Scholastic
Scholastic is the world's largest publisher and distributor of children's books, serving K-12 schools, teachers, parents, and libraries through trade publishing, school-based book fairs and clubs, classroom magazines, digital literacy programs, and entertainment IP licensing across 135+ countries.
- Company typePublic
- Founded1920
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Scholastic does
Scholastic Corporation (NASDAQ: SCHL) is a publicly traded children's publishing and education company founded in 1920 and headquartered in New York City. Operating in 135+ international locations with 5,001–10,000 employees, the company serves K-12 schools, teachers, parents, librarians, and entertainment studios through a multi-channel portfolio spanning trade publishing, school-based book fairs and clubs, classroom magazines, digital literacy programs, and IP licensing. Iconic franchises under management include Harry Potter, The Hunger Games, Dog Man, Goosebumps, Magic School Bus, Captain Underpants, Wings of Fire, and Animorphs. Core operating units are organized as Trade Publishing, Education Solutions, Book Fairs, Book Clubs, Scholastic Entertainment, and International, with sub-brands including Klutz, Scholastic Graphix, Weston Woods, Clifford, BookFlix, and LitCamp/MathCamp. In 2026 the company announced the integration of Trade Publishing, Book Fairs, and Book Clubs into a unified Children's Book Group.
The company generates revenue through a diversified mix of one-time trade book sales (wholesale, retail, and direct-to-consumer via The Scholastic Store), transaction-fee book fair and book club programs, subscription-based classroom magazines and educational program licensing (including the A2i literacy assessment system acquired from Learning Ovations in 2022, which holds a high efficacy rating under ESSA standards), and licensing/royalty income from film and TV adaptations. Educational technology products include BookFlix, Scholastic Literacy Pro, W.O.R.D., F.I.R.S.T., Ready4Reading, the Watch & Learn Library, and the recently launched Discovery Fair (STEAM format, January 2026), alongside Scholastic TV (a free streaming platform on Roku, Fire TV, Apple, and Google Play). Distribution combines direct-to-school infrastructure (35,000+ annual book fairs) with retail wholesale to mass merchants and Amazon, the Teacher Store B2B platform, and international operations in Canada, the UK (EMEA headquarters), and 135+ markets globally.
Go-to-market operates through sales-led field and inside sales to schools and districts, channel partners (bookstore chains, mass merchants, Amazon), and community-led outreach via nonprofit partnerships (Save the Children, Scripps Howard Fund, Reach Out and Read, Little Free Library, National Book Foundation) and literacy initiatives targeting book deserts. In 2025–2026 the company executed a significant balance sheet restructuring: $481 million in sale-leaseback proceeds from its SoHo headquarters (Empire State Realty Trust, 15-year lease) and Jefferson City distribution center (Fortress Investment Group) were directed toward a $300 million share repurchase program including a $200 million modified Dutch auction tender offer at $40 per share. Strategic offensive moves include a multi-year STEM publishing partnership with CrunchLabs/Mark Rober (Fall 2026 launch), a live-action Animorphs TV series with Disney+ and Proximity Media, and a Magic School Bus live-action film with Legendary Entertainment.
Scholastic firmographics
Firmographics- Name
- Scholastic
- Legal name
- Scholastic Inc.
- Website
- https://scholastic.com
- Company type
- Public
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Scholastic is the world's largest publisher and distributor of children's books, serving K-12 schools, teachers, parents, and libraries through trade publishing, school-based book fairs and clubs, classroom magazines, digital literacy programs, and entertainment IP licensing across 135+ countries.
- Ownership category
- akta.pro rank
Scholastic industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313), Book Retailers and News Dealers (459210), Periodical Publishers (51312)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)
- akta.pro primary industry
- Children’s Subscription & Book Club Publishing (MPAJAFAO)
- akta.pro secondary industries
- Children’s Educational & Curriculum Publishing (MPAJAFAF), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Children’s Books & Educational Readers Retail (CRALAAAD)
Keywords
Where Scholastic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Scholastic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Children's Book Publishing & Distribution: Core publishing business generating revenue through trade book sales, including best-selling franchises like Dog Man, Harry Potter, and The Hunger Games. Revenue generated through wholesale distribution, retail channels, and direct-to-consumer sales via Scholastic Store.
- Book Fairs: School-based book fair program generating revenue through event-based sales. Growth driven by higher revenue per fair and eWallet digital payment adoption. Every purchase benefits the hosting school.
- Book Clubs: Teacher-mediated book clubs where students and parents order books. Revenue generated per order with rewards and free books benefiting classrooms.
- Education Solutions: Digital and print educational materials, assessment tools, and literacy programs sold to schools and districts. Includes classroom magazines, digital programs, and professional development services.
