MEDcraze

What MEDcraze does

MEDcraze (MEDcraze LLC, Athens, Georgia, USA) operates a healthcare advocacy and information platform aimed at patients who have been recently diagnosed or are facing an upcoming surgical procedure. The consumer-facing site at medcraze.com organizes content by medical Topic (e.g., clavicle fractures, rotator cuff tears, knee and hip osteoarthritis, cervical spine stenosis, diabetic foot ulcer) and by Spotlight Technology (specific medical devices and implants), with each piece attributed to a named clinician such as Andrew Biello, MD, Tyler Nicholson, MD, Michael Eckhoff, MD, John Scanaliato, Anthony Kamson, DO, Alex Yevtukh, DO, or Kyle Klahs, DO. A separate B2B destination, MEDcraze PRO (medcrazepro.com), serves clinicians and medical device industry representatives. Distribution spans web plus native iOS and Android applications (Apple App Store ID 1638147946; Google Play package test.MEDcraze).

The underlying technology is a clinician-authored content platform layered over a Spotlight Technologies feature that catalogs specific medical devices and implants from manufacturers such as Zimmer Biomet, Stryker, Smith+Nephew, DePuy Synthes, Arthrex, NuVasive, Medtronic, Boston Scientific, Centinel Spine, Aesculap, and KCI, organized by medical specialty. Content is positioned as clinician-written and accuracy-reviewed, though the review mechanism is not technically specified. The platform does not expose an API, lists no AI or ML modalities, and has no documented proprietary model, data flywheel, or recommendation engine.

Commercially, MEDcraze runs two streams described in the source data: a freemium consumer access channel (free for patients, with implicit sponsorship or advertising from device companies) and a subscription/recurring-revenue B2B channel via MEDcraze PRO, though no pricing is publicly disclosed for either surface. The company has raised a single disclosed $3,000,000 round on 2020-05-04 from JG Griffeth Investments, operates with a 1-10 employee footprint under founder/CEO Carey Markey, restricts content to United States use, and shows no evidence of institutional follow-on capital, acquisitions, or partnerships.

Name

MEDcraze

Legal name

MEDcraze LLC

Website

https://medcraze.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MEDcraze is a clinician-authored healthcare information platform helping recently diagnosed or pre-surgical patients learn about medical technologies, with a separate MEDcraze PRO B2B surface for clinicians and medical device industry representatives.

Ownership category

akta.pro rank

Product category

Healthcare Information & Patient Advocacy Platform

NAICS

Individual and Family Services (6241)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Healthcare information platform
• Patient advocacy content
• Medical device database
• Clinician-authored educational content
• Medical technology information

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Consumer Platform Access: Free access for patients and consumers to medical technology information, with the platform monetized through potential advertising or sponsorship from medical device companies.
2. MEDcraze PRO Platform: B2B platform for clinicians and industry representatives with potentially premium features or services for medical companies seeking to reach healthcare providers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MEDcraze is a dual-platform online healthcare advocacy and information ecosystem consisting of MEDcraze, a consumer-facing platform where patients and individuals search for and consume clinician-generated information about medical conditions, procedures, and medical technologies, and MEDcraze PRO, a separate professional platform for clinicians and medical device industry representatives. Content is organized into medical topics (e.g., Clavicle Fractures, Knee Osteoarthritis, Cervical Spine Stenosis) and spotlight technologies (medical devices, implants, and treatments from manufacturers such as Zimmer Biomet, Stryker, Smith+Nephew, DePuy Synthes, Arthrex, NuVasive, and Medtronic).

Product overview

MEDcraze is a dual-platform healthcare technology information ecosystem consisting of MEDcraze (for patients and consumers) and MEDcraze PRO (for clinicians and industry representatives). The platform provides unprecedented access to medical technologies and procedures, with content organized around medical topics (such as joint replacement, spinal conditions, and cosmetic procedures) and spotlight technologies (featuring specific medical devices and implants). Users can browse topics and technologies authored by clinicians, view evolution of technologies and procedures, and explore related medical content.

Differentiator

Problem solved

Functional benefit

Products and services

• MEDcraze Consumer-facing online healthcare advocacy and information platform where patients and individuals search for clinician-generated content about medical conditions, procedures, and medical technologies. Provides free browsing access organized around medical topics and spotlight devices, with native iOS and Android mobile applications.
• MEDcraze PRO Professional B2B platform for clinicians and medical device industry representatives to access healthcare technology information, engage with clinician-authored content, and help patients become informed advocates for their own health. Operated at the dedicated medcrazepro.com domain.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Healthline: One of the largest consumer health information platforms, providing medically-reviewed content across thousands of conditions. Directly comparable to MEDcraze's consumer-facing mission of educating patients, but with vastly greater scale, SEO authority, and brand recognition.
• WebMD: Dominant legacy health information platform serving patients and clinicians with condition content and tools. Overlaps with MEDcraze on patient education for medical conditions and procedures, but operates at much larger scale with broader condition coverage.

Direct peers

• Medscape: Clinician-focused medical information platform with separate consumer/patient properties. Closely parallels MEDcraze's dual-platform model of serving both healthcare professionals and patients with curated medical content and device information.
• Doximity: Professional network for physicians with a separate patient-facing news product. Comparable to MEDcraze PRO in providing clinicians a dedicated platform to engage with medical industry content and tools.
• SERMO: Physician community and social network for medical professionals to discuss cases and treatments. Overlaps with MEDcraze's clinician-facing value proposition of connecting providers around medical technology insights.

Emerging players

• Figure 1: Medical case-sharing platform where clinicians share and discuss de-identified patient images and cases. Comparable niche overlap with MEDcraze's clinician-generated content model in a more visual, peer-to-peer format.
• MyHealthTeams: Network of patient communities organized by chronic conditions. Shares MEDcraze's patient-empowerment focus but emphasizes condition-specific community over medical technology advocacy.
• Outcomes4Me: Patient empowerment platform helping individuals research treatment options and clinical trials. Comparable to MEDcraze's mission of making patients informed advocates, particularly for oncology and specialty care decisions.

Others

• Tebra (PatientPop): Healthcare practice growth and patient acquisition platform serving independent medical practices. Adjacent to MEDcraze in serving the marketing needs of healthcare providers, but focused on practice operations rather than patient technology education.
• Swoop: Healthcare and life sciences marketing data and audience platform. Comparable as an enabler of medical industry marketing campaigns to clinical and patient audiences, similar to MEDcraze's role for medical device sponsorships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MEDcraze
• LinkedInlinkedin.com/company/medcraze

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDcraze