What Soluis does

Soluis is a UK-based creative studio specializing in AI-enhanced virtual twin technology and immersive visualization for the real estate development, sports venue, and corporate enterprise sectors. Founded in 2000 and headquartered in London, the company builds detailed digital replicas of unbuilt properties that enable stakeholders, buyers, and tenants to experience spaces interactively before construction is complete. Its core platform combines proprietary Virtual Twin architecture with AI-enhanced imagery and films to support sales acceleration, stakeholder presentations, public consultation, and marketing campaigns for large-scale development projects.

The product surface centers on the Virtual Twin platform, with downstream modules including immersive sales tours, visual storytelling, immersive activations, mobile sales applications, interactive walkthroughs, 360° virtual tours, VR environments, and 4D construction simulations. The platform is described as "AI enhanced, hand crafted," combining generative AI image and video capabilities with craft-led production. Output is delivered across multiple deployment formats (web-based streaming, mobile, VR/XR, and large-scale experiential activations), enabling the same twin to power different downstream experiences for the same client.

Soluis operates a B2B enterprise professional services model, generating revenue through custom project-based engagements. Pricing is not publicly disclosed and is tailored to client scope. Go-to-market is direct enterprise sales targeting real estate developers, sports venue operators, and large corporate clients, supplemented by strategic partnerships with sector-specialist agencies (e.g., Wasserman for the Lusail Stadium project). The company delivers projects across the UK, Middle East (UAE, Qatar), and Europe (Spain), with a named customer base that includes Barclays PLC, FC Barcelona's Espai Barça, Aldar, NMDC (New Murabba), Co-op Live, Expo City Dubai, and Lusail Stadium. Founder Martin McDonnell remains involved as owner alongside CEO Scott Grant.

Name

Soluis

Legal name

Soluis Group

Website

http://www.soluis.com/

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Soluis is a UK-based creative studio that builds AI-enhanced virtual twins and immersive visualizations for real estate developers, sports venue operators, and corporate enterprises across the UK, Middle East, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Virtual Twin Development Services: Project-based professional services for creating virtual twins of real estate developments, sports venues, and corporate facilities. Engagements include interactive walkthroughs, CGI production, promotional films, and mobile sales applications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Soluis Group is a UK-based creative studio that creates AI-enhanced virtual twins of unbuilt real estate developments, sports venues, and corporate campuses. The firm delivers immersive visualization, interactive walkthroughs, VR environments, CGI production, and promotional films as project-based engagements that accelerate stakeholder engagement, approvals, and property sales for enterprise clients.

Product overview

Soluis offers a unified virtual twin platform for real estate development and sales acceleration. The core Virtual Twin platform serves as the central digital replica, which powers four key service modules: Immersive Sales Tours, Visual Storytelling, Immersive Activations, and supporting applications including Mobile Sales Apps, Interactive Walkthroughs, 360° Virtual Tours, VR Environments, and 4D Construction Simulations. The platform leverages AI-enhanced visualization to create photorealistic images and films, enabling buyers and tenants to experience spaces before construction completion.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Twin
• Immersive Sales Tours
• Visual Storytelling
• Immersive Activations

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• WassermancoreStrategic or Co-development PartnerPartnership with leading sports agency Wasserman for the development of immersive visualization experiences. Soluis was commissioned to create an immersive visualization experience for the launch of Lusail Stadium design in Qatar, working directly with Wasserman on the project.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kilograph: Visualization studio specializing in architectural rendering, VR, AR, and interactive experiences for real estate developers and architecture firms, going head-to-head with Soluis in the design visualization space.
• Twinmotion (Epic Games): Epic Games' architectural visualization platform (and broader Unreal Engine ecosystem) that powers many of the same real-time walkthrough, VR, and twin experiences Soluis builds, representing both an enabling tool and a potential partial substitute for studios' bespoke work.
• The Third Floor: Hollywood-based previsualization and visualization studio that works across film, episodic, and large-scale real estate and themed entertainment projects, overlapping with Soluis's twin and 4D simulation work for stadiums and developments.
• Luxigon: Paris-based architectural visualization firm producing photorealistic CGI and film for property developers and architects globally, with comparable customer profiles (major commercial and residential developers) to Soluis.
• Brick Visual: Austria-based architectural visualization studio producing high-end CGI, animation, and VR for property developers worldwide, serving the same real estate marketing and stakeholder engagement use cases as Soluis.
• Neoscape: Boston- and New York-based architectural visualization studio producing CGI, VR, and interactive experiences for real estate developers, competing directly with Soluis for pre-construction and sales-leasing visualization projects.

Broad incumbents

• Cinesite: Established VFX and animation studio with a larger footprint across film, streaming, and immersive media, providing a broader alternative to specialized visualization shops like Soluis when developers want bundled creative production.
• DNEG: Major VFX and creative services group (publicly listed) with capabilities spanning film, episodic, and immersive experiences; overlaps with Soluis in large-scale CGI/film production but operates more broadly across entertainment IP rather than real estate specialization.

Emerging players

• Luma AI: Generative AI 3D and video platform producing photoreal scenes from text/image, directly competing with the AI-enhanced imagery and 4D construction simulation capabilities Soluis delivers, though at a less service-wrapped level.
• Vizcom: AI-native architectural visualization tool that converts sketches into rendered scenes in seconds, addressing a similar iterative-design pain point to Soluis's Visual Storytelling module, threatening to disintermediate part of the studio workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/soluis-group
• Instagraminstagram.com/soluisgroup
• Xx.com/soluisstudios
• Facebookfacebook.com/soluisgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soluis