New York Giants

What New York Giants does

The New York Giants are a privately held professional American football franchise in the National Football League, founded in 1925 and owned by the Mara family through NYGF Holdings LLC alongside co-owner Steve Tisch. The franchise competes in the NFC East division and plays home games at MetLife Stadium, an 82,500-seat venue in East Rutherford, New Jersey shared with the New York Jets, with primary operations housed at the Quest Diagnostics Training Center. The team's core product is professional football entertainment delivered to fans in the New York metropolitan market, supported by a digital platform ecosystem that includes the official website Giants.com, the Giants Mobile App on iOS and Android, the Giants TV connected-TV streaming application on Apple TV, Roku, and Amazon Fire TV, a multi-show podcast network, and a Ticketmaster-integrated mobile ticketing system. The team also operates multilingual fan properties (Los Gigantes, Deutschland) and a community engagement program built around the NFL's Inspire Change initiative, including partnerships with John Jay College of Criminal Justice, the United Way of New York City, Boys Hope Girls Hope, the Community Food Bank of New Jersey, the NYC Police Foundation, and the Vera Institute of Justice.

The business model is multi-stream: revenue is generated through single-game and season ticket sales (with gameday costs averaging $136.38 per fan for ticket, beer, and hot dog), corporate sponsorships and naming rights (MetLife Stadium, Quest Diagnostics Training Center), premium seating and luxury suites, merchandise and apparel via the official Team Shop, and a share of national NFL broadcasting and media rights distributed across CBS, FOX, NBC, ESPN/ABC, Amazon Prime Video, and ESPN+. The customer base spans millions of individual fans in the consumer segment and a corporate partner segment for B2B sponsorship and premium hospitality revenue. Under head coach John Harbaugh, hired January 20, 2026 after 18 seasons with the Baltimore Ravens, and general manager Joe Schoen, extended in May 2026, the franchise is in an active organizational rebuild following a 13-38 record over the 2023-2025 seasons and a last-place NFC East finish in 2025.

Name

New York Giants

Legal name

New York Football Giants

Website

https://giants.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

251–500 employees

Short description

The New York Giants are a privately held NFL franchise founded in 1925, owned by the Mara family, and based at MetLife Stadium in East Rutherford, New Jersey. They deliver professional football entertainment, merchandise, and digital content to consumers and corporate partners across the New York metropolitan market, generating revenue from tickets, media rights, sponsorships, premium seating, and merchandise.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Spectator Sports (7112)

akta.pro primary industry

American Football Leagues (MPAKAAAB)

akta.pro secondary industries

League-Owned Media Networks (e.g., NFL/MLB/NBA/Club Channels) (MPABAJAC), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Professional football team
• Live sports entertainment
• Team merchandise apparel
• Game ticket sales
• Premium stadium seating

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season ticket packages. Average gameday cost is $136.38 for a ticket, beer, and hot dog, which has decreased 26% in real terms over the past decade.
2. Merchandise and Apparel: Official team merchandise sold through the Giants Team Shop online storefront and physical locations.
3. Broadcasting and Media Rights: NFL media rights deals distribute revenue to teams for nationally broadcast games on CBS, FOX, NBC, ESPN/ABC, and streaming platforms.
4. Corporate Sponsorships: Partnerships with corporate sponsors including MetLife Stadium naming rights, Quest Diagnostics Training Center naming rights, and other commercial partnerships.
5. Premium Seating and Suites: Revenue from club seats, luxury suites, and premium hospitality experiences at MetLife Stadium.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The New York Giants field a professional NFL football team and sell gameday attendance (single-game and season tickets, premium seating, suites), official team merchandise and apparel, and digital fan content through Giants.com, the Giants Mobile App, Giants TV streaming app, and the Giants Podcast Network. The organization also monetizes its brand through corporate sponsorships, naming rights, and NFL national media rights distributions.

Product overview

The New York Giants' digital product portfolio consists of a unified web platform (Giants.com) supplemented by mobile and streaming applications. The core offerings include the official Giants Mobile App for iOS and Android devices, the Giants TV connected TV streaming application, the Giants Podcast Network featuring multiple audio programs, and a fan account management system for ticketing. These products collectively serve fans with news, video content, audio programming, mobile ticketing, and exclusive team content.

Differentiator

Problem solved

Functional benefit

Brands

• Los Gigantes: Spanish-language content and branding initiative for the Giants' Spanish-speaking fan base.
• G-Men

Products and services

• Giants Mobile App Official Giants mobile application for iOS and Android providing game highlights, breaking news, player interviews, exclusive content, stats, and mobile ticketing access for individual fans.
• Giants TV Streaming App Connected TV streaming app for Apple TV, Roku, and Amazon Fire TV that delivers original video content and on-demand game highlights to individual fans.
• Giants Podcast Network Audio content platform featuring multiple Giants-branded podcasts such as Huddle, Big Blue Kickoff Live, The Players Lounge, Draft Season, Giants Hangout, Papa's Perspective, Her Playbook, and La Esquina Gigante, available to individual fans.
• Game Tickets (Single-Game and Season) Single-game and season ticket packages for New York Giants home games at MetLife Stadium, with variable pricing by opponent and seat location; average gameday experience (ticket, beer, hot dog) approximately $136.38.
• Premium Seating and Suites Club seats, luxury suites, and premium hospitality experiences at MetLife Stadium sold to individual fans and corporate buyers.
• Official Team Merchandise and Apparel Official New York Giants branded merchandise and apparel including jerseys, hats, and memorabilia sold through the online team shop and at MetLife Stadium retail locations.

