Doctrina

What Doctrina does

Doctrina d.o.o. is a Slovenia-based digital health education platform founded in 2012 that operates a two-sided business model connecting healthcare professionals with pharmaceutical company clients. On the demand side, the company provides a free web and mobile (iOS/Android) e-learning platform where verified doctors, pharmacists, pharmacy technicians, and nurses can access more than 110 (doctors), 130+ (pharmacists), 100+ (pharmacy technicians), and 30+ (nurses) professional courses, webinars, and content, earning accredited certificates and CPD/license credit points upon completion. On the supply side, Doctrina sells customizable educational campaigns, disease awareness programs, digital marketing services, email newsletter distribution, online surveys, and social media management to pharmaceutical companies seeking compliant digital channels to reach both verified HCPs (7,000+ users in Slovenia) and the general public.

The platform is built on cloud-based infrastructure with a closed, manually-verified professional community, user segmentation by profession/specialization/behavior, and marketing automation tooling reported to deliver 50–60% email open rates and ~20% click-through rates. Doctrina complements its core platform with the Doctrina PowerClass sub-brand for specialized disease-specific programs (e.g., cardio-diabetology) and offers both Expert Public Services and General Public Services modules to pharma clients. Revenue is generated through quote-based, project-priced campaigns rather than recurring SaaS subscriptions, with healthcare professionals receiving free access funded indirectly by pharma client spend.

Doctrina has expanded from Slovenia into Croatia (via a partnership/joint regional arrangement with Phoenix farmacija d.o.o.), Poland (via wholly-owned Doctrina Polska), and Romania, serving more than 60 pharmaceutical clients across CEE and beyond — including Pfizer, Novartis, Roche, AstraZeneca, GSK, Sanofi, Merck, AbbVie, Bayer, Boehringer Ingelheim, Takeda, Amgen, Biogen, Novo Nordisk, KRKA, Teva, STADA, and Viatris. The company has raised approximately $1.73M in disclosed funding (seed 2015, Series A 2017), operates with 11–50 employees, and reports no parent company, M&A activity, or external institutional control in available sources.

Name

Doctrina

Legal name

Doctrina d.o.o.

Website

https://doctrina.biz

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Doctrina is a Slovenia-based digital health education platform offering free accredited online courses to verified healthcare professionals while monetizing through customized educational and disease-awareness campaigns sold to pharmaceutical companies across Central and Southeastern Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pharma Company Marketing Services: Pharmaceutical companies pay for educational campaigns, disease awareness programs, professional training content creation, and digital marketing services targeting healthcare professionals and general public
2. Email Newsletter Distribution: Distribution of educational and promotional content to expert database with separate newsletter creation and distribution on behalf of clients
3. Digital Campaign Management: Creation and optimization of digital marketing campaigns including advertising space, keywords, landing pages, and content hubs for pharmaceutical clients
4. Online Research and Surveys: Organization, conduct, and analysis of specific questionnaires among target groups for pharmaceutical companies
5. Social Media Management:

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Doctrina operates a digital healthcare education platform that gives doctors, pharmacists, pharmacy technicians, and nurses free access to online courses, webinars, and professional content that issues certificates and CPD credit points. For pharmaceutical company clients, Doctrina sells customized educational campaigns, disease awareness programs, digital marketing services, email newsletters, online surveys, and social media management targeted at both healthcare professionals and the general public.

Product overview

Doctrina is a unified digital health education platform designed for healthcare professionals and pharmaceutical companies. The core product is the Doctrina Platform, which provides free online courses with certificates and CPD points for doctors, pharmacists, pharmacy technicians, and nurses. The platform is complemented by a mobile application for iOS and Android. For pharmaceutical company clients, Doctrina offers two specialized service modules: Expert Public Services (online courses, webinars, websites, and email newsletters targeting healthcare professionals) and General Public Services (websites, advertising, surveys, video content, and social media management for patient awareness). The Doctrina PowerClass sub-brand delivers specialized disease-specific educational programs. All components share the same platform infrastructure and user database of over 7,000 healthcare professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Doctrina PowerClass: A specialized set of online courses for healthcare professionals, such as the cardio-diabetology program.

Products and services

• Doctrina Platform A cloud-based digital healthcare education platform delivered via web portal and mobile applications, providing doctors, pharmacists, pharmacy technicians, and nurses with free online courses, webinars, and professional content and issuing certificates and CPD credit points.
• Doctrina Mobile Application Native iOS and Android applications enabling healthcare professionals to access Doctrina's training courses, webinars, and CPD content on mobile devices.
• Expert Public Services Customized services for pharmaceutical companies to educate healthcare professionals, including online courses, webinars, in-person events, websites/landing pages, and email newsletters with user segmentation, targeting, and automation capabilities.
• General Public Services Marketing and education services for pharmaceutical companies to reach the general public, including websites, online advertising, research and surveys, video content, and social media management.
• Doctrina PowerClass A specialized online educational program that delivers disease-specific training (such as cardio-diabetology) for healthcare professionals, featuring expert lecturers and CPD credit points under a dedicated sub-brand.

Quantifiable outcome

• 6,179 participants, 1,397 license credit points awarded, 90% course completion rate in cardio-diabetology campaign
• +3 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Phoenix farmacija d.o.o.coreChannel Partner/ Reseller/ DistributorRegional partner in Croatia responsible for local market operations, sales, and customer support. Located at Ježdovečka ulica 143, 10250 Ježdovec, Croatia. Contact: +385 91 235 7967, [email protected]

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Forte Group: Pharmaceutical marketing and HCP engagement specialist active in Central and Eastern Europe. Closest regional competitor to Doctrina in pharma marketing services and educational campaigns.
• HealthLink (CEE pharma marketing): Regional European pharma marketing and medical communications agency serving similar HCP audiences. Comparable in service scope — campaigns, medical education, digital marketing — within overlapping European geographies.

Others

• Dynamic Yield (Mastercard) / Persado: Adjacent AI-driven marketing personalization and content optimization providers. Not direct competitors, but represent the type of technology layer Doctrina's marketing automation may need to integrate or compete with to maintain targeting advantage.

Direct peers

• Doximity: Professional network for U.S. physicians offering CME, news, and curated pharma content. Comparable to Doctrina's closed professional community and pharma-sponsored education model.
• Sermo: Global physician community and HCP insights platform offering surveys and pharma-sponsored engagement. Comparable to Doctrina's verified HCP community and online research/survey revenue streams.
• Medscape: Leading global platform providing free accredited CME/CE and medical education to physicians and healthcare professionals, with pharma sponsorship. Closest functional analogue to Doctrina's HCP education and CPD offering, but at global rather than CEE scale.

Broad incumbents

• Veeva Systems: Dominant SaaS provider for pharma CRM, content, and HCP engagement globally. Competes with Doctrina on the pharma marketing/enterprise side, but Doctrina is CEE-focused and offers community-driven HCP education rather than enterprise software suites.
• IQVIA: Global healthcare data, analytics, and commercial services company. Competes in pharma marketing services and HCP outreach at scale; Doctrina competes at the regional, education-led end of the same value chain.
• WebMD Professional: Major consumer and professional health information platform with CME and pharma education offerings. Overlaps with Doctrina's general-public education campaigns and HCP professional content.

Emerging players

• Cognizant Life Sciences / Inato: Emerging platform companies building HCP and pharma engagement infrastructure with strong data and targeting capabilities. Comparable to Doctrina's data-driven approach to pharma campaign execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLQpaO2bYzrrVd5svct5d0A/videos
• Facebookfacebook.com/doctrina.biz
• LinkedInlinkedin.com/company/doctrina

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctrina