Georgia-Pacific
Georgia-Pacific is a privately held Koch, Inc. subsidiary that manufactures consumer paper products, professional dispensers, building materials, packaging, cellulose, and recycled fiber, serving retail consumers, commercial/institutional buyers, and industrial customers across 150+ locations.
- Company typePrivate
- Founded1927
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Georgia-Pacific does
Georgia-Pacific is a privately held U.S. manufacturer, founded in 1927 in Georgia and headquartered at 133 Peachtree St NE in Atlanta, that has operated as a wholly owned subsidiary of Koch, Inc. since its 2005 acquisition. The company is organized into seven business units — Consumer Products (household brands Quilted Northern, Brawny, Dixie, Angel Soft, Sparkle, Vanity Fair, and Mardi Gras), GP PRO (professional dispensers and supplies including enMotion, Compact, and Dixie Ultra serving healthcare, food service, manufacturing, and office buildings), Building Products (plywood, OSB, gypsum boards, lumber), GP Packaging (North America's leading supplier of containerboard, corrugated containers, and bleached board), GP Cellulose (fluff pulp for diapers and incontinence products plus market pulp), GP Recycling (one of the world's largest buyers and sellers of recycled fiber), and GP Pine Solutions (pulp-industry byproducts including Crude-Tall Oil and Crude Sulphate Turpentine).
The underlying technology is paper and packaging manufacturing, cellulose processing, and sustainable forestry management anchored by a proprietary 1:1 Tree Replenishment Philosophy under which more than 90% of fresh fiber used is grown in the United States. Georgia-Pacific sells consumer products through retail and warehouse channels and commercial products via dedicated GP PRO sales teams; packaging and cellulose products are sold B2B directly to manufacturers and industrial customers. Supporting operations are 150+ global locations spanning nearly 30 U.S. states and 30,000+ full-time employees, with $15 billion of cumulative capital investment since 2014 and 3.4 million seedlings planted under the Progress with Purpose stewardship framework since 2018.
The revenue model is one-time-product sale across five streams — Consumer Products, Commercial/Institutional Products, Building Products, Packaging and Cellulose, and Recycling (transaction-fee based). Pricing is not publicly disclosed; consumer products move at market retail pricing while commercial products are sold through quote-based B2B arrangements. The company does not disclose standalone revenue; parent Koch reports estimated annual revenues exceeding $125 billion across 120,000 employees in 60+ countries, of which Georgia-Pacific accounts for approximately 30,000 employees and a substantial share of consolidated revenue across seven diversified business units.
Georgia-Pacific firmographics
Firmographics- Name
- Georgia-Pacific
- Legal name
- Georgia-Pacific LLC
- Website
- https://gp.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Georgia-Pacific is a privately held Koch, Inc. subsidiary that manufactures consumer paper products, professional dispensers, building materials, packaging, cellulose, and recycled fiber, serving retail consumers, commercial/institutional buyers, and industrial customers across 150+ locations.
- Ownership category
- akta.pro rank
Georgia-Pacific industry classification
Industry- Product category
- Consumer and Industrial Paper, Packaging, and Building Products Manufacturing
- NAICS
- Sanitary Paper Product Manufacturing (322291), Paper Manufacturing (322), Converted Paper Product Manufacturing (3222), Pulp, Paper, and Paperboard Mills (3221), Industrial and Personal Service Paper Merchant Wholesalers (424130)
- SIC
- Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)
- akta.pro secondary industries
- Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Paper Towels & Kitchen Rolls (CRADALAC), Paper Napkins (CRAJAFAD), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)
Keywords
Where Georgia-Pacific is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Georgia-Pacific business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Consumer Products Sales: Sale of consumer packaged goods including bath tissue, paper towels, napkins, and tableware through retail distribution channels.
- Commercial/Institutional Products: Sale of professional hygiene dispensers and supplies (GP PRO) to businesses, healthcare facilities, restaurants, and offices.
- Building Products: Manufacturing and sale of building materials including plywood, OSB, gypsum boards, and lumber for residential and commercial construction.
- Packaging and Cellulose: North America's leading supplier of containerboard, corrugated containers, bleached board, and fluff pulp for diapers and incontinence products.
