The Farm Shop

What The Farm Shop does

The Farm Shop (legally Real Food Real Good Sdn Bhd) is a Malaysia-based direct-to-consumer and omnichannel fresh dairy retailer headquartered in Puchong, Selangor. The company sells premium fresh milk and adjacent dairy/pantry products — including pasteurised, A2 beta-casein, lactose-free, barista-formulated, and goat milk variants, plus Greek yogurt, paneer, ghee, butter, baked goods, and ready-to-eat items — to Malaysian consumers. Core processing technology centers on Low-Temperature Short-Time pasteurization at 72°C, non-homogenised milk handling that preserves the natural cream layer, and small-batch ghee production, with JAKIM Halal certification across the farm-to-table chain. Distribution is omnichannel: a SiteGiant-powered e-commerce storefront (thefarmshop.my) with cold-chain home delivery across Klang Valley and outstation Malaysia, a WhatsApp Business ordering channel, plus physical retail in 100+ supermarket locations across 8+ chains (AEON, Giant, Lotus's, Jaya Grocer, Village Grocer, Hero Market, MyDin, NSK) spanning 12 Malaysian states.

The company's revenue model combines one-time purchases (individual SKUs priced RM10.99–RM82.50) with a recurring milk subscription program offered in 1-month, 4-month (with 1 month free), and 8-month (with 2 months free) tiers across multiple milk variants, with top subscription plans reaching RM5,020.80. Pricing carries an implicit free-delivery threshold of RM30 in Klang Valley, and subscription plans use volume-based discounts to drive lock-in. Target customer segments span health-conscious Malaysian families, coffee enthusiasts and baristas, and lactose-intolerant consumers. Key strategic partnerships include Onkar Foods (2022, distribution and paneer supply), Asia Farms Network (local farmer sourcing), Curmudgeon's Brew (chocolate milk co-branding), and SiteGiant (e-commerce platform). The company was founded in 2016 and formalised in 2021 by four founders known as the '4 Duchesses of Dairy'; in late 2024 it closed its first external funding round ($470,325), followed by a second round of approximately $1,429,382 in April 2025.

Name

The Farm Shop

Legal name

Real Food Real Good Sdn Bhd

Website

https://thefarmshop.my

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Farm Shop is a Malaysia-based omnichannel fresh dairy retailer selling premium minimally processed milk (A2, pasteurised, lactose-free, barista-grade), yogurt, ghee, and ready-to-eat foods via e-commerce subscriptions, WhatsApp ordering, and 100+ retail outlets across 12 states.

Ownership category

akta.pro rank

Product category

Fresh Dairy Products

NAICS

Dairy Cattle and Milk Production (112120), Goat Farming (112420), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Dairy Products (2020), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Fresh dairy products
• Milk subscription
• Pasteurised milk
• Artisan dairy
• Halal dairy delivery

Headquarters

HQ city

Puchong

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fresh Dairy Product Sales: One-time purchase model for fresh dairy products including milk, yogurt, cheese, paneer, ghee, butter, baked goods, and ready-to-eat items sold through e-commerce and retail outlets
2. Milk Subscription Plans: Recurring subscription model offering weekly milk deliveries with promotional incentives such as free months. Plans range from 1-month to 10-month subscriptions with various milk types including A2, pasteurized, lactose-free, and barista options

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels5 records

Core offering

The Farm Shop is a Malaysian fresh dairy e-commerce and retail brand that produces and distributes minimally processed farm-fresh milk and complementary food products. It sells pasteurised, A2, lactose-free, goat, barista, and chocolate milk, alongside yogurts, paneer, ghee, butter, baked goods, and ready-to-eat items, through both a direct-to-consumer website/subscription model and a 100+ store retail distribution network.

