Pet King Brands
Pet King Brands is a US-based, founder-owned pet health care company that develops and sells enzyme-based (LP3 Enzyme System) ear, skin, and oral care products under ZYMOX, Oratene, Equine Defense, and ZYLAFEN brands, distributed through veterinary clinics, pet specialty retail, farm/feed stores, and DTC ecommerce for dogs, cats, horses, and specialty pets.
- Company typePrivate
- Founded1998
- HeadquartersWestmont, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pet King Brands does
Pet King Brands, Inc. (legal entity PKB Animal Health Inc.) is a privately held US pet health care company founded in 1998 by Pamela Bosco and headquartered in Austin, Texas. The company develops, manufactures, and sells enzymatic pet care products under multiple brands — ZYMOX (ear care, skin/topical care, shampoos), Oratene (oral care), Equine Defense (horse dermatology and oral care), and ZYLAFEN (reptile topical solutions) — targeting dogs, cats, horses, birds, reptiles, and small animals.
All products are built on the company's proprietary LP3 Enzyme System, a registered bioactive enzyme formulation introduced in 1998 that creates an environment combating bacteria, fungi, and viruses while supporting healing without antibiotics or harsh chemicals. Complementary systems include the Antibiofilm Enzyme System and the LP3+MD2 combination used in the Oratene oral care line. Products are manufactured in the USA.
The company makes money through one-time sales of branded pet health products distributed across four channels: veterinary clinics (core channel since 1999), pet specialty retail (including big box since 2014), farm and feed stores (equine line), and direct-to-consumer ecommerce (Zymox.com launched 2021). A Japan subsidiary (Pet King Brands Japan, organized 2005) supports regional international distribution. The company also runs cause marketing (the Get Your Licks on Route 66 Pet Adoption Tour) and, as of November 2025, a ZYMOX Affiliate Program targeting pet influencers. The company is founder-owned, with no venture or private equity investment disclosed in the source material, and operates with 11-50 employees.
Pet King Brands firmographics
Firmographics- Name
- Pet King Brands
- Legal name
- PKB Animal Health Inc.
- Website
- https://petkingbrands.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pet King Brands is a US-based, founder-owned pet health care company that develops and sells enzyme-based (LP3 Enzyme System) ear, skin, and oral care products under ZYMOX, Oratene, Equine Defense, and ZYLAFEN brands, distributed through veterinary clinics, pet specialty retail, farm/feed stores, and DTC ecommerce for dogs, cats, horses, and specialty pets.
- Ownership category
- akta.pro rank
Pet King Brands industry classification
Industry- Product category
- Veterinary Pet Health Care Products
- NAICS
- Health and Personal Care Retailers (456), Pet and Pet Supplies Retailers (459910)
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)
- akta.pro secondary industries
- Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Generic & Private-Label Veterinary Pharmaceuticals (HLAMAEAM)
Keywords
Where Pet King Brands is headquartered
LocationHeadquarters
- HQ city
- Westmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pet King Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Pet Health Product Sales: Sale of enzymatic pet health care products including ear care, skin care, oral care, and specialty pet products through multiple distribution channels including veterinarians, pet specialty stores, e-commerce, and retail.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Pet King Brands product offering
Product offeringCore offering
Pet King Brands manufactures and sells enzymatic pet health care products under the ZYMOX, Oratene, Equine Defense, and ZYLAFEN brands, addressing ear infections, skin conditions, oral health, and specialty pet care for dogs, cats, horses, birds, reptiles, and small animals. The product line is powered by the proprietary LP3 Enzyme System, offering non-toxic, antibiotic-free alternatives to traditional pet medications. Products are sold through veterinary clinics, pet specialty retailers, farm and feed stores, and the company's direct-to-consumer Zymox.com e-commerce store.
Product overview
Pet King Brands is a pet health care company offering a portfolio of enzymatic-based products under multiple brands. The core ZYMOX brand provides ear care (Enzymatic Ear Solution with Hydrocortisone, Advanced Otic), skin care (Topical Cream, Topical Spray, Shampoo, Conditioner), and specialty pet products. The Oratene sub-brand focuses on oral care (Brushless Oral Care, Water Additive, Oral Gel). Equine Defense serves horse dermatology and oral care needs, while ZYLAFEN addresses reptile care. Products for cats, kittens, birds, small animals, and exotics round out the specialty pet line. All products utilize the proprietary LP3 Enzyme System, which harnesses naturally occurring enzymes to create a bioactive environment that fights bacteria, fungi, and viruses without harsh chemicals or antibiotics. The company also offers a Cage Diaper specialty product. Products are manufactured in the USA and sold through veterinarians, pet specialty retailers, and e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- ZYMOX: Main enzymatic pet health care brand featuring LP3 Enzyme System for ear care, skin care, and topical solutions for pets including dogs, cats, birds, reptiles, and small animals.
- Oratene
- Equine Defense
- ZYLAFEN
Products and services
- ZYMOX Enzymatic Ear Care line Enzymatic ear care products including ZYMOX Enzymatic Ear Solution with Hydrocortisone, Advanced Otic (vet strength), and Ear Cleanser, for treating ear infections and inflammation in dogs and cats using the LP3 Enzyme System.
- ZYMOX Skin Care / Dermatology line Topical dermatology products including ZYMOX Topical Cream, Topical Spray, Shampoo, and Conditioner with Oat Extract for skin conditions and coat care in pets.
