All3Media International

What All3Media International does

All3Media International is a London-based, privately-held television content distribution company founded in 2003, operating as a subsidiary of All3Media Group. It functions as the global distribution arm for one of the UK's largest independent production groups, licensing more than 35,000 hours of scripted drama, unscripted documentary, competition format, and scripted format content to over 1,000 broadcasters and media platforms across 200+ territories. The company is recognised for its flagship IP, particularly The Traitors (commissioned in 40+ territories, K7's 2024 Format of the Year), Race Across the World, and evergreen series such as Midsomer Murders, alongside a deep catalogue including Fleabag, Skins, and It's a Sin.

The company monetises through three primary revenue streams: content licensing and distribution fees (tape sales and direct broadcaster sales), format licensing royalties (international adaptation rights with production support), and FAST/AVOD channel management. Ancillary rights including stage productions, merchandise, and experiential activations (e.g., The Traitors: Anywhere via CityDays) represent an emerging fourth stream. Distribution is organised by regional sales teams (EMEA, Americas, Asia Pacific) plus specialised divisions for formats, licensing, clip sales, and strategic development, with go-to-market centred on major industry events such as London TV Screenings, Mipcom, and MIP London.

In 2026, All3Media International's parent All3Media Group completed a mega-merger with Banijay and RedBird IMI, forming an $8 billion production powerhouse expected to generate €50 million in synergies. The All3Media brand is scheduled for dissolution in fall 2026, with All3Media CEO Jane Turton appointed deputy under Banijay CEO Marco Bassetti. The distribution business continues to operate as a going concern, with active product launches (Secret Service global pre-sales, The Traitors India streaming on BBC iPlayer, Black Snow S3 co-productions) and new market entries (Freedom Media in Kazakhstan, RoseBerry Media vertical format partnership) sustaining momentum.

Name

All3Media International

Legal name

All3Media International

Website

https://all3mediainternational.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

All3Media International is a London-based television content distributor licensing 35,000+ hours of programming and hit formats (The Traitors, Race Across the World, Midsomer Murders) to 1,000+ broadcasters and streaming platforms across 200+ territories globally. It operates as the distribution arm of All3Media Group, recently merged into an $8B Banijay-RedBird IMI entity.

Ownership category

akta.pro rank

Product category

Television Content Distribution and Format Licensing

NAICS

Motion Picture and Video Distribution (51212), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Finished Program Sales & Window Licensing (Domestic/International) (MPABANAB)

akta.pro secondary industries

Program Format Licensing (Scripted & Unscripted) (MPABANAA), Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Ancillary & Derivative Rights Licensing (Remakes, Spin-offs, Merchandising) (MPABANAJ), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• Television content distribution
• Format licensing services
• TV programme licensing
• Broadcast content sales
• International programme distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Content Licensing and Distribution: Licenses television programming and formats to international broadcasters and media platforms. Revenue generated through distribution fees, format licensing royalties, and pre-sales for scripted and unscripted content across global territories.
2. Format Sales and Ancillary Rights: Manages format rights for international adaptations and ancillary rights including stage productions, merchandise licensing, and experiential activations based on hit formats like The Traitors.
3. FAST and AVOD Channel Management: Operates and manages Free Ad-Supported Streaming TV (FAST) and AVOD channels featuring catalogue content for global audiences.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

All3Media International distributes television programming and formats to international broadcasters and media platforms. Its core business is licensing a 35,000+ hour catalogue of scripted, unscripted, format, and scripted-format content to 1,000+ clients in 200+ territories, complemented by format licensing for local adaptations, FAST/AVOD channel management, and brand licensing for ancillary rights such as stage productions and merchandise.

Product overview

All3Media International is a television content distribution company operating as a unified platform for distributing programming to broadcasters and media platforms globally. The company distributes a portfolio of over 35,000 hours of content across four main categories: Scripted dramas (including The Traitors, Secret Service, Gone, The Assassin, Black Snow, Midsomer Murders, Boarders, and Maya), Unscripted documentaries (such as Michael Jackson: The Trial, Ocean With David Attenborough, and Fighting Endometriosis), Competition and lifestyle formats (including Race Across the World, The Circle, Sexy Beasts, and Ready Gamer Mum), and Scripted formats for international adaptation (such as Liar, Trigger Point, and The Tourist). The company manages FAST and AVOD channels alongside traditional content licensing, serving 1,000+ clients including broadcasters and media platforms across 200+ territories worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• The Traitors (Format)
• Race Across the World (Format)
• The Circle (Format)
• Sexy Beasts (Format)
• Ready Gamer Mum (Format)
• TONO (Format)
• Two Strangers Under One Roof (Format)
• Dinner with the Enemy (Format)
• Rise and Fall (Format)
• The Inheritance (Format)
• Bad Boyfriends (Format)
• Never Ever Do This At Home (Format)
• Secret Service (Scripted Drama)
• Gone (Scripted Drama)
• Babies (Scripted Drama)
• The Assassin (Scripted Drama)
• Black Snow (Scripted Drama)
• Maya (Scripted Drama)
• Boarders (Scripted Drama)
• Dinosaur (Scripted Comedy Drama)
• Midsomer Murders (Scripted Drama)
• Danger Money (Scripted Drama)
• Liar (Scripted Format)
• Trigger Point (Scripted Format)
• Shameless (Scripted Format)
• Angela Black (Scripted Format)
• Eyewitness (Scripted Format)
• Blinded (Scripted Format)
• Accused (Scripted Format)
• Step Dave (Scripted Format)
• Back to Life (Scripted Format)
• The Tourist (Scripted Format)
• Boat Story (Scripted Format)
• Michael Jackson: The Trial (Documentary)
• Secret Africa: Into the Wild (Documentary)
• Lover, Liar, Predator (Documentary)
• Ocean With David Attenborough (Documentary)
• Fighting Endometriosis (Documentary)
• FAST and AVOD Channel Operations
• Brand Licensing and Ancillary Rights
• Clip Sales

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• BBCflagshipChannel Partner/ Reseller/ Distributor · 22 April 2026BBC acquired streaming rights to The Traitors India from All3Media International, making the Hindi version of the hit format available on BBC iPlayer alongside U.S., Irish, and Australian editions. The show was successful on Amazon Prime Video.
• BanijayflagshipStrategic or Co-development Partner · 7 March 2026Banijay and RedBird IMI completed mega-merger combining French production giant with All3Media to create $8 billion production powerhouse. The deal dissolves the 23-year-old All3Media brand and is expected to generate €50 million ($58 million) in synergies. All3Media boss Jane Turton becomes deputy under Banijay CEO Marco Bassetti.
• Canal+coreChannel Partner/ Reseller/ Distributor · 4 March 2026Canal+ acquired France and French-speaking territories for crime platform Polar+ as part of All3Media International's international distribution deals for Black Snow.
• AMC NetworkscoreChannel Partner/ Reseller/ Distributor · 4 March 2026AMC Networks serving as North American associate-producer for Black Snow Season 3, with All3Media International handling international distribution.
• BritBoxcoreChannel Partner/ Reseller/ Distributor · 25 February 2026All3Media International pre-sold the TV series Gone, created by George Kay, to BritBox for North American distribution.
• CityDayscoreStrategic or Co-development Partner · 24 February 2026Partnership for Race Across the World: The Experience immersive activations expanding to Edinburgh, Bristol, and York, following successful launches in London and Manchester. The partnership continues with six routes launching across five cities in under a year. Additional launch of The Traitors: Anywhere also announced.
• Studio Lambert and Neal Street ProductionsflagshipStrategic or Co-development Partner · 26 January 2026The Traitors TV competition format is being adapted into a stage production opening in London in 2027, with Studio Lambert and Neal Street Productions collaborating on the live show featuring a script by John Finnemore and staging by Robert Hastie. Licensing handled by All3Media International.
• Freedom Media (Kazakhstan)minorChannel Partner/ Reseller/ Distributor · 13 October 2025Kazakhstan's Freedom Media secured an All3Media content package at Mipcom for distribution in Kazakhstan.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BBC Studios: Commercial arm of the BBC, distributing BBC content globally and producing formats (Strictly Come Dancing, Top Gear). Both BBC Studios and All3Media sell into the same international broadcaster and streamer customer base, though BBC Studios also operates as a broadcaster.
• Lionsgate: Independent global entertainment company with a content distribution arm selling film and TV content internationally. Comparable in distributing premium scripted and unscripted content across international territories.
• Sony Pictures Television: Global TV production and distribution division of Sony, distributing a large catalogue of scripted and unscripted content. Competes with All3Media in international content licensing and format sales, particularly in the U.S. and EMEA.
• Warner Bros. Discovery Global Brands & Experiences: International distribution arm of Warner Bros. Discovery, licensing HBO and Warner Bros. content globally. Overlaps with All3Media in distributing premium scripted drama to international broadcasters and streaming platforms.

Direct peers

• ITV Studios: UK-headquartered international TV production and distribution arm of ITV plc, distributing formats and finished programs globally. Direct competitor in the UK independent distribution market alongside All3Media at London TV Screenings.
• Studiocanal: European film and series distribution company owned by Canal+, distributing content internationally. Comparable in offering international distribution of premium European content to broadcasters and streaming platforms.
• Banijay: French global content production and distribution giant that merged with All3Media in 2026. Now the parent entity, operating in the same independent content distribution space with competing format libraries (Survivor, Big Brother, MasterChef).
• Endemol Shine International: Format and finished program distribution division (now part of Banijay). Pre-merger competitor distributing major formats like Deal or No Deal, Black Mirror, and MasterChef internationally.
• Fremantle: Leading global entertainment company (owned by RTL Group/Bertelsmann), distributing scripted, unscripted, and format content worldwide. Co-participates with All3Media at London TV Screenings and competes for the same international broadcaster deals.

Regional players

• Red Arrow Studios: International content distribution company (owned by ProSiebenSat.1, now Seven.One). Distributes European content to international markets, similar to All3Media but with stronger German-language content focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/all3media_int
• LinkedInlinkedin.com/company/all3media-international/mycompany
• Instagraminstagram.com/all3media_int/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All3Media International