Trosa

What Trosa does

TROSA (Triangle Residential Options for Substance Abusers, Inc.) is a 501(c)(3) nonprofit founded in 1994 that operates a cost-free, multi-year residential treatment program for individuals with substance use disorders in North Carolina. The organization is licensed as a treatment facility and runs a Modified Therapeutic Community (TC) model, combining peer-driven community methods with clinically responsive evidence-based therapies including CBT, DBT, RBT, and Motivational Interviewing, along with on-site primary care, mental health services, and continuing care for graduates. Programs are organized into structured stages (Internship through Senior Resident/Workout) and supplemented by vocational credentials, Peer Support Specialist certification, and educational advancement partnerships with Durham Technical Community College and others.

TROSA serves approximately 400 individuals daily across three residential sites: the T-West main campus at 1820 James Street in Durham (275-bed capacity, undergoing expansion via McDonald Hall), the T-East dedicated women's program campus at 1815 James Street in Durham, and the TROSA Triad satellite campus at 1931 Union Cross Road in Winston-Salem, which opened in April 2023 with up to 200 beds under a long-term lease with Forsyth County. Approximately 70% of TROSA's nearly 80 staff are graduates of the program, providing lived-experience mentorship and clinical leadership.

Revenue is generated through a hybrid nonprofit model combining earned income from social enterprises (TROSA Moving & Storage, TROSA Lawn Care, TROSA Thrift Store in Durham and Winston-Salem, and TROSA Tree Lots), individual and corporate donations, foundation grants (SECU Foundation, Truist Foundation), and an in-kind donations department that offsets several million dollars of budget annually. Admissions are direct-to-consumer with no referral or insurance required, and the program is open to residents from all 100 North Carolina counties and beyond.

Name

Trosa

Legal name

Triangle Residential Options for Substance Abusers, Inc.

Website

https://trosainc.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

TROSA is a 501(c)(3) nonprofit operating cost-free, multi-year residential substance use disorder treatment programs in Durham and Winston-Salem, North Carolina. It serves 400+ residents daily across two Durham campuses and a 200-bed Triad satellite, with nearly 70% of its ~80 staff being program graduates.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Individual and Family Services (6241), Vocational Rehabilitation Services (62431), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Residential addiction treatment
• Substance use recovery
• Therapeutic community programs
• Vocational training services
• Social enterprise moving

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Social Enterprises (Moving, Lawn Care, Thrift Store, Tree Lots): TROSA operates award-winning social enterprises including TROSA Moving & Storage, TROSA Lawn Care, TROSA Thrift Store, and TROSA Holiday Tree Lots. These provide vocational training for residents while generating revenue to support the cost-free program. Tree Lots are described as the largest public fundraiser.
2. Donations and Charitable Contributions: As a 501(c)(3) charity (Tax ID: 56-1861158), TROSA receives donations from individuals, corporations, and foundations. The organization encourages planned giving, fundraising events, and donations of goods and vehicles.
3. Foundation Grants: TROSA receives grants from foundations including Truist Foundation ($100,000 for campus expansion) and SECU Foundation ($40,000 for Forsyth County satellite campus). These support capital projects and program expansion.
4. In-Kind Donations: TROSA's In-Kind department offsets the fiscal budget by several millions of dollars in donated products and services each year.
5. Event Fundraising (Turkey Trot, Tree Lots): Annual fundraising events including the TROSA Turkey Trot 5K (Thanksgiving morning) and TROSA Tree Lots holiday sales. The Turkey Trot attracts over 1,000 participants and has sold out every year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

TROSA provides a cost-free, multi-year residential recovery program for men and women with substance use disorders, delivering housing, meals, medical and mental health care, evidence-based clinical therapies, vocational training, life skills education, and post-program graduate continuing care. The program is sustained by revenue from social enterprises (TROSA Moving & Storage, TROSA Lawn Care, TROSA Thrift Store, TROSA Tree Lots), donations, and foundation grants, while residents participate in these enterprises as therapeutic community assignments.

