Living on the Edge

What Living on the Edge does

Living On The Edge Capital (LOTE) is a Mexico-based venture capital firm, founded circa 2020–2021 and headquartered in Nuevo León (Monterrey), that invests in pre-seed and seed stage startups founded by Latin American entrepreneurs, including those based outside the region. The fund's stated thesis targets founders building disruptive, technology-enabled business models in Real Estate, Financial Services, and Consumer industries — verticals it describes as traditionally static — and explicitly markets "Network effects" and "Smart money" as core portfolio support services alongside capital deployment. The firm is led by three co-founders — Hugo Herrera (Managing Partner), Rodrigo Garza (Strategy Director), and Carlos Salgado (Partner) — with operating support from Adriana Oyervidez; the team's prior experience includes consumer and food operations across LATAM and the US, innovation consulting for Fortune 500 clients (Coca-Cola, Bimbo, Vitro, Femsa), and corporate finance and investment banking.

LOTE's disclosed portfolio comprises five pre-seed investments: Bottlebits, Kigui, iTierra, Chazki, and Ciel (operating as Publifix), spanning logistics/delivery, real estate proptech, consumer/retail, and digital loyalty. The firm's distribution model is a sales-led, direct-application process — startups apply via the lotecapital.com/ventures pitch submission, which captures company name, problem/solution, traction, market, competitors, vision, team, and use of funds, followed by a structured 30-minute pitch (20 minutes presenting, 10 minutes Q&A). Brand and deal-sourcing presence is maintained through Crunchbase, LinkedIn, and Instagram, supplementing inbound applications and network referrals.

The revenue model is standard for an early-stage venture fund: returns are generated through equity ownership in portfolio companies, realized via exits, follow-on rounds, or IPOs, with investment terms negotiated individually with each company. The firm does not publicly disclose fund size, AUM, management fee economics, or LP composition, and its primary stated priorities are protecting LP capital while supporting portfolio business plans and objectives. Operating geographies span LATAM (México, Colombia, Perú, Argentina) and the US, consistent with a pan-LATAM founder mandate that also courts the Latin American diaspora in North America.

Name

Living on the Edge

Legal name

Living On The Edge Capital

Website

https://lotecapital.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Living On The Edge Capital (LOTE) is a Mexico-based pre-seed and seed venture capital firm investing in Latin American founders building technology-enabled businesses in Real Estate, Financial Services, and Consumer sectors, with five disclosed portfolio companies across Mexico, Colombia, Peru, and Argentina.

Ownership category

akta.pro rank

Product category

Venture Capital Investment

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Venture capital investing
• Pre-seed funding
• Seed stage investment
• Startup equity financing
• Latin American venture capital

Headquarters

HQ city

Monterrey

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Investment Returns: Generates returns through equity ownership in portfolio companies at pre-seed and seed stages. Returns realized through exits, follow-on rounds, or IPOs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Living On The Edge Capital is a venture capital fund that invests equity capital in Latin American founders at the pre-seed and seed stages of company development. The fund targets startups with traction, clear strategies, and high growth potential that are building disruptive, technology-enabled business models in traditionally static industries such as Real Estate, Financial Services, and Consumer sectors. In addition to capital, the firm provides portfolio support through cross-industry network introductions and strategic advisory from partners and advisors with experience in financial, retail, consumer goods, real estate, and innovation industries.

Product overview

Living On The Edge Capital is a venture capital fund offering a unified investment platform for Latin American founders. The core offering is venture capital investment at pre-seed and seed stages, complemented by portfolio support services including Network Effects (industry connections) and Smart Money Advisory (strategic expertise). The LOTE Ventures program provides a structured application pathway for startups seeking funding, including pitch guidance. The firm's portfolio includes five startup investments spanning technology and consumer sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Venture Capital Investment (Pre-Seed & Seed) Pre-seed and seed stage equity capital funding for Latin American founders building disruptive, technology-enabled businesses in Real Estate, Financial Services, and Consumer industries. Open to founders globally with connections to the Latin American ecosystem.
• LOTE Ventures Application Program Structured funding application pathway through the LOTE Ventures section of the website where Latin American founders submit pitches (problem/solution, traction, market, competitors, vision, team, use of funds) for evaluation by the LOTE investment team.
• Portfolio Network Effects Support Portfolio support service that connects portfolio companies with LOTE's networks across different industries to amplify their reach and impact, following up on business plans and objectives.
• Smart Money Advisory Strategic advisory service bringing partners and advisors with experience from financial, retail, consumer goods, real estate, and innovation industries to support portfolio companies with operational and strategic guidance.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• DILA Capital: Mexico-based early-stage VC focused on seed and Series A rounds in tech-enabled companies — overlapping stage and Mexican/LATAM founder focus.
• Magma Partners: Pan-LATAM early-stage venture fund investing pre-seed and seed into Spanish-speaking founders globally — comparable cross-border LATAM founder thesis.
• ALLVP: Mexico-rooted early-stage venture capital firm investing in pre-seed and seed LATAM startups across consumer, fintech, and enterprise — directly comparable geographic and stage focus to LOTE.
• Cometa: Mexico-based early-stage VC writing pre-seed and seed checks into Spanish-speaking founders, with similar thesis around backing technology-enabled disruption in traditional industries.
• Nazca Ventures: Mexico-focused venture fund investing in early-stage (pre-seed/seed) startups across consumer, fintech, and SaaS — directly comparable stage and geography to LOTE.
• Jaguar Capital: Mexico-based venture capital firm investing in early-stage startups across multiple verticals — comparable geography and stage focus.
• Mountain Nazca: Mexico-focused early-stage VC backing seed and Series A startups with technology-enabled business models — directly comparable stage and country focus.

Broad incumbents

• Monashees: One of the largest LATAM-focused venture capital firms, investing from seed through growth stages — a much larger incumbent operating in LOTE's geography with a broader stage mandate.
• Kaszek Ventures: Largest LATAM-focused venture firm, primarily Series A+ but with growing pre-seed/seed activity — competing for the same founder pool with much greater brand and capital.
• 500 Global (500 Startups): Global seed-stage accelerator and fund with an active LATAM presence and accelerator programs — competing for the same pre-seed/seed LATAM founder pool at significantly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/livingontheedge
• Instagraminstagram.com/lotecapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living on the Edge