Rendez-Vous

What Rendez-Vous does

RENDEZ-VOUS Inc. (株式会社RENDEZ-VOUS) is a Japan-based membership service founded in May 2022 by Ryota Asao that operates a co-ownership model for luxury and performance vehicles, allowing vetted members to share the costs and use of a single premium car rather than leasing or renting it. Members pay a monthly fee (¥52,000–¥178,000) plus a ¥150,000 initiation fee under one-year contracts that cap usage at 50 days or 5,000 km per year, with all insurance, maintenance, taxes, storage, registration, and inspection handled by the company. The current fleet spans Porsche 718 Cayman, Porsche 911 Cabriolet, Ferrari Roma, Ferrari California, Ferrari F355, Aston Martin DB11, Mercedes-Benz G400d, and McLaren 750S.

The platform is anchored by a proprietary used-car market price database covering over 500,000 vehicles, which underpins the depreciation-based cost calculation that determines each member's share at contract signing; this fee is then fixed for the contract term. Members access vehicles through a dedicated iOS/Android mobile application that supports reservations up to 10 weeks in advance, with 24/7 pickup and return at six or more dedicated garage hubs across the Tokyo metropolitan area and Yokohama (Aoyama, Toyosu, Shinagawa, Kinshicho, Tamagawa, Yokohama). Enrollment is high-touch: candidates apply via a waiting-list portal, receive an online briefing, undergo a screening interview, and are then matched to a vehicle — there is no self-serve acquisition path.

The business generates recurring subscription revenue through annual membership contracts and is supported by an institutional investor base that includes XTech Ventures, ANRI, Coral Capital, Hakuhodo DY Ventures, Mizuho Capital, ALPHA, Animal Spirits, and angel investor Bunmei Koizumi. Brand and customer engagement are reinforced through an official LINE account, a Spotify-distributed podcast featuring automotive and business leaders, exclusive member events, and earned media coverage in Nikkei, Toyo Keizai, Forbes Japan, TV Asahi, and Car Graphic. Corporate (法人) contracts supplement the primarily individual member base.

Name

Rendez-Vous

Legal name

株式会社RENDEZ-VOUS

Website

https://app.rendez-vous.tokyo

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

RENDEZ-VOUS is a Japan-based membership service, founded in 2022, that enables vetted individuals to co-own and share luxury and performance vehicles (Porsche, Ferrari, McLaren, Aston Martin, Mercedes-Benz) in the Tokyo metropolitan area for a fixed monthly fee plus initiation fee, with all maintenance and storage handled by the company.

Ownership category

akta.pro rank

Product category

Luxury Vehicle Co-Ownership Membership Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Premium / Luxury & Exotic Car Subscriptions (THADACAH)

akta.pro secondary industries

Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD), Premium & Luxury Vehicle Leasing (TLABAAAF)

Keywords

• Luxury car co-ownership
• Vehicle sharing membership
• Premium car subscription
• Exotic car access
• Shared vehicle ownership

Headquarters

HQ city

Zushi

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Co-ownership Membership Fee: Members pay a monthly fee (and a one-time contract initiation fee) for access to a shared luxury vehicle. The monthly payment covers the vehicle's depreciation cost (shared among co-owners), plus storage, insurance, maintenance, taxes, and system usage. This is a recurring membership fee model with 1-year contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RENDEZ-VOUS sells a one-year co-ownership membership for luxury and performance vehicles (e.g., Porsche 718 Cayman, Porsche 911 Cabriolet, Ferrari Roma/F355/California, Aston Martin DB11, McLaren 750S, Mercedes-Benz G400d). Members jointly own each vehicle and share its depreciation and running costs (storage, insurance, maintenance, taxes), paying a fixed monthly fee set at contract signing plus a ¥150,000 initiation fee. Vehicles are stored at six dedicated 24/7 garage hubs in the Tokyo metropolitan and Yokohama area and are reserved up to 10 weeks in advance through a dedicated mobile app, with usage capped at 50 days or 5,000 km per year.

