SmartRay

What SmartRay does

SmartRay GmbH is a privately held German developer and manufacturer of high-precision 3D laser triangulation sensors and turnkey automated inspection systems, headquartered in Wolfratshausen near Munich with 51–100 employees and wholly-owned offices in China, South Korea, Malaysia, and the United States. Its core technology projects a Brilliant Blue Laser line (450 nm) onto a target, captures the reflection via image sensor, and converts height-induced shifts into 3D profiles; the current ECCO X platform supports up to 40 kHz scan rates, up to 4,096 3D points per profile, up to 163 million 3D points per second throughput, and Z-repeatability as low as 0.06 µm, with all sensors factory pre-calibrated for plug-and-play deployment.

The product portfolio spans the ECCO X premium high-speed family, the ECCO 95+ premium resolution family (including G-series for glass and reflective surfaces), the ECCO 85+ entry-level family, and Dual-Head variants for occlusion-free scanning. On top of these sensors, SmartRay sells the JOSY (formerly WeldVision) turnkey platform for automated 3D weld inspection, which the company ships with AI-driven zero-shot border detection and AI-generated inspection pathing co-developed with Wandelbots and Grid Dynamics. The company reports more than 500 installed JOSY systems globally.

Revenue is generated primarily through one-time hardware sales of ECCO sensors and complete JOSY systems, supplemented by professional services for installation, commissioning, training, and after-sales support. Distribution is hybrid: direct enterprise field sales from five regional offices handle key OEM and tier-1 accounts, while an extensive channel partner network (anchored by Abicor Binzel globally and ~12 regional distributors across Europe, the Americas, and Asia) extends reach into machine builders and system integrators. End customers concentrate in automotive OEMs (Audi, BMW, Daimler, Volkswagen, Nissan, Porsche), tier-1 suppliers (Bosch, Magna, thyssenkrupp, Schaeffler, Benteler, Gestamp), with secondary exposure in electronics (Infineon, TDK), industrial automation (ABB), research (Fraunhofer, DLR), and consumer goods (Nestlé). The company remains founder-owned by Mathias Reiter, with Ettore Cucchetti (formerly of Cognex and Isra Vision) as Managing Director since June 2020.

Name

SmartRay

Legal name

SmartRay GmbH

Website

https://smartray.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

SmartRay GmbH is a German manufacturer of high-precision 3D laser triangulation sensors (ECCO X, ECCO 95+, ECCO 85+) and the JOSY turnkey automated weld inspection platform, sold primarily to automotive OEMs, tier-1 suppliers, electronics manufacturers, and system integrators across Europe, North America, and Asia.

Ownership category

akta.pro rank

Product category

Industrial 3D Sensors and Machine Vision

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Optical Instruments & Lenses (3827)

akta.pro primary industry

3D Scanning Hardware (Handheld, Desktop, Long-Range, In-Line) (IMAAAHAA)

akta.pro secondary industries

Metrology Automation & Robotics (Automated Cells, In-Line Gauging) (IMAAAHAH), LiDAR & 3D Sensing Modules (HDAHALAG)

Keywords

• 3D laser sensors
• Machine vision systems
• Weld inspection systems
• Inline metrology solutions
• Robot guidance sensors

Headquarters

HQ city

Wolfratshausen

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. 3D Sensor Hardware Sales: SmartRay generates revenue primarily from the sale of industrial 3D laser sensors (ECCO X, ECCO 95+, ECCO 85+ series) and Dual-Head variants. These are one-time hardware purchases sold directly or through channel partners.
2. JOSY Turnkey Weld Inspection Systems: SmartRay sells complete turnkey JOSY automated 3D weld inspection systems combining sensors, software, and support services. The all-in-one solution includes hardware (sensors, controllers, terminal), configurable software, and professional commissioning and after-sales service.
3. Professional Services and After-Sales Support: SmartRay provides customized after-sales service, installation, commissioning, training, and ongoing system optimization as part of its turnkey solution offering, including over 500 installed JOSY systems globally.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

SmartRay designs, manufactures, and sells high-precision industrial 3D laser triangulation sensors (ECCO X, ECCO 95+, ECCO 85+, and Dual-Head series, including glass-scanning G-variants) used for inline quality inspection, dimensional metrology, and robot guidance in manufacturing. The company also delivers the JOSY turnkey automated 3D weld inspection system, combining its sensors with AI-powered software and professional services for automotive and industrial customers.

