New York Giants
The New York Giants are a privately held NFL franchise founded in 1925, owned by the Mara family, and based at MetLife Stadium in East Rutherford, New Jersey. They deliver professional football entertainment, merchandise, and digital content to consumers and corporate partners across the New York metropolitan market, generating revenue from tickets, media rights, sponsorships, premium seating, and merchandise.
- Company typePrivate
- Founded1925
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What New York Giants does
The New York Giants are a privately held professional American football franchise in the National Football League, founded in 1925 and owned by the Mara family through NYGF Holdings LLC alongside co-owner Steve Tisch. The franchise competes in the NFC East division and plays home games at MetLife Stadium, an 82,500-seat venue in East Rutherford, New Jersey shared with the New York Jets, with primary operations housed at the Quest Diagnostics Training Center. The team's core product is professional football entertainment delivered to fans in the New York metropolitan market, supported by a digital platform ecosystem that includes the official website Giants.com, the Giants Mobile App on iOS and Android, the Giants TV connected-TV streaming application on Apple TV, Roku, and Amazon Fire TV, a multi-show podcast network, and a Ticketmaster-integrated mobile ticketing system. The team also operates multilingual fan properties (Los Gigantes, Deutschland) and a community engagement program built around the NFL's Inspire Change initiative, including partnerships with John Jay College of Criminal Justice, the United Way of New York City, Boys Hope Girls Hope, the Community Food Bank of New Jersey, the NYC Police Foundation, and the Vera Institute of Justice.
The business model is multi-stream: revenue is generated through single-game and season ticket sales (with gameday costs averaging $136.38 per fan for ticket, beer, and hot dog), corporate sponsorships and naming rights (MetLife Stadium, Quest Diagnostics Training Center), premium seating and luxury suites, merchandise and apparel via the official Team Shop, and a share of national NFL broadcasting and media rights distributed across CBS, FOX, NBC, ESPN/ABC, Amazon Prime Video, and ESPN+. The customer base spans millions of individual fans in the consumer segment and a corporate partner segment for B2B sponsorship and premium hospitality revenue. Under head coach John Harbaugh, hired January 20, 2026 after 18 seasons with the Baltimore Ravens, and general manager Joe Schoen, extended in May 2026, the franchise is in an active organizational rebuild following a 13-38 record over the 2023-2025 seasons and a last-place NFC East finish in 2025.
New York Giants firmographics
Firmographics- Name
- New York Giants
- Legal name
- New York Football Giants
- Website
- https://giants.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The New York Giants are a privately held NFL franchise founded in 1925, owned by the Mara family, and based at MetLife Stadium in East Rutherford, New Jersey. They deliver professional football entertainment, merchandise, and digital content to consumers and corporate partners across the New York metropolitan market, generating revenue from tickets, media rights, sponsorships, premium seating, and merchandise.
- Ownership category
- akta.pro rank
New York Giants industry classification
Industry- Product category
- Professional Sports Franchise
- NAICS
- Spectator Sports (7112)
- akta.pro primary industry
- American Football Leagues (MPAKAAAB)
- akta.pro secondary industries
- League-Owned Media Networks (e.g., NFL/MLB/NBA/Club Channels) (MPABAJAC), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where New York Giants is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
New York Giants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from single-game tickets and season ticket packages. Average gameday cost is $136.38 for a ticket, beer, and hot dog, which has decreased 26% in real terms over the past decade.
- Merchandise and Apparel: Official team merchandise sold through the Giants Team Shop online storefront and physical locations.
- Broadcasting and Media Rights: NFL media rights deals distribute revenue to teams for nationally broadcast games on CBS, FOX, NBC, ESPN/ABC, and streaming platforms.
- Corporate Sponsorships: Partnerships with corporate sponsors including MetLife Stadium naming rights, Quest Diagnostics Training Center naming rights, and other commercial partnerships.
