UMIDIGI
- Company typePrivate
- Founded2012
- HeadquartersShenzhen, China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
UMIDIGI firmographics
Firmographics- Name
- UMIDIGI
- Legal name
- UMIDIGI Technology Co., Ltd.
- Website
- https://umidigi.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
UMIDIGI industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492)
- SIC
- Household Audio & Video Equipment (3651), Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing) (CRACALAB)
Keywords
Where UMIDIGI is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
UMIDIGI business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Hardware Sales - Smartphones: Primary revenue from selling Android smartphones across multiple series including G, Note, BISON, and A Series. Products range from budget to mid-range with 5G capabilities.
- Hardware Sales - Tablets: Revenue from selling Android tablets including G Tab, A Tab series, and kids tablets with protective cases and parental controls.
- Hardware Sales - Wearables: Revenue from smartwatches (Uwatch, UFit, Urun series) and wireless earbuds (AirBuds, AbleBuds series) with health monitoring and audio features.
- B2B/OEM Services: B2B sales department handles global distribution and OEM service for bulk orders and custom manufacturing partnerships.
Go-to-market motion3 records
Distribution channels13 records
Marketing channels10 records
UMIDIGI product offering
Product offeringCore offering
UMIDIGI designs, manufactures, and sells its own branded Android-based consumer electronics, including smartphones (G, Note, BISON rugged, A, Power, F series), Android tablets (G, A, Kids, Active rugged variants), smartwatches (UFit Pro, Uwatch 5S, Urun S), and true wireless earbuds (AirBuds, AirBuds Pro, AirBuds U, AbleBuds Free Pro, G1 Buds). The company combines in-house product development with OEM/ODM contract manufacturing services for global partners and distributes directly to consumers through its own website and major online marketplaces worldwide.
Product overview
UMIDIGI is a smartphone and smart wearables company offering a diversified product portfolio spanning multiple price segments. The lineup includes: (1) G Series smartphones for mainstream consumers with 5G support and large displays; (2) Note Series for budget-conscious buyers with large screens and 50MP cameras; (3) BISON Series rugged phones with IP68/IP69K ratings and MIL-STD-810G certification for outdoor use; (4) A Series entry-level phones with NFC and AI camera features; (5) Power Series emphasizing extended battery life; (6) F Series 5G-enabled mainstream phones; (7) G Series and A Series tablets including dedicated Kids tablets with parental controls and educational content; (8) UFit Pro, Uwatch 5S, and Urun S smartwatches with health monitoring and voice assistants; (9) AirBuds, AirBuds Pro, AirBuds U, AbleBuds Free Pro, and G1 Buds wireless earbuds with various features from ENC to active noise cancellation. Products are sold globally through Amazon, AliExpress, eBay, Lazada, and regional marketplaces.
Differentiator
Problem solved
Functional benefit
Brands
- OyeFit: Mobile application for counting daily exercise and health data, providing visual reports for training reference
Products and services
- UMIDIGI G Series Smartphones Mainstream Android smartphone series (G9x, G100, G100 5G, G100A, G100x, G100x 5G, G9 5G, G9T, G9C, G9A) featuring 5G connectivity, 6.9-inch displays, 50MP cameras, and large batteries targeting value-oriented mainstream consumers.
- UMIDIGI Note Series Smartphones Value-oriented Android smartphone line (Note 100, Note 100 5G, Note 100x, Note 100x 5G, Note 100A, Note 90) with large displays, 50MP cameras, and 5G on select models for budget-conscious consumers.
- UMIDIGI BISON Series Rugged Smartphones Rugged Android smartphone lineup (BISON X20, BISON GT2, BISON GT2 5G, BISON GT2 PRO 5G) with IP68/IP69K sealing, MIL-STD-810G shock resistance, waterproof to 1.5M for 30 minutes, drop-proof to 1.8M, and outdoor toolkit features for harsh-environment users.
- UMIDIGI A Series Smartphones Entry-level Android smartphone line (A75x, A15, A15C, A15 Pro 5G, A13, A13 Pro, A13 Pro Max 5G, A13S) featuring multi-function NFC for Google Pay, 48MP-64MP AI cameras, and up to 5G connectivity at the lowest price tiers.
- UMIDIGI Power Series Smartphones Battery-focused Android smartphone series (Power 7S, Power 7, Power 7 Max, Power 5S, Power 5) engineered for extended battery life and long-lasting power management.
- UMIDIGI F Series Smartphones 5G-enabled Android smartphone line (F3 Pro 5G, F3 5G, F3, F3S, F3 SE) featuring large displays, 48MP+ cameras, and Dimensity processors for value-tier 5G buyers.
- UMIDIGI G Series Tablets Standard Android tablet lineup (G9 Tab, G7 Tab Pro, G3 Tab Ultra, G5 Tab, G1 Tab, G1 Tab Mini) with 8 to 10.1-inch displays, quad/octa-core processors, 4GB+ RAM, up to 256GB storage, and Wi-Fi 6 support.
- UMIDIGI A Series Tablets Entry-level Android tablet series (A15 Tab, A13 Tab) with standard Android features and affordable pricing.
Companies that use UMIDIGI
Customer profileSegments5 records
Ideal customer profiles5 records
UMIDIGI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability11 records
Feature8 records
UMIDIGI partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
UMIDIGI competitors and assessment
Company assessmentDirect peers
- Cubot: Cubot is a Shenzhen OEM selling budget Android smartphones, tablets, smartwatches, and TWS earbuds through the same global Amazon and AliExpress channels. Its product breadth and price positioning are highly comparable to UMIDIGI's mid-tier A, G, and Note ranges.
- Itel Mobile: Itel (Transsion) targets the ultra-budget smartphone tier in Africa and South Asia with companion TWS earbuds and feature-phone-plus-Android devices—the same entry-level price tier UMIDIGI's A Series and entry tablets serve. A relevant direct peer for ground-level retail dynamics.
- Realme: Realme is a Chinese-origin smartphone OEM rapidly expanding in budget 5G, wearables, and TWS earbuds—the same product architecture UMIDIGI offers. It competes head-to-head on Amazon and AliExpress, making it a direct e-commerce-channel rival for UMIDIGI's G, Note, and A series smartphones.
- Doogee: Doogee is a fellow Shenzhen-based budget phone OEM with a strong specialization in rugged smartphones (IP68/MIL-STD-810G models) sold through similar global marketplace channels. It competes most directly with UMIDIGI's BISON rugged series and shares the same Shenzhen ODM supply chain.
- Oukitel: Oukitel is a Shenzhen-based smartphone ODM emphasizing rugged phones and large-battery mainstream devices—essentially the same product pillars as UMIDIGI's BISON and Power series—and selling through overlapping Amazon marketplaces. It is a relevant comparable for ODM economics and channel positioning.
- Blackview: Blackview is a Chinese OEM that, like UMIDIGI, blends budget mainstream Android phones with rugged outdoor models and a growing rugged tablet and wearables line. Its Amazon and AliExpress go-to-market mirrors UMIDIGI's distribution strategy, making it a close direct peer across both rugged and mainstream segments.
- Transsion Holdings (Tecno, Infinix, Itel): Transsion's Tecno, Infinix, and Itel brands target the same budget-conscious emerging-market consumer with smartphones, TWS earbuds, and smartwatches at comparable price points and with similar carrier/marketplace distribution. Both companies focus heavily on Africa, LATAM, and Southeast Asia, making Transsion UMIDIGI's closest direct peer in channel and customer profile.
Broad incumbents
- Xiaomi: Xiaomi is a leading global Chinese smartphone and consumer electronics OEM/ODM with an extensive Redmi sub-brand targeting the same budget 5G segment UMIDIGI serves, plus overlapping TWS earbuds, smartwatch, and tablet lines. Its scale and carrier relationships dwarf UMIDIGI's, making it the most consequential incumbent competitor across multiple product categories.
- Honor: Honor is a Chinese-origin smartphone OEM operating globally with mid- and entry-tier smartphones, tablets, wearables, and TWS earbuds—the same device categories UMIDIGI covers. Although Honor sits higher on the price ladder today, its ongoing push into sub-$200 5G models puts it on a collision course with UMIDIGI's G and Note series.
Regional players
- Lava International: Lava is an Indian mobile phone OEM focused on budget smartphones and feature phones for South Asia, with growing TWS and wearable offerings. It is a useful regional comparable for UMIDIGI's emerging-market budget positioning, even though its primary geography differs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
UMIDIGI social profiles
Digital presenceUMIDIGI financial estimates
Financial estimateRevenue estimate
Valuation estimate
UMIDIGI leadership team
Management profileNumber of profiles
Profiles2 records
UMIDIGI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UMIDIGI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UMIDIGI
What does UMIDIGI do?
UMIDIGI designs, manufactures, and sells its own branded Android-based consumer electronics, including smartphones (G, Note, BISON rugged, A, Power, F series), Android tablets (G, A, Kids, Active rugged variants), smartwatches (UFit Pro, Uwatch 5S, Urun S), and true wireless earbuds (AirBuds, AirBuds Pro, AirBuds U, AbleBuds Free Pro, G1 Buds). The company combines in-house product development with OEM/ODM contract manufacturing services for global partners and distributes directly to consumers through its own website and major online marketplaces worldwide.
Is UMIDIGI a public or private company?
UMIDIGI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UMIDIGI founded?
UMIDIGI was founded in 2012. It employs 11 to 50 people.
Where is UMIDIGI based?
UMIDIGI is headquartered in Shenzhen, China, in the Asia region.
How does UMIDIGI make money?
Four revenue lines are on record. Hardware Sales - Smartphones are the primary driver. The others are hardware Sales - Tablets, hardware Sales - Wearables and B2B/OEM Services.
Who are UMIDIGI's main competitors?
Direct peers on record are Cubot, Itel Mobile, Realme, Doogee, Oukitel, Blackview and Transsion Holdings (Tecno, Infinix, Itel). Broad incumbents are Xiaomi and Honor. Lava International is listed as a regional player.
Does UMIDIGI have an API?
No public API is recorded for UMIDIGI.
What industry is UMIDIGI in?
UMIDIGI's product category is Consumer Electronics. Its primary akta.pro industry code is CRACALAB, Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing). Its NAICS code is 449 and its SIC code is 3651.