Product overview

SmartRay is a leading provider of high-precision 3D sensors and inline metrology solutions. The product portfolio consists of three main sensor families: the ECCO X series (premium high-speed sensors including ECCO X 012, ECCO X 025, ECCO X 025 Dual-Head, ECCO X 050, ECCO X 050G, ECCO X 100, and ECCO X 200), the ECCO 95 series (premium sensors including ECCO 95.010+, ECCO 95.020+, ECCO 95.040+, ECCO 95.100+, ECCO 95.200+, and glass-scanning variants ECCO 95.015G and ECCO 95.025G), and the ECCO 85 series (entry-level sensors ECCO 85.040+, ECCO 85.100+, ECCO 85.200+). Additionally, SmartRay offers the JOSY (Joining Systems) turnkey platform for automated 3D weld inspection, which integrates the company's 3D sensors with AI-powered software for complete weld quality control. The company also provides the MICO weld inspection sensor designed for maximum reachability. SmartRay's sensors use laser triangulation technology with Brilliant Blue Laser technology (450nm) for superior 3D image quality and repeatability.

Differentiator

Problem solved

Functional benefit

Brands

• JOSY™: Automated 3D inline weld inspection system - all-in-one solution for non-contact visual 3D inspections for all joining technologies including MIG/MAG welding, laser welding, friction stir welding, and resistance welding. Formerly known as WeldVision™.
• ECCO™
• WeldVision™
• MICO
• SmartX

Products and services

• ECCO X 012 Compact 3D laser triangulation sensor with the smallest field-of-view in the ECCO X series (12 mm), designed for high-precision inspection of BGA, PCBA, and electronic components. Features 0.4–0.6 µm vertical resolution.
• ECCO X 025 High-speed 3D laser triangulation sensor for industrial inspection and measurement with a 25 mm field of view, exceptional speed and resolution in a compact design, and up to 10,000 lux ambient light tolerance.
• ECCO X 025 Dual-Head High-speed 3D laser triangulation sensor with dual-camera design for occlusion-free scanning. First in the ECCO X range to deliver metrology-grade accuracy with shadow-free inspection at up to 40 kHz scan rate and 2 × 4,096 points per profile.
• ECCO X 050 3D sensor optimized for high-precision inspection in confined spaces, with a 50 mm field of view and micron-level resolution for inline metrology of compact electronic components and connectors.
• ECCO X 050G Glass inspection 3D sensor combining ECCO X technology with 3D scanning for highly reflective surfaces including glass, designed for mobile phones, semiconductors, camera/eyewear lenses, and windscreens/windows inspection. Features 2.2–2.9 µm vertical resolution.
• ECCO X 100 Versatile 3D sensor with a choice of laser wavelengths (450 nm blue or 660 nm red), 100 mm field of view, and flexible mounting for inspection of larger components in automotive, electronics, and industrial applications.
• ECCO X 200 Large field-of-view 3D sensor for demanding industrial environments with 200 mm field of view, robust IP67-rated housing, designed for battery cell connectors, steel/welding, automotive body-in-white, and rail/transportation applications.
• ECCO 95.010+

Quantifiable outcome

• 80% reduction in setup time for weld inspection vs. conventional systems
• +8 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• WandelbotscoreStrategic or Co-development Partner · 17 July 2025SmartRay partnered with Wandelbots to develop the Tool Path Generation software for the JOSY AI-powered weld inspection system. The collaboration integrates Wandelbots' NOVA platform with SmartRay's 3D sensor technology, enabling automated AI-generated inspection paths directly from CAD models. The close-loop workflow reduces analysis and path creation time from days to minutes and was demonstrated at EY's European Industrial AI Innovation Hub in Stuttgart.
• Grid DynamicscoreStrategic or Co-development Partner · 17 July 2025Grid Dynamics collaborated with SmartRay and Wandelbots to create SmartRay's AI Robotic Inspection Platform for robotic weld inspection. Grid Dynamics contributed AI-assisted workpiece feasibility analysis, tool path generation, and tool path execution capabilities, reducing the time required for initial analysis and path creation from days to minutes while enabling greater automation and cost reductions for automotive manufacturers.
• Abicor BinzelcoreChannel Partner/ Reseller/ DistributorAbicor Binzel serves as SmartRay's global sales partner for JOSY weld inspection systems, with operations in Spain (Iberica), Brazil, Mexico, and USA. Abicor Binzel provides local sales, technical support, and integration services for JOSY systems in these markets, leveraging its global coverage network.
• OEM Automatic (Finland, Sweden)minorChannel Partner/ Reseller/ DistributorOEM Automatic OY is a regional sales partner for SmartRay ECCO sensors in Finland and Sweden, providing local sales and technical support for 3D sensor customers in the Nordic region.
• Basler (France, Italy)minorChannel Partner/ Reseller/ DistributorBasler France and Basler Italy serve as regional sales partners for SmartRay ECCO sensors in France and Italy respectively.
• IDS Imaging Development Systems GmbHminorChannel Partner/ Reseller/ DistributorIDS Imaging Development Systems GmbH is a German sales partner for SmartRay ECCO sensors, providing distribution and technical support in Germany.
• HW-Elektrotechnik GmbHminorChannel Partner/ Reseller/ DistributorHW-Elektrotechnik GmbH is a German regional sales partner for SmartRay ECCO sensors.
• i-mation GmbHminorChannel Partner/ Reseller/ Distributori-mation GmbH is a German regional sales partner for SmartRay ECCO sensors.
• Multipix Imaging (UK)minorChannel Partner/ Reseller/ DistributorMultipix Imaging is a UK-based regional sales partner for SmartRay ECCO sensors.
• MV Center Systemy Wizyjne (Poland)minorChannel Partner/ Reseller/ DistributorMV Center Systemy Wizyjne Sp. z o.o is a Polish regional sales partner for SmartRay ECCO sensors.
• Grupo Álava (Spain)minorChannel Partner/ Reseller/ DistributorGrupo Álava is a Spanish regional sales partner for SmartRay ECCO sensors.
• AUROVIS AG (Switzerland)minorChannel Partner/ Reseller/ DistributorAUROVIS AG is a Swiss regional sales partner for SmartRay ECCO sensors.
• Logicbus Inc. (Mexico)minorChannel Partner/ Reseller/ DistributorLogicbus Inc. is a Mexican regional sales partner for SmartRay ECCO sensors.
• Voltrium Systems (Singapore)minorChannel Partner/ Reseller/ DistributorVoltrium Systems Pte Ltd is a Singapore-based regional sales partner for SmartRay ECCO sensors in Southeast Asia.
• ARGO Corporation (Japan)minorChannel Partner/ Reseller/ DistributorARGO Corporation is a Japanese regional sales partner for SmartRay ECCO sensors.
• Darea Vision (South Korea)minorChannel Partner/ Reseller/ DistributorDarea Vision is SmartRay's Korean partner, co-exhibiting at Smart Factory + Automation World 2025 in Seoul to showcase SmartRay's sensing technology for automation and smart factories in the Korean market.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Balluff: German industrial sensor specialist expanding into machine vision and identification; overlaps with SmartRay in factory automation and serves adjacent customer segments in automotive and discrete manufacturing.
• SICK AG: German sensor and automation specialist offering 2D/3D vision, LiDAR and inspection systems for industrial and automotive applications; overlaps with SmartRay in inline quality inspection and robot guidance.
• ifm Electronic: German industrial automation sensor and control company with a growing 3D vision portfolio; competes with SmartRay for automotive and factory automation inspection sockets.
• Basler AG: German machine vision camera and 3D imaging vendor; both a SmartRay distribution partner (in France/Italy) and a competitor in the broader vision ecosystem serving similar industrial customers.
• ISRA VISION (Atlas Copco): Machine vision specialist (now part of Atlas Copco) with strong presence in automotive surface inspection, robot guidance and quality control — overlapping with SmartRay's JOSY weld inspection and robot-guidance offerings.
• Cognex Corporation: Global machine vision leader with broad 2D/3D vision, barcode reading and industrial inspection product lines; overlaps with SmartRay in inline automotive and electronics inspection and competes for the same enterprise OEM budgets, but at much larger scale.
• Keyence Corporation: Japanese industrial sensor and measurement giant with a broad catalog of laser displacement profilers, 3D scanners and machine vision systems; competes head-to-head with SmartRay ECCO sensors in factory automation and inspection applications.

Direct peers

• LMI Technologies: Specialist in 3D scanning and inspection sensors (Gocator series) using laser triangulation and structured light; one of the closest direct competitors to SmartRay in factory-floor 3D inline measurement.
• Micro-Epsilon: German-headquartered precision sensor manufacturer specializing in laser triangulation, confocal and other non-contact displacement/3D measurement sensors — the closest direct technology competitor to SmartRay's ECCO product line, serving overlapping automotive, electronics and factory automation customers.

Emerging players

• Wenglor Sensoric: German industrial sensor and machine vision provider offering 2D/3D profile sensors and inspection cameras; competes with SmartRay in automotive and general manufacturing measurement and quality control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqiJMnysy5DGT5vQLbfSUQw
• Facebookfacebook.com/smartray3D
• LinkedInlinkedin.com/company/smartray-3dsensors
• Xx.com/smartray3d

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartRay