All3Media International
All3Media International is a London-based television content distributor licensing 35,000+ hours of programming and hit formats (The Traitors, Race Across the World, Midsomer Murders) to 1,000+ broadcasters and streaming platforms across 200+ territories globally. It operates as the distribution arm of All3Media Group, recently merged into an $8B Banijay-RedBird IMI entity.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What All3Media International does
All3Media International is a London-based, privately-held television content distribution company founded in 2003, operating as a subsidiary of All3Media Group. It functions as the global distribution arm for one of the UK's largest independent production groups, licensing more than 35,000 hours of scripted drama, unscripted documentary, competition format, and scripted format content to over 1,000 broadcasters and media platforms across 200+ territories. The company is recognised for its flagship IP, particularly The Traitors (commissioned in 40+ territories, K7's 2024 Format of the Year), Race Across the World, and evergreen series such as Midsomer Murders, alongside a deep catalogue including Fleabag, Skins, and It's a Sin.
The company monetises through three primary revenue streams: content licensing and distribution fees (tape sales and direct broadcaster sales), format licensing royalties (international adaptation rights with production support), and FAST/AVOD channel management. Ancillary rights including stage productions, merchandise, and experiential activations (e.g., The Traitors: Anywhere via CityDays) represent an emerging fourth stream. Distribution is organised by regional sales teams (EMEA, Americas, Asia Pacific) plus specialised divisions for formats, licensing, clip sales, and strategic development, with go-to-market centred on major industry events such as London TV Screenings, Mipcom, and MIP London.
In 2026, All3Media International's parent All3Media Group completed a mega-merger with Banijay and RedBird IMI, forming an $8 billion production powerhouse expected to generate €50 million in synergies. The All3Media brand is scheduled for dissolution in fall 2026, with All3Media CEO Jane Turton appointed deputy under Banijay CEO Marco Bassetti. The distribution business continues to operate as a going concern, with active product launches (Secret Service global pre-sales, The Traitors India streaming on BBC iPlayer, Black Snow S3 co-productions) and new market entries (Freedom Media in Kazakhstan, RoseBerry Media vertical format partnership) sustaining momentum.
All3Media International firmographics
Firmographics- Name
- All3Media International
- Legal name
- All3Media International
- Website
- https://all3mediainternational.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- All3Media International is a London-based television content distributor licensing 35,000+ hours of programming and hit formats (The Traitors, Race Across the World, Midsomer Murders) to 1,000+ broadcasters and streaming platforms across 200+ territories globally. It operates as the distribution arm of All3Media Group, recently merged into an $8B Banijay-RedBird IMI entity.
- Ownership category
- akta.pro rank
All3Media International industry classification
Industry- Product category
- Television Content Distribution and Format Licensing
- NAICS
- Motion Picture and Video Distribution (51212), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Finished Program Sales & Window Licensing (Domestic/International) (MPABANAB)
- akta.pro secondary industries
- Program Format Licensing (Scripted & Unscripted) (MPABANAA), Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Ancillary & Derivative Rights Licensing (Remakes, Spin-offs, Merchandising) (MPABANAJ), Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)
Keywords
Where All3Media International is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
All3Media International business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Content Licensing and Distribution: Licenses television programming and formats to international broadcasters and media platforms. Revenue generated through distribution fees, format licensing royalties, and pre-sales for scripted and unscripted content across global territories.
- Format Sales and Ancillary Rights: Manages format rights for international adaptations and ancillary rights including stage productions, merchandise licensing, and experiential activations based on hit formats like The Traitors.
- FAST and AVOD Channel Management: Operates and manages Free Ad-Supported Streaming TV (FAST) and AVOD channels featuring catalogue content for global audiences.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
All3Media International product offering
Product offeringCore offering
All3Media International distributes television programming and formats to international broadcasters and media platforms. Its core business is licensing a 35,000+ hour catalogue of scripted, unscripted, format, and scripted-format content to 1,000+ clients in 200+ territories, complemented by format licensing for local adaptations, FAST/AVOD channel management, and brand licensing for ancillary rights such as stage productions and merchandise.
