C2 Montréal
C2 Montréal is a Montreal-based non-profit that hosts the annual C2MTL conference, serving Quebec and Canadian businesses with innovation programming, networking, and international visibility, funded in part by federal government grants.
- Company typePrivate
- Founded2012
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What C2 Montréal does
C2 Montréal is a Montreal-based non-profit organization that operates the annual C2MTL conference, a multi-day business innovation and networking event held each May since its founding. The organization positions itself as a platform for Quebec and Canadian businesses — and, more broadly, an international audience — to access innovation programming, build commercial relationships, and gain international visibility, with an explicit goal of reinforcing Montreal's reputation as a creative and innovative city.
The organization has completed at least 13 annual editions and employs 51–100 staff. Its single core product is the C2MTL conference; underlying technology is not disclosed in available sources, and no proprietary digital platform has been identified. Revenue mechanics are not publicly disclosed but appear to combine ticket/registration revenue, sponsorship monetization, and non-repayable government contributions from Canada Economic Development for Quebec Regions (CED) — $1.5M in 2018 and $750K annually in 2023 and 2024. Leadership includes CEO Richard St-Pierre and founder Jean-François Bouchard.
C2 Montréal's go-to-market is event-driven and geographically concentrated in Quebec/Canada, distributing through its annual May conference and promoting via c2montreal.com. The organization has publicly announced it will pause the annual May gathering in 2026 and is exploring a new format, indicating a near-term restructuring of its principal product and revenue-generating activity.
C2 Montréal firmographics
Firmographics- Name
- C2 Montréal
- Legal name
- C2 Montréal
- Website
- https://c2montreal.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- C2 Montréal is a Montreal-based non-profit that hosts the annual C2MTL conference, serving Quebec and Canadian businesses with innovation programming, networking, and international visibility, funded in part by federal government grants.
- Ownership category
- akta.pro rank
Where C2 Montréal is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
C2 Montréal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Annual Conference Operations: C2 Montréal generates revenue through hosting annual conferences in Montreal. The organization attracts Quebec and Canadian businesses to participate in innovation and networking events, generating revenue through attendee registrations and potentially sponsorships. Government funding (CED) provides non-repayable contributions to support operations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
C2 Montréal product offering
Product offeringCore offering
C2 Montréal operates C2MTL, an annual international conference held in Montreal focused on innovation, creativity, and business networking. The conference brings together Quebec and Canadian businesses, entrepreneurs, and international participants for keynotes, workshops, and networking activities designed to foster entrepreneurship and strengthen Montreal's reputation as an innovative metropolis. The organization is taking a pause from its annual May gathering in 2026 while exploring a new format.
Product overview
C2 Montréal operates as a single unified conference product, hosting the annual C2MTL event in Montreal to promote innovation, networking, and international visibility for Quebec businesses. The organization is currently evolving and will take a pause in 2026 to explore a new format.
Differentiator
Problem solved
Functional benefit
Products and services
- C2MTL Annual Conference C2MTL is an annual international conference hosted in Montreal, focused on innovation, creativity, business networking, and fostering entrepreneurship among Quebec and Canadian businesses. It features keynotes, workshops, and immersive experiences designed to provide participants with international visibility and access to innovation networks. The conference is taking a pause in 2026 while the organization explores a new format.
Companies that use C2 Montréal
Customer profileSegments2 records
Ideal customer profiles2 records
C2 Montréal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C2 Montréal partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
C2 Montréal competitors and assessment
Company assessmentDirect peers
- TED (TED Conferences): Non-profit organization operating flagship conferences (TED, TEDx) focused on ideas, innovation, and cross-disciplinary dialogue, with a similar mission-driven, non-profit structure and audience of business/creative leaders — directly comparable to C2 Montréal's model.
- Web Summit: One of the world's largest technology and innovation conferences (Web Summit, Collision, RISE), serving enterprise attendees and sponsors in the same innovation/business category as C2MTL but at substantially greater scale and with a year-round content engine.
- South by Southwest (SXSW): Annual Austin-based festival and conference combining technology, music, film, and education — a direct peer to C2 Montréal's "business-meets-creativity" positioning and a comparable draw for international attendees and sponsors.
- Cannes Lions International Festival of Creativity: Premier global festival for the creative industries, combining awards, conference programming, and networking — directly comparable to C2MTL's positioning at the intersection of business and creativity and its appeal to enterprise brand and agency sponsors.
- Slush: Annual startup and tech conference held in Helsinki targeting founders, investors, and operators — comparable attendee mix and innovation/entrepreneurship mission to C2 Montréal, though with stronger venture-capital funding ties.
- The Next Web (TNW) Conference: Annual technology conference in Amsterdam combining startup programming with enterprise tech content — directly comparable to C2MTL in audience (businesses, innovators, investors) and event-driven GTM.
- TechCrunch Disrupt: Flagship startup and technology conference with global editions (San Francisco, Berlin) targeting founders, investors, and enterprise tech buyers — comparable in mission and audience to C2MTL, with stronger venture-capital and media brand.
Broad incumbents
- Dreamforce: Salesforce's annual enterprise technology conference, drawing tens of thousands of attendees and serving as a comparable large-scale innovation/enterprise event — though driven by a single vendor rather than a neutral organizer like C2.
Emerging players
- Adobe MAX: Adobe's annual creativity conference blending product launches with creative-industry programming — overlaps with C2's business-meets-creativity positioning but operates within a single vendor's ecosystem.
Regional players
- MUTEK: Montreal-based international festival of digital creativity and electronic music with editions in multiple cities — a regional peer sharing C2's Montreal creative-tech positioning and local audience base, though oriented toward arts rather than business audiences.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
C2 Montréal social profiles
Digital presenceC2 Montréal financial estimates
Financial estimateRevenue estimate
Valuation estimate
C2 Montréal leadership team
Management profileNumber of profiles
Profiles2 records
C2 Montréal funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C2 Montréal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C2 Montréal
What does C2 Montréal do?
C2 Montréal operates C2MTL, an annual international conference held in Montreal focused on innovation, creativity, and business networking. The conference brings together Quebec and Canadian businesses, entrepreneurs, and international participants for keynotes, workshops, and networking activities designed to foster entrepreneurship and strengthen Montreal's reputation as an innovative metropolis. The organization is taking a pause from its annual May gathering in 2026 while exploring a new format.
Is C2 Montréal a public or private company?
C2 Montréal is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was C2 Montréal founded?
C2 Montréal was founded in 2012. It employs 101 to 250 people.
Where is C2 Montréal based?
C2 Montréal is headquartered in Montréal, Canada, in the North America region.
How does C2 Montréal make money?
One revenue line is on record: annual Conference Operations.
Who are C2 Montréal's main competitors?
Direct peers on record are TED (TED Conferences), Web Summit, South by Southwest (SXSW), Cannes Lions International Festival of Creativity, Slush, The Next Web (TNW) Conference and TechCrunch Disrupt. Dreamforce is listed as a broad incumbent. Adobe MAX is listed as an emerging player. MUTEK is listed as a regional player.
Does C2 Montréal have an API?
No public API is recorded for C2 Montréal.