driven product mission, with overlapping customer base and business model.
• Spring (formerly Teespring): Spring is a creator commerce platform that lets individuals and groups design, sell, and distribute custom merchandise. It is directly comparable to Goodstock as a merch-enabled platform serving cause- and community-driven demand.
• Spreadshirt: Spreadshirt is a custom apparel and merchandise platform that lets individuals, causes, and organizations create and sell branded products. Its self-service merch model directly overlaps with Goodstock's cause-driven product offering.
• Represent (represent.com): Represent enables creators, causes, and organizations to launch and sell custom branded merchandise with no upfront inventory. Its cause-and-creator-led merch model is directly aligned with Goodstock's mission to connect people and causes through products.

Broad incumbents

• 4imprint: 4imprint is one of the largest North American promotional products distributors, offering a broad catalog of branded merchandise to businesses and organizations. It competes in the same branded merchandise / promotional products category that Goodstock operates in, though at a much larger scale and broader scope.
• Custom Ink: Custom Ink is a large, established custom apparel and promotional products platform serving groups, teams, businesses, and causes. It is a broader incumbent offering custom branded merchandise at scale, directly overlapping with Goodstock's product and customer category.

Market position

Customer concentration

• Xx.com/goodstock_co
• Facebookfacebook.com/GoodstockCo
• LinkedInlinkedin.com/company/goodstock-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodstock & Co.