Product overview
All3Media International is a television content distribution company operating as a unified platform for distributing programming to broadcasters and media platforms globally. The company distributes a portfolio of over 35,000 hours of content across four main categories: Scripted dramas (including The Traitors, Secret Service, Gone, The Assassin, Black Snow, Midsomer Murders, Boarders, and Maya), Unscripted documentaries (such as Michael Jackson: The Trial, Ocean With David Attenborough, and Fighting Endometriosis), Competition and lifestyle formats (including Race Across the World, The Circle, Sexy Beasts, and Ready Gamer Mum), and Scripted formats for international adaptation (such as Liar, Trigger Point, and The Tourist). The company manages FAST and AVOD channels alongside traditional content licensing, serving 1,000+ clients including broadcasters and media platforms across 200+ territories worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- The Traitors (Format)
- Race Across the World (Format)
- The Circle (Format)
- Sexy Beasts (Format)
- Ready Gamer Mum (Format)
- TONO (Format)
- Two Strangers Under One Roof (Format)
- Dinner with the Enemy (Format)
- Rise and Fall (Format)
- The Inheritance (Format)
- Bad Boyfriends (Format)
- Never Ever Do This At Home (Format)
- Secret Service (Scripted Drama)
- Gone (Scripted Drama)
- Babies (Scripted Drama)
- The Assassin (Scripted Drama)
- Black Snow (Scripted Drama)
- Maya (Scripted Drama)
- Boarders (Scripted Drama)
- Dinosaur (Scripted Comedy Drama)
- Midsomer Murders (Scripted Drama)
- Danger Money (Scripted Drama)
- Liar (Scripted Format)
- Trigger Point (Scripted Format)
- Shameless (Scripted Format)
- Angela Black (Scripted Format)
- Eyewitness (Scripted Format)
- Blinded (Scripted Format)
- Accused (Scripted Format)
- Step Dave (Scripted Format)
- Back to Life (Scripted Format)
- The Tourist (Scripted Format)
- Boat Story (Scripted Format)
- Michael Jackson: The Trial (Documentary)
- Secret Africa: Into the Wild (Documentary)
- Lover, Liar, Predator (Documentary)
- Ocean With David Attenborough (Documentary)
- Fighting Endometriosis (Documentary)
- FAST and AVOD Channel Operations
- Brand Licensing and Ancillary Rights
- Clip Sales
Companies that use All3Media International
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
All3Media International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All3Media International partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- BBCflagshipBBC acquired streaming rights to The Traitors India from All3Media International, making the Hindi version of the hit format available on BBC iPlayer alongside U.S., Irish, and Australian editions. The show was successful on Amazon Prime Video.
- BanijayflagshipBanijay and RedBird IMI completed mega-merger combining French production giant with All3Media to create $8 billion production powerhouse. The deal dissolves the 23-year-old All3Media brand and is expected to generate €50 million ($58 million) in synergies. All3Media boss Jane Turton becomes deputy under Banijay CEO Marco Bassetti.
- Canal+coreCanal+ acquired France and French-speaking territories for crime platform Polar+ as part of All3Media International's international distribution deals for Black Snow.
- AMC NetworkscoreAMC Networks serving as North American associate-producer for Black Snow Season 3, with All3Media International handling international distribution.
- BritBoxcoreAll3Media International pre-sold the TV series Gone, created by George Kay, to BritBox for North American distribution.
- CityDayscorePartnership for Race Across the World: The Experience immersive activations expanding to Edinburgh, Bristol, and York, following successful launches in London and Manchester. The partnership continues with six routes launching across five cities in under a year. Additional launch of The Traitors: Anywhere also announced.
- Studio Lambert and Neal Street ProductionsflagshipThe Traitors TV competition format is being adapted into a stage production opening in London in 2027, with Studio Lambert and Neal Street Productions collaborating on the live show featuring a script by John Finnemore and staging by Robert Hastie. Licensing handled by All3Media International.
