Netpulse
Netpulse is a B2B SaaS provider of branded mobile apps for health clubs, founded in 2009 in San Francisco. It serves fitness operators with white-label member apps for training data, class booking, and engagement, and now operates within the EGYM fitness technology ecosystem.
- Company typePrivate
- Founded2009
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Netpulse does
Netpulse is a B2B SaaS provider of branded mobile applications for health clubs, founded in 2009 and headquartered in San Francisco. According to firmographic data, it is the largest provider of branded mobile apps for health clubs, serving fitness facilities with white-label member apps that surface training data, class bookings, and progress tracking under each club's own brand. The underlying product is a multi-tenant mobile app platform that allows health clubs to deploy a customized app experience without building software in-house, with member profiles, workout history, and club-specific content carried over time. Netpulse has historically grown through acquisition, acquiring Virtual Active in 2011 (adding immersive video content) and Club Apps in 2014 (consolidating a direct competitor), while raising approximately $52.3M across six funding rounds from 2009 through 2016 with August Capital, Javelin Venture Partners, NGP Capital, Frontier Venture Capital, DoCoMo Capital, and Parkview Ventures as backers.
The go-to-market is sales-led, targeting fitness facilities of all sizes with subscription pricing billed annually and customized per facility size and member count. Netpulse's customer base spans enterprise chains, mid-market independents, government-operated facilities, and increasingly adjacent verticals such as physiotherapy practices and corporate wellness. Following integration into the broader EGYM ecosystem (the firmographic website now points to egym.com), the Netpulse product is positioned within a $7.5B combined EGYM/Playlist fitness and wellbeing operating system spanning smart equipment, software, apps, and 200+ partner integrations across Munich, London, and Winterthur offices. The standalone Netpulse franchise currently operates with 51–100 employees and continues to monetize through annual B2B subscriptions to health-club operators.
Netpulse firmographics
Firmographics- Name
- Netpulse
- Legal name
- netpulse AG
- Website
- https://egym.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Netpulse is a B2B SaaS provider of branded mobile apps for health clubs, founded in 2009 in San Francisco. It serves fitness operators with white-label member apps for training data, class booking, and engagement, and now operates within the EGYM fitness technology ecosystem.
- Ownership category
- akta.pro rank
Netpulse industry classification
Industry- Product category
- Fitness Mobile Applications
- NAICS
- Fitness and Recreational Sports Centers (713940), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Health, Wellness & Patient Communities (MPACAJAL)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Netpulse is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Netpulse business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: EGYM generates revenue through software subscriptions for fitness facilities. The ecosystem includes software packs that work in sync with EGYM hardware, giving facilities flexibility to shape their business strategy. Subscription model likely involves recurring fees based on facility size or number of members.
- Smart Equipment Sales: Sale of smart fitness equipment including Smart Strength machines, Smart Flex, and Fitness Hub devices. Equipment is manufactured by EGYM and integrated with the EGYM ecosystem.
- Professional Services: EGYM offers professional services including the Success Model (guided implementation process), marketing services, and financial services (leasing and financing options for EGYM investments).
- Enterprise Solutions: Specialized solutions for global fitness brands including dedicated enterprise support and customization options for large fitness chains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Solutions for global fitness brands |
| Subscription | Annual | Standard gym packages with Smart Strength, Fitness Hub, and Software Packs |
| One time/ perpetual license | Pay-as-you-go | EGYM eco (refurbished equipment) |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Netpulse product offering
Product offeringCore offering
Netpulse is the largest provider of branded mobile apps for health clubs, delivering white-label mobile applications that enable fitness facilities to represent their brand, allow members to access training data, book courses, and track progress. The offering is now part of the broader EGYM ecosystem that connects smart workout equipment, digital apps, and services.
Product overview
netpulse AG offers a suite of AI-powered digital marketing automation solutions for Swiss businesses, combining SEO optimization, Google Ads campaign management, and social media marketing integration into a unified platform. The core offerings include AI-powered SEO solutions that automate routine optimization tasks with machine learning for predictive analysis, and Google Ads campaign management with real-time bid adjustments and audience targeting. The platform enables multi-channel optimization across Google Ads, social media, and organic search, positioned particularly for small and medium enterprises in Switzerland's competitive business landscape.
Differentiator
Problem solved
Functional benefit
Products and services
- Branded Member App
- Trainer App
Quantifiable outcome
- 50% reduction in member churn
- +8 more outcomes
Companies that use Netpulse
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles1 record
Netpulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Netpulse partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- LifeFitnesscoreLifeFitness cardio equipment is equipped with EGYM's Smart Cardio software, allowing users to log in and train with their EGYM ID or RFID chip. The manufacturer acts as a data processor under Art. 28 GDPR, processing user data (date of birth, height, weight, gender, RFID ID, preferred devices) on EGYM's behalf.
- 200+ Connected Partner BrandscoreEGYM connects over 200 brands with its digital solutions, apps, and smart gym equipment. Partners include cardio equipment manufacturers, body composition analyzers, management software providers, apps & wearables, and strength equipment brands.
- HussleminorCorporate fitness partnership connecting employees to fitness and giving gyms access to new members through EGYM's corporate wellness offerings.
- EGYM WellpasscoreGroup company offering corporate fitness access. Users can sign up for EGYM products/services using EGYM Wellpass login details, with their existing profile enlarged to include EGYM product usage.
- PlaylistflagshipPlaylist and EGYM completed their merger with a combined value of $7.5 billion, creating the world's most comprehensive fitness and wellbeing operating system.
- Research Institutions & UniversitiesminorEGYM collaborates with research institutions, universities, and institutes for sports science studies. Partly anonymized and aggregated user data about training behavior is processed to derive sports science insights (e.g., training intensity and frequency) and publish studies.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Netpulse competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
Netpulse social profiles
Digital presenceNetpulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netpulse leadership team
Management profileNumber of profiles
Netpulse funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netpulse M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netpulse
What does Netpulse do?
Netpulse is the largest provider of branded mobile apps for health clubs, delivering white-label mobile applications that enable fitness facilities to represent their brand, allow members to access training data, book courses, and track progress. The offering is now part of the broader EGYM ecosystem that connects smart workout equipment, digital apps, and services.
Is Netpulse a public or private company?
Netpulse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Netpulse founded?
Netpulse was founded in 2009. It employs 51 to 100 people.
Where is Netpulse based?
Netpulse is headquartered in San Francisco, United States, in the North America region.
How does Netpulse make money?
Four revenue lines are on record. Software Subscriptions are the primary driver. The others are smart Equipment Sales, professional Services and enterprise Solutions.
Does Netpulse have an API?
No public API is recorded for Netpulse.
What industry is Netpulse in?
Netpulse's product category is Fitness Mobile Applications. Its primary akta.pro industry code is MPACAJAL, Health, Wellness & Patient Communities, with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 713940 and its SIC code is 7997.