- Literacy Assessment Licensing: Revenue from A2i assessment system licensing to schools, backed by research and ESSA efficacy ratings, supporting reading outcomes data.
- Entertainment & Media Licensing: Licensing of intellectual property (Goosebumps, Magic School Bus, Animorphs, etc.) for film, TV, and streaming adaptations. Includes partnerships with Disney+, Netflix, and studios like Legendary Entertainment and Proximity Media.
- Book Donations & Philanthropy: In-kind donations of books to nonprofit partners, partially subsidized through partnerships with organizations like Scripps Howard Fund.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Classroom Magazine Subscriptions |
| Unit Pricing | Pay-as-you-go | Trade Books and Collections |
| Subscription | Annual | Education Program Licensing |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Scholastic product offering
Product offeringCore offering
Scholastic is the world's largest publisher and distributor of children's books, publishing trade books (Harry Potter, Hunger Games, Dog Man, Goosebumps) and distributing them through school-based Book Fairs, teacher-mediated Book Clubs, direct-to-consumer e-commerce, and retail channels. The company also sells K-12 educational solutions including classroom magazines, digital literacy programs (BookFlix, Literacy Pro, W.O.R.D., F.I.R.S.T.), assessment tools (A2i), and professional development, and licenses its entertainment IP to streaming and film studios.
Product overview
Scholastic is a comprehensive children's publishing and education company operating as a multi-platform portfolio of products. The core offerings include Trade Publishing (books and series like Dog Man, Harry Potter, Hunger Games, Goosebumps), Scholastic Book Clubs and Book Fairs for school-based distribution, The Teacher Store for educator resources, and Scholastic Education Solutions providing literacy instruction programs and digital products. The company operates Scholastic TV as a free streaming platform, publishes over 30 magazine titles through Magazines+, and maintains Scholastic International with operations in 135+ countries. Digital programs include BookFlix, Scholastic Literacy Pro, W.O.R.D., F.I.R.S.T., and Watch & Learn Library. Major acquired technology includes the A2i Literacy Assessment System from Learning Ovations. Recent initiatives include the Discovery Fair (new STEAM-focused book fair program) and partnerships with CrunchLabs for STEM books and Little Free Library for book access programs.
Differentiator
Problem solved
Functional benefit
Brands
- Scholastic Trade: Trade publishing division publishing bestselling children's books including Harry Potter, Hunger Games, Dog Man, and Goosebumps series.
- Scholastic Education
- Weston Woods
- Scholastic Book Fairs
- Clifford the Big Red Dog
- Klutz
- BookFlix
- LitCamp
- MathCamp
Products and services
- Scholastic Book Clubs School-based reading clubs that allow children to purchase books through classroom orders, with teachers earning free books and resources for their classrooms based on sales.
- The Teacher Store Online and retail store offering books, teaching resources, classroom materials, and professional development materials for educators organized by grade, subject, and format.
- The Scholastic Store Direct-to-consumer retail store selling best-selling, new, classic, and award-winning books and toys for children of all ages, including eGift cards.
- Scholastic Book Fairs School-based book fairs that allow children to choose their own books, with every purchase benefiting the school through earned rewards and free resources.
- Scholastic Education Solutions Comprehensive literacy solutions for schools including instructional programs, digital solutions, professional learning, and family/community engagement initiatives supporting literacy development for all students.
- Scholastic Magazines+ Over 30 magazine titles for pre-K through grade 12 covering current topics, science, social studies, language arts, and STEAM, reaching more than 20 million students and teachers worldwide.
- Scholastic Trade Publishing Trade book publishing division publishing bestselling children's books and series including Dog Man, Harry Potter, The Hunger Games, Goosebumps, and Magic School Bus through various imprints.
- Scholastic TV Free streaming platform offering entertaining and educational video content for children featuring Clifford the Big Red Dog, Goosebumps, and science programming.
- BookFlix Digital literacy program pairing animated fiction stories with nonfiction ebooks to introduce young readers to the joys of reading, featuring interactive elements and educational content.
- Scholastic Literacy Pro Digital reading platform that helps students develop reading skills through personalized learning paths, assessments, and access to digital books.
- Scholastic W.O.R.D. Digital vocabulary and word study program designed to build students' word knowledge and reading comprehension skills through interactive lessons.
- Scholastic F.I.R.S.T. Digital reading intervention program providing structured literacy instruction and practice for developing readers.
- Watch & Learn Library Early learning video library featuring hundreds of videos that boost excitement, background knowledge, and vocabulary for young learners through engaging, age-appropriate content.
- Ready4Reading Comprehensive phonics and literacy instruction program designed to help young readers develop foundational reading skills through systematic, explicit instruction aligned with the science of reading.
