Golden Sun Education

What Golden Sun Education does

Golden Sun Education Group Limited is a Cayman Islands-incorporated holding company listed on NASDAQ (ticker: GSUN) since June 22, 2022, operating from relocated headquarters in Pudong New Area, Shanghai, with operational roots in Wenzhou dating to the 1997 founding of Wenzhou New Century School. The group is structured as a three-sector conglomerate: (1) Education services spanning kindergartens (Wenzhou Lucheng, Hangzhou Xihu, Anhui Lixin, Yongjia campuses), K-9 schools (Wenzhou Chongwen Primary and Middle Schools), the Yangfushan gaokao retraining school, and minority-language (Spanish, French, German) tutoring for gaokao and study abroad via Shanghai Wen Sailer Education, Shanghai Qinshang Education, and Shanghai Xianjin Technology; (2) E-commerce and digital marketing services via the 'Golden Sun Selection' (\u91d1\u592a\u9633\u7504\u9009) live-streaming platform on Douyin, Kuaishou and TikTok (operated by Zhejiang Golden Sun Select Technology with domestic Hangzhou and overseas Jinhua branches), internet marketing services from Shanghai Fuyang Culture Technology, the Shuchang digital asset operations center, and the Shiguang Guild livestreaming talent training program; and (3) Cultural tourism planning and operations through the Fudan professor-led Shanghai Golden Sun Cultural Tourism Research Institute (established March 7, 2025), Shanghai Fuyang Cultural Tourism Development, Zhejiang Oulong Cultural Tourism, and water-tourism projects at locations including Hubei Wudang Mountain Taiji Lake, Hunan Dongjiang Lake, Fujian Tourism Group, and Nanxi River. A fourth, smaller health/biotech strand was added from 2023 onward via Zhejiang Kangyuan Medical Technology (medical devices), Shanghai and Zhejiang Fuyouyuan Health Technology (diabetes reversal services), and Shanghai Jinheyu Biotechnology (Fuding white tea oral care products), partnered with the poverty-alleviation village of Fuding Chixi for rural revitalization.

At the technical core of the education business is an AI-augmented OMO three-in-one teaching system with an intelligent question bank developed by Shanghai Wen Sailer Education, enabling standardized teaching, comprehensive quality monitoring and consistent delivery of the minority-language curriculum across 70+ partner high schools in seven provinces (Jiangxi, Zhejiang, Fujian, Guangdong, Jiangsu, Yunnan, Anhui). The same teacher-led live content infrastructure that supports the schools is repurposed as a competitive advantage in the e-commerce business, where in-house teachers serve as product hosts on the 'Golden Sun Selection' livestream platform.

The group's revenue model is a hybrid of subscription/recurring tuition (tutorial and partner-school language courses), transaction fees and product revenue (live-streaming e-commerce and white tea oral care product sales), professional services fees (B2B digital marketing via Shanghai Fuyang and cultural tourism planning/consulting via Fuyang Cultural Tourism), and project-based revenue from tourism infrastructure engagements. Customer segments span B2C (K-12 families, language learners, health-conscious consumers), B2B (well-known enterprise marketing clients, tourism operators such as Hubei Wudang, Hunan Dongjiang, and Fujian Tourism Group), and government/public sector (Wenzhou Women's Federation for public welfare training; various cultural tourism bureaus). Growth is funded internally and via the NASDAQ listing rather than through disclosed venture rounds; no PE/VC ownership is identified.

Name

Golden Sun Education

Legal name

Golden Sun Education Group Limited

Website

https://jtyjyjt.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

Golden Sun Education Group is a NASDAQ-listed (GSUN) Cayman holding operating three pillars: K-12 and minority-language gaokao education, live-streaming e-commerce and digital marketing, and Fudan-led cultural tourism consulting, serving Chinese families, enterprises, and government clients, with a smaller health/biotech sideline.

Ownership category

akta.pro rank

Product category

Diversified Education, E-commerce, and Cultural Tourism Conglomerate

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual World Language & Electives Providers (K–12) (EDAJADAK)

akta.pro secondary industries

Academic Support, Tutoring & Language Support for Enrolled Overseas Secondary Students (EDAIAHAK), Language School Placement Agencies & Aggregators (EDAIAEAM)

Keywords

• Tutorial education services
• K-12 private education
• Minority language training
• Cultural tourism consulting
• Digital marketing services