- Recycling: One of the largest buyers and sellers of recycled fiber globally, providing recycling expertise and programs.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Georgia-Pacific product offering
Product offeringCore offering
Georgia-Pacific manufactures and sells consumer paper products (Quilted Northern bath tissue, Brawny paper towels, Angel Soft, Sparkle, Vanity Fair and Mardi Gras napkins, Dixie cups and tableware), professional hygiene dispensers and supplies under GP PRO (enMotion, Compact, Dixie Ultra), building materials (plywood, OSB, gypsum boards, lumber), North America's leading containerboard and corrugated packaging, cellulose pulp for diapers and incontinence products, recycled fiber trading, and pulp-industry byproducts through its wholly owned subsidiary structure.
Product overview
Georgia-Pacific is a nearly 100-year-old manufacturing company that operates as a diversified portfolio of consumer, professional, and industrial product lines. The company is privately owned by Koch, Inc. and is organized into distinct business units: Consumer Products (household brands like Quilted Northern, Brawny, Dixie, Angel Soft, Sparkle, Vanity Fair, Mardi Gras Napkins), GP PRO (professional/institutional dispensers and supplies including enMotion, Compact, Dixie Ultra), Building Products (plywood, OSB, gypsum boards, lumber), GP Packaging (containerboard, corrugated containers, bleached board), GP Cellulose (fluff pulp for diapers/incontinence products, market pulp), GP Recycling (recycled fiber trading), and GP Pine Solutions (pulp industry byproducts). The products range from household consumer goods sold at retail to industrial packaging and specialty chemicals supplied to manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- Quilted Northern: Bath tissue brand
- Brawny
- Dixie
- Angel Soft
- Sparkle
- Vanity Fair
- Mardi Gras
- enMotion
- Compact
- Dixie Ultra
Products and services
- GP Building Products Wide array of building materials including plywood, OSB, gypsum boards, and lumber for residential and commercial construction, distributed through major do-it-yourself warehouse retailers.
- GP Cellulose Top producer of fluff pulp used in products such as diapers and incontinence items, plus market pulp used for paper making, sold B2B to manufacturers.
- GP Consumer Products Consumer products portfolio including the Brawny, Dixie, Angel Soft, Sparkle, Vanity Fair, Mardi Gras Napkins, and Quilted Northern brands, sold to retail consumers for everyday household use.
- GP PRO Professional and institutional products including the enMotion, Compact, and Dixie Ultra brands, serving healthcare, food service, manufacturing, and office-building markets with touchless dispensers and hygiene supplies sold via direct sales teams.
- GP Packaging North America's leading supplier of containerboard, corrugated containers, and bleached board, sold directly to manufacturers and industrial packaging customers.
- GP Recycling One of the largest buyers and sellers of recycled fiber in the world, providing expertise and programs that strengthen customers' and suppliers' recycling platforms.
- GP Pine Solutions Supplies quality pulp-industry byproducts and residues such as Crude-Tall Oil (CTO) and Crude Sulphate Turpentine (CTS), maximizing resources and minimizing waste for industrial customers.
Quantifiable outcome
- 90%+ of fresh fiber in products grown in US with robust forest protection laws
- +2 more outcomes
Companies that use Georgia-Pacific
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Georgia-Pacific technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Georgia-Pacific partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- 100 Black MencorePartnership to empower African American children and teens with its men's civic organization through mentorship and youth development programs.
- American Red CrosscoreFocus on relief supply distribution, shelter, healthcare, water and sanitation services, and reconnecting families during disasters.
- Big Brothers Big SisterscoreHelps children realize their potential and build their futures while mentoring children and strengthening communities.
- Habitat for HumanitycoreBelieves affordable housing plays a critical role in strong and stable communities, helping families build and improve places to call home.
- United WaycoreFights for the health, education and financial stability of every person in every community.
- Convoy of HopeminorPartnership for disaster relief and community support during California wildfires and other emergencies.
- Forest Stewardship CouncilcoreExternal certification body for responsible forestry. FSC honored Georgia-Pacific with its 2020 FSC Leadership Award for uncommon excellence in advancing responsible forest management and conservation.
- Biodegradable Products InstituteminorExternal organization collaborating on product biodegradability standards and certification.
- U.S. Department of AgricultureminorCollaboration on sustainable forestry and agricultural standards.
- ECOLOGOminorEnvironmental certification and labeling program for products meeting stringent environmental standards.
- UL GREENGUARD CertificationminorCertification program for low chemical emissions from products.
