What Mekr does

Mekr Technologies Pvt. Ltd. is an India-based full-stack Original Design Manufacturer (ODM) that delivers end-to-end product design, engineering, prototyping, sourcing, tooling, manufacturing, and assembly services to consumer electronics and appliance brands. Founded in 2022 by Gaurang Kuchhal and Anand Yadav and headquartered in New Delhi, the company operates from a 50,000 sq ft manufacturing facility in Kundli, Haryana, with an additional 100,000 sq ft unit under development targeting nearly 1 million units of monthly production capacity.

The company has built a 100+ SKU portfolio across kitchen appliances (egg boilers, electric kettles, choppers, sandwich makers, kitchen scales), home appliances (vacuum cleaners, body and luggage scales), personal care (trimmers, hair dryers, massage guns), and car accessories (tyre inflators, car vacuums). Its core technology layer combines an integrated operating system spanning the appliance manufacturing lifecycle with proprietary expertise in motors, heating systems, and precision parts; BIS-certified product designs support compliance for the Indian market, and modular product design enables rapid customisation at scale.

Mekr generates revenue through quote-based B2B contracts with private-label and OEM customers, with typical minimum order quantities of 500-1,000 units, per-unit manufacturing fees, and non-recurring engineering (NRE) charges for new product development. The company serves more than 40 brands including large retailers (Croma), e-commerce private-label programmes (Amazon Basics, Flipkart), and IT/consumer companies entering appliances (Wipro), distributing finished goods exclusively through customers' own retail and online channels. As of May 2026, Mekr had raised Rs 72.8 crore (~USD 7.7 million) across a 2022 seed round and a Series A led by Avaana Capital, with stated proceeds directed toward R&D, automation, supplier localisation, and export readiness.

Name

Mekr

Legal name

MEKR Technologies Pvt. Ltd.

Website

https://mekr.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Mekr is an India-based full-stack OEM/ODM manufacturer producing 100+ consumer electronics and appliance SKUs across kitchen, personal care, home, and automotive categories. It serves 40+ brands including Croma, Wipro, Amazon Basics, and Flipkart from a manufacturing facility in Haryana.

Ownership category

akta.pro rank

Product category

Consumer Electronics OEM/ODM Manufacturing

NAICS

Household Appliance Manufacturing (3352)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing) (CRACALAB)

Keywords

• OEM manufacturing
• ODM manufacturing
• Consumer electronics manufacturing
• Private label manufacturing
• Electronics manufacturing services

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. OEM/ODM Manufacturing Services: Mekr earns revenue by providing end-to-end manufacturing services to consumer electronics brands, handling design, engineering, prototyping, tooling, production, and assembly. Revenue is generated through per-unit manufacturing fees, NRE (non-recurring engineering) charges for product development, and margins on component sourcing. The B2B model involves bulk orders with minimum quantities typically exceeding 500-1,000 units.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mekr is a full-stack B2B OEM/ODM manufacturer for consumer electronics and appliances, managing the complete product lifecycle from design, engineering, prototyping, sourcing, tooling, manufacturing, and final assembly. The company produces private-label products in kitchen appliances, car accessories, home appliances, and personal care categories for 40+ brand customers including Croma, Wipro, Amazon Basics, and Flipkart. Manufacturing is based at a 50,000 sq ft facility in Kundli, Haryana, with capacity being expanded to approach 1 million units per month.

