DHOLIC
- Company typePrivate
- Founded2001
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
DHOLIC firmographics
Firmographics- Name
- DHOLIC
- Legal name
- (주)디홀릭커머스
- Website
- https://dholic.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Ownership category
- akta.pro rank
DHOLIC industry classification
Industry- Product category
- Cross-Border E-Commerce Marketplace
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Retail-Nonstore Retailers (5960), Retail-Apparel & Accessory Stores (5600), Retail-Department Stores (5311)
- akta.pro primary industry
- Fashion Apparel Wholesale (Men’s, Women’s, Kids) (CRAOADAA)
- akta.pro secondary industry
- Prestige Beauty & Luxury Cosmetics Distribution (CRAOAEAC)
Keywords
Where DHOLIC is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices6 records
Markets served
DHOLIC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Commission: DHOLIC operates as a platform marketplace, connecting Korean fashion and beauty brands to Japanese consumers. Revenue is generated through commission on sales facilitated through dholic.co.jp, with sellers handling product registration and DHOLIC managing fulfillment, CS, and returns.
- Physical Retail Sales: Revenue from company-operated offline stores in Japan: 3 DHOLIC fashion boutiques and 4 CREEMARE beauty boutiques, plus shop-in-shop in 500+ local stores including @cosme locations.
- PB Cosmetics Distribution: Distribution revenue from proprietary private brand cosmetics (VAVIMELLO, MILCOTT, siesi) sold through 5,000+ retail locations in Japan.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
DHOLIC product offering
Product offeringCore offering
DHOLIC Commerce operates a cross-border e-commerce platform (dholic.co.jp) connecting Korean fashion and beauty brands to Japanese consumers, providing full marketplace, logistics, customer service, and returns handling. The company also operates physical DHOLIC fashion boutiques and CREEMARE beauty boutiques in Japan, and distributes proprietary private brand cosmetics (VAVIMELLO, MILCOTT, siesi) through 5,000+ Japan retail locations.
Product overview
DHOLIC Commerce operates a multi-platform K-fashion and K-beauty e-commerce ecosystem. Core platforms include DHOLIC (Japanese e-commerce, dholic.co.jp) and DAHONG (Korean domestic fashion mall). The product portfolio includes Tokyo Girls Market (fashion platform with celebrity/influencer sellers), CREEMARE (K-beauty curation with offline and shop-in-shop presence), and three proprietary cosmetic private brands (VAVIMELLO, MILCOTT, siesi). The company provides seller tools (Seller Office, Celeb Office app) and comprehensive fulfillment services including logistics, customer service, and returns handling. DHOLIC serves Korean brands looking to enter the Japanese market through both online platforms and offline brick-and-mortar stores.
Differentiator
Problem solved
Functional benefit
Brands
- VAVIMELLO: Own cosmetic PB brand targeting Japanese customers
- MILCOTT
- siesi
- CREEMARE (크리마레)
- Tokyo Girls Market (도东京걸즈마켓)
Products and services
- DHOLIC Japan E-Commerce Platform (dholic.co.jp) Japanese e-commerce platform (dholic.co.jp) for Korean fashion, beauty, and lifestyle products, with 2.3 million members and 4.8 million monthly average visitors. The platform serves as a marketplace for Korean brand partners to reach Japanese consumers.
- DAHONG (다홍) Korean Fashion Mall Korean domestic e-commerce fashion mall, originally launched in 2001 as DHOLIC's first online business and the foundation for the company's international expansion into China and Japan.
- Tokyo Girls Market (도쿄걸즈마켓) Celebrity-driven fashion marketplace platform launched in October 2021 in partnership with W Tokyo, where influencers and celebrities called 'directors' curate and sell products. Achieved 1 million MAU within one month of launch.
- CREEMARE (크리마레) K-Beauty Platform Korean beauty (K-beauty) curation brand and shop-in-shop concept. Operates 4 offline beauty boutiques in Japan and is available as shop-in-shop in over 500 Japanese retail locations including @cosme stores.
- VAVIMELLO (바비멜로) Proprietary cosmetic private brand product developed for the Japanese market. One of three PB cosmetic brands distributed by DHOLIC through approximately 5,000 Japanese cosmetic retail locations.
- MILCOTT (밀콧) Proprietary cosmetic private brand product developed for the Japanese market. One of three PB cosmetic brands distributed by DHOLIC through approximately 5,000 Japanese cosmetic retail locations.
- siesi (시에시) Proprietary cosmetic private brand product developed for the Japanese market. One of three PB cosmetic brands distributed by DHOLIC through approximately 5,000 Japanese cosmetic retail locations.
- DHOLIC Physical Fashion Boutiques Three offline fashion boutiques in Japan located in Umeda East Osaka, Lumine East Shinjuku, and other major Japanese department stores, offering Korean fashion products to Japanese consumers in person.
- CREEMARE Physical Beauty Boutiques Four offline beauty boutiques in Japan located at Takashiyama S.C Tamagawa, Aeon Mall Kyoto-Katsuragawa, Parco Nagoya, and Lucua Osaka, offering K-beauty products to Japanese consumers.
