Pelican Trading

What Pelican Trading does

Pelican Trading operates a regulated copy trading platform that enables retail traders to connect their existing CFD or FX trading accounts and automatically replicate trades placed by expert strategy providers. Founded in 2015 and headquartered in London, the company serves two primary user groups: individual copiers seeking to access professional trading strategies without developing their own, and expert traders looking to monetize performance track records through a fee-based follower model. A third, enterprise-focused audience, brokerage firms, is served through the company's white-label subsidiary, Pelican Network.

The platform's core technology is real-time trade-mirroring software that integrates with over 70 broker platforms, primarily via MT4 connectivity, and surfaces a catalog of more than 9,000 strategies. It is delivered through iOS and Android mobile apps, a Windows 11 desktop client, and a web interface, with localization across 17+ languages. The company also exposes a public developer API (Swagger-documented), enabling programmatic access to copy trading functionality, and has indicated a forthcoming Huawei app distribution channel.

Pelican monetizes primarily by taking a share of performance fees that flow between copiers and strategy providers: the company states that an average of $2,000,000 is paid out in performance fees across the Pelican Network every month, with provider-set fee rates typically ranging from 20% to 50% of copier profits. A secondary revenue stream comes from licensing the white-label Pelican Network platform to broker partners on multi-year contracts. The business is structured under two regulated entities, Pelican Exchange Ltd (FCA Appointed Representative, FRN 739090) in the UK and Pelican Exchange Europe (CY) Ltd (CySEC License No. 441/24) in Cyprus, with operational offices in London, Nicosia, and Kranj, Slovenia.

Name

Pelican Trading

Legal name

Pelican Trading

Website

https://pelicantrading.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pelican Trading operates an FCA- and CySEC-regulated copy trading platform that lets retail CFD/FX traders connect their broker accounts to auto-copy expert strategy providers, while also offering brokers a white-label platform through its Pelican Network subsidiary.

Ownership category

akta.pro rank

Product category

Copy Trading Platform

NAICS

Miscellaneous Intermediation (52391)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK)

akta.pro secondary industry

Multi-Asset Copy/Social Trading Platforms (FSAFAEAL)

Keywords

• Copy trading platform
• Social trading
• CFD broker integration
• White-label trading
• Signal provider network

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Performance Fees from Strategy Providers: Strategy providers set their own performance fees (examples show 20%, 25%, 30%, 50%) which are deducted from profits and paid out to providers. The platform facilitates and automates these fee collections and distributions, with an average of $2,000,000 paid out monthly across the network.
2. White-Label Licensing (Pelican Network): Brokers can launch their own branded copy trading platform powered by Pelican through the Pelican Network white-label program, generating licensing/revenue sharing agreements.
3. Referral Fees: Users can earn a percentage of performance fees generated by traders they refer to the platform through built-in referral links.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Pelican Trading operates a copy trading platform that allows users to connect their existing CFD or FX trading accounts and automatically replicate the trades of expert strategy providers in real time. The platform aggregates 9,000+ strategies from 70+ broker integrations, automates performance-fee payouts to providers, and offers the Pelican Network white-label solution enabling brokers to launch their own branded copy trading platform.

Product overview

Pelican Trading operates as a unified copy trading platform with multiple delivery channels. The core Pelican Trading Platform enables users to connect their CFD/FX trading accounts and automatically copy trades from expert strategy providers across 70+ integrated brokers. The portfolio includes mobile apps for iOS and Android, a desktop application for Windows, and the Pelican Network white-label solution for brokers seeking to launch their own branded copy trading services. The platform supports over 9,000 strategies and is available in 18+ languages.

Differentiator

Problem solved

Functional benefit

Brands

• Pelican Network: White label copy trading platform solution for brokers and financial institutions to launch their own branded copy trading platform

Products and services

• Pelican Trading Platform A copy trading platform available on web, iOS (iOS 14.2+), Android (OS 9 Pie+), and Windows desktop that enables retail traders to connect their existing CFD or FX brokerage account and automatically mirror trades from expert strategy providers across 70+ integrated brokers.
• Pelican Network (White-Label Platform) A white-label copy trading platform solution that enables brokerage firms and financial institutions to launch their own branded copy trading service powered by Pelican's trading infrastructure and global network of strategies and traders.
• Pelican Public API

Quantifiable outcome

• $2,000,000 average monthly performance fees paid out to strategy providers
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• London & Eastern LLPcoreStrategic or Co-development PartnerPelican Exchange Ltd is an Appointed Representative of London & Eastern LLP [FRN: 534484], which is authorised and regulated by the Financial Conduct Authority in the UK. This regulatory relationship enables Pelican's UK operations under FCA oversight.
• 70+ Broker PartnerscoreTechnology or IntegrationPelican connects with over 70 broker platforms globally, allowing users to link their existing trading accounts from various brokers to access copy trading functionality. The platform supports strategies from brokers worldwide.
• Pelican Network (White-Label)coreOEM/ Whitelabel/ Licensing PartnerPelican Network (pelicannetwork.io) is the white-label solution allowing brokers to launch their own branded copy trading platforms. This extends Pelican's technology to third-party brokerage firms under licensing agreements.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Myfxbook: FX trading community with verified performance statistics and AutoTrade copy-trading connectivity, overlapping Pelican's strategy-discovery and auto-execution value proposition.

Direct peers

• ZuluTrade: Established multi-broker copy-trading network focused on CFD/FX signal providers and copiers, with a similar strategy-discovery and auto-copy product to Pelican.
• eToro: Largest consumer-facing social/copy-trading platform for retail traders globally; competes head-to-head with Pelican by letting users mirror top investors across multiple asset classes.
• NAGA: Social trading platform combining copy trading with its own brokerage, competing for the same retail CFD/FX user base and signal-provider supply.
• DupliTrade: White-label copy-trading technology provider for brokers; closest analogue to Pelican Network on the B2B/licensing side and a direct competitor for broker partnerships.

Broad incumbents

• MetaTrader (MetaQuotes): Dominant retail trading platform (MT4/MT5) that hosts signal-provider ecosystems and copy-trading functionality directly, competing as the upstream infrastructure layer Pelican integrates with.
• Interactive Brokers: Large global broker whose social copy-trading features (e.g., Follower/Leader programs for IB clients) overlap with Pelican's professional-trader-monetization use case at a different tier of customer.
• TradingView: Largest charting and trading social platform; increasingly adjacent to copy-trading via published strategies and broker integrations and competing for trader mindshare.
• FXCM (now part of NinjaTrader): Legacy FX broker historically associated with ZuluTrade-style social copy-trading offerings; competes for broker-side partnerships and retail CFD/FX copy demand.

Regional players

• AvaSocial: Broker-branded copy-trading service from AvaTrade, illustrative of in-house broker copy products that compete with Pelican Network on the white-label side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLT5iVc69_bPz_HLK06hYit2WAZ-nkyCTW
• Xx.com/pelicanexchange
• Facebookfacebook.com/pexchange
• LinkedInlinkedin.com/company/pelican-exchange

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelican Trading