- International Human Trafficking InstitutecorePartnership to combat modern-day slavery through the International Human Trafficking Institute.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Georgia-Pacific competitors and assessment
Company assessmentDirect peers
- Graphic Packaging Holding Company: Leading producer of paperboard packaging (folding cartons, bleached paperboard) — adjacent competitor to GP Packaging's bleached board and containerboard business serving CPG and food customers.
- Procter & Gamble: Major direct competitor in consumer tissue with Charmin (bath tissue) and Bounty (paper towels) directly contesting GP's flagship brands; operates a similar brand-led, retail-distributed tissue model at larger global scale.
- Cascades Inc. North American tissue, packaging, and specialty products manufacturer competing in both consumer tissue and containerboard/packaging segments — directly comparable product mix to GP Consumer Products and GP Packaging.
- WestRock Company: Large-scale North American containerboard, corrugated, and consumer paperboard producer — close competitor to GP Packaging with overlapping mill footprint, converting operations, and customer base.
- Packaging Corporation of America: Major North American containerboard and corrugated packaging producer directly comparable to GP Packaging, with similar converting footprint, customer base, and exposure to box demand cycles.
- Sonoco Products Company: Diversified global packaging manufacturer with paperboard, corrugated, and protective packaging operations — direct peer to GP Packaging across multiple converting categories and end markets.
- Clearwater Paper Corporation: US-focused private-label and branded tissue manufacturer producing consumer bath tissue, paper towels, and napkins — overlapping directly with GP's tissue portfolio and competing for similar retail customers.
- Domtar Corporation: Producer of paper, pulp, and tissue (including consumer and Away-From-Home commercial tissue) — direct competitor in tissue and pulp segments analogous to GP Consumer Products and GP Cellulose.
- Kimberly-Clark Corporation: Direct peer in North American consumer tissue, with Kleenex, Scott, Cottonelle, and Viva brands competing head-to-head against Quilted Northern, Brawny, and Sparkle. Comparable consumer + professional (K-C Professional) business model.
- Pactiv Evergreen Inc. Foodservice and food packaging manufacturer producing paper-based foodservice products (cups, cartons, containers) — direct competitor to Dixie/Dixie Ultra in the Away-From-Home and consumer tableware categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Georgia-Pacific social profiles
Digital presenceGeorgia-Pacific compliance and trust
Trust signalCompliance4 records
Georgia-Pacific financial estimates
Financial estimateRevenue estimate
Valuation estimate
Georgia-Pacific leadership team
Management profileNumber of profiles
Profiles1 record
Georgia-Pacific subsidiaries and ownership
Company hierarchySubsidiaries7 records
Georgia-Pacific funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Georgia-Pacific M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Georgia-Pacific
What does Georgia-Pacific do?
Georgia-Pacific manufactures and sells consumer paper products (Quilted Northern bath tissue, Brawny paper towels, Angel Soft, Sparkle, Vanity Fair and Mardi Gras napkins, Dixie cups and tableware), professional hygiene dispensers and supplies under GP PRO (enMotion, Compact, Dixie Ultra), building materials (plywood, OSB, gypsum boards, lumber), North America's leading containerboard and corrugated packaging, cellulose pulp for diapers and incontinence products, recycled fiber trading, and pulp-industry byproducts through its wholly owned subsidiary structure.
Is Georgia-Pacific a public or private company?
Georgia-Pacific is a private company. It is classified as corporate owned and is currently operating.
When was Georgia-Pacific founded?
Georgia-Pacific was founded in 1927. It employs 5,001 to 10,000 people.
Where is Georgia-Pacific based?
Georgia-Pacific is headquartered in Atlanta, United States, in the North America region.
How does Georgia-Pacific make money?
Five revenue lines are on record. Consumer Products Sales are the primary driver. The others are commercial/Institutional Products, building Products, packaging and Cellulose and recycling.
Who are Georgia-Pacific's main competitors?
Direct peers on record are Graphic Packaging Holding Company, Procter & Gamble, Cascades Inc., WestRock Company, Packaging Corporation of America, Sonoco Products Company, Clearwater Paper Corporation, Domtar Corporation, Kimberly-Clark Corporation and Pactiv Evergreen Inc..
Does Georgia-Pacific have an API?
No public API is recorded for Georgia-Pacific.
What industry is Georgia-Pacific in?
Georgia-Pacific's product category is Consumer and Industrial Paper, Packaging, and Building Products Manufacturing. Its primary akta.pro industry code is IMAMAGAA, Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins), with a secondary code of CRADALAD, Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery). Its NAICS code is 322291 and its SIC code is 2600.