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Otter PR

Full company profile

uuid00043gu

Namestring
Otter PR
Legal namestring
Otter Public Relations
Websiteurl
otterpr.com
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Otter PR (legal name: Otter Public Relations) is a public relations agency headquartered in St. Petersburg, Florida that delivers media relations, reputation management, and crisis communications services to brands and businesses. The firm's core offering is built around its proprietary OTR™ methodology (Outreach, Trends, Relationships), which combines systematic outreach, trend analysis, and media relationship building to secure guaranteed monthly media placements across major outlets including Forbes, USA Today, CNBC, and Bloomberg. Campaign performance is measured through media coverage analysis, digital traffic metrics, sentiment analysis, and media outlet tiering.

The firm operates a sales-led, direct-to-client model with subscription-style recurring PR engagements and has reached seven-figure monthly revenue while remaining bootstrapped and profitable without outside capital. Its stated target is the $100B+ global PR and communications market, served today from a single U.S. headquarters with planned international offices in London and Toronto. Otter PR has accumulated 30+ industry awards, including Silver in PR Agency of the Year at the 2025 International Best in Biz Awards, inclusion in the 2025 Inc. 5000, and a No. 169 ranking on the 2026 Inc. Regionals: Southeast list. Forward product plans include an AI-assisted media strategy capability and a self-service PR platform intended to broaden accessibility beyond the current agency-service model.

The company is founder-owned (co-founded by Scott Bartnick), with 11–50 employees and no disclosed institutional investors, parent entities, or subsidiaries. There is a minor inconsistency in source material between the firmographic founding year (2019) and a company-history event dating the co-founding by Scott Bartnick to 2022; the operational scaling timeline (2022–2024 seven-figure monthly revenue, 30+ awards) aligns with the 2022 co-founding event, suggesting a re-founding or rebranding of the original 2019 entity.

Short descriptiontext

Otter PR is a bootstrapped public relations agency headquartered in St. Petersburg, Florida that delivers guaranteed monthly media placements across Forbes, USA Today, CNBC, and Bloomberg via its proprietary OTR™ methodology, serving brands and businesses seeking reputation management and visibility.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSt. Petersburg, United States
HQ citystring
St. Petersburg
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public relations services, media relations, reputation management, crisis communications, media placements
Industry3 codes
1Reputation Management & Online PR
CodeBPAFADANPrimaryYes
2Consumer & Lifestyle PR
CodeMPAAADABPrimaryNo
3Social Media & Community Management (PR-led)
CodeBPAFADAMPrimaryNo
NAICS code2 codes
  • Public Relations Agencies541820
  • Public Relations Agencies54182
SIC code1 code
  • Services-Advertising7310
Product category
Public Relations Services
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1PR Services
TypeSubscription Recurring
Description

Public relations agency services providing guaranteed monthly media placements for clients across major outlets including Forbes, USA Today, CNBC, and Bloomberg. The firm has achieved seven-figure monthly revenue through its bootstrapped model without outside capital.

pulse2.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Technology or R&D, Operations
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1OTR™
Description

Outreach, Trends, Relationships — the firm's proprietary PR methodology.

pulse2.com
Core offering1 text field

Otter PR is a public relations agency that delivers guaranteed monthly media placements for brands and businesses across major outlets including Forbes, USA Today, CNBC, and Bloomberg. Service delivery is anchored in the firm's proprietary OTR™ Method (Outreach, Trends, Relationships) and supported by media coverage analysis, digital traffic metrics, sentiment analysis, and media outlet tiering to measure campaign performance. The firm also provides related communications services such as reputation management and crisis management.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Seven-figure monthly revenue achieved without outside capital
+1 more record
Product overview1 text field

Otter PR is a public relations agency offering services through its proprietary OTR™ methodology (Outreach, Trends, Relationships), which combines systematic outreach, trend analysis, and media relationship building. The firm provides social media PR services with measurable campaign performance tracking including media coverage analysis, digital traffic metrics, competitive landscape review, sentiment analysis, and media outlet tiering. The company guarantees monthly media placements across outlets including Forbes, USA Today, CNBC, and Bloomberg. The company has also announced plans to expand into an AI-assisted media strategy and self-service PR platform.

Product and service1 record
1Public Relations Services
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Otter PR

Public Relations Servicesotterpr.com

Otter PR is a bootstrapped public relations agency headquartered in St. Petersburg, Florida that delivers guaranteed monthly media placements across Forbes, USA Today, CNBC, and Bloomberg via its proprietary OTR™ methodology, serving brands and businesses seeking reputation management and visibility.

