Baladin Farm Brewery

What Baladin Farm Brewery does

Baladin Farm Brewery (legally Selezione Baladin S.r.l., operating as "Baladin – Il Birrificio Agricolo Artigianale") is an Italian craft brewery founded by Teo Musso in 1995 and headquartered in Piozzo, Cuneo. The company brews a portfolio of premium craft beers organized into distinct lines — Nazionale (flagship 100% Italian-ingredient project with Gluten Free, Forte, Bianca, and Ambrata variants), Speziate (Isaac, Wayan, Nora), Puro Malto (Super, Leön, Elixir), Luppolate (L'ippa, Super Bitter, Rock'n'Roll), Speciali (Mama Kriek, Mielika, Zucca, Suzi Dry, Soraya), non-alcoholic Botanic (66 kcal per bottle), Riserva Teo reserve labels (Xyauyù, Metodo Classico 60-mesi, Opera), and the canned POP line. Production technology centers on artisanal methods — wooden barrel aging, spontaneous fermentation, bottle re-fermentation, and the Metodo Classico sparkling process — with proprietary assets including the TeKu glassware (co-designed with Lorenzo Dabove "Kuaska") and the trademarked "Birrificio Agricolo Artigianale" concept formalized through the Consorzio Birra Italiana, which Teo Musso chairs.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce (shop.baladin.it, shipping across Italy via BRT and DHL with free shipping above €95 and subscription "Box Scorta" options), a franchise/partnership network of branded Open Baladin pubs, an exclusive-serve Club Selezione Baladin HORECA channel, and company-operated hospitality venues including Casa Baladin in Piozzo, Open Baladin Torino Aeroporto, Ryad Baladin in Essaouira (Morocco), and Baladin Zanzibar (Tanzania). Beyond beer, revenue extends to spirits (Gin Baladin, Beermouth, Esprit Baladin), cider, craft soft drinks, iced teas produced with Damman Frères, artisan panettone, TeKu glassware, and homebrewing Beerkit. In 2024 Baladin launched Open Hub — Italy's first shared brewery — enabling partner craft breweries (Altavia, Opperbacco, Birra Perugia, MC77, Ritual Lab) to produce and distribute through its Piozzo infrastructure, and initiated a "Beer Revolution" crowdfunding campaign on Mamacrowd targeting up to €5 million to fund expansion toward a stated €50 million revenue goal by 2028.

Name

Baladin Farm Brewery

Legal name

Selezione Baladin S.r.l.

Website

https://baladin.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Baladin Farm Brewery is an Italian craft brewery founded in 1995 producing premium beers from Italian agricultural ingredients, distributing through direct e-commerce and branded Open Baladin pubs in Italy, operating hospitality venues in Morocco and Tanzania, and running Open Hub, Italy's first shared brewery.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120), Distilleries (31214), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)

Keywords

• Craft beer production
• Italian craft brewing
• Non-alcoholic beers
• Craft spirits
• Shared brewery platform

Headquarters

HQ city

Piedimonte Etneo

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer and Beverage Product Sales: Core revenue from selling a wide range of craft beers across multiple formats: bottles (33cl, 75cl), cans, and draft. Beer categories include Nazionale (flagship Italian beer), Spi ziate (spiced), Puro Malto (pure malt), Luppolate (hoppy), Speciali (limited/seasonal), Riserva Teo (reserve aged), non-alcoholic Botanic line, and gluten-free variants. Additional revenue from spirits (Gin Baladin, Beermouth, Esprit Baladin), ciders, craft soft drinks (Cola, Ginger Beer, Tonics), hop water, cocktails, teas, and panettone seasonal products.
2. Hospitality and On-Premise: Revenue from company-owned and operated hospitality venues including Casa Baladin in Piozzo (brewery taproom), Open Baladin pubs throughout Italy (including Open Baladin Torino Aeroporto), Ryad Baladin in Essaouira, Morocco, Baladin Zanzibar in Tanzania, and Agronidi StarsBOX in Piozzo. Also includes Club Selezione Baladin — venues exclusively serving Baladin beers on a franchise/partnership model.
3. E-commerce and Direct-to-Consumer: Online shop (shop.baladin.it) selling directly to Italian consumers with delivery via BRT and DHL couriers. Offers subscription box options ('Box Scorta') for recurring supply of favorite beers. Shipping costs 8.90€ (Bartolini) or 10.90€ (DHL), free above 95€.
4. Crowdfunding — Beer Revolution Campaign: Baladin launched a 'Beer Revolution' crowdfunding campaign on Mamacrowd platform in February 2024, targeting up to 5 million euros to fund expansion including Open Hub development, circular water cycle infrastructure, branding, marketing, and international growth. Revenue target of 50 million euros by 2028.
5. Franchise and Licensing — Open Model: The 'Open' franchise/partnership model allows third-party venues to operate as branded Baladin pubs (Open Baladin). The company provides beer supply, brand guidelines, and operational support, generating revenue through product wholesale and brand licensing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Baladin is an Italian craft brewery producing a wide portfolio of artisanal beers across multiple lines including Nazionale (100% Italian), Speziate (spiced), Puro Malto (pure malt), Luppolate (hoppy), Speciali (seasonal/limited), non-alcoholic Botanic, Riserva Teo (reserve/aged), and canned POP beers. Beyond beer, the company produces spirits (Gin Baladin, Beermouth, Esprit Baladin), cider, hop water, craft soft drinks, panettone cakes, and TeKu branded glassware, while operating Open Hub, Italy's first shared brewery platform enabling partner breweries to co-produce and distribute their beers.

