Conscience VC

What Conscience VC does

Conscience VC is an early-stage venture capital firm founded in 2020 and based in Austin, Texas, that invests at the intersection of consumer and science. The firm targets founders building technically defensible, consumer-facing companies and reaches them through an open Airtable pitch submission funnel, a public Founder Goodie Bag of 170+ curated resources (spanning marketing and design agencies, labs, product development partners, financial tools, and packaging), and an extensive media presence spanning podcasts, press, and industry conferences.

The firm's primary outward-facing product is the Founder Goodie Bag, an open-sourced resource kit designed to attract pre-founders and early-stage technical founders, generating qualified inbound deal flow. Distribution occurs through organic LinkedIn, founder-led podcasts, earned media (including TechCrunch, Business Insider, and The Generalist), and the firm's content marketing channels. Conscience VC's investing model targets companies rooted in scientific or deep-tech innovation with consumer applications — a niche positioning articulated through its tagline "Investing in Science Empowering Humanity."

Revenue is generated through the traditional venture model of fund management fees and carried interest on equity ownership in portfolio companies, with fund terms negotiated privately with limited partners. The firm is led by Founding Partner Ariana Thacker, operates with 1-10 employees, and remains privately held with no disclosed parent company or institutional ownership.

Name

Conscience VC

Legal name

Conscience VC

Website

https://conscience.vc

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Conscience VC is an early-stage venture capital firm investing at the intersection of consumer and science, led by Founding Partner Ariana Thacker, targeting technically defensible consumer-facing founders via a public pitch funnel and an open-sourced Founder Goodie Bag of 170+ resources.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Vehicles (525990)

SIC

Investment Advice (6282), Investors, Nec (6799)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

akta.pro secondary industry

Micro-VC & Angel Funds (FSANAAAI)

Keywords

• Venture capital
• Early-stage investing
• Consumer science startups
• Seed funding
• Deep tech investing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Fund Management / Carry: Conscience VC operates as an early-stage venture capital firm, generating returns through equity ownership in portfolio companies via fund management fees and carried interest.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Conscience VC is an early-stage venture capital firm that invests at the intersection of consumer and science. The firm provides seed-stage capital to technically defensible, consumer-facing startups, and complements its investments with an open-sourced Founder Goodie Bag of 170+ curated resources spanning marketing, design, labs, product development, financial tools, and packaging.

Product overview

Conscience VC is an early-stage venture capital firm investing at the intersection of consumer and science. The firm offers its Founder Goodie Bag as a resource kit containing 170+ open-sourced resources spanning marketing, design, labs, product development, financial tools, and packaging. The firm also maintains a pitch submission platform for founders building technically defensible, consumer-facing companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Founder Goodie Bag An open-sourced collection of 170+ curated resources across marketing and design agencies, labs, product development partners, financial tools, packaging, and more, made available to early-stage founders and pre-founders to encourage more entrepreneurs to build and expedite their journey to success.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lerer Hippeau: Seed-stage venture firm with a long-standing consumer and consumer-tech focus. Directly comparable on consumer thesis though typically larger check sizes and a bigger team.
• Notation Capital: Seed-stage venture firm backing technical, often science- or engineering-led consumer founders. Directly comparable in size, stage, and the consumer x deep-tech thesis that Conscience VC pursues.
• 1517 Fund: Early-stage venture fund focused on young founders building companies outside traditional tech hubs. Similar micro-VC scale and thesis-driven (non-credentialed, technical) founder sourcing.
• Precursor Ventures: Early-stage venture firm with a similar solo/small-team structure investing in pre-seed and seed consumer and consumer-adjacent startups. Comparable in check size, founder-first orientation, and brand-driven deal sourcing.
• Bloomberg Beta: Early-stage venture firm backing startups that change how work gets done; similar solo-capitalist sensibility at small fund size with thesis-driven investing.
• Contrary Capital: Student-led and solo-capitalist-style fund investing in early-stage technical founders. Comparable in small team, community-driven GTM, and pre-seed/seed check sizes.

Broad incumbents

• Lux Capital: Sector-specialist venture firm investing in science and technology-driven companies. Overlaps with Conscience VC's consumer x science thesis but at later stages and with much larger funds.
• SV Angel: Long-running solo-capitalist-style seed firm led by Ron Conway. Closely comparable model to Conscience VC (single-decision-maker brand, broad seed investing), though operating across many sectors rather than a narrow consumer x science focus.
• Andreessen Horowitz (a16z): Large, multi-stage venture firm with dedicated bio/health and consumer practices. Increasingly active at the consumer x science intersection that Conscience VC targets.
• Forerunner Ventures: Established consumer-focused venture firm with significantly larger fund size and brand. Competes for the same consumer-rooted founders but with deeper capital and follow-on capacity.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/conscience-vc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments13 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscience VC