- A2i Literacy Assessment System Data-driven literacy assessment and instructional planning system acquired from Learning Ovations, backed by extensive research and rated high efficacy under ESSA standards, designed to support reading outcomes for children.
- Scholastic Discovery Fair STEAM-focused book fair program launched in January 2026, featuring nonfiction titles, science kits, and interactive museum-style displays with approximately 370 items, roughly half books and half kits.
- Weston Woods Media collection providing public performance videos and audios based on outstanding children's books, serving school and public libraries with adaptations of classic and contemporary children's literature.
- Scholastic International Global operations spanning more than 135 international locations, publishing trade books, educational and instructional materials for markets outside the United States.
- LitCamp Summer reading program designed to prevent summer learning loss and keep students engaged with books and literacy activities during school breaks.
- MathCamp Summer math learning program providing structured mathematics instruction and practice to help students maintain and build math skills during summer break.
- ClassroomsCount Fundraising platform enabling teachers to raise money for books and classroom resources, with companies able to match donations to support literacy education.
Quantifiable outcome
- 2.3 million books donated annually to underserved communities
- +2 more outcomes
Companies that use Scholastic
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Scholastic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Scholastic partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, growth and minor.
- Legendary EntertainmentcoreFilm production partnership for live-action Magic School Bus adaptation with Elizabeth Banks starring as Ms. Frizzle and producing through Brownstone Productions. Rob Letterman (Detective Pikachu) writing and directing. Franchise celebrating 40th anniversary with over 90 million books in print.
- Brownstone Productions (Elizabeth Banks)growthProduction partnership with Elizabeth Banks' Brownstone Productions for Magic School Bus film. Banks attached as both producer and star playing Ms. Frizzle.
- Little Free LibrarycoreNonprofit partnership to install 100 custom-designed Little Free Libraries featuring Dav Pilkey characters from Dog Man and Captain Underpants in book deserts across the U.S. Funded by Pilkey with installations through July 2026. Includes 200-book nationwide giveaway prioritizing schools and libraries.
- Dav PilkeycoreAuthor partnership funding 100 Little Free Libraries with his signature characters, promoting literacy in underserved communities. Coincides with Captain Underpants: The First Epic Manga release and National School Library Month.
- Disney+coreDevelopment partnership with Disney+ for live-action Animorphs TV series in partnership with Scholastic Entertainment and Ryan Coogler's Proximity Media. Based on bestselling 54-book series that has sold over 35 million copies since 1996, produced by 20th Television.
- Ryan Coogler's Proximity MediacoreExecutive producing partnership bringing Proximity Media's production expertise to Animorphs adaptation. Bayan Wolcott attached to write and executive produce. Second Animorphs TV adaptation following Nickelodeon's 1998-2000 run.
- ParentSquaregrowthJoint webinar hosting with ParentSquare to help schools improve participation and fundraising for Scholastic Book Fairs through strategic school communication.
- Reach Out and ReadcoreNational nonprofit partnership delivering nearly 10,000 children's books and caregiver resources to Minnesota families through community-based distribution. Includes books donated by Scholastic and All About Books.
- LitWorldgrowthSponsorship of 16th Annual World Read Aloud Day with theme 'Celebrate Learning,' donating books to classrooms and libraries and offering virtual author read-alouds.
- CrunchLabsgrowthMulti-year partnership with CrunchLabs, the STEM brand founded by former NASA engineer and YouTuber Mark Rober, to launch STEM-focused books beginning Fall 2026. Initial titles include LAVA VS. LASER and EXTREME ENGINEERING, with handbooks, activity books, and Klutz Press STEM Lab titles planned. Scholastic receives worldwide publishing rights in all languages.
- Scripps Howard Fundcore$1.8 million investment to distribute over 300,000 books to children in low-income schools through Scholastic Books-organized free book fairs. Since 2016, campaign has distributed more than 1.8 million books.
- 11:11 Media (Paris Hilton)growthPublishing partnership to create books based on animated kids series Paris and Pups, co-created with Paris Hilton's media company and Happynest.
- Learning OvationscoreAcquisition of Learning Ovations, creator of the A2i literacy assessment system, to enhance Scholastic's literacy platform with data-driven assessments and instructional planning. The A2i system is backed by extensive research and has received a high efficacy rating under ESSA standards. The acquisition supports reading outcomes for children post-COVID-19 pandemic disruptions.
- Save the Childrencore30-year corporate partnership providing millions of children access to quality books through literacy and early education programs.
- National Book FoundationgrowthNonprofit partnership supporting book access and literacy initiatives for children in underserved communities.
- Book HarvestgrowthNonprofit partnership focused on early childhood literacy and book distribution to families.