What Otter PR does

Otter PR (legal name: Otter Public Relations) is a public relations agency headquartered in St. Petersburg, Florida that delivers media relations, reputation management, and crisis communications services to brands and businesses. The firm's core offering is built around its proprietary OTR™ methodology (Outreach, Trends, Relationships), which combines systematic outreach, trend analysis, and media relationship building to secure guaranteed monthly media placements across major outlets including Forbes, USA Today, CNBC, and Bloomberg. Campaign performance is measured through media coverage analysis, digital traffic metrics, sentiment analysis, and media outlet tiering.

The firm operates a sales-led, direct-to-client model with subscription-style recurring PR engagements and has reached seven-figure monthly revenue while remaining bootstrapped and profitable without outside capital. Its stated target is the $100B+ global PR and communications market, served today from a single U.S. headquarters with planned international offices in London and Toronto. Otter PR has accumulated 30+ industry awards, including Silver in PR Agency of the Year at the 2025 International Best in Biz Awards, inclusion in the 2025 Inc. 5000, and a No. 169 ranking on the 2026 Inc. Regionals: Southeast list. Forward product plans include an AI-assisted media strategy capability and a self-service PR platform intended to broaden accessibility beyond the current agency-service model.

The company is founder-owned (co-founded by Scott Bartnick), with 11–50 employees and no disclosed institutional investors, parent entities, or subsidiaries. There is a minor inconsistency in source material between the firmographic founding year (2019) and a company-history event dating the co-founding by Scott Bartnick to 2022; the operational scaling timeline (2022–2024 seven-figure monthly revenue, 30+ awards) aligns with the 2022 co-founding event, suggesting a re-founding or rebranding of the original 2019 entity.

Otter PR firmographics

Firmographics
Name
Otter PR
Legal name
Otter Public Relations
Website
https://otterpr.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
11–50 employees
Short description
Otter PR is a bootstrapped public relations agency headquartered in St. Petersburg, Florida that delivers guaranteed monthly media placements across Forbes, USA Today, CNBC, and Bloomberg via its proprietary OTR™ methodology, serving brands and businesses seeking reputation management and visibility.
Ownership category
akta.pro rank

Otter PR industry classification

Industry
Product category
Public Relations Services
NAICS
Public Relations Agencies (541820), Public Relations Agencies (54182)
SIC
Services-Advertising (7310)
akta.pro primary industry
Reputation Management & Online PR (BPAFADAN)
akta.pro secondary industries
Consumer & Lifestyle PR (MPAAADAB), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

  • Public relations services
  • Media relations
  • Reputation management
  • Crisis communications
  • Media placements

Where Otter PR is headquartered

Location

Headquarters

HQ city
St. Petersburg
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Otter PR business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

  1. PR Services: Public relations agency services providing guaranteed monthly media placements for clients across major outlets including Forbes, USA Today, CNBC, and Bloomberg. The firm has achieved seven-figure monthly revenue through its bootstrapped model without outside capital.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Otter PR product offering

Product offering

Core offering

Otter PR is a public relations agency that delivers guaranteed monthly media placements for brands and businesses across major outlets including Forbes, USA Today, CNBC, and Bloomberg. Service delivery is anchored in the firm's proprietary OTR™ Method (Outreach, Trends, Relationships) and supported by media coverage analysis, digital traffic metrics, sentiment analysis, and media outlet tiering to measure campaign performance. The firm also provides related communications services such as reputation management and crisis management.

Product overview

Otter PR is a public relations agency offering services through its proprietary OTR™ methodology (Outreach, Trends, Relationships), which combines systematic outreach, trend analysis, and media relationship building. The firm provides social media PR services with measurable campaign performance tracking including media coverage analysis, digital traffic metrics, competitive landscape review, sentiment analysis, and media outlet tiering. The company guarantees monthly media placements across outlets including Forbes, USA Today, CNBC, and Bloomberg. The company has also announced plans to expand into an AI-assisted media strategy and self-service PR platform.

Differentiator

Problem solved

Functional benefit

Brands

  • OTR™: Outreach, Trends, Relationships — the firm's proprietary PR methodology.

Products and services

  • Public Relations Services

Quantifiable outcome

  • Seven-figure monthly revenue achieved without outside capital
  • +1 more outcomes

Companies that use Otter PR

Customer profile

Segments1 record

Ideal customer profiles1 record

Otter PR technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Otter PR partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves2 records

Expansion highlights6 records

Otter PR competitors and assessment

Company assessment

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Otter PR social profiles

Digital presence

Otter PR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Otter PR leadership team

Management profile

Number of profiles

Profiles1 record

Otter PR funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Otter PR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otter PR

What does Otter PR do?

