Flick Games

What Flick Games does

Flick Games is a London-based independent games studio, incorporated as Flick Games Ltd in 2019, that develops free-to-play mobile, PC, and web games with an emphasis on art and community. Its core product, Art of Solitaire, is a solitaire card game available across iOS, Android, and Steam with cross-platform progress synchronization. The studio's central differentiator is its collaboration with independent artists worldwide — including named collaborators Beidi Guo, Janaina Medeiros, Nolwenn Pe, and Hanna Metelmann — to produce collectible, artist-designed card decks that replace the generic stock imagery found in typical solitaire titles. A second title, Goalman, a multiplayer penalty shootout game with a global leaderboard, is publicly announced as "coming soon."

The studio operates a freemium revenue model, monetizing through in-game purchases of artist-designed card decks on a pay-as-you-go basis, and has signaled plans to add NFTs as an additional revenue stream. Its go-to-market is product-led, relying on community-driven discovery via a dedicated Reddit community (r/ArtofSolitaireElevens), an artist-facing artof.cards platform, app store optimization across the three major storefronts, and the organic reach of indie artist fanbases. In September 2022, Flick raised over $1 million from a syndicate of gaming-industry veterans including Miniclip and PlayStation to fund platform expansion, additional art content, and NFT integration.

Technically, Flick's foundation is a cross-platform game engine that supports real-time synchronization of player progress and collections across mobile, PC, and web. The studio is small — only four core members are named publicly (Founder & CEO Ian Masters, Lead Developer Alan Thomson, Creative Producer Santiago Taberna, Brand & Creatives Geoffrey Bean) — consistent with a lean, content-and-community-driven indie operation rather than a scaled publisher.

Name

Flick Games

Legal name

Flick Games Ltd

Website

https://flick.games

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Flick Games is a London-based independent games studio that develops free-to-play card and casual games across mobile, PC, and web. Its flagship title, Art of Solitaire, offers collectible artist-designed decks with cross-platform progress sync, targeting casual gamers and card collectors.

Ownership category

akta.pro rank

Product category

Mobile & PC Casual Gaming

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)

Keywords

• Mobile card games
• Indie game studio
• Free-to-play games
• Cross-platform gaming
• Digital collectible decks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free-to-Play Game Revenue: Art of Solitaire operates as a free-to-play game across iOS, Android, and Steam platforms. Revenue likely generated through in-game deck purchases, NFT integrations, and optional premium content.
2. NFT Sales: Plans to add NFTs to Flick Solitaire as new revenue stream alongside traditional in-game purchases

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Flick Games is a London-based independent games studio that develops and publishes free-to-play mobile, PC and web games. Its flagship product, Art of Solitaire, is a classic solitaire card game featuring collectible decks designed by independent artists from around the world, with cross-platform progress sync across iOS, Android, and Steam. The studio also plans to release Goalman, a multiplayer penalty shootout game.

Product overview

Flick Games is a London-based independent games studio offering two distinct mobile, PC, and web games: Art of Solitaire (a collectible card solitaire game featuring indie artist-designed decks across iOS, Android, and Steam) and Goalman (an upcoming multiplayer penalty shootout game). The studio focuses on art and community-driven gaming experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Art of Solitaire: Where solitaire meets card collection. Collect unique decks created by indie artists from all around the world as you play classic solitaire games. Free to play on iOS, Android and Steam with cross-platform sync.
• Goalman

Products and services

• Art of Solitaire A free-to-play solitaire card game featuring collectible decks created by independent artists worldwide. Available on iOS, Android, and Steam with cross-platform progress synchronization. Designed for casual gamers and card collectors.
• Goalman A multiplayer penalty shootout game where players challenge friends, position their goalkeeper, plan saves, and compete on a global leaderboard. Status: Coming soon.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Indie Artists WorldwidecoreStrategic or Co-development PartnerFlick Games collaborates with independent artists from around the world to create unique card deck designs for Art of Solitaire. Artists include Beidi Guo, Janaina Medeiros, Nolwenn Pe, and Hanna Metelmann. These partnerships are central to Flick's value proposition of combining art with classic gameplay.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• King: King (a King Digital / Activision Blizzard subsidiary) is a global casual mobile gaming incumbent behind Candy Crush. It competes for the same casual gamer wallet share as Flick's Art of Solitaire.
• Supercell: Supercell is a leading mobile game developer (Clash of Clans, Hay Day) known for live, community-driven freemium hits. It represents the scale benchmark Flick aspires to as a multi-platform mobile studio.
• Rovio Entertainment: Rovio (creator of Angry Birds) is an established mobile casual gaming incumbent with cross-platform live-ops titles. It is a comparable large-scale European mobile gaming studio that Flick's cross-platform ambitions resemble at maturity.
• Zynga: Zynga is one of the largest mobile and social casual game publishers (Words With Friends, Zynga Poker). It is a broad incumbent in the same freemium casual mobile gaming category Flick targets.

Direct peers

• Playtika: Playtika is a major mobile social-casino and casual card-game publisher and is itself an investor in Flick Games. It competes directly in freemium card-based mobile titles and validates the broader category Flick operates in.
• Huuuge Games: Huuuge Games is a mobile social-casino publisher with free-to-play card and slot titles and is an investor in Flick Games. It is closely comparable as a freemium mobile card-game business.
• PeopleFun: PeopleFun is a mobile casual and word-game publisher (Wordscapes) owned by Scopely. It competes for the same casual mobile gamer audience with freemium mechanics comparable to Art of Solitaire.
• MobilityWare: MobilityWare is a leading mobile solitaire and card-game publisher (Solitaire, FreeCell, Blackjack). It directly competes with Flick Games in the casual mobile solitaire category where Flick's Art of Solitaire operates.
• Mattel163: Mattel163 is a joint venture publishing mobile versions of classic card and board games (UNO, Phase 10). It is a direct competitor in the digitalization of classic card and tabletop games for mobile.
• Miniclip: Miniclip is a global mobile and online games publisher (8 Ball Pool, various casual titles) and an investor in Flick Games. It directly competes in casual card and mobile gaming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FlickSol
• LinkedInlinkedin.com/company/flick-games

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flick Games