Conscience VC
Conscience VC is an early-stage venture capital firm investing at the intersection of consumer and science, led by Founding Partner Ariana Thacker, targeting technically defensible consumer-facing founders via a public pitch funnel and an open-sourced Founder Goodie Bag of 170+ resources.
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Conscience VC does
Conscience VC is an early-stage venture capital firm founded in 2020 and based in Austin, Texas, that invests at the intersection of consumer and science. The firm targets founders building technically defensible, consumer-facing companies and reaches them through an open Airtable pitch submission funnel, a public Founder Goodie Bag of 170+ curated resources (spanning marketing and design agencies, labs, product development partners, financial tools, and packaging), and an extensive media presence spanning podcasts, press, and industry conferences.
The firm's primary outward-facing product is the Founder Goodie Bag, an open-sourced resource kit designed to attract pre-founders and early-stage technical founders, generating qualified inbound deal flow. Distribution occurs through organic LinkedIn, founder-led podcasts, earned media (including TechCrunch, Business Insider, and The Generalist), and the firm's content marketing channels. Conscience VC's investing model targets companies rooted in scientific or deep-tech innovation with consumer applications — a niche positioning articulated through its tagline "Investing in Science Empowering Humanity."
Revenue is generated through the traditional venture model of fund management fees and carried interest on equity ownership in portfolio companies, with fund terms negotiated privately with limited partners. The firm is led by Founding Partner Ariana Thacker, operates with 1-10 employees, and remains privately held with no disclosed parent company or institutional ownership.
Conscience VC firmographics
Firmographics- Name
- Conscience VC
- Legal name
- Conscience VC
- Website
- https://conscience.vc
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conscience VC is an early-stage venture capital firm investing at the intersection of consumer and science, led by Founding Partner Ariana Thacker, targeting technically defensible consumer-facing founders via a public pitch funnel and an open-sourced Founder Goodie Bag of 170+ resources.
- Ownership category
- akta.pro rank
Conscience VC industry classification
Industry- Product category
- Venture Capital
- NAICS
- Portfolio Management and Investment Advice (523940), Other Financial Vehicles (525990)
- SIC
- Investment Advice (6282), Investors, Nec (6799)
- akta.pro primary industry
- Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)
- akta.pro secondary industry
- Micro-VC & Angel Funds (FSANAAAI)
Keywords
Where Conscience VC is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Conscience VC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Fund Management / Carry: Conscience VC operates as an early-stage venture capital firm, generating returns through equity ownership in portfolio companies via fund management fees and carried interest.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Conscience VC product offering
Product offeringCore offering
Conscience VC is an early-stage venture capital firm that invests at the intersection of consumer and science. The firm provides seed-stage capital to technically defensible, consumer-facing startups, and complements its investments with an open-sourced Founder Goodie Bag of 170+ curated resources spanning marketing, design, labs, product development, financial tools, and packaging.
Product overview
Conscience VC is an early-stage venture capital firm investing at the intersection of consumer and science. The firm offers its Founder Goodie Bag as a resource kit containing 170+ open-sourced resources spanning marketing, design, labs, product development, financial tools, and packaging. The firm also maintains a pitch submission platform for founders building technically defensible, consumer-facing companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Founder Goodie Bag An open-sourced collection of 170+ curated resources across marketing and design agencies, labs, product development partners, financial tools, packaging, and more, made available to early-stage founders and pre-founders to encourage more entrepreneurs to build and expedite their journey to success.
Companies that use Conscience VC
Customer profileSegments1 record
Ideal customer profiles1 record
Conscience VC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Conscience VC partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Conscience VC competitors and assessment
Company assessmentDirect peers
- Lerer Hippeau: Seed-stage venture firm with a long-standing consumer and consumer-tech focus. Directly comparable on consumer thesis though typically larger check sizes and a bigger team.
- Notation Capital: Seed-stage venture firm backing technical, often science- or engineering-led consumer founders. Directly comparable in size, stage, and the consumer x deep-tech thesis that Conscience VC pursues.
- 1517 Fund: Early-stage venture fund focused on young founders building companies outside traditional tech hubs. Similar micro-VC scale and thesis-driven (non-credentialed, technical) founder sourcing.
- Precursor Ventures: Early-stage venture firm with a similar solo/small-team structure investing in pre-seed and seed consumer and consumer-adjacent startups. Comparable in check size, founder-first orientation, and brand-driven deal sourcing.
- Bloomberg Beta: Early-stage venture firm backing startups that change how work gets done; similar solo-capitalist sensibility at small fund size with thesis-driven investing.
- Contrary Capital: Student-led and solo-capitalist-style fund investing in early-stage technical founders. Comparable in small team, community-driven GTM, and pre-seed/seed check sizes.
Broad incumbents
- Lux Capital: Sector-specialist venture firm investing in science and technology-driven companies. Overlaps with Conscience VC's consumer x science thesis but at later stages and with much larger funds.
- SV Angel: Long-running solo-capitalist-style seed firm led by Ron Conway. Closely comparable model to Conscience VC (single-decision-maker brand, broad seed investing), though operating across many sectors rather than a narrow consumer x science focus.
- Andreessen Horowitz (a16z): Large, multi-stage venture firm with dedicated bio/health and consumer practices. Increasingly active at the consumer x science intersection that Conscience VC targets.
- Forerunner Ventures: Established consumer-focused venture firm with significantly larger fund size and brand. Competes for the same consumer-rooted founders but with deeper capital and follow-on capacity.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Conscience VC social profiles
Digital presenceConscience VC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conscience VC leadership team
Management profileNumber of profiles
Profiles1 record
Conscience VC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conscience VC M&A and investment
M&A and investmentM&A
Investments13 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conscience VC
What does Conscience VC do?
Conscience VC is an early-stage venture capital firm that invests at the intersection of consumer and science. The firm provides seed-stage capital to technically defensible, consumer-facing startups, and complements its investments with an open-sourced Founder Goodie Bag of 170+ curated resources spanning marketing, design, labs, product development, financial tools, and packaging.
Is Conscience VC a public or private company?
Conscience VC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conscience VC founded?
Conscience VC was founded in 2020. It employs 1 to 10 people.
Where is Conscience VC based?
Conscience VC is headquartered in Austin, United States, in the North America region.
How does Conscience VC make money?
One revenue line is on record: fund Management / Carry.
Who are Conscience VC's main competitors?
Direct peers on record are Lerer Hippeau, Notation Capital, 1517 Fund, Precursor Ventures, Bloomberg Beta and Contrary Capital. Broad incumbents are Lux Capital, SV Angel, Andreessen Horowitz (a16z) and Forerunner Ventures.
Does Conscience VC have an API?
No public API is recorded for Conscience VC.
What industry is Conscience VC in?
Conscience VC's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAD, Sector-Focused Venture Capital (Vertical Specialists), with a secondary code of FSANAAAI, Micro-VC & Angel Funds. Its NAICS code is 523940 and its SIC code is 6282.