Luna Labs
Luna Labs is a London-based startup that has built a platform enabling app developers to create and manage video and playable advertisements within their applications.
- Company typePublic
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Luna Labs does
Luna Labs is a London-based for-profit private startup founded in 2018 that has built a platform allowing app developers to create and manage video and playable advertisements. The company operates with a small team sized in the 11-50 employee band, suggesting an early-stage operating profile. Its product targets app developers seeking to incorporate interactive video and playable ad formats into their applications, addressing a specific subset of the mobile advertising technology stack focused on ad creative authoring and campaign management rather than ad serving, mediation, or auction infrastructure. The company is led by co-founder and CEO Steven Chard, with co-founder Husnu Babayigit serving in an advisory capacity, indicating a lean founding-team structure typical of an early-stage venture.
Luna Labs' revenue model, pricing, and customer base are not disclosed in the available firmographic data. The company has raised $1,000,000 in total disclosed funding across early-stage rounds between November 2018 and December 2019, with the only material capital event being the February 2019 round; no subsequent funding rounds, partnerships, customer wins, or product launches are documented for Luna Labs. The website is registered at lunalabs.io, and the company is headquartered in London, United Kingdom. There are no disclosed patents, trademarks, awards, integrations, AI capabilities, or named customers specific to Luna Labs in the input data; the bulk of source material (products, subsidiaries, acquisitions, customer logos, scale metrics such as 85% of top 100 games and 2.3B+ devices) pertains to Unity Technologies, a separate public company on NYSE under ticker U, and is not attributable to Luna Labs.
Luna Labs firmographics
Firmographics- Name
- Luna Labs
- Legal name
- Unity Technologies
- Website
- https://lunalabs.io
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luna Labs is a London-based startup that has built a platform enabling app developers to create and manage video and playable advertisements within their applications.
- Ownership category
- akta.pro rank
Luna Labs industry classification
Industry- Product category
- Mobile Ad Creation Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- In-Game Advertising & AdTech (networks, mediation, measurement) (MPAFAJAH)
- akta.pro secondary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Luna Labs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Luna Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising Revenue (Unity Ads): Unity operates an ad network that connects app developers with advertisers. The platform serves ads across mobile games and apps, generating revenue through ad impressions and clicks. Unity Ads is powered by Vector AI for optimized ad delivery.
- Ad Mediation (LevelPlay): Unity LevelPlay provides ad mediation services integrating 25+ ad networks, enabling app developers to optimize monetization across multiple demand sources. Revenue derived from mediation fees and network partnerships.
- Rewarded Marketplace (Tapjoy): Tapjoy offerwall allows users to complete actions in exchange for rewards, generating revenue through user engagement and conversions on the offerwall marketplace.
- Device Integration (Aura): Aura provides on-device native platform integration into device operating systems, engaging users from device unboxing throughout the device lifecycle.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Luna Labs product offering
Product offeringCore offering
Luna Labs is a startup that has built a platform allowing app developers to create and manage video and playable ads. The platform serves mobile app developers and studios needing to produce engaging ad creative formats for user acquisition campaigns, addressing the ad creative production layer of the mobile ad tech stack.
Product overview
Unity offers a unified platform-plus-modules architecture centered on its game engine with a comprehensive suite of mobile app marketing and growth solutions under Unity Grow. The core products include Unity Engine for game development and Unity Ads powered by Vector AI for user acquisition. Additional modules include LevelPlay (ad mediation with 25+ networks), Ad Quality (ad review and protection), Unity Programmatic Solutions (programmatic advertising), Tapjoy (rewarded offerwall), Aura (on-device engagement platform), Supersonic (publishing platform), and Unity CTV (connected TV advertising). The portfolio is designed to help developers monetize games, acquire users, and optimize player experiences across mobile and connected platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Unity Ads: AI-powered advertising platform powered by Vector for user acquisition and campaign optimization
- Unity LevelPlay
- ironSource Ads
- Tapjoy from Unity
- Aura from Unity
- Supersonic from Unity
- Unity CTV
- Unity Programmatic Solutions
- Unity Engine
- Unity Grow
Products and services
- Video and Playable Ad Creation Platform A platform that allows app developers to create and manage video and playable ads, designed for mobile app developers and studios needing ad creative production tooling for user acquisition campaigns.
Quantifiable outcome
- 85% of top 100 mobile games use Unity growth solutions
- +3 more outcomes
Companies that use Luna Labs
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Luna Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Luna Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ironSourcecoreironSource is integrated into Unity's platform providing ad network solutions and programmatic advertising capabilities. Unity Ads Exchange and ironSource Ads work together to serve quality ads from major brands and marketers with full programmatic performance visibility.
Scale indicators4 records
Recent moves2 records
Expansion highlights3 records
Luna Labs competitors and assessment
Company assessmentMarket position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key highlights4 records
Customer concentration
Luna Labs social profiles
Digital presenceLuna Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luna Labs leadership team
Management profileNumber of profiles
Profiles2 records
Luna Labs subsidiaries and ownership
Company hierarchySubsidiaries5 records
Luna Labs funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luna Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luna Labs
What does Luna Labs do?
Luna Labs is a startup that has built a platform allowing app developers to create and manage video and playable ads. The platform serves mobile app developers and studios needing to produce engaging ad creative formats for user acquisition campaigns, addressing the ad creative production layer of the mobile ad tech stack.
Is Luna Labs a public or private company?
Luna Labs is a public company. It is classified as venture growth investor backed and is currently operating.
When was Luna Labs founded?
Luna Labs was founded in 2018. It employs 11 to 50 people.
Where is Luna Labs based?
Luna Labs is headquartered in London, United Kingdom, in the Europe region.
How does Luna Labs make money?
Four revenue lines are on record. Advertising Revenue (Unity Ads) is the primary driver. The others are ad Mediation (LevelPlay), rewarded Marketplace (Tapjoy) and device Integration (Aura).
Does Luna Labs have an API?
No public API is recorded for Luna Labs.
What industry is Luna Labs in?
Luna Labs's product category is Mobile Ad Creation Platform. Its primary akta.pro industry code is MPAFAJAH, In-Game Advertising & AdTech (networks, mediation, measurement), with a secondary code of HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 54181 and its SIC code is 7310.