Product overview

Mekr is a full-stack design and manufacturing platform for consumer appliances and electronics, operating as an Original Design Manufacturer (ODM) that manages the complete product journey from design and engineering to prototyping, sourcing, tooling, manufacturing, and final assembly. The company offers four main product categories: Kitchen Appliances (Egg Boiler, Electric Kettles, Chopper, Sandwich Maker, Kitchen Weighing Scale), Car Accessories (Tyre Inflator, Car Vacuum Cleaner), Home Appliances (Digital Luggage Scale, Body Weighing Scale, Vacuum Cleaner), and Personal Care (Trimmers, Hair Dryer, Massager). With over 100 SKUs and partnerships with 40+ brands including Croma, Wipro, Amazon Basics, and Flipkart, Mekr serves as a one-stop manufacturing partner providing end-to-end OEM/ODM services for Indian brands in the home appliances, personal care, and automotive products sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• OEM/ODM Manufacturing Services (Full-Stack Design-to-Production) End-to-end OEM/ODM manufacturing services covering product design, engineering, prototyping, sourcing, tooling, manufacturing, and final assembly for consumer electronics and appliance brands. Delivered under private label with minimum order quantities typically of 500-1,000 units and target capacity approaching 1 million units per month.
• Kitchen Appliances Manufacturing Line Manufacturing capability for kitchen appliances covering Egg Boilers, Electric Kettles, Choppers, Sandwich Makers, and Kitchen Weighing Scales under customer brands. Includes BIS-certified constructions and multi-stage quality inspection.
• Car Accessories Manufacturing Line Manufacturing capability for automotive accessories including digital Tyre Inflators (auto shut-off, 150 PSI, LED flashlight, backlit LCD) and Car Vacuum Cleaners (cordless, cyclonic technology, HEPA filtration options). Designed to meet growing demand for premium car accessories with digital displays and portability.
• Home Appliances Manufacturing Line Manufacturing capability for home appliances including Digital Luggage Scales, Body Weighing Scales, and Vacuum Cleaners (handheld, dry, upright stick, and rechargeable models with motor options from 800W to 2000W) under customer brands.
• Personal Care Appliances Manufacturing Line Manufacturing capability for personal care appliances including Hair & Beard Trimmers (stainless-steel blades, Type-C charging), Hair Dryers (1100W motor, cool shot, overheat protection), and Percussion Massage Guns (brushless motor, 3200 RPM, multiple attachments) under customer brands.

Quantifiable outcome

• Manufacturing capacity scaling from current operations to nearly 1 million units per month
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dixon Technologies (India): Dixon Technologies is India's largest homegrown ODM/EMS player for consumer electronics and appliances, manufacturing for major brands across TVs, mobile phones, appliances, and lighting. It is explicitly cited as a Mekr competitor and operates the same full-stack OEM/ODM model at significantly larger scale.
• Avalon Technologies: Avalon Technologies is an Indian EMS/ODM company providing end-to-end design, engineering, and manufacturing for industrial, automotive, and consumer electronics. Its full-stack ODM model with design-to-assembly capabilities is structurally comparable to Mekr's integrated platform approach.
• Optiemus Electronics: Optiemus Electronics is an Indian contract manufacturer for mobile devices, wearables, and consumer electronics with design-to-manufacturing capabilities. It directly competes with Mekr for OEM/ODM engagements from Indian and global brands seeking local manufacturing of small-format consumer electronics.
• Elin Electronics: Elin Electronics is an Indian ODM/EMS specializing in small home appliances, personal care products, and lighting — directly overlapping Mekr's kitchen appliances, personal care, and small electronics categories. Both companies serve private-label programs for major Indian and global brands on a contract manufacturing basis.
• Syrma SGS Technology: Syrma SGS is an Indian electronics manufacturing services (EMS) provider serving consumer, automotive, industrial, and healthcare OEMs. While broader than Mekr, both companies compete for Indian brand customers seeking contract manufacturing with design support and operate in the same B2B ODM/EMS category.
• Amber Enterprises India: Amber Enterprises is a leading Indian ODM for RAC (room air conditioners) and consumer durables, serving major appliance brands. It is explicitly cited as a Mekr competitor and operates a similar full-stack contract manufacturing model for branded consumer appliances in India.
• Centum Electronics: Centum Electronics is an Indian EMS/ODM company serving aerospace, defense, industrial, and consumer electronics customers with design and manufacturing capabilities. While more defense-heavy, its full-stack contract manufacturing model overlaps with Mekr's B2B ODM offering for select product lines.
• Padget Electronics: Padget Electronics is the EMS subsidiary of Dixon Technologies focused on mobile phones and consumer electronics contract manufacturing. As part of the Dixon ecosystem, it competes head-to-head with Mekr for OEM/ODM engagements from mobile and consumer electronics brands in India.

Broad incumbents

• Foxconn (Hon Hai Technology Group): Foxconn is the world's largest EMS provider with growing Indian manufacturing operations serving consumer electronics brands globally. While Mekr's product categories are smaller-format, Foxconn's expanding Indian footprint under Make in India policies represents a long-term competitive threat on the same brand customers Mekr serves.
• Flex (Flextronics): Flex is a global EMS/ODM giant operating across consumer electronics, appliances, and industrial products with Indian manufacturing capacity. It represents the global-scale incumbent model that Mekr's full-stack ODM positioning aspires to compete with for India and export-served brand customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mekr
• Instagraminstagram.com/mekrtechnologies_

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mekr