Product overview

The Farm Shop is a single unified e-commerce platform offering fresh dairy and food products with integrated delivery services. The core offerings center on premium fresh milk (Pasteurized, A2, Goat, Lactose-Free, Barista's Choice, Chocolate varieties), supported by complementary product lines including Probiotics/Yogurts (Greek yogurt, goat milk yogurt), Paneer (from Onkar Foods), Ghee & Butter, Baked Goods (sourdough, croissants, breads), and Ready-to-Eat items (pizza kits, meatballs, shepherd's pie, burgers). The Monthly Subscription Plans provide recurring milk delivery, while the Food & Milk Delivery Service handles logistics across Klang Valley and outstation Malaysia. Seasonal Specials offer limited-time products. The company was founded in 2016 and partnered with Onkar Foods in 2022 to expand distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Dairy Milk Premium fresh milk sourced from Malaysian farms, including pasteurised, A2, goat, lactose-free, barista, and chocolate milk variants. Free from preservatives, additives, and added sugars; processed via Low-Temperature Short-Time pasteurisation at 72 degrees Celsius to preserve nutrients.
• Monthly Subscription Plans Recurring weekly fresh milk delivery subscription plans available in 1-month, 4-month (with 1 month free), and 8-month (with 2 months free) durations, covering Barista's Choice, A2 Non-Homogenised, Lactose-Free, and Fresh Pasteurised milk options.
• Probiotics and Yogurts Probiotic yogurt products including Greek yogurt in flavours such as Strawberry, Mixed Berries, Mango-Peach, Vanilla Bean, and Natural, plus cow and goat milk yogurt, Calamansi Lassi, and buttermilk.
• Paneer Fresh paneer produced by Onkar Foods and distributed by The Farm Shop, available in 200g and 1kg packs.
• Ghee and Butter Premium ghee and butter products including Pure Ghee (130g, 500g), flavoured ghee varieties (Chilli, Cardamom, Ginger, Curry Leaf), and Salted/Unsalted Butter (200g), handcrafted in small batches of 15 bottles.
• Baked Goods Freshly baked goods including sourdough bread, milk bread, wholemeal bread, multigrain loaf, keto bread, Belgian waffles, mini and large croissants, herb focaccia, and fresh popiah skin.
• Pizza Making Kit All-in-one pizza making kit featuring thin base pizza, crust pizza, shredded cheddar cheese, and flavorful ragout, with individual Mozzarella and Scamorza cheese options.
• Chicken Meatballs Premium chicken meatballs including Cheese Stuffed Chicken Meatballs (6 pieces) with tomato ragout, vacuum-packed sous vide format.
• Shepherd's Pie Hearty shepherd's pie collection including classic flavours, chicken shepherd's pie, and vegetarian options, made with wholesome ingredients and creamy mashed potatoes.
• Chicken Burger Kit Chicken burger kit (2 burgers per pack) and vegetarian burger options made with quality ingredients for easy preparation.
• Food and Milk Delivery Service Scheduled delivery service across Klang Valley (Monday-Friday, 9am-6pm) and outstation deliveries every other week. Free delivery for orders over RM30 in Klang Valley, with cold chain handling for chilled (2-4 degrees Celsius), frozen (below -18 degrees Celsius), and ambient (24-30 degrees Celsius) items.
• Seasonal Specials Limited-time seasonal products including Pistachio Chocolate Greek Yogurt, Rompin Kampung Eggs, and Sourdough Sandwich Bread.

Quantifiable outcome

• No additives or preservatives in any products - natural spoilage indicates real food quality
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Onkar FoodscoreStrategic or Co-development Partner · 1 January 2022Strategic partnership formed in 2022 to expand The Farm Shop's reach across Malaysia. Onkar Foods collaboration enabled households nationwide to access farm produce and dairy products delivered to doorsteps, significantly extending distribution capabilities and market presence.
• Asia Farms NetworkcoreStrategic or Co-development PartnerPartnership with Asia Farms Network to support local producers and create lasting community impact. AFN works with local family-owned farms to provide Malaysians with fresh, locally produced milk while blending agriculture, sustainability and community initiatives.
• Alliance Bank MalaysiaminorGTM or Marketing PartnerPartnership featured in Alliance Bank Malaysia's press coverage highlighting The Farm Shop as a local producer reshaping Malaysian agriculture and food supply through sustainable practices and community support.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Curmudgeon's Brew: Malaysian craft chocolate milk producer partnered with The Farm Shop for retail distribution. Adjacent premium dairy brand with overlapping customer base and co-distribution arrangement.
• Oatly: Global premium plant-based milk brand with barista-focused SKUs and strong brand-story marketing. Comparable in premium barista-channel positioning and brand-driven differentiation, though in plant-based rather than fresh dairy.
• Inside Scoop / Inside Fresh: Malaysian premium ice cream and dessert brand using high-quality local dairy. Adjacent rather than direct—shares the premium Malaysian dairy consumer and 'real food' positioning, but operates in frozen desserts.

Broad incumbents

• Anlene (Fonterra): Fonterra's adult nutrition dairy brand with strong Malaysian retail presence in fluid milk and yogurt. Competes in the health-conscious adult dairy segment, though with mass-market rather than artisanal positioning.
• Dutch Lady Milk Industries: FrieslandCampina subsidiary and one of Malaysia's most established dairy brands, offering fluid milk, yogurt, and growing-up milk. Competes with The Farm Shop on retail shelf and has far greater scale, though less specialty/premium positioning.
• Meiji Malaysia: Japanese-owned dairy incumbent with broad milk, yogurt, and chilled dessert portfolio across Malaysian retail. Comparable in retail distribution reach and dairy category breadth, though positioned at mainstream rather than premium pricing.

Regional players

• The Little Dairy (Singapore): Singapore-based farm-to-door fresh milk and dairy subscription service with similar 'local farm, minimally processed' positioning. Comparable business model though operating in Singapore rather than Malaysia.

Emerging players

• Good Milk (Malaysia): Emerging Malaysian fresh milk brand with subscription and retail distribution, focused on hormone-free and minimally processed dairy. Closely mirrors The Farm Shop's premium farm-fresh positioning in the same market.

Direct peers

• Farm Fresh (Malaysia): Malaysia's largest homegrown dairy brand with vertically integrated farms, producing fresh milk, yogurt, and ready-to-drink products. Direct competitor in the premium fresh dairy category across both retail and DTC channels in Malaysia.
• Yarra Farm: Malaysian pasture-raised dairy brand offering fresh milk and yogurt via subscription and retail. Closely comparable to The Farm Shop on DTC + subscription + farm-to-door positioning in Malaysia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Farm Shop