Aphria
Aphria is a Canadian medical cannabis brand operating as a sub-brand of Tilray Medical within Tilray Brands, Inc. It sells dried flower, oils, capsules, and edibles to registered Canadian patients via a Shopify-based direct-to-consumer e-commerce platform alongside four sister brands.
- Company typePrivate
- Founded2014
- HeadquartersLeamington, Canada
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Aphria firmographics
Firmographics- Name
- Aphria
- Legal name
- Aphria
- Website
- https://aphria.ca
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aphria is a Canadian medical cannabis brand operating as a sub-brand of Tilray Medical within Tilray Brands, Inc. It sells dried flower, oils, capsules, and edibles to registered Canadian patients via a Shopify-based direct-to-consumer e-commerce platform alongside four sister brands.
- Ownership category
- akta.pro rank
Aphria industry classification
Industry- Product category
- Medical Cannabis
- NAICS
- Health and Personal Care Retailers (456), Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)
- akta.pro secondary industries
- Cannabis Online Ordering for Delivery (Marketplace/Aggregator) (CRANAGAD), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)
Keywords
Where Aphria is headquartered
LocationHeadquarters
- HQ city
- Leamington
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Aphria business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Medical Cannabis Product Sales: Direct-to-consumer sales of medical cannabis products including flower, oils, capsules, pre-rolls, edibles, and beverages through the tilraymedical.ca e-commerce platform. Unit-based pricing per product with no subscription requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at unit prices |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Aphria product offering
Product offeringCore offering
Aphria is a medical cannabis sub-brand sold through Tilray Medical's direct-to-consumer e-commerce platform (tilraymedical.ca) in Canada. The brand offers cannabis products including dried flower, oils, capsules, and edibles to registered patients who have submitted a medical document from a healthcare provider. Patients shop and order online with unit-priced products shipped directly across all Canadian provinces and territories.
Product overview
Tilray Medical operates as a unified medical cannabis e-commerce platform that aggregates five distinct sub-brands—Tilray, Aphria, Symbios, Broken Coast, and Redecan—under a single patient-facing portal. The platform offers a comprehensive product portfolio spanning multiple consumption formats including dried flower, oils, capsules, pre-rolls, infused pre-rolls, edibles, beverages, and cartridge vapes. Patients register through a three-step process requiring healthcare provider documentation, then gain access to brand-specific products with pricing programs including Veterans support and insurance billing integration. The platform serves both direct-to-patient e-commerce and healthcare provider referral channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Aphria medical cannabis brand Aphria medical cannabis sub-brand offering dried flower, oils, capsules, and edibles to registered Canadian patients through the Tilray Medical platform.
- Pearls Blue Razzleberry 3:1 Gummies Edible cannabis product with a 3:1 CBD to THC ratio, Blue Razzleberry flavor, priced at $6.49.
- Portal Redshift Berry Lemonade Liquid Diamond 510 Cartridge Sativa-dominant vape cartridge with liquid diamond concentrate, Berry Lemonade flavor, 0.95g size, priced at $45.00.
- Pineapple Marker #148 - Broken Coast Sativa-dominant dried cannabis flower from Broken Coast brand, 5g package, priced at $50.00.
- Pineapple Marker #151 - Broken Coast Dried cannabis flower from Broken Coast brand, 5g package, priced at $50.00.
- Amnesia OG Dried cannabis flower, 10g package, priced at $80.00.
- No Future - The Orange One Gummy Cannabis edible gummy product, priced at $5.49.
- Warrior Wellness Program Dedicated pricing program providing accessible medical cannabis for Veterans and service members through the Tilray Medical platform.
Companies that use Aphria
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Aphria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aphria partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Aphria competitors and assessment
Company assessmentEmerging players
- Decibel Cannabis Company: Canadian licensed producer with the Qwest brand offering dried flower and pre-rolls. Smaller LP competing in the Canadian cannabis market with similar product formats to Tilray Medical's portfolio.
Direct peers
- Aurora Cannabis Inc. Major Canadian licensed producer operating multiple brands (Aurora, MedReleaf, CanniMed) and a medical cannabis platform serving patients across Canada. Comparable to Tilray Medical as a scaled Canadian LP with multi-brand DTC medical sales.
- Cronos Group Inc. Canadian licensed producer with brands including Spinach and PEACE NATURALS. Operates a medical cannabis channel and offers multiple product formats, comparable to Tilray Medical's multi-brand portfolio approach.
- Canopy Growth Corporation: One of Canada's largest licensed cannabis producers, with a multi-brand portfolio (Tweed, Spectrum, DOJA) and DTC medical cannabis platform (Spectrum Therapeutics). Directly comparable as a multi-brand Canadian cannabis operator with both medical and consumer offerings.
- Canna Farms (formerly owned by CanvasRx): Canadian medical cannabis producer offering dried flower, oils, and capsules directly to patients via online platform. Direct competitor to Tilray Medical as a Canadian LP focused on medical patients.
- OrganiGram Holdings Inc. Canadian licensed cannabis producer with both medical and adult-use brands. Operates a patient registration platform similar to Tilray Medical for medical cannabis distribution across Canada.
Regional players
- High Tide Inc. Canadian cannabis retail operator with Canna Cabana stores, plus ecommerce and accessories. Competes in Canadian cannabis retail though more focused on adult-use channels; provides a comparable Canadian-focused cannabis retail model.
Broad incumbents
- Shoppers Drug Mart (Loblaw Companies): Canada's largest pharmacy retailer, which has licensed medical cannabis dispensaries in select provinces. Serves as a broader incumbent entering the medical cannabis space through traditional pharmacy infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Aphria social profiles
Digital presenceAphria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aphria leadership team
Management profileNumber of profiles
Aphria funding detail
Funding detailFunding overview
Funding rounds11 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aphria M&A and investment
M&A and investmentM&A2 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aphria
What does Aphria do?
Aphria is a medical cannabis sub-brand sold through Tilray Medical's direct-to-consumer e-commerce platform (tilraymedical.ca) in Canada. The brand offers cannabis products including dried flower, oils, capsules, and edibles to registered patients who have submitted a medical document from a healthcare provider. Patients shop and order online with unit-priced products shipped directly across all Canadian provinces and territories.
Is Aphria a public or private company?
Aphria is a private company. It is classified as corporate owned and is currently operating.
When was Aphria founded?
Aphria was founded in 2014. It employs 251 to 500 people.
Where is Aphria based?
Aphria is headquartered in Leamington, Canada, in the North America region.
How does Aphria make money?
One revenue line is on record: medical Cannabis Product Sales.
Who are Aphria's main competitors?
Decibel Cannabis Company is listed as an emerging player. Direct peers are Aurora Cannabis Inc., Cronos Group Inc., Canopy Growth Corporation, Canna Farms (formerly owned by CanvasRx) and OrganiGram Holdings Inc.. High Tide Inc. is listed as a regional player. Shoppers Drug Mart (Loblaw Companies) is listed as a broad incumbent.
Does Aphria have an API?
No public API is recorded for Aphria.
What industry is Aphria in?
Aphria's product category is Medical Cannabis. Its primary akta.pro industry code is CRANAFAJ, Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.), with a secondary code of CRANAGAD, Cannabis Online Ordering for Delivery (Marketplace/Aggregator). Its NAICS code is 456 and its SIC code is 5912.