Goldstar Events

What Goldstar Events does

Goldstar Events operated a consumer-facing live events discovery and ticketing marketplace connecting individual ticket buyers with venues, producers, and event organizers across North America. Founded in 2002 and headquartered in Pasadena, California (later Altadena in firmographic records), the company built a catalogue spanning theatre, musicals, comedy, concerts, and sports, with a particular focus on discounted and excess-inventory ticket sales. Its products were delivered through a web platform and mobile applications on iOS and Android, and it generated revenue via a transaction-based take rate on each ticket sold, with ticket prices typically ranging $20 to over $77 and discount mechanisms including Rush tickets ($30-$60) and Lottery tickets (around $30). The company's go-to-market was product-led: self-serve discovery, personalization, and curation features drove organic consumer engagement, supported by email/newsletter, mobile app, and (post-acquisition) a parent-driven loyalty/Rewards program. Co-founders Jim McCarthy (CEO) and Richard Webster (CFO/COO) led the business, which operated with 101-250 employees, raised approximately $20.3 million in disclosed financing in November 2015, and was acquired by TodayTix Group on March 10, 2026. Following the acquisition, the Goldstar brand was retired in favor of the TodayTix brand, integrating Goldstar's inventory and audience into a combined platform serving over 20 million North American consumers across 60+ cities with annual ticket volume exceeding 8 million.

Name

Goldstar Events

Legal name

Goldstar Events

Website

https://goldstar.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

101–250 employees

Short description

Goldstar Events is a North American live events discovery and ticketing marketplace connecting individual consumers with discounted theatre, sports, concerts, and entertainment. Acquired by TodayTix Group in March 2026, the platform now operates under the TodayTix brand.

Ownership category

akta.pro rank

Product category

Live Event Ticketing Marketplace

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Sports Event Promotion & Ticketing (MPAGAMAH), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Live event ticketing
• Event discovery platform
• Discounted entertainment tickets
• Theatre and concerts
• Ticket marketplace

Headquarters

HQ city

Altadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Ticket Sales Commission: Revenue generated from facilitating ticket sales for live events. The platform acts as a marketplace connecting consumers with event organisers and venues, earning a transaction fee on each ticket sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Goldstar Events operates a digital marketplace where consumers discover and purchase tickets to live entertainment including theatre, sports, concerts, and other live events across 60+ North American cities. The platform offers both standard ticket sales and discounted access programs such as Rush tickets ($30-$60) and Lottery tickets (from $30), earning a commission on each transaction facilitated between consumers and event organizers/venues.

Product overview

Goldstar operated as a live events discovery and ticketing platform before being acquired by TodayTix Group. The company offered a consumer-facing ticketing marketplace for theatre, sports, concerts, and live entertainment across 60+ North American cities, with annual ticket sales exceeding 8 million. Following the acquisition, the Goldstar brand has been integrated into TodayTix, which now operates as the unified platform featuring mobile apps (iOS/Android), Rush ticket offerings, Lottery ticket systems, and Deals features. The combined entity serves over 20 million North American consumers across an expanded city footprint.

Differentiator

Problem solved

Functional benefit

Products and services

• Goldstar Live Events Discovery Platform A consumer-facing live events discovery and ticketing marketplace enabling individuals to find and purchase tickets for theatre, sports, concerts, and live entertainment across 60+ North American cities, with discounted Rush and Lottery ticket options.
• TodayTix Mobile App Mobile ticketing application for iOS and Android that enables consumers to discover, browse, and purchase tickets to live events including theatre, concerts, and sports, with access to Rush tickets, Lottery tickets, and Deals.

Quantifiable outcome

• Over 20 million combined North American audience following acquisition
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• TodayTix GroupflagshipStrategic or Co-development Partner · 10 March 2026TodayTix Group (TTG) acquired Goldstar in March 2026, marking TTG's fourth acquisition in two years. The acquisition expands TTG's offerings beyond theatre into sports, concerts, and live events, more than doubles its North American audience to over 20 million, and increases reach to include an additional 60+ cities. Combined ticket sales exceed 8 million annually. Goldstar operates under the TodayTix brand, with the Goldstar brand noted as becoming TodayTix.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• AXS (AEG Presents):
• Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant primary ticketing platform and venue-management software provider in North America. It is the structural incumbent whose exclusive primary allocations define the supply environment in which Goldstar's secondary/excess channel operates.

Direct peers

• TodayTix: TodayTix is the acquiring parent of Goldstar and a direct competitor in mobile-first discounted live-event ticketing. The two operated in overlapping theatre ticketing niches prior to the 2026 acquisition and now share product, brand, and audience under one roof.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goldstar
• Facebookfacebook.com/goldstar
• Instagraminstagram.com/TodayTix
• LinkedInlinkedin.com/company/goldstar-events-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldstar Events