Product overview

Baladin Farm Brewery (Birrificio Agricolo Artigianale) is an Italian craft brewery based in Piozzo, founded by Teo Musso. The company offers a diverse portfolio of craft beers organized into distinct product lines: Nazionale (100% Italian beer with variants), Speziate (spiced beers including Isaac, Wayan, Nora), Puro Malto (pure malt beers: Super, Leön, Elixir), Luppolate (hoppy beers: L'ippa, Super Bitter, Rock'n'Roll), Speciali (seasonal limited editions including fruit beers like Mama Kriek, Mielika, Zucca, Suzi Dry), non-alcoholic Botanic line, Riserva Teo (limited edition experimental beers including Xyauyù variants and Metodo Classico), and canned beers including POP (Italy's first canned craft beer). Beyond beer, Baladin produces spirits (Gin, Beermouth, Esprit), cider, hop water, artisan soft drinks, panettone cakes, and beer-related accessories like TeKu glassware and homebrewing beerkits. The company also operates Open Hub, Italy's first shared brewery enabling collaboration with other craft breweries, and manages pubs, hotels, and restaurants across Italy and internationally (Zanzibar, Morocco).

Differentiator

Problem solved

Functional benefit

Brands

• Nazionale: First 100% Italian craft beer; flagship brand focused on Italian agricultural supply chain
• POP (Popular Beer)
• Botanic
• Open Hub
• Riserva Teo
• Xyauyù
• TeKu
• Baladin Open
• Casa Baladin
• Club Selezione Baladin

Products and services

• Nazionale Flagship 100% Italian craft beer project emphasizing the Italian agricultural supply chain in craft beer production. Available in multiple variants including Gluten Free, Forte, Bianca, and Ambrata.
• Isaac White beer (birra bianca) in the Speziate category, featuring atypical grains and elegant spicing, considered a classic in Baladin's lineup.

Quantifiable outcome

• Targeting €50 million in revenues by 2028 through international expansion and Open Hub development
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Budvar (Budweiser Budvar, Czech Republic)minorStrategic or Co-development PartnerBaladin collaborated with Budvar, the Czech state brewery, to co-create 'Alla Ceca' lager — a beer blending Baladin's Italian craft approach with Budvar's traditional Czech lager expertise. Announced as a news item on Baladin's website.
• Open Hub Partner BreweriescoreStrategic or Co-development PartnerBaladin's Open Hub shared brewery platform partners with multiple Italian craft breweries including Altavia (Italian Pils), Opperbacco (American IPA), Birra Perugia (Pale Ale), MC77 (Blanche), and Ritual Lab (Italian Bock). These partners produce and distribute their beers through Baladin's shared infrastructure, creating a collaborative production ecosystem.
• Consorzio Birra Italiana / ColdiretticoreStrategic or Co-development PartnerFounded June 20, 2019, in Rome at Coldiretti's headquarters. Baladin founder Teo Musso serves as President. The consortium's purpose is to protect and promote Italian craft beer by guaranteeing that at least 51% of agricultural ingredients are sourced from Italy, strengthening the identity of Italian craft beer production.
• Lorenzo Dabove (Kuaska)minorStrategic or Co-development PartnerLorenzo Dabove, known as Kuaska, collaborated with Teo Musso to design the TeKu beer glassware — a proprietary glass combining technical precision with elegance for craft beer appreciation. Kuaska is described as the 'father of Italian beer tasting' and played a role in inspiring Baladin's Mama Kriek.
• DHL and BRT (Courier Partners)minorChannel Partner/ Reseller/ DistributorBaladin uses DHL and BRT (Bartolini) couriers for e-commerce delivery across Italy, with fixed shipping fees of 8.90€ (BRT) and 10.90€ (DHL), and free delivery for orders above 95€.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/birrabaladin
• Facebookfacebook.com/baladin
• LinkedInlinkedin.com/company/baladin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baladin Farm Brewery