Metaphysic
Metaphysic builds photorealistic generative AI — digital de-aging, face swap, voice, and digital human technology — and now operates within BRAHMA AI, an enterprise AI content platform serving studios, streamers, sports leagues, and brands with subscription, licensing, and services.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Metaphysic does
Metaphysic, founded in 2021 and headquartered in London, built its reputation on photorealistic generative AI for entertainment, with flagship capabilities in digital de-aging, face swapping, voice modification, and deepfake-style visual effects used in productions including the feature film 'Here' starring Tom Hanks and Robin Wright and the MTV Video Music Awards performance resurrecting Eminem's Slim Shady persona. The company developed a proprietary AI stack anchored by the ATMAN digital human engine, the VAANI voice and localization engine, and the Machine Wisdom Orchestration Brain, supported by 60+ home-grown AI engines and 18 granted patents across AI, technology, and supply chain domains. Following its February 2025 acquisition by Brahma (an entity within the DNEG Group) at a US$1.43 billion post-transaction valuation and the November 2025 merger with Prime Focus Technologies to form BRAHMA AI, Metaphysic's technology now sits at the core of an enterprise AI content platform serving media and entertainment, retail and e-commerce, sports and athletics, healthcare and pharma, education, enterprise communications, and brands and agencies. The combined platform manages 100+ million assets across 100 PB of archives, fulfills 10 million VOD assets annually, and is sold through a direct enterprise field sales motion with quote-based subscription and licensing terms to a customer base that includes Netflix, Disney, Warner Bros. Discovery, Amazon MGM, Apple, Sony Pictures, 20th Century Fox, ITV, Channel 4, Fremantle, JioHotstar, the NBA, BCCI, and Interscope Records. Strategic partnerships with Google Cloud (for digital human infrastructure) and STAGE (for media asset management) extend the platform's compute and workflow footprint, while revenue derives from a mix of subscription, licensing, and professional services.
Metaphysic firmographics
Firmographics- Name
- Metaphysic
- Legal name
- Metaphysic
- Website
- https://metaphysic.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Metaphysic builds photorealistic generative AI — digital de-aging, face swap, voice, and digital human technology — and now operates within BRAHMA AI, an enterprise AI content platform serving studios, streamers, sports leagues, and brands with subscription, licensing, and services.
- Ownership category
- akta.pro rank
Metaphysic industry classification
Industry- Product category
- Generative AI Content Platform
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)
Keywords
Where Metaphysic is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Metaphysic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- AI Content Technology Licensing: Licensing of AI content creation technologies including de-aging, digital human, and voice modification capabilities to film and media production companies
- Enterprise AI Platform Services: Subscription-based access to BRAHMA AI Studio and Core platforms for media management, content creation, and distribution
- Professional Services: Custom AI development and integration services for enterprise clients across media, retail, sports, healthcare, and education sectors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Metaphysic product offering
Product offeringCore offering
Metaphysic develops generative AI technologies for photorealistic digital humans, de-aging, face swapping, and voice synthesis, primarily for film, television, and broader media production. Following its February 2025 acquisition by Brahma (DNEG Group) and November 2025 merger with Prime Focus Technologies, the company's capabilities are now delivered through the BRAHMA AI platform, which provides enterprise-grade tools for AI-native content creation, management, and distribution.
Product overview
BRAHMA AI is an enterprise AI content platform formed by the merger of Prime Focus Technologies and Metaphysic (November 2025). The platform combines human creativity with AI-driven scale through BRAHMA AI Studio (for content creation), BRAHMA AI Core (for content management), and Mind² (for human-AI collaboration). Key products include ATMAN digital humans, VAANI voice/localization, Ideation Agent, and Machine Wisdom Agents. The platform serves media, retail, sports, healthcare, education, and enterprise communications, managing 100+ million assets with 60+ proprietary AI engines across 100 PB of archives. Notable clients include Netflix, Disney, Warner Bros. Discovery, Amazon MGM, and Apple.
Differentiator
Problem solved
Functional benefit
Products and services
- BRAHMA AI Studio Enterprise AI-native content creation platform enabling creation of video, audio, images, avatars, and localized content at scale within a unified workspace, built around ATMAN digital humans and VAANI voice technology.
- BRAHMA AI Core Enterprise content management and data intelligence platform that turns every asset into structured, high-fidelity data, enabling faster search, collaboration, and automated delivery across the content supply chain.
- ATMAN (Digital Humans) High-fidelity digital human and avatar technology enabling realistic AI-powered virtual characters for enterprise communications, media production, and customer engagement.
- VAANI (Voice) AI voice synthesis and localization technology enabling voice cloning, dubbing, and multi-language content localization for global enterprise deployment.
- Ideation Agent AI-powered content ideation agent that assists with brainstorming and creative concept development for content creation workflows.
- Machine Wisdom Agents Intelligent orchestration agents that automate complex content workflows using proprietary AI engines for enterprise media management, creation, and distribution.
Quantifiable outcome
- Rotoscoping time reduced by up to 90% at production facilities using AI tools
- +2 more outcomes
Companies that use Metaphysic
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles3 records
Metaphysic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
Metaphysic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Google CloudcoreStrategic partnership to scale high-fidelity, interactive digital humans for global enterprises using Google Cloud infrastructure. The collaboration enables BRAHMA AI to leverage Google Cloud's compute and distribution capabilities.
- Prime Focus TechnologiesflagshipPrime Focus Technologies and Metaphysic merged to form BRAHMA AI, a unified enterprise media platform incorporating AI tools and systems for media management, creation, and distribution.
- STAGEcoreSTAGE partnered with BRAHMA AI to revolutionize media asset management with AI-driven solutions, integrating STAGE's capabilities with the BRAHMA AI Core platform.
- DNEG Group (Brahma)flagshipBrahma, a global AI content technology company created by the DNEG Group, acquired Metaphysic through a merger. The deal aimed to accelerate AI-powered product development across multiple industries, with a post-transaction valuation of US$1.43 billion.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Metaphysic competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Metaphysic social profiles
Digital presenceMetaphysic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metaphysic leadership team
Management profileNumber of profiles
Profiles5 records
Metaphysic funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metaphysic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metaphysic
What does Metaphysic do?
Metaphysic develops generative AI technologies for photorealistic digital humans, de-aging, face swapping, and voice synthesis, primarily for film, television, and broader media production. Following its February 2025 acquisition by Brahma (DNEG Group) and November 2025 merger with Prime Focus Technologies, the company's capabilities are now delivered through the BRAHMA AI platform, which provides enterprise-grade tools for AI-native content creation, management, and distribution.
Is Metaphysic a public or private company?
Metaphysic is a private company. It is classified as corporate owned and is currently acquired.
When was Metaphysic founded?
Metaphysic was founded in 2021. It employs 101 to 250 people.
Where is Metaphysic based?
Metaphysic is headquartered in London, United Kingdom, in the Europe region.
How does Metaphysic make money?
Three revenue lines are on record. AI Content Technology Licensing is the primary driver. The others are enterprise AI Platform Services and professional Services.
Does Metaphysic have an API?
No public API is recorded for Metaphysic.
What industry is Metaphysic in?
Metaphysic's product category is Generative AI Content Platform. Its primary akta.pro industry code is HDAAACAG, Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 5132.