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tutorial/Educational Services: Tutorial centers for children and adults, language training, school operations (kindergartens, primary schools, middle schools, high school复读). Four tutorial centers across Wenzhou and Shanghai, plus one educational company partnering with high schools for language classes.
2. Minority Language Courses (小语种): Spanish, French, German and other minority language courses for gaokao, study abroad, immigration, and enterprise training. Provided through Wen Sailer and Qinshang Education to high school students and adults.
3. Digital Marketing Services: Internet digital marketing services covering strategy, creative content, optimization and operations for enterprise clients. Provided by Shanghai Fuyang Technology (复垟科技) and Zhejiang Golden Sun Selection Technology.
4. E-commerce Platform: Live streaming e-commerce platform 'Golden Sun Selection' selling health products, agricultural products, cultural tourism services, and educational courses domestically and internationally. Revenue from product sales and commissions.
5. Cultural Tourism Services: Tourism planning, design, engineering construction, project operations, and cultural research services through Golden Sun Cultural Tourism brands including Shanghai Golden Sun Cultural Tourism Research Institute and Fuyang Cultural Tourism. Also includes water-based tourism projects through Zhejiang Oulong.
6. Health/Biotech Products: Production and sales of health-related products including Fuding White Tea oral care series (mouthwash, toothpaste, breath spray) through Shanghai Jinheyu Biotechnology. Also medical devices through Zhejiang Kangyuan Medical Technology.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Golden Sun Education Group Limited is a diversified conglomerate operating three core business matrices: (1) Education Services spanning kindergartens, K-9 schools, high school exam retraining (Gaokao review), minority language Gaokao training (Spanish, French, German), and study-abroad foreign language training through owned schools and 70+ high school partnerships; (2) E-commerce and Digital Marketing via the "Golden Sun Selection" live streaming platform on Douyin/Kuaishou/TikTok and B2B digital marketing services through Shanghai Fuyang Technology; (3) Cultural Tourism planning, design, and operations led by a Fudan University professor team through the Golden Sun Cultural Tourism Research Institute and its "tourism soul design" methodology.

Product overview

Golden Sun Education operates as a diversified conglomerate spanning three core business segments: (1) Education Services covering preschool, primary, middle school, high school exam retraining, and minority language Gaokao/foreign language training through brands like Golden Sun Kindergartens, Chongwen Middle School, Chongwen Primary School, Yangfushan Retraining School, Zhouzhi Culture, Shanghai Wen Sai Er Education, Shanghai Xianjin, and Shanghai Qinshang Education; (2) E-commerce & Digital Marketing through Golden Sun Select (金太阳甄选) e-commerce platform, Shanghai Fuyang Culture Technology, Zhejiang Golden Sun Select Technology, and the Shiguang Guild livestreaming talent training center; and (3) Cultural Tourism through Golden Sun Cultural Tourism (金太阳文旅) brand encompassing Shanghai Golden Sun Cultural Tourism Research Institute, Shanghai Fuyang Cultural Tourism, Zhejiang Oulong Cultural Tourism, and Zhejiang Golden Sun Select Cultural Tourism Department. The company also operates health technology businesses including biotech products (Shanghai Jinheyu) and medical devices (Zhejiang Kangyuan).

Differentiator

Problem solved

Functional benefit

Brands

• Golden Sun Cultural Tourism (金太阳文旅): A cultural tourism brand providing travel planning, design, engineering construction, and project operations services, with a research institute including Fudan University professors.
• Golden Sun Zhixuan (金太阳甄选)
• Golden Sun Early Childhood Education Research Institute (金太阳幼儿教育研究院)
• Shanghai Golden Sun Cultural Tourism Research Institute (上海金太阳文旅研究院)
• Fuyang Culture (复垟文旅)

Products and services

• Golden Sun Education Services (K-12, kindergartens, high school retraining)
• Shanghai Wen Sai Er Education - Minority Language Gaokao Courses
• Shanghai Xianjin - International Education and Study Abroad Training