Product overview

TROSA (Triangle Residential Options for Substance Abusers, Inc.) is a multi-year residential treatment program for individuals with substance use disorders, founded in 1994. The organization operates its core treatment program alongside several social enterprises — TROSA Moving & Storage, TROSA Lawn Care, TROSA Thrift Store (Durham and Winston-Salem), and TROSA Tree Lots — all of which serve dual roles as therapeutic community assignments for residents and as revenue-generating enterprises that help keep the treatment program cost-free. Additional offerings include a Women's Program Campus (T-East) with the Guilford House Community Center, a Winston-Salem satellite campus called TROSA Triad, evidence-based therapy classes, peer support specialist training, and graduate continuing care services. The organization is not a software product or technology platform; it is a licensed residential recovery program.

Differentiator

Problem solved

Functional benefit

Brands

• TROSA Triad: Satellite campus in Winston-Salem, North Carolina serving the Triad region
• TROSA Thrift Store
• TROSA Moving & Storage
• TROSA Lawn Care
• TROSA Tree Lots
• TROSA Women's Program
• TROSA Men's Program

Products and services

• TROSA Multi-Year Residential Recovery Program TROSA's core offering is a cost-free, multi-year residential treatment program for individuals with substance use disorders. The program provides housing, meals, clothing, health services, evidence-based counseling and classes, vocational and life skills training, peer support mentorship, education advancement opportunities, and post-program graduate continuing care services. It operates from a Modified Therapeutic Community model and serves residents from all 100 counties of North Carolina and beyond. No insurance or referral is required.
• TROSA Moving & Storage TROSA's award-winning moving and storage social enterprise is one of the largest moving services in the Triangle region. It serves as a public-facing community assignment for TROSA residents, providing vocational training in moving, logistics, dispatch, and warehouse operations while helping to fund the cost-free treatment program. Available to individuals and businesses.
• TROSA Lawn Care An award-winning lawn care and landscaping social enterprise operated by TROSA residents and staff. It provides vocational training in landscaping, horticulture, and grounds maintenance while serving the greater Triangle community with residential and commercial lawn care services.
• TROSA Thrift Store Community-supported thrift stores operated by TROSA in Durham and Winston-Salem (37,000 square feet), providing affordable furniture, clothing, and home goods to the public while serving as a therapeutic community assignment where residents gain retail, inventory, and customer service skills.
• TROSA Tree Lots TROSA's largest public fundraiser, operating seasonal Christmas tree lots across Durham, Chapel Hill, and Morrisville during the holiday season. Residents participate in this enterprise as a community assignment, and proceeds help keep TROSA's treatment services cost-free.
• TROSA Triad (Winston-Salem Satellite Campus) TROSA's satellite residential treatment campus located in Winston-Salem, North Carolina. Opened in April 2023, it is the organization's first expansion beyond its Durham campus and has a maximum capacity of 200 beds. It replicates the same comprehensive, cost-free, multi-year residential treatment program as the main Durham campus, serving the Triad region and western North Carolina.
• TROSA Women's Program Campus (T-East) TROSA's dedicated women's residential campus located across from the main Durham campus. Features award-winning residential buildings (completed 2020) and the Guilford House Community Center, providing dedicated space for women's community gatherings, classrooms, and program activities.

