What Nasty Gal does

Nasty Gal is a US-originated, digital-first direct-to-consumer women's fashion brand selling apparel, footwear, accessories, lingerie, swimwear, and occasion wear exclusively through nastygal.com and its iOS/Android mobile applications. The catalog spans core categories (dresses, tops, bottoms, outerwear), size-specific lines (Plus Size 16-26, Petite, Tall), and curated event/seasonal collections (Festival, Bridal, Valentine's, Hen Do, Vacation, Western, Boho). The storefront runs on Boohoo Group's shared e-commerce platform infrastructure and incorporates a Visual Search feature allowing customers to upload or photograph an item to find similar catalog products. The brand also retails sister Boohoo Group brands (PrettyLittleThing, MissPap, Warehouse, DSGN Studio, Boohoo) on its storefront, reflecting the integrated cross-brand ecosystem.

Nasty Gal was founded in 2006 by Sophia Amoruso as an eBay vintage clothing store, scaled rapidly into a venture-backed fast fashion DTC brand ($49M raised from Index Ventures across 2012-2015), filed for bankruptcy in 2016, and was acquired by Boohoo Group PLC in 2017. It now operates as a wholly-owned sub-brand of the UK-listed parent, with 251-500 employees and operational headquarters effectively under the Boohoo Group umbrella in Manchester, UK, while maintaining a US-market commercial focus. Revenue is generated through one-time unit purchases at individually listed prices, supported by an aggressive promotional cadence (60-70% off site-wide sales, 15% discount codes, $5-$20 clearance tiers) and customer acquisition via email newsletter, Student Beans student discount partnership, and organic social media. The target customer is fashion-forward young women seeking trendy, edgy, affordable apparel for both everyday and occasion-specific use cases.

Name

Nasty Gal

Legal name

Nasty Gal

Website

https://nastygal.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Nasty Gal is a US-originated digital-first women's fashion retailer selling trendy apparel, footwear, accessories, and occasion wear through its e-commerce site and mobile app. Founded in 2006, it operates as a wholly-owned sub-brand of UK-listed Boohoo Group PLC following its 2017 acquisition.

Ownership category

akta.pro rank

Product category

Women's Online Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industry

Fast Fashion Intimates & Sleepwear (CRAAAGAH)

Keywords

• Women's fashion
• Fast fashion
• Online apparel
• Fashion ecommerce
• Trendy clothing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct retail of apparel, footwear, and accessories through the nastygal.com e-commerce platform. Customers purchase individual items at listed prices with periodic promotional discounts and sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Nasty Gal is a digital-first direct-to-consumer women's fashion retailer selling trendy, affordable clothing, footwear, and accessories through its own e-commerce platform (nastygal.com) and mobile applications. The brand offers size-inclusive ranges (Petite, Plus Size, Tall) and curated occasion-based collections covering festival, bridal, going-out, and everyday wear, and is part of the Boohoo Group portfolio of fashion brands.

