Georgia-Pacific

What Georgia-Pacific does

Georgia-Pacific is a privately held U.S. manufacturer, founded in 1927 in Georgia and headquartered at 133 Peachtree St NE in Atlanta, that has operated as a wholly owned subsidiary of Koch, Inc. since its 2005 acquisition. The company is organized into seven business units — Consumer Products (household brands Quilted Northern, Brawny, Dixie, Angel Soft, Sparkle, Vanity Fair, and Mardi Gras), GP PRO (professional dispensers and supplies including enMotion, Compact, and Dixie Ultra serving healthcare, food service, manufacturing, and office buildings), Building Products (plywood, OSB, gypsum boards, lumber), GP Packaging (North America's leading supplier of containerboard, corrugated containers, and bleached board), GP Cellulose (fluff pulp for diapers and incontinence products plus market pulp), GP Recycling (one of the world's largest buyers and sellers of recycled fiber), and GP Pine Solutions (pulp-industry byproducts including Crude-Tall Oil and Crude Sulphate Turpentine).

The underlying technology is paper and packaging manufacturing, cellulose processing, and sustainable forestry management anchored by a proprietary 1:1 Tree Replenishment Philosophy under which more than 90% of fresh fiber used is grown in the United States. Georgia-Pacific sells consumer products through retail and warehouse channels and commercial products via dedicated GP PRO sales teams; packaging and cellulose products are sold B2B directly to manufacturers and industrial customers. Supporting operations are 150+ global locations spanning nearly 30 U.S. states and 30,000+ full-time employees, with $15 billion of cumulative capital investment since 2014 and 3.4 million seedlings planted under the Progress with Purpose stewardship framework since 2018.

The revenue model is one-time-product sale across five streams — Consumer Products, Commercial/Institutional Products, Building Products, Packaging and Cellulose, and Recycling (transaction-fee based). Pricing is not publicly disclosed; consumer products move at market retail pricing while commercial products are sold through quote-based B2B arrangements. The company does not disclose standalone revenue; parent Koch reports estimated annual revenues exceeding $125 billion across 120,000 employees in 60+ countries, of which Georgia-Pacific accounts for approximately 30,000 employees and a substantial share of consolidated revenue across seven diversified business units.

Name

Georgia-Pacific

Legal name

Georgia-Pacific LLC

Website

https://gp.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Georgia-Pacific is a privately held Koch, Inc. subsidiary that manufactures consumer paper products, professional dispensers, building materials, packaging, cellulose, and recycled fiber, serving retail consumers, commercial/institutional buyers, and industrial customers across 150+ locations.

Ownership category

akta.pro rank

Product category

Consumer and Industrial Paper, Packaging, and Building Products Manufacturing

NAICS

Sanitary Paper Product Manufacturing (322291), Paper Manufacturing (322), Converted Paper Product Manufacturing (3222), Pulp, Paper, and Paperboard Mills (3221), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Papers & Allied Products (2600), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA)

akta.pro secondary industries

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Paper Towels & Kitchen Rolls (CRADALAC), Paper Napkins (CRAJAFAD), Professional Laundry & Hygiene Paper Systems (Rolls, Refills, Managed Programs) (IMAMAGAL), Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads) (IMAMAGAF)

Keywords

• Consumer paper products
• Building materials manufacturing
• Containerboard packaging
• Professional hygiene dispensers
• Cellulose pulp production

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Consumer Products Sales: Sale of consumer packaged goods including bath tissue, paper towels, napkins, and tableware through retail distribution channels.
2. Commercial/Institutional Products: Sale of professional hygiene dispensers and supplies (GP PRO) to businesses, healthcare facilities, restaurants, and offices.
3. Building Products: Manufacturing and sale of building materials including plywood, OSB, gypsum boards, and lumber for residential and commercial construction.
4. Packaging and Cellulose: North America's leading supplier of containerboard, corrugated containers, bleached board, and fluff pulp for diapers and incontinence products.
5. Recycling: One of the largest buyers and sellers of recycled fiber globally, providing recycling expertise and programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Georgia-Pacific manufactures and sells consumer paper products (Quilted Northern bath tissue, Brawny paper towels, Angel Soft, Sparkle, Vanity Fair and Mardi Gras napkins, Dixie cups and tableware), professional hygiene dispensers and supplies under GP PRO (enMotion, Compact, Dixie Ultra), building materials (plywood, OSB, gypsum boards, lumber), North America's leading containerboard and corrugated packaging, cellulose pulp for diapers and incontinence products, recycled fiber trading, and pulp-industry byproducts through its wholly owned subsidiary structure.

Product overview

Georgia-Pacific is a nearly 100-year-old manufacturing company that operates as a diversified portfolio of consumer, professional, and industrial product lines. The company is privately owned by Koch, Inc. and is organized into distinct business units: Consumer Products (household brands like Quilted Northern, Brawny, Dixie, Angel Soft, Sparkle, Vanity Fair, Mardi Gras Napkins), GP PRO (professional/institutional dispensers and supplies including enMotion, Compact, Dixie Ultra), Building Products (plywood, OSB, gypsum boards, lumber), GP Packaging (containerboard, corrugated containers, bleached board), GP Cellulose (fluff pulp for diapers/incontinence products, market pulp), GP Recycling (recycled fiber trading), and GP Pine Solutions (pulp industry byproducts). The products range from household consumer goods sold at retail to industrial packaging and specialty chemicals supplied to manufacturers.

