FoamPlant
FoamPlant is a Netherlands-based specialty materials company that develops what it claims is the world's first fully circular foam, supplying compostable, biobased, and soil-degradable foam products under the moorefoam® and growfoam® brands for industrial and agricultural customers, primarily in Europe.
- Company typePrivate
- Founded2015
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What FoamPlant does
FoamPlant is a Netherlands-based specialty materials company founded in 2015 and headquartered at Atoomweg 19, 9743 AJ Groningen, operating as Foamplant BV. The company develops what it claims is the "world's first and only fully circular foam," producing compostable, soil-degradable, biobased, and customized biodegradable foam products targeted at sustainability-focused applications. Its offering is structured around two sub-brands: moorefoam®, positioned for general circular foam use cases, and growfoam®, focused on substrates for agriculture and horticulture growing applications, each with its own product website and LinkedIn presence.
The underlying technology is proprietary "fully circular foam" chemistry described as a novel method/architecture, with no patents or trademarks publicly disclosed in available source material. FoamPlant serves primarily European markets and operates with a small team (11-50 employees), led by founder and chief executive officer Martin Tietema. Capital structure includes a disclosed ~$2.26M seed/Series-equivalent round closed in July 2019 with Future Food Fund and SHIFT Invest; no subsequent financing rounds, acquisitions, or public partnerships are recorded in the input.
The business model is B2B specialty materials supply: the company manufactures and supplies circular foam products — compostable, soil-degradable, biobased, and customized variants — under the moorefoam® and growfoam® brands. No publicly disclosed pricing exists; go-to-market relies on direct contact ([email protected]), product websites (moorefoam.com, growfoam.ag), and LinkedIn-driven brand awareness. There are no named customer logos, segment splits, distributor arrangements, or revenue figures available in the source data, leaving concentration, pricing, and revenue mechanics largely opaque.
FoamPlant firmographics
Firmographics- Name
- FoamPlant
- Legal name
- Foamplant BV
- Website
- https://foamplant.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FoamPlant is a Netherlands-based specialty materials company that develops what it claims is the world's first fully circular foam, supplying compostable, biobased, and soil-degradable foam products under the moorefoam® and growfoam® brands for industrial and agricultural customers, primarily in Europe.
- Ownership category
- akta.pro rank
FoamPlant industry classification
Industry- Product category
- Sustainable Foam Manufacturing
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615)
- SIC
- Plastics Foam Products (3086)
- akta.pro primary industry
- Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)
- akta.pro secondary industries
- Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ), Foam Protective Packaging (EPS/EPE/EPP, PU, Molded Foam) (IMALAFAA)
Keywords
Where FoamPlant is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
FoamPlant business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Marketing channels1 record
FoamPlant product offering
Product offeringCore offering
FoamPlant manufactures and supplies fully circular foam products under two sub-brands: moorefoam® (general circular foam) and growfoam® (foam substrates for agricultural and growing applications). The product line includes compostable foam, soil-degradable foam, biobased foam, and customized biodegradable foam for industrial and horticultural buyers.
Product overview
FoamPlant is the producer of the world's first and only fully circular foam. The company operates with two product sub-brands: moorefoam® (focused on general circular foam products) and growfoam® (focused on circular foam solutions for growing/agricultural applications). Both brands are marketed through their respective websites while FoamPlant maintains its corporate presence at foamplant.nl.
Differentiator
Problem solved
Functional benefit
Brands
- moorefoam®: Brand for circular foam products
- growfoam®
Products and services
- moorefoam® Sub-brand of FoamPlant producing fully circular foam products, including compostable, soil-degradable, and biobased foam variants for industrial buyers seeking sustainable material alternatives.
- growfoam® Sub-brand of FoamPlant producing fully circular foam substrates designed for agricultural, horticultural, and growing-media applications. The foam is soil-degradable and compostable, providing a sustainable alternative to conventional growing substrates.
Companies that use FoamPlant
Customer profileIdeal customer profiles2 records
FoamPlant technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FoamPlant partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
FoamPlant competitors and assessment
Company assessmentBroad incumbents
- Rockwool: Rockwool produces stone wool substrates for horticulture alongside its broader building insulation portfolio. It overlaps with FoamPlant's growfoam® substrate use case as an established incumbent in growing media.
- BASF: BASF is a global chemicals giant producing PU foams (Basotect), bioplastics (ecovio), and circular materials. It is comparable to FoamPlant as a potential competitor or customer/partner in the circular foam category.
- Vita Group: Vita Group is a major European flexible polyurethane foam producer serving furniture, bedding, and automotive markets. Comparable to FoamPlant in foam chemistry and flexible foam end uses.
- Recticel: Recticel is a large European manufacturer of flexible and rigid polyurethane foams for automotive, bedding, and insulation. Comparable to FoamPlant's circular foam chemistry and European market footprint.
- Covestro: Covestro is a leading polymer and polyurethane raw materials supplier serving foam manufacturers worldwide. Comparable to FoamPlant in underlying chemistry and as an incumbent foam input supplier.
Direct peers
- Grodan: Grodan is the leading supplier of stone wool substrates for horticulture. It is directly comparable to FoamPlant's growfoam® brand, which targets the same horticulture substrate end market with a circular/peat-free foam alternative.
- Jiffy Group: Jiffy is a global supplier of growing media and propagation substrates for horticulture. It is directly comparable to FoamPlant's growfoam® as an alternative substrate provider for the same professional horticulture customers.
Emerging players
- Econic Technologies: Econic Technologies develops catalyst technology enabling CO2-based polyols for polyurethanes and foams. Comparable to FoamPlant as an emerging technology player in sustainable foam chemistry.
- Balena: Balena produces biodegradable, biobased polymer materials (BioCir) for fashion, footwear, and consumer goods. Comparable to FoamPlant as an emerging circular materials platform with similar biobased, compostable positioning.
- Evoco Ltd: Evoco develops bio-based, biodegradable polyurethane foam chemistries for footwear, furniture, and packaging. Comparable to FoamPlant as an emerging peer pursuing plant-based circular foam with similar sustainability positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
FoamPlant social profiles
Digital presenceFoamPlant financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoamPlant leadership team
Management profileNumber of profiles
Profiles1 record
FoamPlant funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoamPlant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoamPlant
What does FoamPlant do?
FoamPlant manufactures and supplies fully circular foam products under two sub-brands: moorefoam® (general circular foam) and growfoam® (foam substrates for agricultural and growing applications). The product line includes compostable foam, soil-degradable foam, biobased foam, and customized biodegradable foam for industrial and horticultural buyers.
Is FoamPlant a public or private company?
FoamPlant is a private company. It is classified as venture growth investor backed and is currently operating.
When was FoamPlant founded?
FoamPlant was founded in 2015. It employs 11 to 50 people.
Where is FoamPlant based?
FoamPlant is headquartered in Groningen, Netherlands, in the Europe region.
Who are FoamPlant's main competitors?
Broad incumbents on record are Rockwool, BASF, Vita Group, Recticel and Covestro. Direct peers are Grodan and Jiffy Group. Emerging players are Econic Technologies, Balena and Evoco Ltd.
Does FoamPlant have an API?
No public API is recorded for FoamPlant.
What industry is FoamPlant in?
FoamPlant's product category is Sustainable Foam Manufacturing. Its primary akta.pro industry code is IMANAIAC, Polyurethane (PU) Flexible Foam Manufacturing, with a secondary code of IMANAIAJ, Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts). Its NAICS code is 32615 and its SIC code is 3086.