- Premium Seating and Suites: Revenue from club seats, luxury suites, and premium hospitality experiences at MetLife Stadium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Game Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
New York Giants product offering
Product offeringCore offering
The New York Giants field a professional NFL football team and sell gameday attendance (single-game and season tickets, premium seating, suites), official team merchandise and apparel, and digital fan content through Giants.com, the Giants Mobile App, Giants TV streaming app, and the Giants Podcast Network. The organization also monetizes its brand through corporate sponsorships, naming rights, and NFL national media rights distributions.
Product overview
The New York Giants' digital product portfolio consists of a unified web platform (Giants.com) supplemented by mobile and streaming applications. The core offerings include the official Giants Mobile App for iOS and Android devices, the Giants TV connected TV streaming application, the Giants Podcast Network featuring multiple audio programs, and a fan account management system for ticketing. These products collectively serve fans with news, video content, audio programming, mobile ticketing, and exclusive team content.
Differentiator
Problem solved
Functional benefit
Brands
- Los Gigantes: Spanish-language content and branding initiative for the Giants' Spanish-speaking fan base.
- G-Men
Products and services
- Giants Mobile App Official Giants mobile application for iOS and Android providing game highlights, breaking news, player interviews, exclusive content, stats, and mobile ticketing access for individual fans.
- Giants TV Streaming App Connected TV streaming app for Apple TV, Roku, and Amazon Fire TV that delivers original video content and on-demand game highlights to individual fans.
- Giants Podcast Network Audio content platform featuring multiple Giants-branded podcasts such as Huddle, Big Blue Kickoff Live, The Players Lounge, Draft Season, Giants Hangout, Papa's Perspective, Her Playbook, and La Esquina Gigante, available to individual fans.
- Game Tickets (Single-Game and Season) Single-game and season ticket packages for New York Giants home games at MetLife Stadium, with variable pricing by opponent and seat location; average gameday experience (ticket, beer, hot dog) approximately $136.38.
- Premium Seating and Suites Club seats, luxury suites, and premium hospitality experiences at MetLife Stadium sold to individual fans and corporate buyers.
- Official Team Merchandise and Apparel Official New York Giants branded merchandise and apparel including jerseys, hats, and memorabilia sold through the online team shop and at MetLife Stadium retail locations.
Quantifiable outcome
- 2 Super Bowl championships won in franchise history
Companies that use New York Giants
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
New York Giants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
New York Giants partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MetLife StadiumcoreMetLife Stadium is the shared home venue for the New York Giants and New York Jets. The 82,500-seat stadium in East Rutherford, NJ hosts all home games and is undergoing surface improvements following the 2026 FIFA World Cup hosted at the venue.
- Quest DiagnosticscoreQuest Diagnostics holds naming rights to the Giants' training facility, the Quest Diagnostics Training Center in East Rutherford, NJ.
- TicketmastercoreOfficial ticketing partner providing the platform for mobile tickets, season tickets, and ticket transfers through Ticketmaster's infrastructure.
- John Jay College of Criminal JusticeminorGiants Touchdown Fellowship partnership providing scholarships and paid internships to students at John Jay College, part of the NFL's Inspire Change initiative focusing on criminal justice reform and educational opportunities.
- United Way of New York CityminorOver three decades of partnership supporting community improvement initiatives throughout the tri-state area, including the Gridiron Gala and various fundraising events.
- Boys Hope Girls HopeminorFounded by Wellington Mara in 1979, providing educational resources to children in need. All graduates go on to Prep School or colleges with financial support.
- Community Food Bank of New JerseyminorPartnership to fight hunger and poverty through grocery distribution, education, and opportunities for low-income individuals. Players have participated in meal packing events.
- NYC Police FoundationminorSupporting the Far Rockaway and Harlem Giants youth programs providing mentorship, tutoring, and flag football opportunities for up to 100 boys, led by NYPD Community Affairs officers.