- Freedom Media (Kazakhstan)minorKazakhstan's Freedom Media secured an All3Media content package at Mipcom for distribution in Kazakhstan.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
All3Media International competitors and assessment
Company assessmentBroad incumbents
- BBC Studios: Commercial arm of the BBC, distributing BBC content globally and producing formats (Strictly Come Dancing, Top Gear). Both BBC Studios and All3Media sell into the same international broadcaster and streamer customer base, though BBC Studios also operates as a broadcaster.
- Lionsgate: Independent global entertainment company with a content distribution arm selling film and TV content internationally. Comparable in distributing premium scripted and unscripted content across international territories.
- Sony Pictures Television: Global TV production and distribution division of Sony, distributing a large catalogue of scripted and unscripted content. Competes with All3Media in international content licensing and format sales, particularly in the U.S. and EMEA.
- Warner Bros. Discovery Global Brands & Experiences: International distribution arm of Warner Bros. Discovery, licensing HBO and Warner Bros. content globally. Overlaps with All3Media in distributing premium scripted drama to international broadcasters and streaming platforms.
Direct peers
- ITV Studios: UK-headquartered international TV production and distribution arm of ITV plc, distributing formats and finished programs globally. Direct competitor in the UK independent distribution market alongside All3Media at London TV Screenings.
- Studiocanal: European film and series distribution company owned by Canal+, distributing content internationally. Comparable in offering international distribution of premium European content to broadcasters and streaming platforms.
- Banijay: French global content production and distribution giant that merged with All3Media in 2026. Now the parent entity, operating in the same independent content distribution space with competing format libraries (Survivor, Big Brother, MasterChef).
- Endemol Shine International: Format and finished program distribution division (now part of Banijay). Pre-merger competitor distributing major formats like Deal or No Deal, Black Mirror, and MasterChef internationally.
- Fremantle: Leading global entertainment company (owned by RTL Group/Bertelsmann), distributing scripted, unscripted, and format content worldwide. Co-participates with All3Media at London TV Screenings and competes for the same international broadcaster deals.
Regional players
- Red Arrow Studios: International content distribution company (owned by ProSiebenSat.1, now Seven.One). Distributes European content to international markets, similar to All3Media but with stronger German-language content focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
All3Media International social profiles
Digital presenceAll3Media International financial estimates
Financial estimateRevenue estimate
Valuation estimate
All3Media International leadership team
Management profileNumber of profiles
Profiles20 records
All3Media International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All3Media International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All3Media International
What does All3Media International do?
All3Media International distributes television programming and formats to international broadcasters and media platforms. Its core business is licensing a 35,000+ hour catalogue of scripted, unscripted, format, and scripted-format content to 1,000+ clients in 200+ territories, complemented by format licensing for local adaptations, FAST/AVOD channel management, and brand licensing for ancillary rights such as stage productions and merchandise.
Is All3Media International a public or private company?
All3Media International is a private company. It is classified as private equity controlled and is currently operating.
When was All3Media International founded?
All3Media International was founded in 2003. It employs 101 to 250 people.
Where is All3Media International based?
All3Media International is headquartered in London, United Kingdom, in the Europe region.
How does All3Media International make money?
Three revenue lines are on record. Content Licensing and Distribution is the primary driver. The others are format Sales and Ancillary Rights and FAST and AVOD Channel Management.
Who are All3Media International's main competitors?
Broad incumbents on record are BBC Studios, Lionsgate, Sony Pictures Television and Warner Bros. Discovery Global Brands & Experiences. Direct peers are ITV Studios, Studiocanal, Banijay, Endemol Shine International and Fremantle. Red Arrow Studios is listed as a regional player.
Does All3Media International have an API?
No public API is recorded for All3Media International.
What industry is All3Media International in?
All3Media International's product category is Television Content Distribution and Format Licensing. Its primary akta.pro industry code is MPABANAB, Finished Program Sales & Window Licensing (Domestic/International), with a secondary code of MPABANAA, Program Format Licensing (Scripted & Unscripted). Its NAICS code is 51212 and its SIC code is 7822.