Quantifiable outcome

• Spanish gaokao students achieved mean score of 104.5, with 73% scoring above 100 points and 19% scoring above 120 points; over 400 graduates used minority languages to improve college entrance exam scores in 2024.
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Fudan Professor Team / Multiple University Scholars (复旦教授团队/交大/同济等高校学术名流)coreStrategic or Co-development Partner · 22 January 2025Shanghai Fuyang Cultural Tourism Development Co., Ltd established with Fudan professor team, integrating scholars from Fudan, Shanghai Jiao Tong, and Tongji universities. Built 'tourism soul design' theory applied to cultural tourism industry practice.
• Shanghai Fudan Planning and Architectural Design Research Institute (上海复旦规划建筑设计研究院)coreStrategic or Co-development Partner · 26 November 2024Golden Sun Health Technology Group signed strategic cooperation agreement with Shanghai Fudan Planning and Architectural Design Research Institute for joint development of cultural tourism projects. The institute, as a Fudan University-affiliated comprehensive base for urban studies, provides decision-making consulting, planning, and engineering design services in spatial planning, cultural tourism, and landscape architecture.
• Jiangxi Broadcasting Digital Technology Co., Ltd (江西广电数字科技有限公司)coreStrategic or Co-development Partner · 6 September 2024Golden Sun signed strategic cooperation with Jiangxi Broadcasting Digital Technology for cultural tourism integration, self-produced short dramas, short drama overseas expansion, self-built short drama platforms, TV short drama placement, education and e-commerce live streaming training projects.
• Shaanxi Yan'an Revolutionary Memorial Hall / Yangjiaoling / Hulo Bowl / Nandawan Scenic AreasminorStrategic or Co-development Partner · 23 July 2024Group organized team building visits to Yan'an revolutionary sites including Yan'an Revolutionary Memorial Hall, Yangjiaoling and Yangjiaping revolutionary sites, Hukou Waterfall, and Nandawan scenic area as part of 'remembering history and creating the future' team activities for management staff.
• Fuding Taoshan Tourism Economic Development Co., Ltd (福鼎市太姥山旅游经济开发有限公司)minorStrategic or Co-development Partner · 9 May 2024Group chairman led cultural tourism department team to visit Taoshan 5A scenic area and other cultural tourism units for cooperation discussions, including cultural creative services, tourism routes, and publicity promotion.
• Wenzhou Women's Federation (温州市妇女联合会)coreStrategic or Co-development Partner · 1 April 2024Zhejiang Golden Sun signed live broadcasting cooperation agreement with Wenzhou Women's Federation for e-commerce live streaming talent training programs across all Wenzhou counties and districts. Training goal: 4,500 people, employing 6,800, generating 500 million yuan income increase. Programs covered 文成, 龙湾, 苍南 and other stations.
• Fuding Chixi Village (福鼎市赤溪村)coreStrategic or Co-development Partner · 8 September 2023Shanghai Jinheyu Biotechnology signed strategic cooperation framework with China's first poverty alleviation village Chixi for white tea product development, branding, and rural revitalization. The partnership leverages 'biotechnology + tea culture' integration for Fuding white tea oral care product development.
• Shanghai Fuyouyuan Health Technology Co., Ltd / Zhejiang Fuyouyuan Health Technology Co., LtdminorStrategic or Co-development Partner · 1 March 2023Health service companies established in March 2023 in Shanghai and Wenzhou, partnered with Zhejiang Miao Zhikang Health Technology for diabetes reversal technology services.

Scale indicators9 records

Recent moves13 records

Expansion highlights7 records

Broad incumbents

• TAL Education Group: TAL Education (NYSE: TAL) is one of China's largest K-12 and after-school tutoring operators, offering online and offline academic tutoring, gaokao prep, and small-class learning. Comparable to Golden Sun as a Chinese listed K-12 tutoring group, though materially larger and more diversified across online and AI tutoring models.
• New Oriental Education & Technology Group: New Oriental (NYSE: EDU; HKEX: 9901) is a leading Chinese private education provider covering K-12 tutoring, language training (including IELTS/TOEFL and minority foreign languages), and study-abroad services. Highly comparable to Golden Sun's combination of gaokao retraining, foreign-language tutoring, and overseas-study counseling at Shanghai Xianjin.
• China Education Group: China Education Group Holdings (HKEX: 0839) operates private universities and vocational schools across China with both domestic and international programs. Comparable to Golden Sun's private K-12 schools and study-abroad pathway positioning, though focused more on higher education.

Direct peers

• Scholar Rock or similar Chinese K-12 listed peers: Yuanfudao is a major Chinese K-12 online tutoring and homework-help platform offering AI-driven learning products. Comparable to Golden Sun's Wen Sailer OMO online-offline minority-language model as a Chinese-listed or large private edtech targeting school-channel distribution.
• Koolearn: Koolearn (HKEX: 1797), a subsidiary of New Oriental, is a leading Chinese online education and live-streaming tutoring platform for K-12 and university entrance prep. Directly comparable to Golden Sun's Wen Sailer and Xianjin online tutoring and language-prep offerings.
• Bright Scholar (Bright Culture Education): Bright Scholar (NYSE: BEDU) operates K-12 private international and bilingual schools across China with study-abroad pathways. Directly comparable to Golden Sun's Chongwen private school portfolio and overseas-study consulting at Shanghai Xianjin.
• China Maple Leaf Educational Systems: China Maple Leaf (HKEX: 1317) runs K-12 bilingual and international schools across China and abroad, with curriculum focused on overseas university placement. Comparable to Golden Sun's K-12 schools and foreign-language gaokao/study-abroad pathway through Shanghai Xianjin.
• OneSmart International Education Group: OneSmart (formerly NYSE: ONE) operated premium K-12 tutoring centers across China, similar in scale and urban footprint to Golden Sun's tutorial centers in Shanghai and Wenzhou. Comparable as a listed Chinese tutoring peer despite its current status post-delisting/downsizing.

Emerging players

• Linc Logistics / Wenzhou-area e-commerce platform peers: Pinduoduo operates Chinese group-buy and live-streaming e-commerce targeting lower-tier cities and agricultural products. Relevant as a comparable Chinese live-stream commerce platform to Golden Sun Selection, with the same Yiwu/Wenzhou supply-chain ecosystem.
• Tongcheng Travel Holdings: Tongcheng Travel (HKEX: 0780) is a Chinese OTA focused on lower-tier-city travel and scenic-area ticketing. Comparable to Golden Sun's cultural tourism planning and operations arm serving scenic-area clients such as Hubei Taiji Lake and Hunan Dongjiang Lake.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Sun Education