Differentiator

Problem solved

Functional benefit

Brands

• Quilted Northern: Bath tissue brand
• Brawny
• Dixie
• Angel Soft
• Sparkle
• Vanity Fair
• Mardi Gras
• enMotion
• Compact
• Dixie Ultra

Products and services

• GP Building Products Wide array of building materials including plywood, OSB, gypsum boards, and lumber for residential and commercial construction, distributed through major do-it-yourself warehouse retailers.
• GP Cellulose Top producer of fluff pulp used in products such as diapers and incontinence items, plus market pulp used for paper making, sold B2B to manufacturers.
• GP Consumer Products Consumer products portfolio including the Brawny, Dixie, Angel Soft, Sparkle, Vanity Fair, Mardi Gras Napkins, and Quilted Northern brands, sold to retail consumers for everyday household use.
• GP PRO Professional and institutional products including the enMotion, Compact, and Dixie Ultra brands, serving healthcare, food service, manufacturing, and office-building markets with touchless dispensers and hygiene supplies sold via direct sales teams.
• GP Packaging North America's leading supplier of containerboard, corrugated containers, and bleached board, sold directly to manufacturers and industrial packaging customers.
• GP Recycling One of the largest buyers and sellers of recycled fiber in the world, providing expertise and programs that strengthen customers' and suppliers' recycling platforms.
• GP Pine Solutions Supplies quality pulp-industry byproducts and residues such as Crude-Tall Oil (CTO) and Crude Sulphate Turpentine (CTS), maximizing resources and minimizing waste for industrial customers.

Quantifiable outcome

• 90%+ of fresh fiber in products grown in US with robust forest protection laws
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• 100 Black MencoreStrategic or Co-development PartnerPartnership to empower African American children and teens with its men's civic organization through mentorship and youth development programs.
• American Red CrosscoreStrategic or Co-development PartnerFocus on relief supply distribution, shelter, healthcare, water and sanitation services, and reconnecting families during disasters.
• Big Brothers Big SisterscoreStrategic or Co-development PartnerHelps children realize their potential and build their futures while mentoring children and strengthening communities.
• Habitat for HumanitycoreStrategic or Co-development PartnerBelieves affordable housing plays a critical role in strong and stable communities, helping families build and improve places to call home.
• United WaycoreStrategic or Co-development PartnerFights for the health, education and financial stability of every person in every community.
• Convoy of HopeminorStrategic or Co-development PartnerPartnership for disaster relief and community support during California wildfires and other emergencies.
• Forest Stewardship CouncilcoreStrategic or Co-development PartnerExternal certification body for responsible forestry. FSC honored Georgia-Pacific with its 2020 FSC Leadership Award for uncommon excellence in advancing responsible forest management and conservation.
• Biodegradable Products InstituteminorStrategic or Co-development PartnerExternal organization collaborating on product biodegradability standards and certification.
• U.S. Department of AgricultureminorStrategic or Co-development PartnerCollaboration on sustainable forestry and agricultural standards.
• ECOLOGOminorStrategic or Co-development PartnerEnvironmental certification and labeling program for products meeting stringent environmental standards.
• UL GREENGUARD CertificationminorStrategic or Co-development PartnerCertification program for low chemical emissions from products.
• International Human Trafficking InstitutecoreStrategic or Co-development PartnerPartnership to combat modern-day slavery through the International Human Trafficking Institute.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Graphic Packaging Holding Company: Leading producer of paperboard packaging (folding cartons, bleached paperboard) — adjacent competitor to GP Packaging's bleached board and containerboard business serving CPG and food customers.
• Procter & Gamble: Major direct competitor in consumer tissue with Charmin (bath tissue) and Bounty (paper towels) directly contesting GP's flagship brands; operates a similar brand-led, retail-distributed tissue model at larger global scale.
• Cascades Inc. North American tissue, packaging, and specialty products manufacturer competing in both consumer tissue and containerboard/packaging segments — directly comparable product mix to GP Consumer Products and GP Packaging.
• WestRock Company: Large-scale North American containerboard, corrugated, and consumer paperboard producer — close competitor to GP Packaging with overlapping mill footprint, converting operations, and customer base.
• Packaging Corporation of America: Major North American containerboard and corrugated packaging producer directly comparable to GP Packaging, with similar converting footprint, customer base, and exposure to box demand cycles.
• Sonoco Products Company: Diversified global packaging manufacturer with paperboard, corrugated, and protective packaging operations — direct peer to GP Packaging across multiple converting categories and end markets.
• Clearwater Paper Corporation: US-focused private-label and branded tissue manufacturer producing consumer bath tissue, paper towels, and napkins — overlapping directly with GP's tissue portfolio and competing for similar retail customers.
• Domtar Corporation: Producer of paper, pulp, and tissue (including consumer and Away-From-Home commercial tissue) — direct competitor in tissue and pulp segments analogous to GP Consumer Products and GP Cellulose.
• Kimberly-Clark Corporation: Direct peer in North American consumer tissue, with Kleenex, Scott, Cottonelle, and Viva brands competing head-to-head against Quilted Northern, Brawny, and Sparkle. Comparable consumer + professional (K-C Professional) business model.
• Pactiv Evergreen Inc. Foodservice and food packaging manufacturer producing paper-based foodservice products (cups, cartons, containers) — direct competitor to Dixie/Dixie Ultra in the Away-From-Home and consumer tableware categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/georgiapacific
• Facebookfacebook.com/GeorgiaPacific
• LinkedInlinkedin.com/company/georgia-pacific-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia-Pacific