Product overview

RENDEZ-VOUS is a co-owner membership service that allows members to share access to a curated fleet of luxury and performance vehicles (including Porsche 718 Cayman, Porsche 911 Cabriolet, Ferrari Roma, Ferrari California, Ferrari F355, Mercedes-Benz G400d, Aston Martin DB11, McLaren 750S) for up to 50 days per year and 5,000 km per year. All vehicle maintenance, insurance, taxes, and storage are managed by the company. Members access vehicles through a dedicated mobile app for reservations (available up to 10 weeks in advance), with delivery and orientation provided at RENDEZ-VOUS garage locations in the Tokyo metropolitan area. The service is offered alongside an official podcast for community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• RENDEZ-VOUS Co-Ownership Membership (Porsche 718 Cayman)

Quantifiable outcome

• Monthly cost for Porsche 911 Type 930 co-owner: ¥64,000 vs ¥346,000 for solo ownership — approximately 81% cost reduction (source uses comparison of ¥346,000 total monthly cost solo vs ¥64,000 RENDEZ-VOUS monthly payment)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KINTO (Toyota Financial Services): Japan's flagship automotive subscription service from Toyota, offering fixed monthly fees that bundle vehicle, insurance, and maintenance. Directly competes with RENDEZ-VOUS for affluent Japanese consumers seeking premium car access without ownership, though KINTO leans lease-like rather than true co-ownership.
• Anyca (DeNA): C2C peer-to-peer car-sharing platform in Japan, founded by RENDEZ-VOUS's CEO Ryota Asao during his DeNA tenure. Overlapping premium-car sharing dynamics in the Japanese market with similar community-driven positioning, though it operates on rentals rather than shared ownership.
• Mercedes-Benz Collection (formerly Mercedes me): OEM-backed luxury car subscription program by Mercedes-Benz in Japan, giving members flexible access to multiple vehicles for a monthly fee. Closely comparable model in target customer, brand tier, and bundled-service pricing, though on a manufacturer-owned inventory rather than co-ownership basis.
• Porsche Drive (Porsche Passport): Porsche's subscription offering that allows multiple-vehicle access for a flat monthly fee with insurance and maintenance included. Highly comparable in vehicle mix (Macan, 911, Cayenne, etc.) and target customer (enthusiasts wanting variety), though operated as a subscription rather than co-ownership legal structure.
• Care by Volvo: Pioneering car subscription service by Volvo that bundles vehicle, maintenance, insurance, and roadside assistance into a monthly fee. Reference model for the broader subscription category and a direct analog in bundling structure, though focused on mass-premium vehicles rather than exotic luxury.
• Audi on demand: OEM-backed premium subscription service from Audi giving flexible access to multiple models for a flat monthly fee. Closely comparable to RENDEZ-VOUS on premium positioning, bundled insurance/maintenance, and tiered vehicle offerings.
• Cluno (now Cluno Marketplace): German car subscription pioneer offering month-to-month access to vehicles with insurance and service bundled. Direct structural analog to RENDEZ-VOUS in subscription-based premium mobility, though without the multi-owner co-ownership legal angle.

Emerging players

• Fair (Avis Budget Group, formerly Fair.com): U.S. flexible car leasing/subscription startup acquired by Avis, offering month-to-month used-vehicle subscriptions with insurance bundled. Comparable subscription mechanics and middle-income target, though positioned downmarket from RENDEZ-VOUS's luxury focus.

Broad incumbents

• Hertz (Gold Plus Rewards / Dream Cars / Prestige Collection): Global rental incumbent operating premium and exotic vehicle tiers (Dream Cars, Prestige Collection) with bundled insurance. Adjacent to RENDEZ-VOUS on luxury/exotic rental and target customer, but operates as short-term rental rather than shared ownership or subscription.
• Turo: World's largest peer-to-peer car-sharing marketplace with strong presence of exotic and luxury listings in major markets. Comparable in premium/exotic vehicle accessibility and target enthusiast customer, though transacted as short-term rentals between individuals rather than co-ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rendezvoustokyo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rendez-Vous