- Book TrustgrowthNonprofit literacy partnership providing books to children in need through school-based programs.
- Marine Toys for TotsgrowthHoliday-season partnership distributing books to children alongside toy donations.
- United Way of Central MissouriminorLocal community partnership supporting Jefferson City, MO area through volunteer programs and community service.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Scholastic competitors and assessment
Company assessmentDirect peers
- Penguin Random House: The world's largest trade publisher, including major children's book imprints. Directly comparable in trade children's publishing (with Harry Potter, Hunger Games, etc. in the U.S. distributed by Scholastic). Operates similar mass-market children's franchises and competes for the same authors, retailers, and shelf space.
- HarperCollins Children's Books: Major division of HarperCollins publishing children's trade books and middle-grade/YA titles including popular series. Directly comparable as a children's trade publisher with overlapping distribution channels and similar author/illustrator relationships.
- Candlewick Press: Independent children's book publisher with strong picture book and middle grade list. Comparable in editorial approach to Scholastic Trade, though smaller in scale and without the school-based distribution moat.
- Macmillan Children's Publishing Group: Children's division of Macmillan Publishers, publishing picture books, middle grade, and YA titles. Direct peer in children's trade publishing with comparable author rosters and bookstore distribution.
- Simon & Schuster: Major U.S. trade publisher with significant children's book catalog. Direct competitor in children's trade publishing space, targeting same retail and institutional channels with comparable bestseller franchises.
Broad incumbents
- Pearson: Global education and publishing company with K-12 and higher education assessment and curriculum offerings. Comparable to Scholastic Education for institutional literacy/assessment programs and digital learning platforms, though much larger and more diversified globally.
- Houghton Mifflin Harcourt: Major K-12 educational publisher and curriculum provider. Comparable in Scholastic's Education division for literacy curriculum, classroom materials, and professional development. Direct overlap in school-district institutional sales.
- Disney Publishing Worldwide: Major children's publisher operating inside Disney's media ecosystem. Comparable through shared children's book franchises (e.g., licensing of Scholastic IP to Disney+) and overlapping audiences in children's media and entertainment.
- McGraw-Hill Education: Major K-12 and higher education publisher with curriculum, assessment, and digital learning platforms. Comparable to Scholastic Education segment in assessment tools, adaptive learning, and institutional sales to school districts.
Others
- Barnes & Noble: Largest physical bookstore chain in the U.S. and significant retail channel partner for Scholastic's trade titles. While not a direct competitor, Barnes & Noble represents a critical distribution outlet for Scholastic's consumer book sales and competes with the Scholastic Store.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scholastic social profiles
Digital presenceScholastic compliance and trust
Trust signalCompliance3 records
Scholastic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scholastic leadership team
Management profileNumber of profiles
Profiles11 records
Scholastic subsidiaries and ownership
Company hierarchySubsidiaries2 records
Scholastic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scholastic M&A and investment
M&A and investmentM&A19 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scholastic
What does Scholastic do?
Scholastic is the world's largest publisher and distributor of children's books, publishing trade books (Harry Potter, Hunger Games, Dog Man, Goosebumps) and distributing them through school-based Book Fairs, teacher-mediated Book Clubs, direct-to-consumer e-commerce, and retail channels. The company also sells K-12 educational solutions including classroom magazines, digital literacy programs (BookFlix, Literacy Pro, W.O.R.D., F.I.R.S.T.), assessment tools (A2i), and professional development, and licenses its entertainment IP to streaming and film studios.
Is Scholastic a public or private company?
Scholastic is a public company. It is classified as public and is currently operating.
When was Scholastic founded?
Scholastic was founded in 1920. It employs 5,001 to 10,000 people.
Where is Scholastic based?
Scholastic is headquartered in New York, United States, in the North America region.
How does Scholastic make money?
Seven revenue lines are on record. Children's Book Publishing & Distribution is the primary driver. The others are book Fairs, book Clubs, education Solutions, literacy Assessment Licensing, entertainment & Media Licensing and book Donations & Philanthropy.
Who are Scholastic's main competitors?
Direct peers on record are Penguin Random House, HarperCollins Children's Books, Candlewick Press, Macmillan Children's Publishing Group and Simon & Schuster. Broad incumbents are Pearson, Houghton Mifflin Harcourt, Disney Publishing Worldwide and McGraw-Hill Education. Barnes & Noble is listed as an others.
Does Scholastic have an API?
No public API is recorded for Scholastic.
What industry is Scholastic in?
Scholastic's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAFAO, Children’s Subscription & Book Club Publishing, with a secondary code of MPAJAFAF, Children’s Educational & Curriculum Publishing. Its NAICS code is 513130 and its SIC code is 2731.