- Cross-Border Fulfillment Services Complete cross-border fulfillment service for Korean brand partners including product registration support, free overseas shipping from DHOLIC logistics centers, local Japanese customer service team support, and exchange/return processing.
Quantifiable outcome
- 1,300억원 in Japan online sales (2020)
- +4 more outcomes
Companies that use DHOLIC
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
DHOLIC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DHOLIC partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and major.
- W-도 Tokyo (W Tokyo)coreStrategic partnership with W-도 Tokyo (operator of TGC - Tokyo Girls Collection fashion event) for joint development of Tokyo Girls Market platform. W-도 Tokyo brings celebrity/influencer network and fashion event expertise; DHOLIC provides e-commerce infrastructure and Korean brand network. The platform enables influencers to act as MD and conduct marketing through their networks.
- 다홍 파트너스 (Dahong Partners)coreKorean sourcing partner companies providing approximately 1,000 brands to the DHOLIC platform for the Tokyo Girls Market initiative. These partners supply fashion and beauty products that are sold through the influencer-driven marketplace.
- @cosmemajorCREEMARE K-beauty products are distributed through shop-in-shop format in @cosme stores and other major retail locations across Japan, totaling 500+ locations.
Scale indicators10 records
Recent moves8 records
DHOLIC competitors and assessment
Company assessmentOthers
- Uniqlo: Japanese-headquartered global apparel retailer with extensive physical retail and e-commerce; relevant for understanding the offline-retail-plus-online competitive context in Japan, though not a direct peer in the K-fashion niche.
Direct peers
- W Concept: Korean online fashion platform that curates and distributes Korean designer brands to international consumers; closely comparable multi-brand marketplace approach targeting cross-border fashion buyers.
- Qoo10 Japan: Major cross-border e-commerce marketplace in Japan with strong seller-side ecosystem and aggressive K-beauty/K-fashion category presence; directly comparable to DHOLIC's marketplace-plus-fulfillment model.
- Musinsa: Largest Korean fashion e-commerce platform with growing international presence; comparable in curating Korean apparel/beauty brands and building cross-border distribution infrastructure.
- Olive Young: Korea's dominant health and beauty retail chain with growing global e-commerce; comparable K-beauty product curation and PB brand development strategy.
- ZOZO Town: Japan's leading fashion e-commerce platform operating a marketplace model with curated brands; comparable fashion marketplace structure and Japanese consumer base.
Broad incumbents
- iHerb: Global cross-border e-commerce platform specializing in health and beauty products from Asian brands; comparable cross-border Asian beauty distribution infrastructure.
- Rakuten Ichiba: Japan's largest general marketplace with extensive cross-border offerings; overlapping in fashion/beauty categories but at vastly broader scale with non-specialized positioning.
- Mercari: Major Japanese C2C/B2C marketplace operator with marketplace infrastructure expertise; comparable e-commerce scale but operates across broader categories.
Emerging players
- BeautyNet Korea: Korean cross-border K-beauty e-commerce platform with international shipping; comparable K-beauty cross-border marketplace model though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DHOLIC social profiles
Digital presenceDHOLIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
DHOLIC leadership team
Management profileNumber of profiles
Profiles2 records
DHOLIC subsidiaries and ownership
Company hierarchySubsidiaries2 records
DHOLIC funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DHOLIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DHOLIC
What does DHOLIC do?
DHOLIC Commerce operates a cross-border e-commerce platform (dholic.co.jp) connecting Korean fashion and beauty brands to Japanese consumers, providing full marketplace, logistics, customer service, and returns handling. The company also operates physical DHOLIC fashion boutiques and CREEMARE beauty boutiques in Japan, and distributes proprietary private brand cosmetics (VAVIMELLO, MILCOTT, siesi) through 5,000+ Japan retail locations.
Is DHOLIC a public or private company?
DHOLIC is a private company. It is classified as private equity controlled and is currently operating.
When was DHOLIC founded?
DHOLIC was founded in 2001.
Where is DHOLIC based?
DHOLIC is headquartered in Seoul, South Korea, in the Asia region.
How does DHOLIC make money?
Three revenue lines are on record. Marketplace Commission is the primary driver. The others are physical Retail Sales and PB Cosmetics Distribution.
Who are DHOLIC's main competitors?
Uniqlo is listed as an others. Direct peers are W Concept, Qoo10 Japan, Musinsa, Olive Young and ZOZO Town. Broad incumbents are iHerb, Rakuten Ichiba and Mercari. BeautyNet Korea is listed as an emerging player.
Does DHOLIC have an API?
No public API is recorded for DHOLIC.
What industry is DHOLIC in?
DHOLIC's product category is Cross-Border E-Commerce Marketplace. Its primary akta.pro industry code is CRAOADAA, Fashion Apparel Wholesale (Men’s, Women’s, Kids), with a secondary code of CRAOAEAC, Prestige Beauty & Luxury Cosmetics Distribution. Its NAICS code is 458 and its SIC code is 5960.