Pelican Trading
Pelican Trading operates an FCA- and CySEC-regulated copy trading platform that lets retail CFD/FX traders connect their broker accounts to auto-copy expert strategy providers, while also offering brokers a white-label platform through its Pelican Network subsidiary.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Pelican Trading does
Pelican Trading operates a regulated copy trading platform that enables retail traders to connect their existing CFD or FX trading accounts and automatically replicate trades placed by expert strategy providers. Founded in 2015 and headquartered in London, the company serves two primary user groups: individual copiers seeking to access professional trading strategies without developing their own, and expert traders looking to monetize performance track records through a fee-based follower model. A third, enterprise-focused audience, brokerage firms, is served through the company's white-label subsidiary, Pelican Network.
The platform's core technology is real-time trade-mirroring software that integrates with over 70 broker platforms, primarily via MT4 connectivity, and surfaces a catalog of more than 9,000 strategies. It is delivered through iOS and Android mobile apps, a Windows 11 desktop client, and a web interface, with localization across 17+ languages. The company also exposes a public developer API (Swagger-documented), enabling programmatic access to copy trading functionality, and has indicated a forthcoming Huawei app distribution channel.
Pelican monetizes primarily by taking a share of performance fees that flow between copiers and strategy providers: the company states that an average of $2,000,000 is paid out in performance fees across the Pelican Network every month, with provider-set fee rates typically ranging from 20% to 50% of copier profits. A secondary revenue stream comes from licensing the white-label Pelican Network platform to broker partners on multi-year contracts. The business is structured under two regulated entities, Pelican Exchange Ltd (FCA Appointed Representative, FRN 739090) in the UK and Pelican Exchange Europe (CY) Ltd (CySEC License No. 441/24) in Cyprus, with operational offices in London, Nicosia, and Kranj, Slovenia.
Pelican Trading firmographics
Firmographics- Name
- Pelican Trading
- Legal name
- Pelican Trading
- Website
- https://pelicantrading.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pelican Trading operates an FCA- and CySEC-regulated copy trading platform that lets retail CFD/FX traders connect their broker accounts to auto-copy expert strategy providers, while also offering brokers a white-label platform through its Pelican Network subsidiary.
- Ownership category
- akta.pro rank
Pelican Trading industry classification
Industry- Product category
- Copy Trading Platform
- NAICS
- Miscellaneous Intermediation (52391)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Copy Trading, Social Trading & Automated Trading Platforms (FSADAAAK)
- akta.pro secondary industry
- Multi-Asset Copy/Social Trading Platforms (FSAFAEAL)
Keywords
Where Pelican Trading is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Pelican Trading business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Performance Fees from Strategy Providers: Strategy providers set their own performance fees (examples show 20%, 25%, 30%, 50%) which are deducted from profits and paid out to providers. The platform facilitates and automates these fee collections and distributions, with an average of $2,000,000 paid out monthly across the network.
- White-Label Licensing (Pelican Network): Brokers can launch their own branded copy trading platform powered by Pelican through the Pelican Network white-label program, generating licensing/revenue sharing agreements.
- Referral Fees: Users can earn a percentage of performance fees generated by traders they refer to the platform through built-in referral links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Strategy Provider Performance Fees |
| Freemium | Pay-as-you-go | Copier Access |
| Other | Multi-year contract | White-Label (Pelican Network) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Pelican Trading product offering
Product offeringCore offering
Pelican Trading operates a copy trading platform that allows users to connect their existing CFD or FX trading accounts and automatically replicate the trades of expert strategy providers in real time. The platform aggregates 9,000+ strategies from 70+ broker integrations, automates performance-fee payouts to providers, and offers the Pelican Network white-label solution enabling brokers to launch their own branded copy trading platform.
Product overview
Pelican Trading operates as a unified copy trading platform with multiple delivery channels. The core Pelican Trading Platform enables users to connect their CFD/FX trading accounts and automatically copy trades from expert strategy providers across 70+ integrated brokers. The portfolio includes mobile apps for iOS and Android, a desktop application for Windows, and the Pelican Network white-label solution for brokers seeking to launch their own branded copy trading services. The platform supports over 9,000 strategies and is available in 18+ languages.
Differentiator
Problem solved
Functional benefit
Brands
- Pelican Network: White label copy trading platform solution for brokers and financial institutions to launch their own branded copy trading platform
Products and services
- Pelican Trading Platform A copy trading platform available on web, iOS (iOS 14.2+), Android (OS 9 Pie+), and Windows desktop that enables retail traders to connect their existing CFD or FX brokerage account and automatically mirror trades from expert strategy providers across 70+ integrated brokers.
- Pelican Network (White-Label Platform) A white-label copy trading platform solution that enables brokerage firms and financial institutions to launch their own branded copy trading service powered by Pelican's trading infrastructure and global network of strategies and traders.
- Pelican Public API
Quantifiable outcome
- $2,000,000 average monthly performance fees paid out to strategy providers
- +1 more outcomes
Companies that use Pelican Trading
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Pelican Trading technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Pelican Trading partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- London & Eastern LLPcorePelican Exchange Ltd is an Appointed Representative of London & Eastern LLP [FRN: 534484], which is authorised and regulated by the Financial Conduct Authority in the UK. This regulatory relationship enables Pelican's UK operations under FCA oversight.
- 70+ Broker PartnerscorePelican connects with over 70 broker platforms globally, allowing users to link their existing trading accounts from various brokers to access copy trading functionality. The platform supports strategies from brokers worldwide.
- Pelican Network (White-Label)corePelican Network (pelicannetwork.io) is the white-label solution allowing brokers to launch their own branded copy trading platforms. This extends Pelican's technology to third-party brokerage firms under licensing agreements.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Pelican Trading competitors and assessment
Company assessmentEmerging players
- Myfxbook: FX trading community with verified performance statistics and AutoTrade copy-trading connectivity, overlapping Pelican's strategy-discovery and auto-execution value proposition.
Direct peers
- ZuluTrade: Established multi-broker copy-trading network focused on CFD/FX signal providers and copiers, with a similar strategy-discovery and auto-copy product to Pelican.
- eToro: Largest consumer-facing social/copy-trading platform for retail traders globally; competes head-to-head with Pelican by letting users mirror top investors across multiple asset classes.
- NAGA: Social trading platform combining copy trading with its own brokerage, competing for the same retail CFD/FX user base and signal-provider supply.
- DupliTrade: White-label copy-trading technology provider for brokers; closest analogue to Pelican Network on the B2B/licensing side and a direct competitor for broker partnerships.
Broad incumbents
- MetaTrader (MetaQuotes): Dominant retail trading platform (MT4/MT5) that hosts signal-provider ecosystems and copy-trading functionality directly, competing as the upstream infrastructure layer Pelican integrates with.
- Interactive Brokers: Large global broker whose social copy-trading features (e.g., Follower/Leader programs for IB clients) overlap with Pelican's professional-trader-monetization use case at a different tier of customer.
- TradingView: Largest charting and trading social platform; increasingly adjacent to copy-trading via published strategies and broker integrations and competing for trader mindshare.
- FXCM (now part of NinjaTrader): Legacy FX broker historically associated with ZuluTrade-style social copy-trading offerings; competes for broker-side partnerships and retail CFD/FX copy demand.
Regional players
- AvaSocial: Broker-branded copy-trading service from AvaTrade, illustrative of in-house broker copy products that compete with Pelican Network on the white-label side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pelican Trading social profiles
Digital presencePelican Trading compliance and trust
Trust signalCompliance2 records
Pelican Trading financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelican Trading leadership team
Management profileNumber of profiles
Profiles1 record
Pelican Trading subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pelican Trading funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelican Trading M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelican Trading
What does Pelican Trading do?
Pelican Trading operates a copy trading platform that allows users to connect their existing CFD or FX trading accounts and automatically replicate the trades of expert strategy providers in real time. The platform aggregates 9,000+ strategies from 70+ broker integrations, automates performance-fee payouts to providers, and offers the Pelican Network white-label solution enabling brokers to launch their own branded copy trading platform.
Is Pelican Trading a public or private company?
Pelican Trading is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pelican Trading founded?
Pelican Trading was founded in 2015. It employs 1 to 10 people.
Where is Pelican Trading based?
Pelican Trading is headquartered in London, United Kingdom, in the Europe region.
How does Pelican Trading make money?
Three revenue lines are on record. Performance Fees from Strategy Providers are the primary driver. The others are white-Label Licensing (Pelican Network) and referral Fees.
Who are Pelican Trading's main competitors?
Myfxbook is listed as an emerging player. Direct peers are ZuluTrade, eToro, NAGA and DupliTrade. Broad incumbents are MetaTrader (MetaQuotes), Interactive Brokers, TradingView and FXCM (now part of NinjaTrader). AvaSocial is listed as a regional player.
Does Pelican Trading have an API?
Yes. Public API available for developers to access Pelican's copy trading platform functionality. Documentation available via Swagger at papi.copy-trade.io/swagger/index.html. Developer documentation is at papi.copy-trade.io/swagger/index.html.
What industry is Pelican Trading in?
Pelican Trading's product category is Copy Trading Platform. Its primary akta.pro industry code is FSADAAAK, Copy Trading, Social Trading & Automated Trading Platforms, with a secondary code of FSAFAEAL, Multi-Asset Copy/Social Trading Platforms. Its NAICS code is 52391 and its SIC code is 6221.