Quantifiable outcome

• 2 Super Bowl championships won in franchise history

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MetLife StadiumcoreOthersMetLife Stadium is the shared home venue for the New York Giants and New York Jets. The 82,500-seat stadium in East Rutherford, NJ hosts all home games and is undergoing surface improvements following the 2026 FIFA World Cup hosted at the venue.
• Quest DiagnosticscoreOthersQuest Diagnostics holds naming rights to the Giants' training facility, the Quest Diagnostics Training Center in East Rutherford, NJ.
• TicketmastercoreTechnology or IntegrationOfficial ticketing partner providing the platform for mobile tickets, season tickets, and ticket transfers through Ticketmaster's infrastructure.
• John Jay College of Criminal JusticeminorStrategic or Co-development PartnerGiants Touchdown Fellowship partnership providing scholarships and paid internships to students at John Jay College, part of the NFL's Inspire Change initiative focusing on criminal justice reform and educational opportunities.
• United Way of New York CityminorStrategic or Co-development PartnerOver three decades of partnership supporting community improvement initiatives throughout the tri-state area, including the Gridiron Gala and various fundraising events.
• Boys Hope Girls HopeminorStrategic or Co-development PartnerFounded by Wellington Mara in 1979, providing educational resources to children in need. All graduates go on to Prep School or colleges with financial support.
• Community Food Bank of New JerseyminorStrategic or Co-development PartnerPartnership to fight hunger and poverty through grocery distribution, education, and opportunities for low-income individuals. Players have participated in meal packing events.
• NYC Police FoundationminorStrategic or Co-development PartnerSupporting the Far Rockaway and Harlem Giants youth programs providing mentorship, tutoring, and flag football opportunities for up to 100 boys, led by NYPD Community Affairs officers.
• Vera Institute of JusticeminorStrategic or Co-development PartnerPartnership to learn about criminal justice topics, with Giants Legend Justin Tuck serving as a board member. Players visited the T.R.U.E. unit at Cheshire Correctional Institution.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dallas Cowboys: NFL franchise operating as the league's top-revenue brand with comparable sponsorship inventory, NFL media-rights distribution, and direct-to-consumer digital stack. Same league economics, similar large-market operating profile.
• Philadelphia Eagles: NFC East division rival and NFL franchise sharing the same scheduling, media-rights pool, and competitive benchmarks as the Giants. Directly comparable on regional sponsorship, ticket pricing, and merchandise demand.
• Green Bay Packers: NFL franchise with the league's strongest community ownership model and historic brand. Comparable on legacy/brand monetization, broadcast revenue exposure, and stable long-term fan-base dynamics distinct from team performance.
• Chicago Bears: Historic, century-old NFL franchise with comparable legacy brand equity, large-market media positioning, and ongoing modernization of stadium operations (Arlington Heights project). Mirrors Giants on aging-infrastructure dynamics and historical franchise valuation profile.
• San Francisco 49ers: NFC franchise with five Super Bowl championships, modern stadium economics at Levi's Stadium, and a sophisticated digital and sponsorship platform. Comparable on championship heritage and tech-forward fan engagement strategy.
• Washington Commanders: NFC East rival with recently-completed ownership transition. Comparable on divisional scheduling, shared broadcast rights, and similar East Coast large-market operating dynamics.
• New York Jets: Co-tenant of MetLife Stadium and fellow NFC/AFC New York NFL franchise. Direct comparability on shared venue economics, identical NY market positioning, and same media-rights revenue base under the NFL umbrella.
• New England Patriots: Historic NFL franchise with multiple Super Bowl championships and a generational coaching transition (post-Belichick) analogous to the Giants' current reset under Harbaugh. Comparable championship legacy, market dynamics, and brand monetization playbook.
• Pittsburgh Steelers: Historic AFC NFL franchise with six Super Bowl championships, strong regional fan base, and stable family ownership via the Rooney family — directly analogous to the Mara family's century-long stewardship of the Giants.
• Los Angeles Rams: SoFi Stadium co-tenant NFL franchise with premier venue economics, a recent Super Bowl LVI win, and aggressive digital streaming strategy. Comparable on stadium-shared economics and emerging direct-to-consumer content initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/giants
• YouTubeyoutube.com/channel/UCk2FqoG8dN5EAz5WU3A0D7A
• Facebookfacebook.com/newyorkgiants
• LinkedInlinkedin.com/company/newyorkgiants
• Instagraminstagram.com/nygiants

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Giants