Product overview

Nasty Gal is a women's fashion e-commerce retailer offering a comprehensive portfolio of clothing, footwear, and accessories. The core offering consists of women's clothing (dresses, tops, bottoms, outerwear, swimwear, lingerie, sleepwear, and occasion wear), complemented by an extensive shoes and accessories range. The brand operates size-specific lines (Plus Size, Petite, Tall) and curated seasonal/event collections (Festival, Wedding/Bridal, Valentine's, Hen Do). Nasty Gal also sells sub-brands within the Boohoo Group family including Boohoo, DSGN Studio, MissPap, PrettyLittleThing, and Warehouse. The company targets young women seeking edgy, bold fashion and operates as part of the Boohoo Group after being acquired in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Clothing Core clothing assortment including dresses, tops, sweaters, coats, jackets, jeans, denim, bottoms, skirts, shorts, swimwear, beachwear, two piece sets, suits, tailoring, rompers, jumpsuits, and sleepwear for women.
• Dresses Extensive dress collection including maxi, midi, mini, floral, beach, long sleeve, leather, going out, occasion, wedding guest, prom, sequin, mesh, velvet, bodycon, slip, and jumper dresses.
• Tops Top styles including bandeau, bodysuits, bralettes, cami tops, ruched tops, crop tops, tank tops, t-shirts, sweatshirts, long sleeve tops, hoodies, casual tops, and sequin tops.
• Shoes Women's footwear including heels, boots, knee high boots, over the knee boots, cowboy boots, sandals, flat shoes, trainers, slippers, mules, Mary Janes, and wedding/evening shoes.
• Accessories Fashion accessories including bags, hats, jewellery, and hair accessories.
• Lingerie Intimate apparel including bras, panties, bodysuits, sexy lingerie, plus size lingerie, bridal lingerie, hosiery, tights, and lingerie sets.
• Swimwear Swimwear and beachwear including bikinis, swimsuits, and beach cover-ups.
• Nightwear & Sleepwear Sleepwear and nightwear including pajamas, pajama sets, and lingerie for nighttime.
• Loungewear Casual loungewear for comfortable at-home relaxation.
• Festival Collection Festival outfits including festival dresses, tops, jackets, graphic tees, boho dresses, crochet items, denim jackets, leather jackets, and bomber jackets.
• Occasionwear Formal and special occasion wear including formal dresses, wedding guest dresses, prom dresses, evening dresses, suits, and tailoring.
• Nasty Gal Bridal In-house designed bridal collection including bridal dresses, jumpsuits, shoes, veils, lingerie, robes, pajamas, and accessories for bachelorette parties through the wedding day.
• Plus Size Clothing Extended size clothing for plus size women (sizes 16-26) including dresses, tops, skirts, shorts, playsuits, jumpsuits, swimwear, trousers, coats, jackets, jeans, lingerie, nightwear, and loungewear.
• Petite Clothing Clothing designed for petite women including tops, pants, skirts, jeans, coats, jackets, knitwear, and dresses in smaller sizes.
• Tall Clothing Clothing designed for taller women including dresses, tops, coats, jackets, pants, and knitwear in extended lengths.
• Boho Clothing Bohemian style clothing including maxi dresses, floral dresses, crochet items, fringe, jumpsuits, flared trousers, cowboy boots, and accessories.
• Valentine's Collection Valentine's Day themed collection including lingerie, dresses, nightwear, and graphic casuals featuring lace details and satin fabrics.
• Hen Do Collection Bachelorette and bridal party outfits including embellished dresses, animal prints, ruffles, lace midi dresses, and accessories.
• PrettyLittleThing (sub-brand shop) Sister brand sold through Nasty Gal offering affordable women's fashion, leveraging shared Boohoo Group e-commerce ecosystem.
• Boohoo (sub-brand shop) Parent company brand offering fashion clothing sold through Nasty Gal's website, leveraging the shared Boohoo Group platform.
• MissPap (sub-brand shop) Sister brand sold through Nasty Gal offering contemporary women's fashion within the Boohoo Group family.
• DSGN Studio (sub-brand shop) In-house designed brand sold through Nasty Gal within the Boohoo Group family of brands.
• Warehouse (sub-brand shop) Brand sold through Nasty Gal offering contemporary fashion within the Boohoo Group family of brands.
• Sale Discounted and sale items across all categories including clothes, shoes, accessories, lingerie, and swimwear, organized by fit, price tier, and size.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• BoohoocoreTechnology or IntegrationNasty Gal operates on the Boohoo Group e-commerce platform infrastructure. The brand page on nastygal.com lists Boohoo as a brand partner, with shared technology stack and operational systems.
• Student BeansminorGTM or Marketing PartnerStudent Beans partnership providing exclusive student discounts through their verification platform. Targeted at driving student customer acquisition through verified discount offers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PrettyLittleThing: Sister brand under Boohoo Group targeting the same fashion-forward young women's fast fashion segment with comparable price points and trend-led digital-only model.
• Oh Polly: UK-based DTC brand specializing in going-out, occasion, and bridal-adjacent dresses for young women with comparable price band and social-first marketing model.
• Fashion Nova: Direct competitor in digitally-native, trend-led fast fashion for young women with similar body-inclusive sizing, social-media-led marketing, and occasion/festival merchandising.
• Dolls Kill: US-based edgy, festival- and alternative-leaning women's fashion retailer with overlapping aesthetic (bold, statement, occasion-driven) and similar digital-first go-to-market.
• MissPap: Boohoo Group sister brand offering contemporary women's fashion sold through Nasty Gal's storefront; comparable target customer, price band, and occasion-led assortment strategy.
• Meshki: Aussie-born DTC fast fashion brand targeting trend-driven young women with going-out, occasion, and festival wear at similar price points and social-media-led acquisition.

Broad incumbents

• ASOS: Established online-first multi-brand fashion retailer with strong 20-something women's assortment, comparable size inclusivity (petite/plus/tall/maternity), and broader scale than Nasty Gal.
• Urban Outfitters: Multi-channel specialty retailer targeting a similar young women's demographic with comparable trend-led apparel, occasion wear, and lifestyle accessories — though with a stronger physical store footprint.
• Boohoo: Parent brand and larger portfolio operator within the same group; overlaps heavily on target customer, price band, and fast fashion model but at materially greater scale.
• Shein: Dominant ultra-fast fashion player with on-demand production model; competes with Nasty Gal on the same fashion-forward young women's shopper but at a structurally lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nastygal
• Xx.com/nastygal
• Facebookfacebook.com/nastygal
• LinkedInlinkedin.com/company/nasty-gal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nasty Gal