- Vera Institute of JusticeminorPartnership to learn about criminal justice topics, with Giants Legend Justin Tuck serving as a board member. Players visited the T.R.U.E. unit at Cheshire Correctional Institution.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
New York Giants competitors and assessment
Company assessmentDirect peers
- Dallas Cowboys: NFL franchise operating as the league's top-revenue brand with comparable sponsorship inventory, NFL media-rights distribution, and direct-to-consumer digital stack. Same league economics, similar large-market operating profile.
- Philadelphia Eagles: NFC East division rival and NFL franchise sharing the same scheduling, media-rights pool, and competitive benchmarks as the Giants. Directly comparable on regional sponsorship, ticket pricing, and merchandise demand.
- Green Bay Packers: NFL franchise with the league's strongest community ownership model and historic brand. Comparable on legacy/brand monetization, broadcast revenue exposure, and stable long-term fan-base dynamics distinct from team performance.
- Chicago Bears: Historic, century-old NFL franchise with comparable legacy brand equity, large-market media positioning, and ongoing modernization of stadium operations (Arlington Heights project). Mirrors Giants on aging-infrastructure dynamics and historical franchise valuation profile.
- San Francisco 49ers: NFC franchise with five Super Bowl championships, modern stadium economics at Levi's Stadium, and a sophisticated digital and sponsorship platform. Comparable on championship heritage and tech-forward fan engagement strategy.
- Washington Commanders: NFC East rival with recently-completed ownership transition. Comparable on divisional scheduling, shared broadcast rights, and similar East Coast large-market operating dynamics.
- New York Jets: Co-tenant of MetLife Stadium and fellow NFC/AFC New York NFL franchise. Direct comparability on shared venue economics, identical NY market positioning, and same media-rights revenue base under the NFL umbrella.
- New England Patriots: Historic NFL franchise with multiple Super Bowl championships and a generational coaching transition (post-Belichick) analogous to the Giants' current reset under Harbaugh. Comparable championship legacy, market dynamics, and brand monetization playbook.
- Pittsburgh Steelers: Historic AFC NFL franchise with six Super Bowl championships, strong regional fan base, and stable family ownership via the Rooney family — directly analogous to the Mara family's century-long stewardship of the Giants.
- Los Angeles Rams: SoFi Stadium co-tenant NFL franchise with premier venue economics, a recent Super Bowl LVI win, and aggressive digital streaming strategy. Comparable on stadium-shared economics and emerging direct-to-consumer content initiatives.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New York Giants social profiles
Digital presenceNew York Giants financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Giants leadership team
Management profileNumber of profiles
Profiles5 records
New York Giants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Giants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Giants
What does New York Giants do?
The New York Giants field a professional NFL football team and sell gameday attendance (single-game and season tickets, premium seating, suites), official team merchandise and apparel, and digital fan content through Giants.com, the Giants Mobile App, Giants TV streaming app, and the Giants Podcast Network. The organization also monetizes its brand through corporate sponsorships, naming rights, and NFL national media rights distributions.
Is New York Giants a public or private company?
New York Giants is a private company. It is classified as family owned and is currently operating.
When was New York Giants founded?
New York Giants was founded in 1925. It employs 251 to 500 people.
Where is New York Giants based?
New York Giants is headquartered in New York, United States, in the North America region.
How does New York Giants make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise and Apparel, broadcasting and Media Rights, corporate Sponsorships and premium Seating and Suites.
Who are New York Giants's main competitors?
Direct peers on record are Dallas Cowboys, Philadelphia Eagles, Green Bay Packers, Chicago Bears, San Francisco 49ers, Washington Commanders, New York Jets, New England Patriots, Pittsburgh Steelers and Los Angeles Rams.
Does New York Giants have an API?
No public API is recorded for New York Giants.
What industry is New York Giants in?
New York Giants's product category is Professional Sports Franchise. Its primary akta.pro industry code is MPAKAAAB, American Football Leagues, with a secondary code of MPABAJAC, League-Owned Media Networks (e.g., NFL/MLB/NBA/Club Channels). Its NAICS code is 7112.