Otter PR is a public relations agency that delivers guaranteed monthly media placements for brands and businesses across major outlets including Forbes, USA Today, CNBC, and Bloomberg. Service delivery is anchored in the firm's proprietary OTR™ Method (Outreach, Trends, Relationships) and supported by media coverage analysis, digital traffic metrics, sentiment analysis, and media outlet tiering to measure campaign performance. The firm also provides related communications services such as reputation management and crisis management.

Is Otter PR a public or private company?

Otter PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Otter PR founded?

Otter PR was founded in 2019. It employs 11 to 50 people.

Where is Otter PR based?

Otter PR is headquartered in St. Petersburg, United States, in the North America region.

How does Otter PR make money?

One revenue line is on record: PR Services.

Does Otter PR have an API?

No public API is recorded for Otter PR.

What industry is Otter PR in?

Otter PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of MPAAADAB, Consumer & Lifestyle PR. Its NAICS code is 541820 and its SIC code is 7310.

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Live signals
FinancialContent Business PageTampa Bay Business Journal Names Otter PR No. 2 Largest Public Relations Firm in Tampa BayOtter PR was named the No. 2 largest public relations firm in Tampa Bay by the Tampa Bay Business Journal's 2026 list, which ranks firms by employee count. The agency, based in St. Petersburg, has grown since its 2019 founding and cites this ranking as a milestone for its team.YahooLooking for Guaranteed Press? These Are The Best PR Firms in the USTen US PR firms offering guaranteed media placements are profiled, including Publish Narrative, Weber Shandwick, and Otter PR. The firms provide services such as media relations, social media, and SEO, with some offering money-back guarantees. The list aims to help businesses choose a firm for predictable exposure and measurable ROI.FinancialContent Business PageOtter PR Honored As 32nd Annual Communicator Award WinnersOtter PR was named a winner by the Academy of Interactive & Visual Arts (AIVA) in the 32nd Annual Communicator Awards, one of the largest competitive programs honoring excellence in marketing and communications with thousands of entries from the US and globally. The award recognizes the agency's public relations campaigns, storytelling, and client success across various industries. CEO Scott Bartnick stated the recognition reflects the team's creativity and strategic thinking as the agency continues helping brands achieve visibility.Pulse 2.0Otter PR: Interview With Co-Founder Scott Bartnick About The Communications FirmScott Bartnick, co-founder of Otter PR, discussed the Florida-based public relations agency's OTR™ method (Outreach, Trends, Relationships) and bootstrapped, profitable business model that has scaled to seven-figure monthly revenue without outside capital. The firm, which has earned over 30 industry awards and been recognized as the fastest-growing PR firm in Florida, guarantees monthly media placements for clients across outlets including Forbes, USA Today, CNBC, and Bloomberg. Bartnick outlined plans to expand into AI-assisted media strategy, launch a self-service PR platform, and open international offices in London and Toronto, targeting the $100B+ global PR and communications market.openPR.comInc. Names Otter PR to Its 2026 List of the Fastest-Growing Private Companies in the SoutheastInc. ranked Otter PR at No. 169 on its sixth annual Inc. Regionals: Southeast list, recognizing it among the fastest-growing privately held companies in the Southeast region. The 2026 list includes 182 companies that collectively achieved a median revenue growth rate of 89% between 2022 and 2024, adding 12,079 jobs and $3.4 billion to the regional economy. Otter PR, a St. Petersburg, Florida-based public relations agency, stated the ranking validates its mission and demonstrates successful scaling while it continues focusing on helping brands drive business growth and strengthen their reputation.EIN PresswireOtter PR Wins Silver in PR Agency of the Year at the 2025 International Best in Biz AwardsOtter Public Relations (Otter PR) has been named a Silver Winner in the PR Agency of the Year category at the 13th annual International Best in Biz Awards, an independent global business awards program judged by members of the press and industry analysts. The program received thousands of entries from top global and local businesses, with winners selected through rigorous judging standards by international journalists. This Silver Award follows Otter PR's recent inclusion in the 2025 Inc. 5000 list and the 2026 PRNEWS Agency Elite Top 120, marking another milestone in the firm's continued growth and global recognition.OtterprDigital PR Services vs Traditional PRThe article compares digital PR services, which focus on SEO and data-driven backlinks, with traditional PR methods that rely on legacy media for brand credibility. Otter PR is highlighted as a firm executing both campaign types to help clients in sectors like tech, real estate, and healthcare achieve their communication goals. The piece argues that while digital PR offers measurable ROI and targeting, traditional PR remains valuable for authority, suggesting an integrated approach for maximum impact.OtterprKey Metrics for a Social Media PR AgencyThe article discusses key metrics used by Otter PR, a social media PR agency, to measure campaign performance and strategic success. It emphasizes the importance of media coverage analysis, digital traffic metrics, competitive landscape review, sentiment analysis, and media outlet tiering.