- Oratene Oral Care line Enzymatic oral care products including Oratene Brushless Oral Care, Water Additive, and Oral Gel for daily dental maintenance in dogs and cats, using LP3 + MD2 enzyme systems.
- ZYMOX Equine Defense line Dermatology and oral care solutions specifically formulated for horses, sold through veterinarians and farm and feed stores.
- ZYLAFEN Reptile line Topical solution product line formulated for reptiles.
- ZYMOX Avian Care line Enzymatic care products specifically formulated for birds and avian pets.
- ZYMOX Small Animal & Exotic line Product line for small animals and exotic pets including specialty items.
- ZYMOX Cats & Kittens line Products specifically formulated for cats and kittens across the ZYMOX ear, skin, and grooming ranges.
- Cage Diaper Specialty hygiene product for small animal and exotic pet care available through the Pet Specialty category.
Quantifiable outcome
- Over 1,286 pets helped find forever homes through the Get Your Licks on Route 66 Pet Adoption Tour
- +1 more outcomes
Companies that use Pet King Brands
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Pet King Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pet King Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pet Content Creators and InfluencerscoreZYMOX Affiliate Program launched in November 2025 allowing pet content creators, professionals, and pet owners to promote ZYMOX pet health products and earn commissions. Partners receive access to content assets and campaign support.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Pet King Brands competitors and assessment
Company assessmentBroad incumbents
- Virbac: Global animal health pharmaceutical company with a broad portfolio of veterinary OTC and prescription products including dermatology, ear care, and oral health lines. Directly comparable to Pet King Brands in OTC pet health categories, but operates at much larger scale across species and geographies.
- Vetoquinol: International animal health company with strong dermatology and ear care portfolios sold through veterinary channels. Comparable to PKB in targeting vet-recommended pet health solutions, with a wider therapeutic range and global footprint.
- Dechra Pharmaceuticals: Veterinary pharmaceuticals specialist with dermatology, otic, and oral care product lines sold primarily through veterinarians. Overlaps with PKB in vet-channel, specialty pet health positioning.
- Elanco Animal Health: One of the largest global animal health companies, offering companion animal therapeutics and OTC pet health products. Competes broadly in the same end markets as PKB with vastly greater R&D and marketing resources.
- Zoetis: The world's largest animal health company with extensive dermatology, otic, and oral care portfolios across companion animals. Provides competitive context for PKB's vet-recommended positioning, though Zoetis operates at much greater scale.
Direct peers
- NaturVet: U.S. maker of OTC pet supplements, wellness, ear care, and skin care products sold through pet specialty and e-commerce. Directly comparable niche peer to PKB in OTC, non-prescription pet health categories.
- Nutri-Vet: OTC pet health products brand focused on supplements, ear care, and skin care sold through pet retail and online. Closely aligned with PKB's product mix and veterinary-recommended, non-prescription positioning.
- Tomlyn (Vetoquinol-owned): Specialty pet health brand offering OTC supplements, skin/coat, and oral care products for cats and dogs. Direct competitor in retail pet health with overlapping functional categories (skin, ear, oral).
- VetIQ: OTC pet supplement and wellness brand (part of PetIQ) sold through mass and pet retail. Competes with PKB in retail-distributed OTC pet health, though with broader nutritional supplements focus rather than enzymatic specialty.
Emerging players
- PetHonesty: Fast-growing DTC pet supplement and wellness brand with strong direct-to-consumer and influencer-led marketing. Comparable to PKB in target consumer (pet owners seeking natural alternatives) and channel overlap, though focused on supplements rather than enzymatic therapies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pet King Brands social profiles
Digital presencePet King Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pet King Brands leadership team
Management profileNumber of profiles
Profiles2 records
Pet King Brands subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pet King Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pet King Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pet King Brands
What does Pet King Brands do?
Pet King Brands manufactures and sells enzymatic pet health care products under the ZYMOX, Oratene, Equine Defense, and ZYLAFEN brands, addressing ear infections, skin conditions, oral health, and specialty pet care for dogs, cats, horses, birds, reptiles, and small animals. The product line is powered by the proprietary LP3 Enzyme System, offering non-toxic, antibiotic-free alternatives to traditional pet medications. Products are sold through veterinary clinics, pet specialty retailers, farm and feed stores, and the company's direct-to-consumer Zymox.com e-commerce store.
Is Pet King Brands a public or private company?
Pet King Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pet King Brands founded?
Pet King Brands was founded in 1998. It employs 11 to 50 people.
Where is Pet King Brands based?
Pet King Brands is headquartered in Westmont, United States, in the North America region.
How does Pet King Brands make money?
One revenue line is on record: pet Health Product Sales.
Who are Pet King Brands's main competitors?
Broad incumbents on record are Virbac, Vetoquinol, Dechra Pharmaceuticals, Elanco Animal Health and Zoetis. Direct peers are NaturVet, Nutri-Vet, Tomlyn (Vetoquinol-owned) and VetIQ. PetHonesty is listed as an emerging player.
Does Pet King Brands have an API?
No public API is recorded for Pet King Brands.
What industry is Pet King Brands in?
Pet King Brands's product category is Veterinary Pet Health Care Products. Its primary akta.pro industry code is CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick), with a secondary code of HLAMAIAJ, Animal Health OTC Retail (Parasite Control, Basic Care). Its NAICS code is 456 and its SIC code is 2834.