Quantifiable outcome

• More than 90% of TROSA graduates are in recovery, employed, and have no new criminal convictions one year post-graduation
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Duke Physical TherapycoreStrategic or Co-development Partner · 1 January 2007Duke Physical Therapy has provided services to TROSA residents since 2007. Two physical therapists visit every Wednesday afternoon to treat up to 12 residents. Since 2011, Duke's PT Department runs monthly student-run screening nights evaluating up to 35 residents for balance and musculoskeletal issues. Duke University Doctor of Physical Therapy students conduct functional movement screens.
• Duke University (Graphic Ethnography: Comics as Research)minorStrategic or Co-development PartnerTROSA residents and Duke University students collaborated on a creative project for Duke's service-learning course 'Graphic Ethnography: Comics as Research' taught by Professor Adam R. Rosenblatt. Students visited TROSA and interviewed residents to co-create comics sharing life experiences and recovery stories.
• Forsyth CountycoreOthersTROSA secured a long-term lease on a facility owned by Forsyth County for the TROSA Triad campus in Winston-Salem. The satellite campus opened in April 2023 with a maximum capacity of 200 beds.
• Bull City Running Co.coreGTM or Marketing PartnerBull City Running Co. co-presents the annual TROSA Turkey Trot Thanksgiving 5K. The event is held at TROSA's Durham campus and is a major public fundraiser. In 2024, the event attracted over 1,000 participants and has sold out every year.
• Durham Technical Community CollegeminorStrategic or Co-development PartnerTROSA residents can pursue education advancement through partnerships with local colleges. Residents have earned GEDs and professional certificates through these partnerships. Evidence of educational programming partnerships with local institutions.
• North Carolina Certified Peer Support Specialist ProgramminorStrategic or Co-development PartnerTROSA partners with NC H.O.P.E. (Elliot Palmer instructor) to provide Peer Support Specialist certification training for senior residents and graduates. Certified Peer Support Specialists utilize lived experiences within the campus community.
• Durham Drug Court / Durham Teen Court / Criminal Justice System PartnersminorStrategic or Co-development PartnerTROSA maintains partnerships with the criminal justice system including Durham Drug Court and Durham Teen Court, providing pathways for individuals facing charges to enter the TROSA treatment program as an alternative to incarceration.

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Oxford House: National network of self-run, self-supported recovery homes for individuals in SUD recovery. Complementary rather than directly comparable to TROSA, but relevant as the most common next-step sober living option for TROSA graduates transitioning to independent living.
• Recovery Centers of America: For-profit chain operating inpatient and outpatient SUD treatment across the Mid-Atlantic and Northeast; relevant as the most aggressive insurance-reimbursed competitor potentially capturing referrals upstream of TROSA's residential pipeline.

Broad incumbents

• Gateway Foundation: Large nonprofit operating residential and outpatient SUD treatment across multiple states, including therapeutic community programs. Comparable to TROSA in TC methodology and population served, but much larger scale with insurance-reimbursed services.
• Hazelden Betty Ford Foundation: Largest nonprofit SUD treatment provider in the U.S., offering residential, outpatient, and recovery services nationally. Comparable in clinical sophistication and outcomes orientation, but operates primarily insurance-reimbursed programs rather than TROSA's cost-free peer-driven TC model.
• Caron Treatment Centers: Established nonprofit providing residential and outpatient SUD treatment across multiple East Coast locations with strong clinical evidence base. Comparable in serving adults with co-occurring disorders but uses an insured clinical model rather than TROSA's cost-free peer TC approach.

Direct peers

• Integrity House: Newark, NJ-based nonprofit therapeutic community providing long-term residential SUD treatment using a modified TC model with vocational training, very similar in design and mission to TROSA. Comparable in size and program structure.
• Delancey Street Foundation: The original San Francisco-based therapeutic community on which TROSA's model is directly based; TROSA founder Kevin McDonald trained there for 12 years. Operates residential programs with self-sustaining social enterprises (moving, restaurant, retail) using the same peer-driven, multi-year, cost-free model.
• Samaritan Daytop Village: Major NYC-area nonprofit providing residential therapeutic community treatment for SUD with vocational training and social enterprises. Operates a model very similar to TROSA's peer-driven, multi-year residential approach.
• Daytop Village (Daytop International): Pioneering therapeutic community model provider offering long-term residential SUD treatment with peer-driven community structure; one of the foundational TC programs from which TROSA's approach descends.
• Gaudenzia: One of the largest nonprofit providers of SUD and co-occurring disorder treatment on the East Coast, operating residential therapeutic communities, outpatient programs, and recovery housing across multiple states. Closest large-scale analog to TROSA's therapeutic-community residential model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trosainc
• YouTubeyoutube.com/user/TROSAInc/videos
• Facebookfacebook.com/TROSAInc
• LinkedInlinkedin.com/company/triangle-residential-options-for-substance-abusers-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trosa